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Pepsi to sponsor UEFA Women’s Champions League

PepsiCo have announced a five-year partnership with UEFA women’s football.

The deal was confirmed ahead of the UEFA Women’s Champions League final on the 30th of August and will see the drinks company become a main partner of the tournament until 2025.

The agreement will also see Pepsi sponsor the UEFA Women’s Euro, other UEFA female football tournaments as well as the governing body’s Together #WePlayStrong programme, which aims to encourage more girls to play football.

“The popularity of and interest in women’s football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo join us on this exciting journey,” said Guy-Laurent Epstein, UEFA’s marketing director.

“Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”

“PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women’s football,” said Ram Krishnan, PepsiCo’s global chief commercial officer.

“This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”

This year’s Women’s Champions League final will be between Wolfsburg and Lyon.

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Ivan Franjic: “I’m thankful and grateful that I was able to live my dream”

Socceroos Ivan Franjic

Ivan Franjic’s arrival at historic National Premier Leagues Victoria side Heidelberg United has come via an unconventional journey to say the least.

From his early beginnings in the then-named Victorian Premier League with the likes of St Albans Saints and Melbourne Knights, to playing for Russian side FC Torpedo Moscow, to playing in the third-largest urban agglomeration in Korea with Daegu FC, Franjic’s career has certainly been one to savour.

Whilst his career has seen injury setbacks, a blocked loan and unpaid wages with Torpedo Moscow – and the discovery of a potentially career-threatening rare inflammatory condition known as myocarditis in 2016 – Franjic is grateful to be where he is today and to have had the footballing experiences he’s had.

“I’ve been very fortunate with the success I’ve had over my travels, and I’ve experienced some different countries,” he said.

“It’s been a great journey and I’m thankful and grateful that I was able to live my dream and play for the Socceroos at a World Cup. Some Championships as well, so, can’t complain at all.”

Torpedo Moscow

And as for why Franjic opted to return to the NPL Victoria to take up an opportunity with Heidelberg United, a family connection and the quality of the league spoke for itself.

“My brother has played in the NPL for a fair bit and I’ve watched a few of his games. If you look at the FFA Cup you’ve always got a Victorian team in the semi-finals, so it must be saying something about how good the standard of the league is,” he said.

“I know the coach George Katsakis and he called me and my brother and said he was interested in signing us. And obviously Heidelberg have had success over the last few years where they’ve won a lot of trophies, so, they’re wanting to build a great team to have another successful year once again.

“Whenever you go to Heidelberg you see that they have a decent following and that everyone gets behind them, so it’ll be good. I’m looking forward to playing in the NPL this year and to finally be playing with my brother after all these years.”

Heidelberg United

Next year’s Victorian NPL season will mark 13 years since Franjic departed his then-Victorian Premier League side Oakleigh Cannons to take up an injury-replacement contract offer with Ange Postecoglou’s Brisbane Roar.

It was under the now-Celtic FC coach where Franjic impressed the Roar faithful and built a platform to launch himself into a regular starting berth with the Socceroos at right-back.

As a three-time A-League Men’s Championship winner with Brisbane, three-time Premiership winner with the Roar (twice) and Perth Glory (once), as well as an Asian Cup winner, Franjic has certainly been a key cog in some of Australian football’s most historic sides.

“Obviously, winning the Asian Cup is a massive achievement, it’s similar to someone winning the Euros or the Copa America. But I think in Australia, with soccer not being the number one sport, it’s always hard to get the media buzz of AFL and NRL because they’ve got a huge following,” he said.

“But when you look back on it you don’t realise how high of an achievement it actually was against Asia’s best.

“I’d had Ange as a coach for a few years and he’s no doubt one of the best managers I’d ever worked under. The whole buzz of being in Brazil, with security all around the hotel and obviously Brazil is a football-mad nation, so, everywhere you went people were following you.

“It was exciting, and I thought Australia gave a good account of themselves without getting results in that tournament.”

Each of these remarkable honours were earnt between globetrotting stints with Torpedo Moscow, Melbourne City and Daegu. But before returning to the National Premier Leagues Victoria, Franjic made one final stopover with newly-joined A-League Men’s expansion side Macarthur FC. He gave credit to the side that he helped in their foundation.

“It was no doubt a challenge starting up a new club from fresh and giving it a go. Credit has to go out to all of the staff and the owners; they did an amazing job for a club in their first year in terms of facilities and the stadium. Compared to other clubs that have come into the A-League they were very good,” he said.

Macarthur FC

LaLiga initiative to support grassroots football worldwide

LaLiga

LaLiga has announced the launch of LaLiga Grassroots, in a bid to further advance and improve its bespoke sports and training projects, as well as promote LaLiga’s know-how and methodology.

This initiative is part of a series of international sports projects that LaLiga have been running since 2015 across multiple markets, and its most outstanding new feature is a series of programmes which are set to take place in Spain. The programmes will mainly be held at ESC Madrid, regarded as a state-of-the-art and world-beating sports complex.

Juan Florit, head of LaLiga Sports Projects, will be in charge of the technical and sports side of LaLiga Grassroots.

“LaLiga Grassroots was conceived as a new specialised unit conceived by the Sports Projects team and the International Business and Development team,” Florit said.

“Our activities will mainly focus on the holistic development of young players, international training programmes for professionals in the sector, and projects to promote and support LaLiga clubs when it comes to their academies and running international tournaments.”

This new project represents a further step in LaLiga’s creation and execution of sports projects, an area through which it has enjoyed great success over the last six seasons.

The project is set to find positions for nearly 750 Spanish coaches, as well as provide training for more than 20,000 coaches and 175,000 players in the more than 400 projects carried out across 38 countries.

Javier Hernandez, Head of Business and International Development for the project, was excited to see LaLiga Grassroots finally launched.

“The work we’ve carried out over the years in training players and coaches internationally has taken things to the next level, not only for those who have worked with LaLiga, but also for the league itself and its clubs,” he said.

“We’re convinced that now, with the creation of LaLiga Grassroots and the new programmes that we’ll be running at the ESC Madrid Center, we’ll be able to create better opportunities for everyone.”

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