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Panomera security system featured in stadium project

Gazprom Arena, a host of the 2018 FIFA World Cup and upcoming Euro 2021, has utilised Dallmeier's Panomera security system.

Gazprom Arena, one of the host stadiums of the 2018 FIFA World Cup, upcoming 2021 European Football Championship and home of Zenit St. Petersburg, has utilised Dallmeier’s Panomera security system features. 

Hosting major events at the Gazprom Arena requires the stadium to meet strict security regulations of FIFA, UEFA and ESSMA. The solution came from German manufacturer Dallmeier, offering multifocal-sensor systems to stadia all over the world. 

The aim was to bring in video technology for the stadiums’ interior and exterior – entrance gate approaches, rooms below grandstands and the stands themselves in one of the largest stadium video security projects. 

A high-performance system had to be completed for the 60,000-capacity stadium and remain adaptable and flexible to different demands. 

One requirement of the stadium was to capture all areas of each grandstand constantly, where traceability of offenders could be achieved. For this to work, the Russian Interior Ministry opted for two key video security requirements. 

The entire grandstand area must be captured with a “minimum resolution density” of 250 pixels per metre (px/m), corresponding to the performance criterion defined and globally valid standard DIN EN 62676-4 for video security systems for purposes of enabling identification of an unknown person. The other objective is the image frequency must not fall below a frame rate of 25 frames per-second (fps). Because it is typically only the combination of the specified minimum resolution density and a fluid representation of events, that can solidify incontestable evidence that’s usable in a court of law. 

The patented Panomera multifocal-sensor system from Dallmeier can guarantee coverage of even the largest expanses with stipulated minimum resolution density and frame rate, offering greater coverage than typical megapixel or PTZ camera technologies. 

Panomera continously captures movement in full resolution and allows high-resolution zooms – both live and in recordings. Stadium operators can then track and reconstruct events at the time or after the fact. 

Another advantage of Panomera technology is the innovative 3D planning approach, where a reproduction of the Gazprom Arena was created. This makes it easy to fulfil the 250 px/m requirement and cover each area of the stadium and see where corrections might need to be made, which could be done by the stadium with less than 100 Panomera camera systems. This is not only effective in terms of resources, but saving on infrastructure costs too. 

Dallmeier’s 3D planning also includes the automatic generation of “CamCards” – showing exactly where each camera should be mounted, how high and at what angle. It not only saves time but gives planning reliability, delivering greater accuracy and minimises levels of uncertainty.  

Dallmeier has given unwavering assistance and support throughout the project, where testing by the state technical personnel in Russia was also successful in the subsequent project phases. The result of this was that the stadium operators were able to begin operating the video security system after the final project commissioning in good timing for the 2018 FIFA World Cup. Today, over 1,000 single-sensor cameras have been installed in the Gazprom Arena in addition to the Panomera® systems – these safeguard every part of the stadium and safeguards those both inside and outside the venue. 

There are a large amount of camera and has seen the total storage capacity for the video security system come to more than six petabytes (or 6,000 terabytes) worth of data.   

High-performance recording appliances from Dallmeier are used to process all the information, with authorised personnel from various departments and stakeholders able to access the system at 80 different workstations. 

The video security system from Dallmeier has been trusted as a reliable solution at the Gazprom Arena, where the seven matches held there for the 2018 FIFA World Cup demonstrated the strong performance and capabilities of Dallmeier in running the Panomera security system and building a more secure stadium for everyone involved.   

Of course we were delighted that the security managers of Zenit St. Petersburg also decided to rely on Dallmeier again for their new home, the Gazprom Arena,” Director Sales Eastern Europe/RUS/ GUS at DallmeierKarlheinz Biersack said. 

“This success in the largest stadium project we have ever undertaken shows once again that Dallmeier’s holistic security and solution approach – above all the patented Panomera technology and our unrivalled project and consulting services represent an immense benefit for our customers.” 

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Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

SD Huesca: A digital transformation strategy which is reaping rewards

SD Huesca, a club who currently plays in the top division of Spain, have been working on a global digital transformation strategy for the past few years in an effort to increase the club’s sustainability.

The club have begun various modernisation processes which allows them to grow globally and streamline their operations.

SD Huesca manager Luis Sanclemente explained that technological advancement is one of the club’s main priorities.

“We’ve had a digital transformation strategy that started in 2017 and it has various objectives,” he told the La Liga Newsletter.

“As well as digitally transforming the business internally and making things easier for fans and commercial partners, we’re targeting a zero-paper policy and, as far as it’s possible, the automation of internal processes.”

To support its transformation process, the club works with various apps, from those developed by in-house platforms to those developed by third parties.

Internally, the club has established a digital file tracker that monitors documents that pass through the club via a dashboard, while keeping track of all projects in progress using an open-source software.

That software has also been used to setup the structure of its online store, digital archive and fan club app.

“We then use third-party apps for some core elements to do with our internal processes,” Sanclemente added.

“We use SAGE that helps us in everything to do with accounting and invoicing, for example. We also use the classic social media apps as well as the Docuten supplier portal and e-signature platform.”

The club looks to receive all invoices electronically with this supplier portal, either through a PDF format that can be processed through an OCR system, or via other formats such as ‘Facturae’. This allows the club to sign all types of documents digitally.

“We’re starting to incorporate the signatures of players and employees and we’re talking about having everything on the e-signature platform in the next four months,” Sanclemente stated.

The club’s overall goal is to reduce the use of paper and processes that will improve their environmental footprint. The digitalisation of administrative processes is key to reaching this objective.

“Six months ago, almost all invoices were paper,” Sanclemente revealed.

“However, we have already reached a point where 95% of invoices are sent to us electronically, which saves money in postage and storage. We have 250 signed documents that were previously paper, some of them long labour contracts that can be 50 pages long.”

While SD Huesca’s digital transformation process has already brought benefits in various areas like HR, administration and purchasing, it has also increased its commercial growth.

Josan Oliva, manager of the club’s digital department, explained: “We’re working more and more with suppliers and partners who offer technological solutions. We’ve found a commercialisation channel for assets that we wouldn’t have been able to access if we didn’t have the technological portfolio that we now have.”

As part of its collaboration with La Liga, the club continues to work on ways to use technology to directly impact the fan experience.

“We were one of the first clubs to enter the data-driven programme from LaLiga, which has an objective is to integrate all the processes related to fans, season tickets, matchday tickets and marketing into digital platforms,” Oliva said.

SD Huesca is anticipating a more fluid experience when fans eventually return to their home stadium.

“Last year, we requested an upgrade for the turnstiles so that fans could enter with NFC technology, as well as their mobile phone or their season ticket card,” Oliva said. “We want entry into the stadium to be even simpler.”

“(On the day) Tickets are bought through the online ticket section of the website and the process is automatic, as we no longer gave paper tickets. Instead, we send the buyer a PDF with a QR code that can be used to enter the stadium.”

Other digital initiatives have been vital in connecting with fans of the club, wherever they may be in the world.

“In the spring we were the first club to join with LaLiga and use the Salesforce marketing cloud for newsletters,” Oliva said.

“An important part of our relationship with the fans is the new SD Huesca Fan Club, where there will be a high degree of implementation of digital activities and content.”

Sanclemente, in conclusion, believes the digital strategy organised is necessary to survive in the modern football market.

“It is very important to keep bringing technology into football,” he stated.

“We see that some public administrations in Spain have a high level of digitization in many of their processes and we believe this gives a good reference to football clubs when it comes to modernising their administration.”

LiveScore continues to grow its global reach through partnership with La Liga

New technological innovations continue to be an important factor in how football fans consume the world game across broadcast and digital media.

This growing trend was part of the motivation behind La Liga and LiveScore signing a three-year global sponsorship deal at the beginning of the 2019 season.

While the coronavirus pandemic has caused a disruption to both organisations’ core business offerings, the partnership has continued to develop ways to engage fans and enhance their experiences.

LiveScore services over 56 million active monthly users in over 200 countries through their app and website.

The organisation wanted to work with the high-profile Spanish competition to continue to accelerate its growth and global reach.

“La Liga undoubtedly has a reputation as one of the best football leagues in the world”, Will Thomas, Head of Sponsorship at LiveScore Group, told the La Liga Newsletter.

“We want to align ourselves with leading sports institutions that share similar ambitions to us, centred around growing fanbases, speed, reliability and digital innovation. We found La Liga reflected many of these qualities.”

La Liga provides LiveScore with multiple digital assets, as well as increasing the visibility of the brand with pitch-side advertising boards, fourth official boards and social media posts.

In saying this, however, the partnership centrally revolves around LiveScore’s sponsorship of La Liga Replay360° technology.

Every time Replay360° is used in a broadcasted match, which is on average six times per game, LiveScore is showcased as the presenting partner responsible for the technological innovation.

Edited clips are also shown on La Liga and LiveScore’s social media channels, with Replay360° generating over 35 million video views and five million positive engagements for LiveScore last season.

“Early indications through our research suggest that we are beginning to get some cut-through in terms of sponsorship awareness in many of our focus markets, amongst both La Liga fans and LiveScore users”, Thomas added.

“Millions of fans watch La Liga matches and follow their social channels, where we regularly appear, so the rights have been a solid base for us to work from.”

The technology is still considered to be a relatively new innovation and one that fans continually appreciate.

“It appears as if the fans love seeing goals from this unique perspective, as engagement sentiment has been very positive,” Thomas said.

“LiveScore is in the business of providing goal updates and scores to football fans, so building on this association is both obvious and important to us.”

The arrival of the global pandemic did force some adjustments, with both parties having to think on their feet when it came to their previously arranged agreement.

“We want to enhance the LiveScore user experience through our sponsorship assets, providing better content and more unique fan experiences and rewards,” Thomas explained.

“Clearly, the pandemic has made this more difficult as it has been impossible since March to utilise things like match tickets, hospitality and ‘behind the scenes’ access. So, we have really focused on what we call ‘the controllables’ and that is broadcast and digital.”

To succeed in this space, LiveScore worked with La Liga to produce video content that was unique to the situation.

“We have collaborated with several past and present La Liga players such as Steve McManaman, Patrick Kluivert, Marc Bartra, Ivan Rakitić, Saúl Ñíguez and Samuel Chukwueze, as well as LaLiga President Javier Tebas, which is enabling us to provide regular engaging content that fans are already enjoying,” Thomas stated.

With around 25% of LiveScore users following La Liga passionately, there was keen interest in this content amongst its own userbase and also from those who follow the La Liga’s digital channels. The first ‘LiveScore Challenge’ films featuring players, as well as accompanying interviews, are already available on both organisation’s social channels with approximately 25 individual videos to be released by the end of the 2020/21 season.

As La Liga continues to enhance its own OTT streaming service, the Spanish competition is in a position to share new findings with partners such as LiveScore who are looking to develop similar offerings.

LiveScore launched a free-to-air live streaming service in June of this year.

“We’ve been delighted with the response at this early stage,” Thomas revealed.

“LiveScore app users in the UK, Ireland and Nigeria are now able to access live matches from some of the top football competitions around the world and over 70% of app users in each of those markets have watched a match so far. Furthermore, 25% of those viewers have gone on to watch more than 10 live matches – a sign that our users are enjoying the action we’re providing.”

Both companies will continue to try to stay ahead of the technological curve, with the data they have gathered through a wide userbase, vital to detect new trends.

“The provision of insight is something we work closely with rightsholders on to shine a light on the popularity of specific competitions around the globe and how LiveScore streaming its content can influence this in a positive way,” Thomas said.

For example, LiveScore can provide La Liga information on the level of interest in certain fixtures and teams in certain markets, with the ability to compare those figures to other leading leagues and clubs across the world.

“From a research and development sponsorship perspective, we are continually sharing key findings with each other on the successes and challenges of the partnership,” Thomas noted.

“From a broader business perspective, outside of the confines of the sponsorship, we are a digital global content business that is accessible to sports fans all over the world and we are always open to providing advice and support to our trusted partners.”

“We are still in the infancy of our partnership, but I am sure future innovations will come as we continue to work together,” he concluded.

Football Victoria introduces Club Support Series

Football Victoria has announced the launch of their Club Support Series, a new initiative for Committee Members.

Football Victoria has announced the launch of their Club Support Series, a new initiative which aims to provide all the tools, training and resources for Committee Members where they can go through key topics via pre-recorded webinars.

The series has been introduced as a way for Clubs and Associations to address all the diverse challenges that come with running a community sporting organisation. It will be the replacement for the Club Development Conference in 2021.

Each of the following webinars and associated toolkits are accessible at any time and Football Victoria endeavours to regularly add more to all the topics during the year. Each topic has been specifically formulated to hone in on the most common enquiries from across the football community:

Administration

  • Developing a COVIDSafe plan

Engagement

  • Volunteers: How to engage and retain at this challenging time

Finance

  • Developing a budget
  • Managing cash flow
  • Reading a profit and loss

Other resources

  • Position descriptions for Committee members

Football Victoria welcomes committee members to explore all these sessions and share them with fellow members at a club or organisation. There will be regular updates throughout 2021 and if you would like to see more details about the sessions, you can find it here.

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