Panomera security system featured in stadium project

Gazprom Arena, a host of the 2018 FIFA World Cup and upcoming Euro 2021, has utilised Dallmeier's Panomera security system.

Gazprom Arena, one of the host stadiums of the 2018 FIFA World Cup, upcoming 2021 European Football Championship and home of Zenit St. Petersburg, has utilised Dallmeier’s Panomera security system features. 

Hosting major events at the Gazprom Arena requires the stadium to meet strict security regulations of FIFA, UEFA and ESSMA. The solution came from German manufacturer Dallmeier, offering multifocal-sensor systems to stadia all over the world. 

The aim was to bring in video technology for the stadiums’ interior and exterior – entrance gate approaches, rooms below grandstands and the stands themselves in one of the largest stadium video security projects. 

A high-performance system had to be completed for the 60,000-capacity stadium and remain adaptable and flexible to different demands. 

One requirement of the stadium was to capture all areas of each grandstand constantly, where traceability of offenders could be achieved. For this to work, the Russian Interior Ministry opted for two key video security requirements. 

The entire grandstand area must be captured with a “minimum resolution density” of 250 pixels per metre (px/m), corresponding to the performance criterion defined and globally valid standard DIN EN 62676-4 for video security systems for purposes of enabling identification of an unknown person. The other objective is the image frequency must not fall below a frame rate of 25 frames per-second (fps). Because it is typically only the combination of the specified minimum resolution density and a fluid representation of events, that can solidify incontestable evidence that’s usable in a court of law. 

The patented Panomera multifocal-sensor system from Dallmeier can guarantee coverage of even the largest expanses with stipulated minimum resolution density and frame rate, offering greater coverage than typical megapixel or PTZ camera technologies. 

Panomera continously captures movement in full resolution and allows high-resolution zooms – both live and in recordings. Stadium operators can then track and reconstruct events at the time or after the fact. 

Another advantage of Panomera technology is the innovative 3D planning approach, where a reproduction of the Gazprom Arena was created. This makes it easy to fulfil the 250 px/m requirement and cover each area of the stadium and see where corrections might need to be made, which could be done by the stadium with less than 100 Panomera camera systems. This is not only effective in terms of resources, but saving on infrastructure costs too. 

Dallmeier’s 3D planning also includes the automatic generation of “CamCards” – showing exactly where each camera should be mounted, how high and at what angle. It not only saves time but gives planning reliability, delivering greater accuracy and minimises levels of uncertainty.  

Dallmeier has given unwavering assistance and support throughout the project, where testing by the state technical personnel in Russia was also successful in the subsequent project phases. The result of this was that the stadium operators were able to begin operating the video security system after the final project commissioning in good timing for the 2018 FIFA World Cup. Today, over 1,000 single-sensor cameras have been installed in the Gazprom Arena in addition to the Panomera® systems – these safeguard every part of the stadium and safeguards those both inside and outside the venue. 

There are a large amount of camera and has seen the total storage capacity for the video security system come to more than six petabytes (or 6,000 terabytes) worth of data.   

High-performance recording appliances from Dallmeier are used to process all the information, with authorised personnel from various departments and stakeholders able to access the system at 80 different workstations. 

The video security system from Dallmeier has been trusted as a reliable solution at the Gazprom Arena, where the seven matches held there for the 2018 FIFA World Cup demonstrated the strong performance and capabilities of Dallmeier in running the Panomera security system and building a more secure stadium for everyone involved.   

Of course we were delighted that the security managers of Zenit St. Petersburg also decided to rely on Dallmeier again for their new home, the Gazprom Arena,” Director Sales Eastern Europe/RUS/ GUS at DallmeierKarlheinz Biersack said. 

“This success in the largest stadium project we have ever undertaken shows once again that Dallmeier’s holistic security and solution approach – above all the patented Panomera technology and our unrivalled project and consulting services represent an immense benefit for our customers.” 

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Dig Inclusion makes digital access available for everyone 

For stadiums around the world, infrastructure has been created to cater for people with disabilities, however access to club websites and apps cannot be overlooked. 

In the past, stadiums had been designed so people with disability can still access the venues. As we know with COVID outbreaks, attention has now shifted towards how we get these people into the grounds by using apps and in particular to scan a QR code for contact tracing. 

As we have seen in 2021, the QR system has become a mandatory tool, while at the same time we have seen the need to go with virtual tickets, rather than the printed out copies we had always been accustomed to. 

For clubs and stadiums, they want to ensure that fan experience is at the optimal level, so that means they have to assess the accessibility for disabled people and ways for them to have entry to venues without an enormous amount of hassle. 

This is where Dig Inclusion can help. They are a digital accessibility service who ensures that football club websites and apps are equally available for everyone. 

For clubs, they should be asking themselves whether disabled fans have the same opportunity to buy tickets online as everybody else, while the other consideration should be if news feeds, match statistics, websites and apps are as user friendly as they need to be. 

For digital accessibility, Dig Inclusion takes into account people who are colour blind, dyslexic or have cognitive impairments (including people living with dementia). Through a club’s website or app design process – from the use of font, to language, to colour contrast – are all highly important so nobody feels overwhelmed when accessing a club’s resource. 

For example, if a disabled fan wants to buy some club merchandise, then they will have the same opportunity to browse and make that purchase just like any other person would, with tailored options available to assist anyone who needs it. 

When teams partner with Dig Inclusion, they are there for every step of the way, from accessible testing, research and strategy, to accessible development and content creation, and finally a check on websites, mobile apps, PDF documents and ebooks among some of the benefits. 

All of Dig Inclusion’s services are designed to help clubs keep pace in a rapidly changing digital age: 

Accessible design review: To highlight visual aspects of a design that need to be checked for accessibility, such as colour contrast and positioning. This looks at common accessibility pitfalls and turns this into what would be the ultimate experience for all customers. 

Accessibility help desk: Advice and support from someone who understands the company and what they do, offering fast response times and specialist knowledge for any stucks in the digital accessibility process. 

Mobile accessibility: Helping to get the most out of tablet and smartphone users, with those devices more often used than desktop or laptop. This is very important for disabled or elderly fans who would like to use mobile technology. 

Web accessibility: Advising organisations about the Web Content Accessibility Guidelines (WCAG) in an easy-to-understand manner, as design agencies and web developers may find it difficult to grasp or keep pace with updates as they become available. 

Disabled user testing: It’s not only digital content meeting accessibility guidelines that is important, but also making sure that the experience of a disabled person using a product is a good one. 

PDF accessibility: Accessibility guidelines are not just designed for webpages, but anything that a customer downloads is also included. Dig Inclusion can produce PDF documents that go alongside WCAG with equal access as a typical website. 

Video accessibility: When businesses make advertising material, they can be supported with transcripts, captions, subtitles, or audio descriptions that they probably would have not used before on their own. 

Ebook accessibility: Tablets have been a valuable way for people to virtually read books and other publications. An accessible ebook gives all readers instant access to fit their needs, regardless of print disability. 

Dig Inclusion provides ways for clubs to navigate the challenges associated with building an app or website for equal opportunities. To learn more on Dig Inclusion, you can find it here. 

Swan Retail: Promoting clubs through powerful app 

Swan Retail’s software development has seen the creation of FUSE – an app that has all the best fan engagement features in the one place. 

It’s been a mixed bag for Australian audiences wanting to go to live sporting events, as lockdowns and restrictions have not always gone in our favour. 

For sport clubs, they have become more reliant on finding ways to engage with their fan bases via digital, as the typical match day inclusions do not always go to plan, with unpredictable Covid-19 changes. However, what is for certain is that clubs cannot be stopped in exploring ways to promote their team in a variety of ways. 

Swan Retail has identified the demand for digital and online resources, where they have taken their expertise into the sports & stadium area. 25 years’ worth of experience has lended itself towards furniture & homeware, fashion and specialty retail to name a few. 

Swan Retails app, FUSE, encapsulates that a club is searching for when it comes to fan engagement. It is completely branded to suit a club’s identity and includes an immerse news feed to create engaging content that you would see on a social media platform. The only difference here is that the app takes everything from a club and showcases that directly to a fan, rather than trapping it in amongst other competitors.

When a fan uses FUSE, their sole focus is on the team they support. FUSE is the application that integrates quality engagement, offering clubs the chance to interact with their fans, build their brand, reward loyalty and drive sales. 

Available on the App Store and Google Play, FUSE has a host of features to maximise marketing potential: 

  • Build and theme a business app. 
  • Clubs can customise their branding. 
  • Scale up only when clubs need to. 
  • Deploy to iOS & Android. 
  • Potential to be live within four weeks. 
  • Deliver engaging content through the app feed. 
  • Segment, target and deliver content based on purchase data. 
  • Display real-time loyalty points and loyalty account balances. 
  • Wrap and enhance a mobile website. 
  • Harness the power of push notifications. 
  • Drive footfall, sales, traffic and conversion. 

FUSE can bring fan engagement benefits that are developed around loyalty. To build and sustain a fan base, Swan Retail helps to bring promotions to life. The app provides the go-to resource for planning and delivering promotional campaigns, leading to an increased rate of revenue. 

Clubs can bring across their creativity and connect with fans in a more personalised manner, whether it be game day or to provide greater access off the pitch. Swan Retail have partnered with Warrington Wolves Rugby Club, Ipswich Town Football Club and Stoke City Football Club who have already seen the following benefits: 

  • News, events, polls and promotions form the pivotal part of FUSE, making content the app’s bread and butter. This can be implemented further by integrating an online shop, which can be a post of a goal celebration during the match with a promotion applied to the player’s kit. 
  • Push notifications as a regularity can consistently bring fans to the app once they have been informed of new content, rewards and timely promotions that all contribute to driving sales. 
  • Loyalty points can be accrued to make fans feel part of something special and to be rewarded for their support. 
  • A website within the app to collaborate a fans’ online experience by seamlessly allowing them to browse and buy from a store without leaving the app. 
  • Calls-to-action as a way of offering new products such as kit releases and the ability to use redeem promotions and use rewards points. 
  • Custom forms can be created as a crowdsourcing tool to get feedback and insights from the people that make the club tick and learn more about how to maximise profits. 

To learn more about Swan Retail, and to have a read of their case studies, you can find it here. 

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