Panathinaikos sign contract for stadium and complex redevelopment

Panathinaikos Stadium

Athens-based club Panathinaikos have recently signed a contract to build a new, modern multi-purpose complex for their team with plans to move into the stadium by 2026.

In a statement issued on the club’s website, Panathinaikos said the signing of the final construction contract for the stadium is one of the most important moments in the history of the club.

In November 2020, Memorandum of Understanding was signed by the Greek government for this project that promised to deliver a 40,000 seat stadium with a 4-star FIFA international standard rating as well as a bigger multi-purpose complex. This complex would feature a 12,500-seat basketball arena, a 1,500-capacity volleyball venue, an Olympic-sized swimming pool, other facilities and at least 80 acres of green spaces. However, works are finally going to be done now.

The entire project has a budget of €163.5m ($269.5m AUD), with the stadium itself set to cost around €72m ($118.7m AUD). Another benefit of this long-term expensive project is the goal that it will not only transform Panathinaikos as a club, but also be of use for the Greek national team and its bigger international matches, which was a key talking point in negotiations.

Yannis Alafouzos, shareholder PAE Panathinaikos, expressed his delight at the proposed revolutionary project.

“Today is a historic moment for Panathinaikos. A decade-long dream, for the club to acquire its own home, is entering the implementation phase,” he said via press release.

“Panathinaikos changes level with the stadium in Botanikos. The club’s cell, the Sports Club, will finally acquire the facilities that befit the history of Greece’s most victorious club. It is an honour for me that during my days in the ownership of PAE, the completely fair request of Panathinaikos to acquire its own stadium is satisfied.”

Panathinaikos currently plays home matches at the Olympic Stadium, which also hosts rival Super League club AEK Athens.

This change is necessary for one of the oldest and most successful clubs in Greece, who need a stadium of their own as well as the multi-sport complex to advance their player development for the football team as well as focusing more on their basketball side in the Euro League. There is a clear plan in place, starting with this project, to become a strong name in Europe across multiple sports.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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