Phil Stubbins: Past lessons the key to reviving Australia’s youth development

Phil Stubbins believes that in order to create a competitive level of youth development and infrastructure, Australia needs to commit to a long-term vision with a clear and detailed plan.

The current Head Coach of Campbelltown City SC, Stubbins has had a storied career in football that spans three-decades, but during this timeframe there has been a marked shift in Australia’s football landscape.

“I think we can certainly get better and definitely need to keep looking at ways to improve our infrastructures and youth programs in order to keep on the shirt tails of the ever-improving world’s best. To not do that could prove extremely damaging to our game, both nationally and domestically,” Stubbins said.

“All of this will need money, of course. If you look at youth development currently in the UK alone, we must acknowledge that vast amounts of money and resource have been poured into their development systems.”

While Australian football lacks the financial muscle to compete with the globe’s leading leagues, the success of the ‘Golden Generation’, who broke the nation’s infamous World Cup drought in 2006, proves that there is an underlying capability to produce talent.

Despite this capability, Australia’s youth pathway systems have come into question from many influential figures and it feels like an age since world class players were being regularly cultivated.

Stubbins during his tenure as Newcastle Jets Head Coach.

“Here in Australia, we’ve actually taken away the most efficient development pathway available to our young players by sadly abandoning the Australian Institute of Sport (AIS). The AIS was our most effective provider of top national team players at one time with a program truly aligned to a top centre of excellence,” Stubbins said.

“I’m not saying that A-League clubs can’t now run their own academies efficiently but, the AIS was a facility designed specifically to accommodate, nurture, and educate professional levels of the game to our ‘best’ young players of the country. These players would all be training against each other on a daily basis looking to stamp their mark. That’s now gone!”

The long-term ramifications of decommissioning the AIS and moving to an academy-based system are yet to be seen, but for Stubbins, players are not being exposed to enough competitive football or elite level football education.

“The English Premier League academy players are playing 40 games per season as a minimum, plus, 10 to 12 hours per week of training, and then educational analysis of themselves and opposition teams in the classroom. Can you imagine the development curve for these players?”

“To be competitive these players are challenged in all aspects of their ability. Preparation, commitment, discipline, desire and a winning mentality. That’s just to compete, let alone to succeed.”

Stubbins understands the AIS intimately, having spent a year there as an assistant then interim head coach.

Additionally, as a star player for Heidelberg United FC during the early 1990s, he played with and against some of the most prodigious talent Australia has ever produced.

“I played in the old National Soccer league (NSL) with the likes of Paul Okon, Ned Zelic, and the emerging Mark Viduka. Kevin Muscat was another who was with us at Heidelberg United. From memory, all of these boys were only 17 when making their mark in the game back then. How many of the same age players do we now we see having man of the match performances in the A-League like these players were?” Stubbins asked rhetorically.

Mark Bosnich, Graham Arnold, Robbie Slater, and many more were making their mark in the NSL during the era, many of which went on to become household names who represented the nation at the highest level.

“The lessons? It was tougher, far tougher back then I’d say. There are some excellent players today of course but holistically speaking, in terms of behaviours, attitude, mentality and the like I’d have to say that the old NSL was simply a tougher breeding ground of competition than the current A-League and that dogged mentality has evaporated to some degree,” Stubbins said.

“How to get some of that back plus, differing ways to progressively take the game forward is now a huge challenge for all of us.”

Stubbins’ Campbelltown City SC were crowned NPL champions in 2018.

Although a major challenge certainly exists to recapture the standards set from yesteryear, Stubbins believes it is possible by leveraging knowledge from current industry leaders and using it to setup a sustainable, long-term strategy.

“I don’t have all the answer but perhaps we could start by introducing the best people possible to oversee the reincarnation of youth development in Australia, with a mandate to provide ideas on gaining parity with the world’s best,” he said.

“To me, it’s very important to offer more educational insight into how top players ‘think’ and ‘train’ at the top level. Find out what separates the best from the rest with insights into their daily, weekly routines. We firstly need to showcase to our coaches exactly what those levels look like,” he said.

“We need to access the knowledge that these people can provide, otherwise, we’re simply guessing on how to improve.”

Another key talking point in recent times has been whether domestic-based talents are leaving too early in their careers. A trend has emerged of players thriving at a young age domestically only to move overseas prematurely, losing their momentum.

“We need to build the game here firstly and offer more elitist environments. That said, too many youngsters go before they are ready to go,” Stubbins said.

“There is no sense in going overseas when you are not prepared and ready. That’s why many of these young players that go overseas early never fulfil their aim to make it abroad. They simply go unprepared.”

While there is no obvious answer or quick fix to Australia’s youth development and infrastructure challenges, progress appears to be heading in the right direction under FFA CEO James Johnson  – and with rumours of a National Second Division starting to gather steam, Stubbins is keenly focused on his current role with the South Australian NPL champions.

“We have a strong junior contingent and a sound underpinning of direction and transparency from the board. Campbelltown City is an exciting club to be around with a terrific work ethic, and culture, both on and off the field.”

“I believe a second division would help to reinvigorate the Australian competition. If we can structure it to offer an attainable pathway opportunity from State Leagues across the country, then let’s make it happen. How? I’m personally not quite sure, but where there’s a will, there must be a way!”

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Football NSW Targets Female Coaching Gap with Twin Programs

Football NSW has announced two new initiatives targeting the development of female coaches and coach education tutors, backed by federal and state government funding, as the governing body moves to address the longstanding structural absence of women across all levels of coaching in the sport.

The Future Female Coaches Mentoring Program, funded through the NSW Office of Sport’s Empower Her program, will select six female coaches holding a minimum AFC B Diploma for a structured mentoring program beginning mid-year. Participants will be paired with experienced mentors and receive three in-person visits including real-time observation and feedback, alongside regular online development sessions throughout the season.

Separately, Football NSW has opened expressions of interest for its 2026/27 Female Coach Education Tutor (CET) Program, supported by the Australian Federal Government’s Play Our Way investment, targeting C Diploma holders who want to move into coach education delivery.

Together, the programs address two distinct but connected gaps in the women’s football coaching pipeline- the progression from active coach to elite-level practitioner, and the transition from practitioner to the tutors who shape how coaching is taught.

The Pipeline Problem

The structural underrepresentation of women in football coaching isn’t a new observation. It is a documented and persistent feature of the game at every level, from community clubs to national team environments. Female coaches remain a minority in pathway competitions, and female coach education tutors are even more so.

One current tutor in the program described the environment she encountered when she came through the system. “My experience coming through as a coach, there was no females on the courses as participants and there was no females running the courses either,” she said. “That kind of inspires me to be someone that can hopefully make other females feel comfortable and confident to want to become coaches.”

“It is really important to have female role models because it shows that there is an opportunity or pathway for females,” said one program participant. “Traditionally it has been a male-dominated area and to know that yes, you can do it as a passion or a side thing, or you can actually make a career of it if you want.”

Removing barriers at the point of entry

The mentoring program’s design reflects an understanding that formal accreditation alone is insufficient to retain and develop female coaches in high-performance environments. Access to experienced mentors, observation in live coaching contexts and ongoing reflective practice address the informal development gaps that credentials cannot fill.

“Learning happens through coaching in real environments, and we recognise our role in providing both stretch and support to high-potential coaches,” said Edward Ferguson, Football NSW Head of Football Development. “This program offers tailored mentoring that complements formal coach education and enhances effectiveness in practice.”

Hayley Todd, Football NSW Head of Womens and Schools Football, framed the initiative in terms of long-term system building rather than individual development. “Creating sustainable pathways for female coaches is a key priority,” she said. “This program supports their development while also providing valuable insight into what is required to progress from state competitions into national and international environments.”

The barriers the programs are designed to remove are clear. The cost of accreditation, lack of access to mentoring networks, the absence of welcoming environments in coaching courses and the scarcity of female role models at senior levels all compound one another in ways that make progression difficult regardless of ability or commitment.

“You want to try and remove as many barriers as possible,” said one tutor involved in the program. “If you can start to remove those barriers, you actually get to engage with the females more consistently and build their confidence and competence in that space.”

A system investing in itself

The timing of both announcements sits within a broader national moment for women’s football. The AFC Women’s Asian Cup, currently underway in Australia, has delivered record crowds and sustained visibility for the female game at the elite level. The programs announced this week operate at the other end of the pipeline – building the coaching infrastructure that will determine whether the players inspired by that visibility have qualified, experienced and representative coaches to develop them.

Heading the Game Forward: Why Brain Health Must Be Football’s Next Priority

Football Coaches Australia (FCA) workshop with Nick Gates to equip coaches with critical insights on head impacts, CTE, and player safety.

As football continues to evolve at pace, so too does the responsibility placed on coaches—not just to develop players, but to protect them.

On 4 May, Football Coaches Australia (FCA) will host a vital one-hour CPD-approved workshop led by HEADSAFE’s Nick Gates, tackling one of the most pressing issues in the modern game: brain health.

Titled “Brain Health & Decision-Making in the Modern Game,” the session will unpack the latest global research surrounding head impacts, with a particular focus on the long-term risks associated with repeated heading, including Chronic Traumatic Encephalopathy (CTE) and dementia.

But this isn’t just theory.

At its core, the workshop is designed to translate complex medical research into practical, on-the-ground coaching decisions.

What should coaches actually be looking for?

How can they better manage risk in training and matches?

And how can they make informed decisions that prioritise player welfare without compromising development?

These are the questions Gates will address—bridging the gap between science and sideline.

With increasing global scrutiny on concussion protocols and heading guidelines, sessions like this are becoming essential, not optional. The modern coach is no longer just a tactician, but a guardian of long-term player health.

This workshop provides the tools to take that responsibility seriously. Register here.

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