PepsiCo and Roshn Saudi League collaborate to increase fan base

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Image via PepsiCo Middle East

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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Women’s football reinforced by 118 new community grants

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Image Credit: Football Australia Website

Football Australia has celebrated the latest round of the Growing Football Fund Community Grants, with 118 clubs and associations awarded up to $5000 to support women’s football programs. 

In conjunction with the Commonwealth Bank, the latest grants from Football Australia built upon the first round of the program from March 2024 that saw 121 clubs and associations rewarded with grants.

The grants aim to strengthen women’s football through number of initiatives:

  • Assisting the development of female coaches by subsiding coach training programs
  • Assisting the hosting of ‘come and try’ days and participation programs
  • Assisting health and training workshops for women and girls
  • Assisting the allocation of professional female fitting uniforms

Through the program, Football Australia also illustrated its desire to bolster rural women’s sport by providing 38% of the grants to organisations from regional areas.

Football Australia General Manager of Women’s Football, Carlee Millikin, explained the impact the grants would have on community women’s football.

“We are thrilled to see the clubs and associations that have been awarded the grants demonstrating a strong commitment to long-term investment in women and girls’ football within their communities that goes beyond the financial,” she said in a press release.

“It means the Growing Football Fund can play its role to help supercharge their ambitions that result in positive outcomes for female participants. The wide breadth of projects is exciting, as it shows a deepening understanding of what is required to develop inclusive and safe environments.

“In partnership with CommBank, we have already seen great results from the round one clubs delivery of initiatives and look forward to witnessing how the latest cohort creates a lasting impact through their programs.”

CommBank’s General Manager of Brand, Sponsorship and Content, Di Everett, expressed their pride to sponsor the grants.

“We are so proud of what this fund has achieved so far, and congratulate the recipients of the Round Two grants,” she said via press release.

“We are passionate about making community sport more accessible for all. These grants have enabled clubs across the country to assist coaches through training opportunities and support local families through an expansion of programs to drive participation for young women.”

The clubs awarded with grants from Round Two of the program are listed below via member federation:

Capital Football 

  • BellaMonaro Women’s Football Club
  • Belsouth Football Club
  • Canberra Juventus Football Club
  • Canberra White Eagles Football Club
  • Tigers FC
  • Tuggeranong United Football Club

Football NSW

  • AC United Football Club
  • All Saints West Oatley Soccer Club
  • Ashfield Pirates FC
  • Austral Soccer Club
  • Balgownie Junior Football Club
  • Box Hill Rangers AFC
  • Collaroy Cromer Strikers Football Club
  • Colo Soccer Football Club
  • Enfield Rovers Football Club
  • Fairfield Bulls Football Club Inc.
  • Figtree Football Club
  • Football Canterbury Association
  • Forest Rangers Football Club
  • Future Leaders Australia Football Club Incorporated
  • Gordon Football Club
  • Gosford City Football Club
  • Leichhardt Saints Football Club
  • Leppington Lions Soccer Club
  • Lindfield Football Club
  • Millthorpe Junior Soccer Club Inc
  • Narooma Football Club
  • Narromine Soccer Club
  • North Epping Rangers Sports Club
  • North Turramurra
  • North West Sydney Football Association
  • Pennant Hills Football Club
  • Pitt Town Football Club
  • Ropes Crossing Strikers Football Club
  • Russell Lea Women’s Soccer Club
  • Sydney Uni Soccer Football Club
  • Wagga United Football Club
  • Warradale FC
  • West Griffith Soccer Club

Northern NSW Football 

  • Charlestown Azzurri FC
  • Coffs City United Football Club
  • Cooks Hill United Football Club
  • Corindi Red Rock Sports Association (Football Club)
  • Great Lakes United Football Club
  • Inverell Football Club
  • Moore Creek Football Club Inc
  • Norths United Football Club Incorporated
  • Old Bar Barbarians Football Club
  • Shores United Soccer Club

Football VIC

  • Barwon Heads Soccer Club
  • Bayside Argonauts Football Club
  • Berwick City Soccer Club
  • Boroondara Eagles Football Club Inc
  • Craigieburn city Fc
  • Croydon City Soccer Club Inc.
  • Darebin Women’s Sports Club
  • Daylesford & Hepburn United Soccer Club
  • Deakin Ducks Fc
  • Drysdale Soccer Club
  • Fitzroy Lions Soccer Club
  • Footscray United Rangers Football Club
  • Gippsland United Football Club
  • Glen Eira FC Football VIC
  • Keilor Park Soccer Club
  • Leongatha Knights Football Club
  • Middle Park Football Club
  • Officer City Football Club Incorporated
  • PEGS Soccer Club Football VIC
  • Phillip Island Breakers Soccer Club
  • Spring Hills FC
  • Swan Hill Soccer League
  • Traralgon Olympians Soccer Club
  • Truganina Lions Soccer Club

Football QLD

  • Annerley Recreation Club
  • Bluebirds United Football Club Inc
  • Brighton District Soccer Club Inc
  • Burdekin Football Club Inc
  • Centary Stormers FC
  • Dayboro and Districrs Football Club
  • Gold Coast Knights Football Club
  • Holland Park Hawks Football Club
  • Logan Village Falcons All Sports
  • Mackay Wanderers Football Club
  • Moreton City Excelsior FC
  • Rebels Football Club
  • Redlands United Football Club
  • The Gap Football Club
  • Townsville Warriors Football Club Inc
  • Woombye Snakes Football Club Inc

Football SA

  • Adelaide Ateltico
  • Adelaide Jaguars Football Club Incorporated
  • Campbelltown City Soccer and Social Club
  • Flinders United Women’s Football Club
  • Mount Barker United Soccer Club
  • Sacred Heart Old Collegians Soccer Club
  • South Adelaide Panthers FC
  • Sturt Lions Football Club Incorporated
  • The Pulteney Old Scholars Soccer Club Incorporated

Football West 

  • Baldivis Districts Sporting Club Incorporated
  • Country Coastal Junior Soccer Association
  • Esperance Soccer association
  • Forrestfield United Football Club
  • Karratha Glory Soccer Club
  • Kingsley Westside Football Club
  • Perth Atheletic FC
  • Twin City Saints Soccer Club
  • Westnam United Soccer Club

Football TAS

  • Clarence Zebras Football Club
  • Hobart City Football Clug
  • Launceston United Soccer Club
  • North Launceston Eagles Soccer Club
  • South Hobart Football Club
  • Woodbridge Football Club

Football NT

  • Darwin Olympic Sporting Club
  • Litchfield Football Club
  • Palmerston Rovers Football Club Incorporated
  • Stormbirds
  • Verdi Football Club

For more information on the grants, click HERE.

Brisbane Roar secures major sponsorship with Hellyer Metals

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Image credit: Brisbane Roar website

Brisbane Roar has announced a significant partnership with Hellyer Metals, a prominent mining company, as the club’s new Major Sponsor. The two-year agreement commences in the 2024/25 season.

As part of the sponsorship, the company has secured naming rights to the game day technical area signage for both the Isuzu UTE A-League Men’s and Ninja A-League Women’s matches.

Hellyer Metals, recognised for its commitment to responsible growth and operational excellence in the global mining industry, is also dedicated to fostering the development of women’s football.

Hellyer Metals is a base metals mining operation based on the west coast of Tasmania, Australia who are committed to playing a leading role in the global mining industry.

Their tailings reprocessing process produces high-quality lead and zinc concentrates, along with valuable gold and silver credits, powered by renewable hydro power.

Both parties are dedicated to success through innovative practices and responsible business strategies with the goal to become and remain industry leaders for years to come.

Hellyer Metals are entering the football market a year after first entering the Australian sports market with their Hawthorn Hawks partnership in 2023.

Brisbane Roar CEO & Chairman, Kaz Patafta spoke about his excitement for the future of this partnership.

“We’re pleased to have Hellyer Metals on board for this 2024/25 season, supporting our club as a Major Sponsor and getting behind the growth of women’s football. We’re looking forward to seeing this partnership grow over the coming seasons,” Patafta said in a press release.

Hellyer Metals CEO, Graham Cox echoed the same sentiment.

“The Hellyer Metals team are delighted to have partnered with Brisbane Roar for two seasons. We are passionate about seeing women’s football continue to develop and look forward to being a long-running partner of the club,” Cox said in a press release.

This partnership marks a strong collaboration between Hellyer Metals and Brisbane Roar, aligning the company’s commitment to excellence and community support with the club’s passion for football development.

The sponsorship not only enhances the club’s resources but also provides Hellyer Metals with a platform to amplify their brand while supporting the growth of women’s football—a win-win for both parties.

Brisbane Roar under CEO & Chairman Kaz Patafta continue to be one of the busiest A-League’s clubs in the business side of operations, growing their already large corporate portfolio to ensure a sustainable financial future for Queensland’s only professional football club.

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