Pararoos captain Ben Roche: “Football has the ability to start important conversations”

Ben Roche has played 54 times for the Pararoos – Australia’s only national team for people with cerebral palsy – and captained the team around the world. He spoke to Soccerscene about what the Pararoos have done for him, the future of the team after the exclusion of the sport from the Paralympic Games, and how the footballing community can further embrace the squad. 

Q: How has the exclusion of 7-aside football from the Paralympic games impacted the Pararoos?

Ben Roche: For us, it almost instantly had an impact. Obviously, for the young kids pushing to want to play for the Pararoos, their attention has turned to other sports, and for Pararoos players who are in the program who had the ambition to be Paralympians have chosen other paths, which means you can lose key players and things like that. We’ve had to work hard to grow the game and we are probably in a stronger position than we’ve ever been in, in ensuring that we qualify for the World Cup.


Q: Funding has been an issue for the Pararoos, where does most of it come from?

Ben Roche: We don’t actually receive government funding anymore, we used to get a little bit from the Australian Sports Commission, which was cut in 2015 because of their winning edge policy, which means if they don’t think you’ll win a medal funding will be cut or limited. Since then we have survived off donations through the Australian Sports Foundation. With the work of Football Australia, they set a fundraising page and we try to raise $200,000 plus each year to go towards getting a team to a tournament, a couple of camps, and hopefully a national championship to identify the next generation. Unfortunately, there isn’t really any sustainability for us, we are always pushing to raise those funds and take the program to the next level. 

Q: It is a pretty horrific way to fund Paralympic sport, isn’t it?

Ben Roche: Yeah, it came to light this week that the Paralympians don’t get any funding if they win a medal, like the Olympians who win do. The Paralympians don’t get anything for doing the exact same amount of work if not more, and that isn’t the way it should be.

Q: What brought about the change in funding?

Ben Roche: The Australian Sports Commission at the time, they have to allocate across sports, and they probably saw that the sports might be better allocated to individual sports which they thought could secure more medals, whether that is athletics or swimming, I don’t know. For me I am a big believer in football being the game played around the world, and cerebral palsy is the most common physical disability for children in Australia. For me that is perfect, you’ve got the world game and the most common physical disability, what a perfect format. We’ve worked really hard to get that message out there and show what the power of football can do. It doesn’t matter whether it’s coming from poverty, or having a disability, or having a different background, football has the ability to start important conversations. For us that is where our messaging comes into it, our goal is to create inclusive opportunities for people across the country. Not just for cerebral palsy and things like that, we want to lead the way for inclusive football in all versions of the game. 

Q: How Important has football been to you?

Ben Roche: It has shaped everything I’ve done. I joined the Pararoos when I was 12 years old, and it has taken me around the world. It’s been really eye-opening in terms of that, but it has also put me in front of role models with cerebral palsy and other disabilities who have successful careers, families, social lives, and all those kinds of things. Being able to see that at a young age really shaped who am I today, and gave me the confidence to go and do the things I’m doing. I love football so much that I’ve been working in it, I was working for Football Australia as a team manager because I wanted to be in and around football, and it’s something I am extremely passionate about.

Ben at his first tournament with the Pararoos in Argentina.

Q: How important is it to have visible role models like these growing up?

Ben Roche: It’s massive, for me it was meeting those role models that shaped me. I launched a few programs across the country for people with disabilities, and the conversations I get to have with kids, and the conversations I get to have with the parents as well, the amount the community means to them is huge. For me to see someone who has faced similar challenges doing great things is the best thing I could have come across. By us having a successful Pararoos program we can hopefully empower and not only support these young kids that may want to play football but support them in their careers and everyday lives.

Q: Could the wider football community better embrace the Pararoos? 

Ben Roche: I don’t blame them for not doing so, we weren’t really a common name and still aren’t among the football community, which has been a big push for us to put emphasis through social media and get our messaging out there, to include us in conversation along with the Socceroos and Matildas. I hope that when people do get to see it, it’s something they can get behind. The game is quite fast-paced, it can be high scoring, really physical and we don’t hold back. I’d love to see the Australian football community embrace it more – and I’m not saying they don’t – but the more we can get them behind us the bigger reach we can have.

Q: What is the future of the Pararoos program in Australia?

Ben Roche: COVID has made the last couple of years tricky, just in terms of being able to fundraise for the program. For us we are really interested in taking it to the next level, to not only further develop the men’s program but a women’s program too, which more information will come out for in the next couple of months. We are looking to really create more opportunities throughout Australia, not only have our state teams which are filtering into nationals but also launching academies and programs that will feed into inclusive opportunities. On top of that hopefully we can keep having important conversations around disability.

If you want to help support the Pararoos you can donate through their website.

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Theo Fotopoulos outlines vision for Canberra United’s future

Professional football in the nation’s capital has entered a new era with Australian Sports Group (ASG) officially taking over Canberra United ahead of the 2026/27 season.

Led by Chairman Morris McAllister and CEO Theo Fotopoulos, ASG takes over a club whose future has been uncertain in recent years. Now, the focus has shifted from survival to building a sustainable future for football in Canberra.

Speaking to Soccerscene, Fotopoulos discussed why ASG chose to invest in Canberra United, the importance of preserving the club’s identity, and the roadmap for the chapter ahead for football in the nation’s capital.

Why Canberra?

The investment in Canberra United comes at an important time for the club. The beginning of the 2026/27 A-League Women season is just around the corner, and the prospect of an A-League Men side is drawing closer. Asked why ASG chose to invest in Canberra United and Canberra itself, Fotopoulos’ answer was simple.

“Canberra has stacks of football culture. It is a football city,” Fotopoulos said.

Speaking on the decision to retain the name Canberra United and not undertake a rebrand, Fotopoulos pointed to the club’s history and connection to the community.

“We retained the name, Canberra United, because of the history and the association. We felt there were more positives to retain the name,” Fotopoulos said.

The new ownership also wants supporters to play an active role in shaping the club’s future.

“The fans will be involved in making decisions,” Fotopoulos said.

Fotopoulos revealed that the club is already consulting with fans on the introduction of a nickname and is looking at developing a playing kit that is designed by the fans.

While Canberra offers a unique opportunity for professional football, Fotopoulos acknowledged the club will still compete for supporters’ attention alongside established sporting organisations such as the Canberra Raiders and ACT Brumbies.

Rather than viewing that as a disadvantage, he believes Canberra’s appetite for sport presents an opportunity to grow the club’s presence in the capital.

“It is something that allows us to accelerate the building of the brand in Canberra, Canberrans really love their sports,” Fotopoulos said.

 

The road ahead

The 2026/27 Ninja A-League season kicks off in October, and the priority for Fotopoulos and ASG at Canberra United is to ensure that Canberra is ready to compete not only next season, but sustainably for the years ahead.

“For us, it’s really stabilisation for the women’s. Build that and build the infrastructure around the women then translate that into an additional structure for the men’s program,” Fotopoulos said.

Infrastructure also forms a key pillar of ASG’s long-term vision. Fotopoulos said securing a long-term home at McKellar Park and improving football facilities across Canberra would play an important role in supporting future growth.

He believes better facilities will benefit not only Canberra United but football throughout the ACT and surrounding region.

Importantly, the takeover of the club included an option to introduce a team into the A-League Men’s competition from the 2028/29 season, which is something that ASG intends to pursue.

When speaking about the future of the proposed senior men’s side, Fotopoulos pointed to the quality within and around the organisation that will ensure its introduction.

“We’re quietly confident, the football department is very positive. There are a lot of quality people, both in Canberra and outside of Canberra, that have indicated interest in being part of the elite pathways academy structures that will be the foundation for a new A-League men’s team,” Fotopoulos said.

 

More than a football club

For Fotopoulos and ASG, this investment is about more than just owning and running a football club. The focus extends beyond results on the field to developing an integrated football structure and greater cohesion across the game.

In order to support a strong senior men’s and women’s side, Fotopoulos outlined the importance of establishing strong junior pathways for young players growing up in Canberra.

“One of the other big picture objectives is to finally get to establishing a permanent pathway,” Fotopoulos said.

Fotopoulos believes that these pathways will ensure long-term stability for Canberra United and help form the foundation of both senior playing groups for years to come.

However, it wasn’t just an investment in football in Canberra. It was a vote of confidence for women’s football in Canberra in particular.

While excitement is building around a potential expansion into the A-League Men, Fotopoulos believes that the current moment represents an even greater opportunity for the women’s game.

“If I was to look at any other time in history, this is probably the strongest time to invest in women’s football,” Fotopoulos said.

 

Mizuno’s Australian gamble: can a 120-year-old brand break through?

When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it in their Saturday edition. Mizuno’s brand director called it “mainstream awareness” without paid media.

The mural sat within a broader push by the Osaka-based company to expand in Oceania. For the fiscal year ending March 2026, Mizuno reported sales of ¥259 billion, up 7.8 per cent year-on-year, with net income of ¥18.4 billion representing 20.5 per cent growth . Operating profit rose to ¥22.6 billion. The Asia and Oceania segment is central to the company’s medium-term plan, which targets net sales of ¥290 billion by fiscal 2027.

The growth imperative

Australian football has not historically been kind to specialist boot brands. Nike, Adidas and Puma dominate retail shelves. A-Leagues collective bargaining agreements and club deals have locked in incumbents. For a brand without the marketing budgets of its competitors, the path to relevance runs through the players.

Mizuno has grown its Australian ambassador base from one athlete to around 20 across the A-Leagues in recent seasons. Melbourne City’s Tolgay Arslan, who played in the Bundesliga and Serie A before arriving in Australia, told Front Page Football: “If I discovered these boots ten years ago, I would wear these boots overseas in my career.” Western United midfielder Angus Thurgate called them “the comfiest boots I’ve ever worn”.

The mural moment

Richmond was chosen for the mural because of its location. The suburb sits at the centre of Melbourne’s sporting precinct, five minutes’ walk from the MCG and AAMI Park. It is already home to murals of AFL players. Rowena Corner Store owner Con, who agreed to host the artwork, had previously welcomed murals of Dusty Martin and an AFLW player.

“We didn’t have access to Harry because he was in the US competing,” brand director Rishi said. “We couldn’t do a photoshoot. So we had to be clever. The best ideas come from real time, aligned with what the public discourse looks like. Once we saw his Wikipedia page updated to refer to him as the Minister of Defence, we knew we could play into this.”

Ledge incorporated an existing window into the design to create a net behind Souttar’s figure. The mural appeared the morning of the Paraguay match, when Australia’s clean sheet sent them into the knockout phase.

The World Cup provided a massive backdrop. The Socceroos’ run captivated the nation: 4.84 million Australians tuned in to the Paraguay match, making it the most-watched World Cup match in SBS history at the time, with an average audience of 3.086 million . The final reached 5.26 million viewers, and cumulative tournament reach hit 18.04 million— 64 per cent of Australia’s population. SBS director of sport Ken Shipp said: “We’ve never seen engagement at this level.” Mizuno spent comparatively little and had Channel 7 and Channel 9 on site.

The commercial question

For a brand with limited marketing firepower, organic PR coverage is the prize. The question for the company’s Oceania division, still in growth mode, is whether a mural and a handful of player endorsements can convert into sustained commercial traction. Retail partnerships with Ultra Football, which has created a dedicated Mizuno space at its Melbourne store, suggest the company is thinking beyond campaigns.

Mizuno’s European expansion has taken a different path. The company signed a five-year deal to become AS Monaco’s technical equipment partner from the 2025-26 season, its first entry into Ligue 1. It already has a presence in Germany’s Bundesliga and Italy’s Serie A. In Australia, institutional partnerships are harder to secure. The approach has been slower: build through athletes, then through community, then through culture.

The Queensland government signed a Memorandum of Understanding with Mizuno in March 2026 to explore the Japan-Australia Sports & Health Innovation Exchange (JASHIE), a two-year partnership focused on sport and health innovation . The agreement supports Queensland’s preparations for the 2032 Olympic and Paralympic Games.

The mural campaign reflected a broader trend in sporting brand marketing, where IP restrictions and athlete availability increasingly demand creative solutions. “I love what Levi’s did because they were able to lean into their brand codes and tell what I believe to be the most memorable advertising story from the World Cup,” Rishi said. “This is a different page out of fundamentally the same playbook.”

Mizuno’s boots are not cheap. The Made-in-Japan models retail well above competitors’ offerings. The brand’s pitch rests on quality and heritage, not price or volume. That is a harder sell in a country where discounting dominates and cost-of-living pressures are squeezing households.

The Souttar mural will eventually fade or be painted over. Mizuno is betting that by the time it does, enough Australian football fans will have noticed the three stripes’ quieter rival.

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