Perth Glory set for a clean sheet with Uniting Global

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Perth Glory and Uniting Global
Image via PxHere

Perth Glory has announced an exciting new partnership with leading cleaning company Uniting Global.

Uniting Global is a Western Australia based cleaning service that was founded in 2018. As a brand, it specialises in providing top class commercial cleaning for customers in sectors ranging from local government to commercial and retail.

A unique aspect of Uniting Global is that it not only provides large-scale commercial services, but also boutique services for customers such as local shires and councils, and smaller owner operated businesses.

Uniting Global management has over 30 years of commercial cleaning experience and since its founding it now employs 80 skilled and experienced clears who work in Perth Metropolitan and the South-West region.

Their general cleaning services include:

  • Vacuuming, Dusting and wiping
  • Toilet cleaning
  • Washrooms cleaning
  • Computer room cleaning
  • Kitchen cleaning
  • Waste collection
  • Reception areas
  • Fridge & oven cleaning
  • Hard floor cleaning
  • Spring clean

As a part of the deal, Uniting Global branding will feature pitch side at all of Perth Glory’s men’s home games. The business will also receive corporate hospitality at Glory home games.

Unique to the deal will be the featuring of Uniting Global’s’ ‘clean sheet’ activation across all of Glory’s social media, something sure to boost brand awareness for the up-and-coming business.

Perth Glory CEO Anthony Radich expressed the delight of the club in such a strong signing for the 2023/24 season.

“Uniting Global’s enthusiastic support for the club is hugely appreciated and we are very proud to be partnered with a company whose dedication to excellence in its field and providing the very best service to its customers is second to none,” he said via press release.

“We look forward to working closely with them over the course of the season and further developing this partnership in the future.”

Uniting Global Director of Property Services, Chris Elliott, also expressed his company’s excitement in pairing with one of WA’s premier sporting clubs.

“Uniting Global is extremely proud to be a partner and avid supporter of Perth Glory and we look forward to continuing our support and growing this relationship over the coming years,” he said via press release.

“As a local leader in our field, we have similar goals and align our corporate objectives and strategic endeavours to ensure that our customers receive the best level of service, whilst maintaining their assets and keeping their guests and customers clean, comfortable and safe.”

This new deal is another great example of football clubs in Australia looking to engage with more unique forms of sponsorship. The ability for clubs to be commercial tactile when exploring sponsorship is a greatly way for the league to grow and ensure it is financial security into the future.

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Football Australia Announces Broadcasting Partnership with LIGR

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Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

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Sydney Arnotts
Image Credit: Sydney FC

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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