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Paddy Steinfort appointed as Performance Director of Football Australia

Paddy Steinfort is a highly credentialed and experienced addition as the new Performance Director at Football Australia.

Football Australia has announced Paddy Steinfort as the new Performance Director.

Steinfort is set to take up his role from July 1, 2021 and will arrive as a highly credentialed and experienced addition from Major League Baseball team Boston Red Sox, where he most recently held the position of Senior Performance Coach.

His impressive career features several sporting organisations and high-performance environments in Australia and the United States, with his previous roles including Philadelphia 76ers, Toronto Blue Jays, Philadelphia Eagles and Adelaide Football Club.

He was also the Managing Director of Leading Teams New Zealand, where he played a vital role developing high performance cultures, teams and leaders across a number of sports around the globe, delivering innovative and tailored programs to organisations in leadership and high performance development.

At Football Australia, Steinfort will oversee the High Performance of all national teams, including the Socceroos and Matildas.  His appointment highlights Football Australia’s strategic shift from a more administratively focused role to one dedicated towards working with the organisation’s highly experienced and skilled national team staff to enhance the high-performance environments around the national teams.

Football Australia CEO James Johnson identified Steinfort as a perfect fit for the strategic direction the organisation is heading in.

“Following an extensive recruitment process, Paddy was the stand-out from a highly competitive and global set of candidates. He brings an outstanding set of skills, cutting-edge global experience and high-performance knowledge and acumen to Football Australia,” Johnson said.

“Our national teams face some very unique challenges – players are located across the globe, they only gather a handful of times during the FIFA windows, qualification for major tournaments in Asia requires significant travel, and our players compete in some of the most demanding leagues and play for some of the most high profile sporting organisations in the world.

“We believe that Paddy is the ideal person to help us meet the challenges of modern-day international football and at the same time develop and implement innovative performance strategies for our teams and players.  He will work in close partnership with our very experienced coaches to play a vital role in enhancing a culture of high-performance for our teams to perform at their optimum as we enter into a crucial period for our national teams.”

Head of Technical Direction, Pathways and Coach Education, Trevor Morgan applauded the appointment – who sat alongside James Johnson and Board member Amy Duggan on the recruitment panel.

“We are genuinely excited about the appointment of Paddy. He is an excellent communicator who understands the needs of elite athletes through experience he has developed across a range of professional sports at the highest level,” Morgan said.

“His appointment is well timed for our organisation and the strategic direction we are taking with our high performance and national teams.

“Paddy’s expertise and diverse skillset will help us evolve our practices with the cutting edge initiatives to improve performance on the global stage as we embark on a busy schedule of national team activity going forward.”

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

AFC reveals logo for the 2023 Asian Cup tournament

Asian Cup

The Asian Football Confederation (AFC), together with the Local Organising Committee (LOC), have confirmed the logo for the AFC Asian Cup China 2023.

The logo was revealed via a dazzling and immersive display that showcased the vibrant new design through projection mapping and Augmented Reality, as well as being projected on select iconic buildings across Shanghai’s skyline.

The launch, which was staged at the competition’s first completed stadium – Shanghai Pudong Football Stadium – also revealed the Host City logos in the first on-ground milestone event of the tournament, which will be held from June 16 to July 16, 2023.

The 18th edition of the tournament will see the Socceroos hoping to improve on their quarter-final loss to the United Arab Emirates in 2019.

In a special video message presented during the event, the AFC President Shaikh Salman bin Ebrahim Al Khalifa made the following statement:

“Over the years, each host nation has left a significant mark on Asian football, and we know that China PR will stage our greatest ever tournament in 2023.

“The AFC is pleased to mark our latest milestones and, on behalf of the Asian football family, I would like to congratulate the Local Organising Committee and the Venue Organising Committees of the 10 host cities for their commitment and efforts.

“The LOC continues to make great progress with the preparations to stage a memorable event, and I wish the Chinese Football Association, the LOC, the VOCs and all our stakeholders the very best of success in staging a truly world-class event.”

The 10 dynamic beams in the logo, which emanate from the bottom to form the image of the sun rising from the East, symbolise all the host cities of the AFC Asian Cup China 2023™ – underlining the ever-growing scale and future legacy of the tournament, which will be held in 10 different cities in one nation for the first time in Asian football history.

The process of localising the design and concept, in line with the master brands, was further influenced by the LOC’s proposal to embody ‘Light’ as a symbol and beacon of hope to overcome adversity, particularly pertinent during these challenging times and aptly emphasising the unifying force of Asia’s flagship men’s tournament in rallying together passionate fans and teams from the world’s most diverse continent.

Ivan Franjic: “I’m thankful and grateful that I was able to live my dream”

Socceroos Ivan Franjic

Ivan Franjic’s arrival at historic National Premier Leagues Victoria side Heidelberg United has come via an unconventional journey to say the least.

From his early beginnings in the then-named Victorian Premier League with the likes of St Albans Saints and Melbourne Knights, to playing for Russian side FC Torpedo Moscow, to playing in the third-largest urban agglomeration in Korea with Daegu FC, Franjic’s career has certainly been one to savour.

Whilst his career has seen injury setbacks, a blocked loan and unpaid wages with Torpedo Moscow – and the discovery of a potentially career-threatening rare inflammatory condition known as myocarditis in 2016 – Franjic is grateful to be where he is today and to have had the footballing experiences he’s had.

“I’ve been very fortunate with the success I’ve had over my travels, and I’ve experienced some different countries,” he said.

“It’s been a great journey and I’m thankful and grateful that I was able to live my dream and play for the Socceroos at a World Cup. Some Championships as well, so, can’t complain at all.”

Torpedo Moscow

And as for why Franjic opted to return to the NPL Victoria to take up an opportunity with Heidelberg United, a family connection and the quality of the league spoke for itself.

“My brother has played in the NPL for a fair bit and I’ve watched a few of his games. If you look at the FFA Cup you’ve always got a Victorian team in the semi-finals, so it must be saying something about how good the standard of the league is,” he said.

“I know the coach George Katsakis and he called me and my brother and said he was interested in signing us. And obviously Heidelberg have had success over the last few years where they’ve won a lot of trophies, so, they’re wanting to build a great team to have another successful year once again.

“Whenever you go to Heidelberg you see that they have a decent following and that everyone gets behind them, so it’ll be good. I’m looking forward to playing in the NPL this year and to finally be playing with my brother after all these years.”

Heidelberg United

Next year’s Victorian NPL season will mark 13 years since Franjic departed his then-Victorian Premier League side Oakleigh Cannons to take up an injury-replacement contract offer with Ange Postecoglou’s Brisbane Roar.

It was under the now-Celtic FC coach where Franjic impressed the Roar faithful and built a platform to launch himself into a regular starting berth with the Socceroos at right-back.

As a three-time A-League Men’s Championship winner with Brisbane, three-time Premiership winner with the Roar (twice) and Perth Glory (once), as well as an Asian Cup winner, Franjic has certainly been a key cog in some of Australian football’s most historic sides.

“Obviously, winning the Asian Cup is a massive achievement, it’s similar to someone winning the Euros or the Copa America. But I think in Australia, with soccer not being the number one sport, it’s always hard to get the media buzz of AFL and NRL because they’ve got a huge following,” he said.

“But when you look back on it you don’t realise how high of an achievement it actually was against Asia’s best.

“I’d had Ange as a coach for a few years and he’s no doubt one of the best managers I’d ever worked under. The whole buzz of being in Brazil, with security all around the hotel and obviously Brazil is a football-mad nation, so, everywhere you went people were following you.

“It was exciting, and I thought Australia gave a good account of themselves without getting results in that tournament.”

Each of these remarkable honours were earnt between globetrotting stints with Torpedo Moscow, Melbourne City and Daegu. But before returning to the National Premier Leagues Victoria, Franjic made one final stopover with newly-joined A-League Men’s expansion side Macarthur FC. He gave credit to the side that he helped in their foundation.

“It was no doubt a challenge starting up a new club from fresh and giving it a go. Credit has to go out to all of the staff and the owners; they did an amazing job for a club in their first year in terms of facilities and the stadium. Compared to other clubs that have come into the A-League they were very good,” he said.

Macarthur FC

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