Perhaps the best thing James Johnson can do for Australian football is leave it alone

Much hope has surrounded Football Federation Australia’s decision to appoint one of our own to its helm. Intelligent, well connected, young and with actual experience in and around the game at the highest level, James Johnson ticks all the boxes when it comes to the type of person many believe should be shuffling the deck chairs and mapping the course for the medium term future.

With no doubt scores of meetings to attend, stakeholders to acquaint and new relationships to be formed, Johnson has been and will continue to be, a very busy man. Having outlined a broad vision of fundamental issues that he sees as at the top of the FFA to-do list, Johnson will now set about forging trusting relationships with those capable of supporting and assisting in the implementation of his plans.

A national second division is potentially the most burning issue and to many the most vital. Some suggest an aggressive approach, brisk establishment and an ironing out of issues on the run, as the competition begins to take shape. Those feeling that approach is the right course are somewhat misguided in their view that an established second tier would automatically provide something of a magic elixir for the domestic game.

More prudent would be Johnson overseeing a measured approach to what could be the most significant change in Australian football for decades. The risk adverse leadership that the game has endured since the A-League was established 15 years ago does need to be energised, yet Johnson’s significant experience will not see him throw the game into the fire without a well thought out plan and a strategical approach that stands a fighting chance of success.

Whatever the final timeline does prove to be, the game is about to experience a significant change when the much awaited second tier is established. It will be a move with the potential to reconnect the fractures that separate those involved and gripped by the A-League model and others embracing Australia’s footballing past in the form of their community clubs and NPL competitions.

That chasm has been a fundamental road block to growth in Australia, with a significant portion of the football loving public remaining sceptical of the franchise model on which the A-League was based. Moreover, younger fans without ties to some of Australia’s oldest, traditional and culturally rich clubs struggle to appreciate that history, nor value its importance in terms of potentially bringing thousands of supporters back to a fully functioning, multi-leagued national competition.

The change that is coming will be welcomed, however, symptomatic of the excessive tinkering and fiddling with the game that has taken place since the inception of the National Soccer League competition in 1977.

1984 saw the adoption of a conference system that lasted just two seasons and resulted in many clubs being demoted back to local competitions. In 1989, the long argued case for summer football came to pass as the competition shifted its season to the warmer months. Around the same time, the rather cringe worthy concept of making football ‘mainstream’ took over the thinking of those at the helm.

After decades of clubs building stable communities, essentially based on migrants supporting each other in the search for a sense of belonging, ethnically based club names and logos were forcibly altered. Ethinic flags became forbidden in a rather flawed attempt by David Hill and his board to cleanse the game of its migrant past. It was an odd move considering the profile of the average NSL fan.

The new approach was parlayed into the creation of a host of clubs such as Parramatta Power, Collingwood and Carlton, all obvious attempts to draw in people from both NRL and AFL markets. It was an unmitigated disaster.

Teams battled financially, broadcasting rights delivered little return and sponsorship dwindled. The NSL was dead by 2004, thanks mainly to rather poor decisions and a failure to appreciate the base from which the Australian game had grown.

Along the way, competition changes were also constant. You name it, Australian football tried it. The traditional first past the post style morphed into grand finals, two-legged grand finals, five team finals’ series, six team finals’ series and even points incentives for matches won by larger margins.

At one point, drawn matches resulted in a penalty shootout to determine the destination of the third point.

At that juncture, reinvention seemed the only way forward and thus the A-League was born. Ironically, the future was to be based on wholesale and sweeping changes, required after years of exactly that.

The game has not been left alone for decades, nor been allowed to find its own unique identity thanks to an array of administrators who thought they knew better.

Whilst everyone acknowledges the need for growth and change as Johnson moves into the top job, it might be prudent to remind ourselves of that fact.

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New board appointments and regulatory reform announced by APL

The Australian Professional Leagues (APL) have announced the appointment of two new Club Directors to the APL Board, as well as updates to the salary cap structure which will be implemented from the 2025/26 season.

At an Extraordinary General Meeting held earlier today, Club Unitholders voted to appoint John Dovaston, Chairman of Melbourne Victory, and Kaz Patafta, Chairman and CEO of Brisbane Roar, as new Club Directors to the APL Board.

Both bring a strong mix of football, business, and governance experience to the table, drawn from their work both within and outside the sport.

The rest of the Board — including the Chair, a Silver Lake Director, the FA-appointed Director, and three existing Club Directors — remains unchanged, as they were not up for election.

After consulting with the Board, Club Unitholders, and club reps, the APL also announced it will introduce a new financial sustainability framework for the A-Leagues, to be rolled out over the next three seasons.

The focus will be on revamping the salary cap system.

The current setup which includes a $2.55 million soft cap and six types of salary exemptions was originally designed to support financial stability and competitive balance, but it’s no longer delivering as intended.

Starting from the 2025/26 Isuzu UTE A-League Men season, a $3.5 million hard cap trial will be introduced.

Then, in 2026/27, a $3 million hard cap (plus one marquee player) will be enforced. Clubs that exceed the cap will face financial and sporting penalties.

For the 2025/26 season, clubs will still operate under the current salary cap rules and exemptions, with the trial period acting as a transition to the new system.

A broader financial model, based on each club’s revenue will be finalised with input from clubs and the PFA and introduced in the 2027/28 season.

Executive Chair, Stephen Conroy, highlighted the need for change when it came to the current salary cap structure as well as the benefit of the new reform.

“Following consultation with clubs over the last twelve months, it was determined that the current spending structure, which has been in place since 2005, was no longer fit for purpose,” he said in a press release.

“We are doubling down on strategies that are already working; investing in our product and highlighting our fantastic homegrown talent. 

“The implementation of these reforms over the coming years is designed to ensure a competitive balance and to build long term foundations for growth that helps unlock the full revenue potential of each club.

“The APL Board firmly believe this is the model for long term success, giving clubs time to assess and plan before a new model is agreed to for season 2027/28 based on global best practice, that can deliver greater outcomes for talent development and a better football product.ˮ

The APL’s latest moves mark a significant step forward for the future of the A-Leagues, with new leadership on the Board and a clear plan to overhaul the financial structure of the competition, the league is positioning itself for long-term stability and growth. 

A-League records strong viewership and attendance in New-Zealand

In recent news the A-league viewership on sky sports has climbed significantly in New Zealand.

Official A-League media sources have identified that 1.31 million people have watched the A-League through Sky Sports media channels this season.

This confirms an impressive 40% increase in viewership for the 2024-25 season.

To add to this an additional 228k, a 46% increase, and 167k, a prominent 115% increase, have also streamed on Sky’s digital platforms.

This amounts to a huge increase in viewership of the sport for New Zealand and also a large portion of the respective nation’s population, displaying football’s huge popularity in Australia’s close neighbour.

Sky Sports extended their exclusive rights for the Isuzu UTE A-League Men and Ninja A-League Women at the beginning of this season and this deal will be the sole provider for 2 more seasons.

Both Leagues through this season are available not only on Sky Sports but also Sky Sport Now and Sky Go.

This upward trend in popularity can be attributed to the addition of a second New-Zealand team in Auckland FC, who currently sit at the top of the A-League and look positioned to win the minor premiership.

To match this news with viewership Auckland FC and Wellington Phoenix have both recorded some of the highest game attendance in the league throughout most of their home games.

Auckland FC has had the overall highest attendance with a total of 211,095 so far and an average of 17,591. With the biggest attendance their derby against Wellington Phoenix at just above 27,000.

Auckland FC worst attendance at around 13,000 is almost double the next most attended team, Sydney FC. Wellington Phoenix have also recorded high attendance with 99,677 up to this point.

Though down averagely from last season, to maintain these numbers after a title chasing seasons shows fan dedication from the Kiwis.

The introduction of a new team from New Zealand’s biggest city has turned out to be a successful investment by the Australian Professional Leagues (APL).

It has increased viewership, attendance and all round enjoyment in the A-league, helping the APL increase in value and quality this season.

The APL and New Zealand must now build on this momentum to keep viewership strong and continue growing the beautiful game across Aotearoa.

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