Paramount+ reveals 2024 A-League Men Grand Final broadcasting success

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Image credit: Robert Cianflone

Paramount+ have released impressive numbers regarding how the A-League performed in the Grand Final digitally and on broadcast TV.

The A-League Men 2024 Grand Final reached 1.12 million Australians with audiences up 12% year-on-year.

It broke the previous record as the most-watched match on 10 and 10 Play and was very popular with the 16-39 age group, with it being the #2 program of the night.

The A-League Men’s and Women’s 2023/24 season reached a combined 5.72 million Australians across Network 10, 10 Play and Paramount+ which highlights the impact the new digital broadcast has.

The 2023/24 A-League Men’s season was up 16% on broadcast TV, 33% on 10 Play and 53% on Paramount+.

The Liberty A-League Women’s audiences grew 114% on 10 Play and 125% on Paramount+.

The A-League All Stars Men vs. Newcastle United, and A-League All Stars Women vs. Arsenal Women matches reached 557,000 Australians on 10.

Paramount Australia Sports Production Director Adam Cush said via media release:

“As the Home of Australian Football, Paramount is committed to our partnership with the APL and the growth of the A-Leagues.

“The Isuzu UTE A-League Men’s 2024 Grand Final was a testament to this dedication, drawing unprecedented viewership numbers and showcasing the power of football in Australia. It’s been a phenomenal season of action across Network 10, 10 Play, and Paramount+ and we can’t wait to do it again next season for the 20th anniversary of the league.”

Nick Bower, Paramount Australia’s General Manager of Ad Sales, explained the broadcast success of the season and specifically the Grand Final.

“The incredible passion exhibited by the Central Coast Mariners and Melbourne Victory, along with the record number of fans at Industree Group Stadium and the biggest ever audiences watching at home, highlight everything that makes football in this country extraordinary,” Bower added in a statement.

“We extend our gratitude to our partners and clients for their support and enthusiasm, as they too benefited from the impressive audiences this thrilling final series attracted.”

Commenting on the Grand Final and the 2023/24 season gone, A-Leagues Commissioner Nick Garcia described the success of the finals series and what the future has in store for the league.

“It’s been an incredible finals series with sold out crowds, record TV viewers and fantastic football, and what a way to cap it off with the highest ever Industree Group Stadium crowd and history being made on the pitch,” Garcia added via media release.

“As the curtain falls on an exciting season, we would like to thank our fantastic fans who showed up week in week out, contributing to an atmosphere that sets our game apart from the rest. We now look forward to what will be the 20th anniversary of the Isuzu UTE A-League Men and another phenomenal season of A-Leagues action.”

Digitally, the A-League is seemingly popular, with it being named the second most engaging sport by YouGov in 2023. Specifically the 18-34 age range in that study were by far the most engaged, insisting there is a future audience for the league.

The future of Paramount+, 10 and 10 Play past 2026 is still up in the air, but the numbers are encouraging, and the A-League finals series provided an insight into there being interest in the local game for a feasible future.

Wellington Phoenix and Gazley Motors continue partnership

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Image credit: Wellington Phoenix Instagram

Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season.

Gazley is Wellington’s largest car dealership and has been servicing the local community for over 20 years.

The family-owned business has not only supported the Phoenix on the pitch but off it as well, supplying its players with premium vehicles from brands such as Mercedes-Benz, Volkswagen and Alfa Romeo.

David Dome, general manager at Wellington Phoenix, said about the extended partnership:

“Myles and his team at Gazley are passionate about supporting Wellington businesses, and they’ve been a great partner of ours for the past three seasons,” he said in a media release on the club’s website.

“Gazley are agents for some of the world’s leading vehicle brands and I know our players love driving their cars.

“We’ve already achieved a lot together and we look forward to building on our partnership in the upcoming season.”

Myles Gazley, managing director at Gazley Motors, expressed his excitement to continue with the club for a fourth season:

“In a challenging time for Wellington, the Phoenix have lit up the community and we’re extremely proud to extend our partnership for another season,” he said in a media release on the club’s website.

“Being the driving force behind this remarkable team has been a rewarding journey and we’re excited to continue supporting a club that truly embodies the passion and spirit of Wellington.”

Gazley’s logo will again appear on the right sleeve of the men’s playing kit and has already been featured in their Australia Cup tie against South Melbourne.

Wellington Phoenix already has a long list of partners based in New Zealand such as Entelar Group, Comrad and the New Zealand Campus of Innovation and Sport (NZCIS).

With the extension of Gazley Motors, the club are showing their full support for local businesses in the area and we may see more New Zealand-based partnerships along the way.

Football in New Zealand is reaching an exciting time as it continues to grow in both the men’s and women’s games.

We’ve seen the likes of Ben Old and Macey Fraser all making the move abroad and with the introduction of Auckland FC, New Zealand football fans should get excited about what lies ahead.

Brisbane Roar confirm deal with CSQ for 2024/25 season

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Image credit: Brisbane Roar website

Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner,” Patafta said in a club statement.

“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ’s extensive national reach.

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