Perth Glory announce Empyrean Education Institute as their 2023/24 catering partner

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Empyrean Education and Perth Glory
Image credit: Empyrean Education

Perth Glory have confirmed a new official catering partner for the upcoming 2023/24 season with Empyrean Education Institute announced to take over the role.

Empyrean Education Institute is Perth’s leading vocational educational provider in Commercial Cookery, Patisserie, Hospitality & Community Services.

Home to over 300 international and local Australian students, Empyrean prides itself on quality training, close industry connections and community engagement and currently operates a café inside historic Fremantle Prison.

This partnership will mean both the Glory and Empyrean link up on a range of digital promotional activations and community initiatives in the coming year to promote the Empyrean brand further across the state.

Empyrean will also provide catering to the Glory players and staff with over 100 freshly cooked meals prepared at their new training ground at Fremantle Oval.

Perth Glory CEO Anthony Radich expressed his excitement at Empyrean joining the Glory family.

“We are very fortunate to have an organisation of Empyrean’s calibre located right on our doorstep here in Fremantle,” he said in a press release.

“Access to fresh, nutritious and tasty meals is essential for elite athletes and Empyrean will provide exactly what our A-League Men and A-League Women’s squads require in order to attain and sustain peak performance levels.”

Empyrean Education Institute’s Operation Manager, Annie Zheng spoke about the company’s drive to succeed within the sport.

“We are thrilled to announce our exciting new partnership with Perth Glory, a powerhouse in Australian football,” she added in Glory’s press release.

“This collaboration marks a significant milestone in our commitment to supporting and promoting the beautiful game in Australia.

“Perth Glory’s dedication to excellence, both on and off the pitch, perfectly aligns with our core values, making this partnership a natural fit.

“Together, we aim to inspire and engage fans and students and drive community initiatives.

“We look forward to a successful and close partnership, filled with triumphs, friendship and unforgettable moments.”

There is a natural synergy between the two parties in this partnership which will ensure it succeeds in this season and potentially beyond. Empyrean eluded to making a mark on the beautiful game and Perth Glory needed to improve their catering department for their club so overall this collaboration makes a lot of sense.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

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Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

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Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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