Panomera security system featured in stadium project

Gazprom Arena, a host of the 2018 FIFA World Cup and upcoming Euro 2021, has utilised Dallmeier's Panomera security system.

Gazprom Arena, one of the host stadiums of the 2018 FIFA World Cup, upcoming 2021 European Football Championship and home of Zenit St. Petersburg, has utilised Dallmeier’s Panomera security system features. 

Hosting major events at the Gazprom Arena requires the stadium to meet strict security regulations of FIFA, UEFA and ESSMA. The solution came from German manufacturer Dallmeier, offering multifocal-sensor systems to stadia all over the world. 

The aim was to bring in video technology for the stadiums’ interior and exterior – entrance gate approaches, rooms below grandstands and the stands themselves in one of the largest stadium video security projects. 

A high-performance system had to be completed for the 60,000-capacity stadium and remain adaptable and flexible to different demands. 

One requirement of the stadium was to capture all areas of each grandstand constantly, where traceability of offenders could be achieved. For this to work, the Russian Interior Ministry opted for two key video security requirements. 

The entire grandstand area must be captured with a “minimum resolution density” of 250 pixels per metre (px/m), corresponding to the performance criterion defined and globally valid standard DIN EN 62676-4 for video security systems for purposes of enabling identification of an unknown person. The other objective is the image frequency must not fall below a frame rate of 25 frames per-second (fps). Because it is typically only the combination of the specified minimum resolution density and a fluid representation of events, that can solidify incontestable evidence that’s usable in a court of law. 

The patented Panomera multifocal-sensor system from Dallmeier can guarantee coverage of even the largest expanses with stipulated minimum resolution density and frame rate, offering greater coverage than typical megapixel or PTZ camera technologies. 

Panomera continously captures movement in full resolution and allows high-resolution zooms – both live and in recordings. Stadium operators can then track and reconstruct events at the time or after the fact. 

Another advantage of Panomera technology is the innovative 3D planning approach, where a reproduction of the Gazprom Arena was created. This makes it easy to fulfil the 250 px/m requirement and cover each area of the stadium and see where corrections might need to be made, which could be done by the stadium with less than 100 Panomera camera systems. This is not only effective in terms of resources, but saving on infrastructure costs too. 

Dallmeier’s 3D planning also includes the automatic generation of “CamCards” – showing exactly where each camera should be mounted, how high and at what angle. It not only saves time but gives planning reliability, delivering greater accuracy and minimises levels of uncertainty.  

Dallmeier has given unwavering assistance and support throughout the project, where testing by the state technical personnel in Russia was also successful in the subsequent project phases. The result of this was that the stadium operators were able to begin operating the video security system after the final project commissioning in good timing for the 2018 FIFA World Cup. Today, over 1,000 single-sensor cameras have been installed in the Gazprom Arena in addition to the Panomera® systems – these safeguard every part of the stadium and safeguards those both inside and outside the venue. 

There are a large amount of camera and has seen the total storage capacity for the video security system come to more than six petabytes (or 6,000 terabytes) worth of data.   

High-performance recording appliances from Dallmeier are used to process all the information, with authorised personnel from various departments and stakeholders able to access the system at 80 different workstations. 

The video security system from Dallmeier has been trusted as a reliable solution at the Gazprom Arena, where the seven matches held there for the 2018 FIFA World Cup demonstrated the strong performance and capabilities of Dallmeier in running the Panomera security system and building a more secure stadium for everyone involved.   

Of course we were delighted that the security managers of Zenit St. Petersburg also decided to rely on Dallmeier again for their new home, the Gazprom Arena,” Director Sales Eastern Europe/RUS/ GUS at DallmeierKarlheinz Biersack said. 

“This success in the largest stadium project we have ever undertaken shows once again that Dallmeier’s holistic security and solution approach – above all the patented Panomera technology and our unrivalled project and consulting services represent an immense benefit for our customers.” 

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GIS Masterclass: Fan Engagement and Marketing with Terry Lynam and Karen Grega

The Global Institute of Sport recently hosted a masterclass on Fan Engagement and Marketing, bringing together two industry leaders to tackle the field’s most pressing issues.

The Global Institute of Sport (GIS), which offers a Master’s in Sports Business and Sports Analytics through the University of Newcastle, regularly holds masterclasses with industry leaders as part of its curriculum.

The latest focused on fan engagement and marketing, covering two key themes: the growing tension between live sport and online streaming, and the role of data in shaping the fan experience.

The panelists 

Terry Lynam recently concluded her role as General Manager of Fan Experience and Events at Football Australia, overseeing the AFC Women’s Asian Cup on home soil.

Karen Grega is an experienced sports management consultant with a multi-code background. She currently represents Football Coaches Australia (FCA) and Heartbeat of Football, and has previously worked with Sydney Cricket Ground, Venues NSW and Sydney FC.

Live Sport and social media.

Terry Lynam opened with a pointed statement — one she acknowledged would be controversial. She argued that the sense of community unique to live sport is being eroded by social media and ‘snippet’ consumption.

Central to her concern is how marketing teams are failing to segment their audiences, treating casual online viewers the same as matchday fans.

“If they aren’t spending money on the sport we shouldn’t count them as spectators to the same level as match going fans.”

“What we want to consider as marketeers is how much we want to give away and how much we want our live sport element to remain,” Lynam said.

Grega echoed the sentiment, arguing fan engagement ultimately comes down to human connection. “It’s not rocket science.”

She suggested the industry revisit the concept of sport as a family outing to recapture that communal experience.

Data Driving Decisions

Both panelists highlighted data and analytics as central to modern fan engagement.

Grega recalled the introduction of computerised turnstiles as a turning point, enabling teams to track crowd movements and optimise staffing and entry times.

She also noted the continued value of fan surveys in informing marketing decisions.

Lynam pointed to ticketing technology as a significant data frontier.

Modern platforms like Ticketmaster’s ticket-transfer system now provide detailed customer insights.

“It allows us to have a better understanding of who’s getting the ticket and how they transport themselves there or when they arrive,”

“We can personalise their journey and sell content to them,” Lynam commented. 

The discussion also touched on data sourced from social media and on-field player tracking, as well as interactive stadium technology gaining traction in the US.

This included holographic assistants and player headset interactions that bring a broadcast-style experience to live events.

Activations That Educate

Activations rounded out the masterclass, with Lynam detailing how she created a fan zone on a modest budget for the Women’s Asian Cup.

The activation featured charitable partnerships focused on women’s health, including Heartbeat of Football, Endometriosis Australia and Share the Dignity.

“I’m very hopeful that that type of idea gets pushed through on other sporting events,” Lynam said.

Grega elaborated on the Heartbeat of Football activation, highlighting how a competitive element built around CPR and heart health kept fans engaged while also educating them.

“The whole health hub ticked all the boxes — it was immersive, it was interactive, it was there for all ages, both sexes.”

“That sort of blueprint is one that should be replicated as much as possible,” Explained Karen Grega

The masterclass offered students and industry professionals a valuable window into contemporary sports marketing.

As the competition for fan attention intensifies, the blend of live experience, smart data use, and purposeful activations can help define the next chapters of fan engagement.

More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses

Australian football finds itself in a curious position.

From the outside, the game appears to be riding a wave of momentum. Attendances, visibility and public interest have all experienced significant uplift in recent years, while major international tournaments and growing discussion around football’s future continue to place the sport firmly within the national conversation.

Yet behind that momentum, Football Australia is now confronting a far more challenging internal reality.

 

A compounding deficit

Chief Executive Martin Kugeler has reportedly indicated the governing body’s projected financial losses for 2025 are expected to exceed the organisation’s reported $8.5 million deficit from the previous year. Accompanying the financial outlook are substantial organisational changes, with reporting from Tracey Holmes indicating more than one in five Football Australia employees are expected to lose their positions through restructuring measures.

The figures represent more than a difficult balance sheet. They point toward a significant period of recalibration inside the organisation responsible for overseeing the sport nationally.

 

Losing the wisdom of existing staff members

For governing bodies, restructures are often framed as strategic necessities for future sustainability. However, workforce changes on this scale also raise broader questions around the challenges of such a transition.

People are often the carriers of knowledge, relationships and long-term strategic understanding. When organisations undergo significant structural change, the effects can extend beyond immediate financial outcomes.

 

Contradicting timing

The timing is what makes the developments particularly notable.

Football in Australia has spent recent years discussing expansion, growth and long-term opportunity. The conversation surrounding the game has increasingly centred on future potential. Often headlining stronger pathways, larger audiences, infrastructure development and greater visibility.

Against that backdrop, news of deep financial losses and substantial staffing reductions creates a different conversation: one focused not on where the game wants to go, but on what may be required to sustain that journey. Therefore, this announcement points toward stagnancy, rather than growth.

Further detail surrounding Football Australia’s strategy and long-term direction will likely emerge over coming months. For now, the developments serve as a reminder that growth stories are rarely straightforward.

Often, the periods that appear strongest from the outside can also be the moments organisations face their most significant internal tests.

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