Perth Glory set for a clean sheet with Uniting Global

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Perth Glory and Uniting Global
Image via PxHere

Perth Glory has announced an exciting new partnership with leading cleaning company Uniting Global.

Uniting Global is a Western Australia based cleaning service that was founded in 2018. As a brand, it specialises in providing top class commercial cleaning for customers in sectors ranging from local government to commercial and retail.

A unique aspect of Uniting Global is that it not only provides large-scale commercial services, but also boutique services for customers such as local shires and councils, and smaller owner operated businesses.

Uniting Global management has over 30 years of commercial cleaning experience and since its founding it now employs 80 skilled and experienced clears who work in Perth Metropolitan and the South-West region.

Their general cleaning services include:

  • Vacuuming, Dusting and wiping
  • Toilet cleaning
  • Washrooms cleaning
  • Computer room cleaning
  • Kitchen cleaning
  • Waste collection
  • Reception areas
  • Fridge & oven cleaning
  • Hard floor cleaning
  • Spring clean

As a part of the deal, Uniting Global branding will feature pitch side at all of Perth Glory’s men’s home games. The business will also receive corporate hospitality at Glory home games.

Unique to the deal will be the featuring of Uniting Global’s’ ‘clean sheet’ activation across all of Glory’s social media, something sure to boost brand awareness for the up-and-coming business.

Perth Glory CEO Anthony Radich expressed the delight of the club in such a strong signing for the 2023/24 season.

“Uniting Global’s enthusiastic support for the club is hugely appreciated and we are very proud to be partnered with a company whose dedication to excellence in its field and providing the very best service to its customers is second to none,” he said via press release.

“We look forward to working closely with them over the course of the season and further developing this partnership in the future.”

Uniting Global Director of Property Services, Chris Elliott, also expressed his company’s excitement in pairing with one of WA’s premier sporting clubs.

“Uniting Global is extremely proud to be a partner and avid supporter of Perth Glory and we look forward to continuing our support and growing this relationship over the coming years,” he said via press release.

“As a local leader in our field, we have similar goals and align our corporate objectives and strategic endeavours to ensure that our customers receive the best level of service, whilst maintaining their assets and keeping their guests and customers clean, comfortable and safe.”

This new deal is another great example of football clubs in Australia looking to engage with more unique forms of sponsorship. The ability for clubs to be commercial tactile when exploring sponsorship is a greatly way for the league to grow and ensure it is financial security into the future.

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

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Image Credit: Shutterstock

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

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Image credit: BBC

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s positive impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

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