Phil Stubbins: Past lessons the key to reviving Australia’s youth development

Phil Stubbins believes that in order to create a competitive level of youth development and infrastructure, Australia needs to commit to a long-term vision with a clear and detailed plan.

The current Head Coach of Campbelltown City SC, Stubbins has had a storied career in football that spans three-decades, but during this timeframe there has been a marked shift in Australia’s football landscape.

“I think we can certainly get better and definitely need to keep looking at ways to improve our infrastructures and youth programs in order to keep on the shirt tails of the ever-improving world’s best. To not do that could prove extremely damaging to our game, both nationally and domestically,” Stubbins said.

“All of this will need money, of course. If you look at youth development currently in the UK alone, we must acknowledge that vast amounts of money and resource have been poured into their development systems.”

While Australian football lacks the financial muscle to compete with the globe’s leading leagues, the success of the ‘Golden Generation’, who broke the nation’s infamous World Cup drought in 2006, proves that there is an underlying capability to produce talent.

Despite this capability, Australia’s youth pathway systems have come into question from many influential figures and it feels like an age since world class players were being regularly cultivated.

Stubbins during his tenure as Newcastle Jets Head Coach.

“Here in Australia, we’ve actually taken away the most efficient development pathway available to our young players by sadly abandoning the Australian Institute of Sport (AIS). The AIS was our most effective provider of top national team players at one time with a program truly aligned to a top centre of excellence,” Stubbins said.

“I’m not saying that A-League clubs can’t now run their own academies efficiently but, the AIS was a facility designed specifically to accommodate, nurture, and educate professional levels of the game to our ‘best’ young players of the country. These players would all be training against each other on a daily basis looking to stamp their mark. That’s now gone!”

The long-term ramifications of decommissioning the AIS and moving to an academy-based system are yet to be seen, but for Stubbins, players are not being exposed to enough competitive football or elite level football education.

“The English Premier League academy players are playing 40 games per season as a minimum, plus, 10 to 12 hours per week of training, and then educational analysis of themselves and opposition teams in the classroom. Can you imagine the development curve for these players?”

“To be competitive these players are challenged in all aspects of their ability. Preparation, commitment, discipline, desire and a winning mentality. That’s just to compete, let alone to succeed.”

Stubbins understands the AIS intimately, having spent a year there as an assistant then interim head coach.

Additionally, as a star player for Heidelberg United FC during the early 1990s, he played with and against some of the most prodigious talent Australia has ever produced.

“I played in the old National Soccer league (NSL) with the likes of Paul Okon, Ned Zelic, and the emerging Mark Viduka. Kevin Muscat was another who was with us at Heidelberg United. From memory, all of these boys were only 17 when making their mark in the game back then. How many of the same age players do we now we see having man of the match performances in the A-League like these players were?” Stubbins asked rhetorically.

Mark Bosnich, Graham Arnold, Robbie Slater, and many more were making their mark in the NSL during the era, many of which went on to become household names who represented the nation at the highest level.

“The lessons? It was tougher, far tougher back then I’d say. There are some excellent players today of course but holistically speaking, in terms of behaviours, attitude, mentality and the like I’d have to say that the old NSL was simply a tougher breeding ground of competition than the current A-League and that dogged mentality has evaporated to some degree,” Stubbins said.

“How to get some of that back plus, differing ways to progressively take the game forward is now a huge challenge for all of us.”

Stubbins’ Campbelltown City SC were crowned NPL champions in 2018.

Although a major challenge certainly exists to recapture the standards set from yesteryear, Stubbins believes it is possible by leveraging knowledge from current industry leaders and using it to setup a sustainable, long-term strategy.

“I don’t have all the answer but perhaps we could start by introducing the best people possible to oversee the reincarnation of youth development in Australia, with a mandate to provide ideas on gaining parity with the world’s best,” he said.

“To me, it’s very important to offer more educational insight into how top players ‘think’ and ‘train’ at the top level. Find out what separates the best from the rest with insights into their daily, weekly routines. We firstly need to showcase to our coaches exactly what those levels look like,” he said.

“We need to access the knowledge that these people can provide, otherwise, we’re simply guessing on how to improve.”

Another key talking point in recent times has been whether domestic-based talents are leaving too early in their careers. A trend has emerged of players thriving at a young age domestically only to move overseas prematurely, losing their momentum.

“We need to build the game here firstly and offer more elitist environments. That said, too many youngsters go before they are ready to go,” Stubbins said.

“There is no sense in going overseas when you are not prepared and ready. That’s why many of these young players that go overseas early never fulfil their aim to make it abroad. They simply go unprepared.”

While there is no obvious answer or quick fix to Australia’s youth development and infrastructure challenges, progress appears to be heading in the right direction under FFA CEO James Johnson  – and with rumours of a National Second Division starting to gather steam, Stubbins is keenly focused on his current role with the South Australian NPL champions.

“We have a strong junior contingent and a sound underpinning of direction and transparency from the board. Campbelltown City is an exciting club to be around with a terrific work ethic, and culture, both on and off the field.”

“I believe a second division would help to reinvigorate the Australian competition. If we can structure it to offer an attainable pathway opportunity from State Leagues across the country, then let’s make it happen. How? I’m personally not quite sure, but where there’s a will, there must be a way!”

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Building from the Ground Up: Banyule City SC’s Ambition to Grow

Six years ago, Banyule City Soccer Club had big ambitions and a whole lot of challenges. Taking the reins during the uncertainty of the COVID-19 pandemic, the committee worked behind the scenes to keep the club connected, focusing on long-term goals that are now beginning to take shape.

Under his leadership, the club has seen the return of a senior women’s program — one that’s rapidly climbed the ranks to the Victorian Premier League and the growth of a strong junior base with nearly 200 players. As Banyule prepares for major upgrades at two of its key grounds and sends its U16 girls’ squad to the Borneo Cup in 2025, the club is entering a new chapter.

Speaking with Soccerscene, President of Banyule City SC Nasr Said reflects on his leadership journey, the club’s community-first values, and how Banyule is building pathways that support players from grassroots to elite levels all while staying true to its inclusive, family-oriented roots.

Can you share some insight into your role as President and how Banyule City SC has evolved since the beginning of your presidency?

Nasr Said: I took over running the club six years ago, after playing at Banyule for about four years. I’ll be honest it hasn’t been easy. The first couple of years were tough, especially with COVID hitting just as I stepped into the role. We couldn’t even get a proper season going, but we did what we could off the field — sharing content on social media, keeping the kids engaged with soccer drills from the coaches we had. It was a difficult time for every club.

Once we got through that, I had goals and ambitions for the club one of the biggest was to rebuild the senior women’s program as there hadn’t been a women’s team here for over a decade. Since then, we’ve had incredible success. The women’s team went from State League 4 up through the ranks — State 3, State 2, and then straight into the Victorian Premier League (VPL). They won the league four years in a row, went undefeated during that time, and now they’re playing in the second-highest division in Victoria, just under the NPL.

Image Credit: Banyule City SC Facebook

On the men’s side, we’ve had our ups and downs, one year we nearly got relegated, and other years we were close to promotion but we continue to push forward.

As President, I work closely with our committee, the Treasurer, Secretary, Vice President and support them however I can. My role is about bringing in resources, building a strong structure, and making sure the club runs smoothly. I’ve put in a lot over the past six years. We’re in a good place now, but there’s always room to grow.

The Council’s planned upgrades at Banyule Flats Reserve and Yallambie Park are exciting milestones. What kind of impact will these developments have for your players, members, and the broader community?

Nasr Said: Yallambie Park has been meant to get rebuilt for the last 25 to 30 years. We haven’t had a proper home ground for the past two years and it’s had a big impact on the club. Banyule Flats Reserve isn’t suitable for matches it has two cricket pitches which make the ground too small for football. And Yallambie Park has been deemed unsafe for play both this year and last year. 

The good news is Banyule Flats Reserve is scheduled to be rebuilt in September, and that’s a massive step forward. The council built a new pavilion there five or six years ago, it’s state-of-the-art, on par with NPL-level facilities. Once we have a proper ground there, it’ll be huge for the club.We’ve got an industrial-grade canteen and proper change rooms that will help us attract spectators, generate revenue, and give us a real home base.

As for Yallambie Park, the council has said for years they’ll fix the facilities and just recently, a council rep told us work will begin within weeks. All we can do now is hope. If both grounds are upgraded, it’ll be a game-changer financially and in terms of creating a safer, stronger environment for our members and players.

With nearly 200 junior members and growing senior squads, how do you ensure that every player has access to a clear development pathway from grassroots to competitive football?

Nasr Said: We have around 200 junior players, which is a great number for us it allows us to manage things properly and ensure quality across all levels. As a community club, we’re open to everyone. We don’t hold trials; anyone who wants to play is welcome, regardless of their experience. We’re not at NPL level, so we focus more on inclusion and development than elite selection at the junior stage.

That said, we still place a strong emphasis on growth. Our junior coordinator and technical director work closely with coaches to identify areas for improvement both for players and coaches. We have kids at all levels: some very talented, some still learning the basics.

This year, I’m starting to run the Banyule City Academy that is run through the club to support players who are more advanced and want to pursue football more seriously. It’s not about excluding others, but offering additional development to those aiming to go further. We teach our coaches, aid them in gaining proper accreditation through coaching courses. Through that, we guide them in working with these players in smaller groups, helping them refine their skills and understand our playing style. 

One of our key goals is consistency from juniors through to seniors. We guide our coachesby saying ‘This is what we want your players to do’ and teach a playing style that mirrors what our senior teams use, so when juniors progress, the transition is smoother. Ultimately, we want to give kids who are serious about football every chance to succeed – and maybe even play professionally one day.

Image Provided by Nasr Said

The U16 girls heading to the Borneo Cup in 2025 is a big moment. How did this opportunity come about, and what does it signal about the club’s ambitions in developing female footballers?

Nasr Said: The Borneo Cup opportunity actually came about through a good friend of mine, who was coaching at Watsonia Soccer Club. He’s really well connected in Australian football and knows a lot of players who’ve played internationally. He mentioned his under-16 girls’ team was looking for a better environment and that they weren’t happy at their current club. So we had the conversation, and those girls ended up coming across to Banyule.

Now we’ve got a strong under-16s girls squad around 17 or 18 players and while there’s still plenty of development ahead, they’ve got a great opportunity in front of them. The Borneo Cup is a serious international tournament, with high-level academies and teams from all over. We’ll be one of the only Melbourne clubs — possibly one of the only Australian ones taking part.

It’s a big deal. For many of these girls, it’ll be their first international tournament. There’ll be an opening ceremony – we’ll be walking under the Australian flag it’s going to be unforgettable. And more than that, it’s a huge step forward for the club. Not many local teams get the chance to represent on an international stage, so this says a lot about where we’re heading and what we want to build for female footballers at Banyule.

Looking ahead, what are your key priorities as President for continuing to build a club that’s competitive, inclusive, and deeply connected to its community?

Nasr Said: My number one priority is making sure the club’s doors are open to everyone—no matter who they are. Inclusivity is massive for us. I really want to build a strong foundation for our junior players, because at the end of the day, they’re the future of the club. My goal is to see our men’s team reach NPL or VPL level, and our women’s side competing in the NPL too. But more than that, it’s about creating a club where families and members genuinely feel welcome.

I make it a point to connect with parents whether that’s at training on a Tuesday or Thursday, or just having regular conversations to check in. I’ve seen clubs where that connection is missing, and I never want that to be us. The role of President isn’t about being above anyone—it’s about building a culture and a reputation that people talk about in a positive way.

Of course, growing our sponsor base is another key part of the vision, because to compete at higher levels, you need the right support structures in place. But whether it’s juniors or seniors, men’s or women’s football we treat every team the same here. It’s all part of the bigger picture. We’re not there yet, but I really believe we’re on the right track. These things take time. You can’t build something lasting overnight but we’re getting there.

AC Milan Camps: New Football Opportunities in Central Europe

Milan Camps

AC Milan has announced a partnership with Moderní fotbal s.r.o to launch two new Milan Junior Camps in Central Europe.

Through the partnership, Milan and Moderní fotbal s.r.o will deliver world class training camps in Prague, Czech Republic (14 -18 July) and Rovinka, Slovakia (21-25 July).

The camps will allow the Rossoneri to deliver its unique style of youth development and training to a new crop of young players in an often-overshadowed region of Europe to player aged 5-17.

By partnering with Moderní fotbal s.r.o, a Czech sports management, youth football coaching and adult education company with over 13 years of experience, AC Milan will be able to rely upon a successful local business as it ventures into new markets.

Crucially, Moderní fotbal will aid Milan as it seeks to build new relationships with clubs and footballing communities across the Czech Republic and Slovakia, while also providing technical and educational workshops to tomorrow’s stars.

These educational workshops will teach players of the importance of physical and mental wellbeing, as well as imprint AC Milan’s values-based philosophy.

Honorary Vice President of AC Milan Franco Baresi expressed enthusiasm for the partnership and the club’s camps.

“The launch of these new Milan Junior Camps marks a significant step in bringing AC Milan’s legacy and spirit to football fans and communities in the Czech Republic and Slovakia,” he said in a press release.

“We are pleased to collaborate with Moderní fotbal s.r.o., a company that shares our values of innovation, passion, and determination, making them the perfect partner to help us inspire future generations in this area.”

Likewise, Managing Partner at Moderní fotbal Lenka Hrabovská highlighted the shared beliefs Moderní fotbal and AC Milan have.

“This collaboration between Moderní fotbal and AC Milan is a unique opportunity to connect innovation, tradition, and passion — the core pillars of football,” she said in a statement.

“We believe this partnership will create exciting new experiences for our customers, fans, and the wider community across the Czech Republic and Slovakia.”

Through the deal, AC Milan will work to guide the next generation of players in new camps, whilst also expanding the club’s image and brand in an overshadowed market.

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