Phil Stubbins: Past lessons the key to reviving Australia’s youth development

Phil Stubbins believes that in order to create a competitive level of youth development and infrastructure, Australia needs to commit to a long-term vision with a clear and detailed plan.

The current Head Coach of Campbelltown City SC, Stubbins has had a storied career in football that spans three-decades, but during this timeframe there has been a marked shift in Australia’s football landscape.

“I think we can certainly get better and definitely need to keep looking at ways to improve our infrastructures and youth programs in order to keep on the shirt tails of the ever-improving world’s best. To not do that could prove extremely damaging to our game, both nationally and domestically,” Stubbins said.

“All of this will need money, of course. If you look at youth development currently in the UK alone, we must acknowledge that vast amounts of money and resource have been poured into their development systems.”

While Australian football lacks the financial muscle to compete with the globe’s leading leagues, the success of the ‘Golden Generation’, who broke the nation’s infamous World Cup drought in 2006, proves that there is an underlying capability to produce talent.

Despite this capability, Australia’s youth pathway systems have come into question from many influential figures and it feels like an age since world class players were being regularly cultivated.

Stubbins during his tenure as Newcastle Jets Head Coach.

“Here in Australia, we’ve actually taken away the most efficient development pathway available to our young players by sadly abandoning the Australian Institute of Sport (AIS). The AIS was our most effective provider of top national team players at one time with a program truly aligned to a top centre of excellence,” Stubbins said.

“I’m not saying that A-League clubs can’t now run their own academies efficiently but, the AIS was a facility designed specifically to accommodate, nurture, and educate professional levels of the game to our ‘best’ young players of the country. These players would all be training against each other on a daily basis looking to stamp their mark. That’s now gone!”

The long-term ramifications of decommissioning the AIS and moving to an academy-based system are yet to be seen, but for Stubbins, players are not being exposed to enough competitive football or elite level football education.

“The English Premier League academy players are playing 40 games per season as a minimum, plus, 10 to 12 hours per week of training, and then educational analysis of themselves and opposition teams in the classroom. Can you imagine the development curve for these players?”

“To be competitive these players are challenged in all aspects of their ability. Preparation, commitment, discipline, desire and a winning mentality. That’s just to compete, let alone to succeed.”

Stubbins understands the AIS intimately, having spent a year there as an assistant then interim head coach.

Additionally, as a star player for Heidelberg United FC during the early 1990s, he played with and against some of the most prodigious talent Australia has ever produced.

“I played in the old National Soccer league (NSL) with the likes of Paul Okon, Ned Zelic, and the emerging Mark Viduka. Kevin Muscat was another who was with us at Heidelberg United. From memory, all of these boys were only 17 when making their mark in the game back then. How many of the same age players do we now we see having man of the match performances in the A-League like these players were?” Stubbins asked rhetorically.

Mark Bosnich, Graham Arnold, Robbie Slater, and many more were making their mark in the NSL during the era, many of which went on to become household names who represented the nation at the highest level.

“The lessons? It was tougher, far tougher back then I’d say. There are some excellent players today of course but holistically speaking, in terms of behaviours, attitude, mentality and the like I’d have to say that the old NSL was simply a tougher breeding ground of competition than the current A-League and that dogged mentality has evaporated to some degree,” Stubbins said.

“How to get some of that back plus, differing ways to progressively take the game forward is now a huge challenge for all of us.”

Stubbins’ Campbelltown City SC were crowned NPL champions in 2018.

Although a major challenge certainly exists to recapture the standards set from yesteryear, Stubbins believes it is possible by leveraging knowledge from current industry leaders and using it to setup a sustainable, long-term strategy.

“I don’t have all the answer but perhaps we could start by introducing the best people possible to oversee the reincarnation of youth development in Australia, with a mandate to provide ideas on gaining parity with the world’s best,” he said.

“To me, it’s very important to offer more educational insight into how top players ‘think’ and ‘train’ at the top level. Find out what separates the best from the rest with insights into their daily, weekly routines. We firstly need to showcase to our coaches exactly what those levels look like,” he said.

“We need to access the knowledge that these people can provide, otherwise, we’re simply guessing on how to improve.”

Another key talking point in recent times has been whether domestic-based talents are leaving too early in their careers. A trend has emerged of players thriving at a young age domestically only to move overseas prematurely, losing their momentum.

“We need to build the game here firstly and offer more elitist environments. That said, too many youngsters go before they are ready to go,” Stubbins said.

“There is no sense in going overseas when you are not prepared and ready. That’s why many of these young players that go overseas early never fulfil their aim to make it abroad. They simply go unprepared.”

While there is no obvious answer or quick fix to Australia’s youth development and infrastructure challenges, progress appears to be heading in the right direction under FFA CEO James Johnson  – and with rumours of a National Second Division starting to gather steam, Stubbins is keenly focused on his current role with the South Australian NPL champions.

“We have a strong junior contingent and a sound underpinning of direction and transparency from the board. Campbelltown City is an exciting club to be around with a terrific work ethic, and culture, both on and off the field.”

“I believe a second division would help to reinvigorate the Australian competition. If we can structure it to offer an attainable pathway opportunity from State Leagues across the country, then let’s make it happen. How? I’m personally not quite sure, but where there’s a will, there must be a way!”

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Football NSW to Build on 2024 Participation Record in 2025

Football NSW are aiming to develop on the extraordinary numbers of the 2024 season that saw more than 260,000 players take to the pitch. The announcement comes as part of the national Play Football campaign.

With NSW being one of Australia’s largest participation states for football, the federation’s push for more numbers is a welcome target for football in the country.

Football NSW CEO John Tsatsimas spoke with enthusiasm about the sport’s trajectory, highlighting its inclusive nature.

“Football continues to be the sport of choice for the NSW and Australian community, providing a positive environment for participants of all ages and abilities,” Tsatsimas mentioned via Football NSW official press release.

“We have had unprecedented growth in players, coaches, referees and volunteers, with exponential growth in the female game.”

The statistics paint a promising picture of the sport’s expansion, with 2024 registering a 9% increase in player numbers from the earlier season. This translates to over 20,000 new participants.

Perhaps most significantly with the effect of the Women’s FIFA World Cup of 2023, female participation surged by 17%, with more than 9,000 women and girls joining the sport, accounting for nearly half of the total growth.

Maintaining and increasing Women and girls’ levels in the sport are crucial points for development of the Australian game and will be key for the continued rise in participation numbers.

The organisation is now actively encouraging early registration for the 2025 season to ensure players can secure spots with their preferred local clubs, with help from the updated Play Football website.

Beyond player participation, Football NSW is expanding its focus on supporting roles within the sport. The 2024 season witnessed record numbers in coaching, refereeing, and volunteering positions, all crucial components of the game’s ecosystem.

The need for more people joining non-player roles through all levels of the game in NSW is evident with John Tsatsimas pointing out himself the necessity for the 2025 Season.

“There’s a place for everyone in our sport, and we look forward to welcoming new and returning participants for the 2025 season,” Tsatsimas explained via Football NSW official press release.

For those interested in contributing to the sport beyond playing, Football NSW has established comprehensive pathways.

The Football NSW Coach Hub provides resources and guidance for aspiring coaches looking to shape the next generation of footballers.

Additionally, the Referee Hub offers opportunities for individuals to engage with the sport from a different perspective while maintaining an active lifestyle.

With football’s exciting growth continuing in Australia with the expansion and promising viewership numbers of the 2024-25 professional A-leagues, it is always important for the sport that the participation numbers of state leagues and amateur local clubs follow the trend.

Register now for 2025 by clicking here.

From NSL Passion to Future Stars: Brian Macnicol on Football’s Past, Present, and Future

From the passionate days of the NSL to shaping the next generation of Australian footballers, Brian Macnicol has seen it all.

A former player during the golden era of the National Soccer League (NSL) and now a youth development coach, Macnicol brings decades of experience and insight into football.

Macnicol is mentoring young talent in today’s professional environment and working with academies to help nurture the current young group into becoming top level footballers.

In a wide-ranging chat with Soccerscene, Macnicol reflects on the raw passion of the NSL, compares past and present youth systems, and weighs in on the potential for a new golden generation in Australian football.

Theo Athans

You played early in your career in the peak of the NSL days. Can you describe the passion of the NSL compared to how it is now?

Brian Macnicol

You couldn’t compare with the local derbies especially South Melbourne vs Heidelberg, which was the pinnacle, and its similar to a Victory vs City game these days.

But the supporters were incredibly passionate for every game and especially for their ethnic backgrounds so it meant something to them. Even as players like myself who weren’t Greek born or a particular ethnic background of a club, we still understood what it meant for them.

Melbourne Croatia and Preston Makedonia were crazy. I remember the day we got police escorted out of Preston early in the 90’s so it was crazy back then.

It’s changed for the better now because young kids are involved but yeah, the NSL was extremely passionate. They were great days.

T.A.

How professional was the NSL back then? In terms of quality on the pitch and the facilities.

B.M.

I have had this discussion before with people about then vs now and you can’t really compare. It’s sort of like comparing house prices today to back in those days where it’s changed completely.

Like I said, it’s for the better, these guys in the A-league today have incredible facilities. I worked for George Kotses at Southern Motors cleaning cars who were the major sponsor of the club and you’d be in the sun working hard all day then drive straight to training where these days they don’t have that.

In terms of quality on the pitch, we had the Viduka’s, the Mehmet Durakovic’s, the Stevie Blair’s you know there’s a list of players who were quality.

Stan Lazaridis had a great career, I played with Doug Hodgson and Sean Murphy who both played in England, and Kevin Muscat who was a great player and has a great coaching career.

Compared to these days, technically the players are superior to us but that’s maybe because they’re training day in and day out, so everything improves. Instead of only having two hour training sessions, three nights a week, these guys are training everyday with programs from Strength and Conditioning coaches, physios, analysis, recovery and dieticians.

At the latter end of my career with Jeff Hopkins as coach he tried to bring in a bit more professionalism but it was hard because the money wasn’t the same as it is these days.

My nephew Quinn, who is at Brisbane Roar, he’s only 16 but I think he’s earning more money than I earnt in a whole year at u16’s.

There were quality players back then and everyone would have been better with the programs they have these days. It’s a shame, it’s just the times I suppose.

They’re so lucky, and I don’t mean that in an envious way, but I try to teach the kids I coach that they are lucky.

Image credit: Brian Macnicol

T.A.

You coached at the u20’s and u21’s NPL level early in your coaching career. How did that help you develop into the coach you are today, especially with youth development?

B.M.

I had an association with Chris Taylor, I started with him probably 10 or 12 years ago and he was at Dandy Thunder doing the first team and brought me on as his assistant. We crossed paths at Southern Blue Tongues which was a representative summer program and we got to know each other from there so he took me to Dandy Thunder NPL Seniors.

Then he more or less took me where he went and I followed him because there was a bit of respect there. He took me to South Melbourne and from there we went to Oakleigh so I’ve learnt a lot of my coaching methods and strategies under Chris Taylor so I owe a big thanks to him for giving me these opportunities and set me up in my coaching career.

T.A.

What motivated you to get into coaching after your playing career?

B.M.

The one person that motivated me was probably my dad. He has been coaching all his life and had an association with Craig Moore. At a young age he was coaching the state teams and he coached me, same with my brother who is the technical director for Rochedale in the NPL up in Brisbane.

It’s sort of in the family, it’s something I enjoy doing and now I’ve dropped down from doing the u23’s to the younger age group which I enjoy because you’re developing them into top players. I have already seen some good players go on and have a great career like Matt Millar and Jacynta Galabadaarachchi who is playing up in Portugal.

It’s really nice to see that you invest something into these guys and they go on to live their dream as professional footballers.

T.A.

Speaking on youth player development, how do you compare the youth environment now to back in your day when you first started playing?

B.M.

I’m actually working with Jai Ingham in his academy, and he has a successful academy under Malvern so I’ve been with Jai for a year and a half now and it’s very professionally run. Great coaches have been involved like Joe Guest, myself, big Harry Sawyer so these sorts of players are coaching.

Going back to my days and comparing it to now, they just have way more information these days. No disrespect to the coaches back then but they didn’t have to do coaching badges like every coach now so back then I never did any strength and conditioning work, video analysing or had any dietitians to help me out.

With Jai’s academy, everything is very structured, all sessions are well planned and it’s high intensity so everything is very professional in that sense.

Like I said earlier on about the NSL days, we were working full time and then having to go play football after compared to these days having a full time role.

Image credit: Brian Macnicol

T.A.

And do you believe the youth system is good enough in Australia at the moment?

B.M.

I went overseas last year and took a young academy to the UK with Mitch Nichols and we did tours of Cardiff, Southampton, QPR and finished off at Tottenham with Ange.

We got to play tier one academies with our group of young boys and we competed really well. We gave every academy we played a decent game, the only team that gave us a bit of a footballing lesson was Tottenham who beat us 5-2.

They were superior to the others but our boys did really well so we asked the question ‘what do you think is special about these academies?’ and they were saying around the age of 15 and 16 they start to get kids from all different parts of Europe and that’s where it starts to pick up in quality.

Obviously, the facilities they have are on another level and even the coaches they had, I think the u16 coach they had used to coach at the Premier League level. But it was a fantastic experience to play these teams in their training facilities in a new environment.

I guess the point is we weren’t far away from these clubs but as they start to get older and recruit from Europe, so that widens the gap.

No youngsters from Europe are going to come to Australia, are they? They’ll go to countries where football is their number one sport.

T.A.

The Socceroos golden generation has come and gone but do you think the current NPL and A-League development system can produce world class players again?

B.M.

You’d hope so. I was reading about Tom Waddingham from Brisbane Roar and they were liking him to Viduka which is an unbelievable statement this early in his career. Viduka was top scorer in the NSL at 18 so he was on another level.

I’m not exactly sure why we haven’t replaced that golden generation because we have better facilities, coaches and programs in the current day compared to back then but I just don’t think the mentality of players these days is the same.

I played with a few players who were physically and mentally strong whereas these days the anger has been taken out of the game a little bit.

I’m sure it’s a question that a lot of people want to answer but even a name comes to mind, Jo Biskic, who I had a bit of experience playing with at Heidelberg United and he was a terrific player technically. Even the Melbourne Croatia boys were all fantastic in their own right, it was an incredible team.

All we can do is keep working hard, give the youngsters all the information, facilities and coaching we can and hopefully we do produce these players again.

As a country we seem to lack a proper number nine. Defensively I think we’re really good, you’ve got the two centre backs in Harry Souttar and Cameron Burgess then you’ve got Bos and Geria as full backs. But it’s lacking those attacking players and especially that number nine.

You’d want to beat Bahrain and these other countries but in saying that every country is improving at the same time so we have to keep up.

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