Philadelphia Union and WSFS Bank to develop a premier sports and recreation destination

Philadelphia Union

Major League Soccer club Philadelphia Union, in partnership with WSFS Bank, have commenced operations for a multi-purpose Sportsplex – a 170,000 sq. ft. and 32- acre state-of-the-art sports and recreation destination to be open 365 days a year.

WSFS Bank joins the project as a naming rights partner, and the facility will be named WSFS Bank Sportsplex as part of their multi-year agreement as announced earlier in the year. In line with the partnership, WSFS Bank will also donate 365 hours of field and facility usage to the various organisations in the community.

The world-class sports complex will span 32 acres between Subaru Park and the Union Power Plant office building. A 100,000 sq. ft. indoor facility will be accessible for community use, along with an adjoining 70,000 sq. ft. support building which will house Philadelphia Union’s second team. Union’s academy will also be included in the complex.

A 20,000 sq. ft. performance centre with weight rooms, sprint track, locker rooms, and a café for athletes and guests, along with a 125×75 yard turf field and two courts capable of hosting four cross-width activities will be part of the indoor facilities. To complement the indoor facilities, seven outdoor multi-sport fields, including one championship grass field with spectator seating, two additional full-size grass fields, one youth-size grass field, and three full-size turf fields will be part of the project.

The project, worth over $87 million, marks a substantial stride in the expansion and revitalisation of the Chester Waterfront, creating employment and tourism opportunities while also infusing millions of dollars into the Chester community.

“The announcement of WSFS Bank Sportsplex is the beginning of an important next chapter for the Philadelphia Union and the growth and development of the Chester Waterfront,” Philadelphia Union President Tim McDermott said via a press release.

In addition, the project will bring the Philadelphia Union Academy and YSC Academy to one campus alongside the first and second teams, furthering the commitment to youth development and the player-to-pro pathway.

Philadelphia Union Principal Owner Jay Sugarman said via press release:

“This best-in-class facility will provide a singular home for our professional and academy teams while creating a premier destination for local youth groups to fall in love with sports. Alongside Subaru Park, WSFS Bank Sportsplex will become another centrepiece of our club and community strategy and I could not be prouder to see this project come to fruition.”

The project is expected to generate $90 million in economic impact over the first decade and provide 500,000 visits to the Chester waterfront each year.

Speaking about the project, Chester Mayor Thaddeus Kirkland said via press release:

“This project shows the continued commitment and partnership that the city shares with the Philadelphia Union, and It will create better jobs, more recreational opportunities, and a bridge that connects our community to our beautiful waterfront.”

WSFS Chairman, President, and CEO, Rodger Levenson, added via press release:

“The positive economic impact to Chester, a place where players can collaborate and prosper from the values of sports and a beautiful place where the community can host fun, safe events are just a few of the reasons we wanted to join the Union in bringing the WSFS Bank Sportsplex to Chester and we are proud of the legacy we are building together for the community and the region”.

The WSFS Sportsplex is scheduled to be completed in June 2024, with the outdoor fields opening in August 2023 and the indoor facilities opening in June the next year. For more information, visit here.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

Football West and Keystart announce three-year grassroots partnership

Football West has secured a new three-year naming rights partnership with Keystart, strengthening commercial support for Western Australia’s grassroots football competitions.

From the 2027 season, the men’s State League will become the Keystart State League, with the partnership covering the State League Night Series, Division One and Division Two competitions across First Team, Reserves and Under 18s, as well as the State League Awards.

The partnership will also see Football West rename its annual Junior and Senior Country Week carnivals Keystart Country Week from this year. The event brings regional football associations together in Perth during the September school holidays.

Keystart CEO Mark Tomasz said the partnership would provide the organisation with an opportunity to connect with Western Australians through grassroots football while supporting its broader home-ownership mission.

“We are proud to partner with Football West and support local grassroots football,” Tomasz said.

Football West CEO Jamie Harnwell said the organisation was delighted to secure the three-year commitment, describing the partnership as an important boost for the State League and Country Week.

“These are exciting times for grassroots football in WA,” said Harnwell.

The deal gives Keystart a significant presence across senior and regional football in WA, while providing Football West with longer-term commercial backing for two key areas of the state’s football ecosystem.

Keystart, a WA Government initiative, has supported more than 126,000 Western Australians into home ownership since 1989 through low-deposit and shared-equity home loans.

Partnerships of this kind play an important role in strengthening the grassroots sporting ecosystem, providing organisations with the commercial support needed to deliver strong community participation opportunities. They also give businesses a meaningful way to connect with local communities while contributing to the long-term growth and sustainability of the sport.

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