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Passmore Reserve welcomes sports lighting installation

Ground upgrade

Manly Warringah Football Association’s Passmore Reserve will welcome sports lighting for the first time ever following an approval of installation by the Northern Beaches Local Planning Panel.

The ground, which is home to St Augustine’s College Football Club, will include eight brand new light poles that will cover three fields worth with light. The $250,000 project will ensure that evening training and competition matches are able to occur.

With approximately 7% of the Northern Beaches population being registered football participants, the Manly Warringah FA is the largest football association in NSW according to 2021 registration data.

However, in 2017, the Northern Beaches Sportsground Strategy identified a drastic shortfall in playing fields across the Northern Beaches – a massive obstacle in the way of the Manly Warringah Football Association’s 20,000 winter participants.

The NSW Football Infrastructure Strategy, which is similar to the Northern Beaches Sportsground Strategy, identifies football as the largest sport in the state with insufficient infrastructure in place to cater for present and future demand.

Manly Warringah Football Association and Manly United CEO David Mason outlined the significant impact that the Passmore Reserve lighting would have on the region.

“The lighting at Passmore Reserve would allow an extra 20 hours of training per week on two and a half fields,’ he said.

“That equates to 50 hours of training hours for teams that are currently squeezing onto other pitches and putting further strain on council resources to maintain those overused fields.

“Additional training capacity at Passmore Reserve will take the pressure off other nearby fields, improving the quality of those sports fields.”

The challenge that not just Sydney but many football regions endure, is the need to meet the demand of the high participation rates in football. Whilst some existing venues have room to increase their participation capacity, many locations – particularly across Metropolitan Syden – are at maximum capacity.

Provision of sports lighting is an essential infrastructure requirement that will allow for football to build participation, whilst ensuring that football infrastructure is being used at its maximum capacity.

Passmore Reserve’s sports lighting upgrades are due to be completed prior to the 2022 winter season.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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