PepsiCo and Roshn Saudi League collaborate to increase fan base

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Image via PepsiCo Middle East

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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Capital Football Introduces Pink Armband to Protect Junior Referees

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Image Credit: Marist Canberra FC

Capital Football has launched a visible identification program for referees under 18, requiring them to wear a pink armband during matches. It’s intended to build awareness surrounding the concern across Australian football about the abuse driving young officials out of the game.

The Pink Armband Initiative, effective immediately across Capital Football’s competitions in the ACT and surrounding region, makes junior referees identifiable to players, coaches and spectators. The federation says the marker is designed to set clear behavioural expectations and signal that many match officials are minors still developing their skills.

Capital Football acknowledged a referee crisis as far back as 2022, at which point it restructured its entire referee department in partnership with Football Australia. The pink armband program is the latest layer of that response; this time by targeting the cultural conditions on match day rather than systems of recruitment and pay.

A problem that spans codes and states

Research has consistently linked referee abuse to declining retention rates, with officials quitting in growing numbers due to sustained mistreatment, a trend researchers warn will reduce the pool of skilled match officials available at all levels of the game. Studies also show that young, less experienced referees are disproportionately likely to be subject to abuse.

Capital Football is not alone in reaching for a visible solution. Similar programs operate across Football Queensland, Football South Australia, Football South Coast and several other federations, while Basketball Victoria and Basketball South Australia have adopted comparable measures through the Green Whistle initiative. The spread of these programs across codes and states reflects a shared administrative problem: many grassroots referees are teenagers and volunteers who do not officiate for money but because they love the game, and abuse is eroding that foundation.

For a federation overseeing nearly 29,000 registered players, fewer referees means fewer matches. Fewer matches means reduced participation. The pink armband is a low-cost intervention with structural consequences if it works.

Football Victoria Backs Campaign to Shield Junior Players from Gambling Harm

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More than 600 sporting clubs across Victoria have enrolled in a state government program designed to limit young players’ exposure to gambling, with Football Victoria now urging its community clubs to join before a late-July registration deadline.

The Love the Game initiative asks clubs to formally commit to a set of principles: refusing sports betting sponsorships, developing internal harm prevention policies, and building environments where coaches, parents and players are equipped to discuss gambling risks with children.

The program’s public health rationale has a sharper statistical edge than its community-facing materials suggest. A 2025 study of Victorian secondary school students aged 12 to 17 found that nearly 30% had gambled at some point, and among those who had gambled in the past year, 7.5% met the criteria for problem-gambling and a further 26.8% were classified as ‘at-risk’. The research, commissioned by the state government and published earlier this year, also found that students exposed to gambling venues and advertising were more likely to gamble or to do so in a risky manner.

The most recent Victorian Population Gambling Study found that Victorians aged 18 to 24 are the group least likely to gamble overall, yet carry the highest rates of harmful gambling across all age groups. Young people aged 18 to 34 are around five times more likely to bet on sports than older cohorts.

When the data lands at the clubhouse door

Football Victoria’s support for the program reflects a broader recognition within community sport that participation rates and club culture are connected. The environments clubs create shape whether young people stay in sport and what norms they carry with them into adulthood. For football specifically, which draws participants across a wide range of socioeconomic backgrounds, that responsibility is not evenly distributed. Approximately 440,000 Victorians, or 8.5 per cent of the state’s population, are classified as being at some risk of experiencing problem gambling.

The Victorian Government’s program gives clubs more than symbolic membership. Registered clubs receive practical tools to develop governance frameworks around gambling harm, resources for coaching staff and volunteers, and standing as part of a growing network of clubs taking a formal position on the issue.

Researchers have described the current framing of gambling harm as a matter of personal responsibility as inadequate, arguing it is a public health issue requiring a systemic response. Community football clubs, with their reach into households across the state, are one of the institutional levers available to make that response visible.

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