Pixellot: How they are evolving football broadcasting and analysis

Pixellot

Founded in 2013, Pixellot is a software development company focused on creating automatic video and analytics for the sports market, that is affordable and attainable.

Having partnered with several leagues, federations, and clubs from around the world – including the likes of FC Barcelona, the Major League Baseball (MLB), and most recently Football NSW (FNSW) – Pixellot strives to provide cost-effective and monetisable live coverage via an end-to-end video and analytics solution.

For coaches, Pixellot’s real-time video capture technology can be accessed seamlessly and displayed instantly, subsequently improving the depth of analysis in training, during the game, and once the match has concluded.

FNSW will take advantage of the services that Pixellot provide, such as Pixellot Air, Pixellot’s mobile live streaming solution, and Pixellot show cameras, and will be installing them at the headquarters of Valentine Sports Park to assist in their talent identification programs.

Pixellot Head of Sales Australia and New Zealand, Brian Meinrath, chatted with Soccerscene about Pixellot’s ambitions within the Asia-Pacific region, the company’s determination to help lower tier leagues and clubs to monetise their football competitions, and how the company has evolved with the impacts of COVID-19.

Would you be able to provide a brief breakdown of what Pixellot does?

Brian Meinrath: Pixellot is a technology company that specialises in broadcast and video AI. We have a number of products that range from top-end broadcast cameras all the way down to our entry-level Pixellot Air cameras. And they can be used for broadcast live-streaming or for coaching and tactical purposes. Below that we have a number of products that link into the cameras, which includes our coaching platform Vidswap and our game analysis platforms as well.

How is Pixellot applied in a live match setting?

Brian Meinrath: It really depends on the application of it first and foremost. For instance, at the recent New Zealand Football Championships, our partner in New Zealand (a company called CelloSport) used one of our cameras to provide automated (one-camera) coverage of the games themselves. Now, that’s at the lowest level but if you look at partnerships we have in Italy’s Serie A our cameras are actually used in two ways: for the broadcast they’re used as a high-vision tactical camera to follow the play; and for the coaching staff they’re capturing all of the tactical play for it to be used for live-coaching purposes which the coaches have access to in real time.

How successful has Pixellot been in advancing analytics and live streaming solutions for football clubs, associations and broadcasters across the world?

Brian Meinrath: Football is currently our number one sport, but we do work with 17 different team sports. We’re in 23,000 venues across 70 different countries, and our cameras produce 350,000 hours of live sporting footage per month. Pixellot has been around for just over a decade but as far as being into the Australian market, beyond a couple of distributors who’d come here previously, they’re now looking to the Asia-Pacific region as the next frontier.

Camera

How did Pixellot’s founders seek to differentiate themselves as a company entering the sports industry?

Brian Meinrath: Originally it was aimed at second and third tier sports and making production of streaming affordable and attainable, and giving them the opportunity to monetise the streams themselves. In an Australian context, hypothetically, it’d allow clubs to broadcast their junior levels all the way up to the senior side without needing to hire a cameraperson. So, for clubs if they start looking at the return on investment, they’re able to take advantage of broadcasting via Pixellot’s cameras as they can then add sponsorship and advertising to the broadcast themselves.

Pixellot recently introduced a live streaming component to its mobile solution product, Pixellot Air. How integral has that been to growing football around the world?

Brian Meinrath: Pixellot Air is a relatively new product for us, and obviously the live streaming is something that was only announced recently following a year’s worth of beta testing. At that level we’re talking about the very grassroots of football and clubs not only being able to record themselves but sharing streams of matches with family overseas or a family that can’t be at the game.

Obviously, COVID has changed a lot of the rules for spectator sport in many countries and the ability we had to provide a platform for people to still watch games and be engaged with them was critical during that time. That’s now extended to the influx of these products into the market here.

Pixellot recently signed a partnership with Football NSW for the next two years. How will they benefit from Pixellot’s involvement?

Brian Meinrath: From that side of things, it’s very coach-focused. The reason they wanted our cameras was to look at their high-performance programs, which includes the FNSW Institute, the girls and boys Talent Support Program (TSP), and their state teams. We support FNSW’s programs by providing our cameras and allowing them to record and analyse their games. This ultimately aids in their talent identification for their state teams which then filters up into selection for junior national team squads. Our cameras allow them to thoroughly analyse the players to determine which ones are more suited to their array of programs.

What are Pixellot’s goals and ambitions within the Australian football industry?

Brian Meinrath: I see two levels of opportunity here in Australia which are the levels below the NPL (FNSW League 1, League 2) for the men, women and youth leagues. For Pixellot, it’s about determining how we provide clubs and leagues with the ability to broadcast games at a cost-effective rate, and provide returns for sponsors because at the end of the day it’s about giving clubs a commercial reason to want to do it and to provide sponsors with an asset to be able to create clips and live streaming of the competition. There’s a lot of work that needs to be done to be able to get to that point. We have to look at the infrastructure and resources available to clubs in order for them to be able to effectively use the technology.

For me it’s quite exciting to have Pixellot here in this country and looking at it, this partnership with FNSW is a great start and we look forward to working with them in leveraging our coaching platforms to the best potential they can reach.

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AI and military satellites power STATSports GPS to combat injuries

STATSports, a top player tracking company, has launched ‘Apex 2.0’—a new GPS tracker helping coaches at elite sports teams to boost player durability. Among its users are Premier League leaders Liverpool, known for their strong injury record this season.

Top athletes are now less likely to get injured thanks to a cutting-edge tracker using AI and military-grade GPS.

Custom, award-winning AI software offers advanced biomechanical analysis to improve running form and optimise movement—helping coaches spot injury risks early and uncover untapped athletic potential.

Apex 2.0 uses military-grade RTK and GNSS satellite systems to deliver highly accurate data. This precision helps coaches, players, and analysts better manage training loads, reducing error and lowering injury risk.

Furthermore, Apex 2.0 also compares players’ current stats with their past performance data. It provides real-time feedback during training and matches, aiding in injury prevention.

With its new AI-powered tech, STATSports has introduced ‘Sprint Split Analysis’ and ‘Force Velocity’—profiling tools that pinpoint speed weaknesses in players and offer quick improvement tips. These features eliminate the need for traditional timing gates, saving clubs money while helping unlock more athletic potential.

The data is delivered faster than ever—crucial for on-field coaching decisions. Thanks to Cloud technology, player tracker data uploads instantly to a central database, accessible and editable from any web browser—an industry first. This enables coaches and sports scientists to respond quickly to player load, enhancing both individual and team care.

Apex 2.0 has also been adopted by PSG, Arsenal, Manchester City, and the England national team, along with rugby’s All Blacks and Springboks, the NFL’s Washington Commanders, and MLB’s LA Dodgers highlighting its wide-ranging versatility.

STATSports Co-Founder, Sean O’Connor, highlights the importance of accurate training data and explains how its advanced AI and satellite technology revolutionising coaching and injury prevention.

“For too long now we have heard athletes’ stories of being over or undertrained – albeit unknowingly – at high speed and over long distances because the data a sports scientist is seeing live is simply not accurate. The cumulative effects of this incorrect loading over the course of a season, let alone a career, do not bear thinking about,” he said via press release.

“This is why we are proud to roll-out Apex 2.0 to some of the biggest and most recognisable names in world sport – including Liverpool, who have one of the best injury records of any team in the Premier League this season. The accuracy and reliability of the data produced by Apex 2.0 is unmatched anywhere.”

Apex 2.0 is widely recognised as a game-changer for player performance over the next decade. Its FIFA Quality award proves STATSports’ position as one of the few providers with a ‘gold standard’ across all data areas, setting it apart from its closest competitors.

Building from the Ground Up: Banyule City SC’s Ambition to Grow

Six years ago, Banyule City Soccer Club had big ambitions and a whole lot of challenges. Taking the reins during the uncertainty of the COVID-19 pandemic, the committee worked behind the scenes to keep the club connected, focusing on long-term goals that are now beginning to take shape.

Under his leadership, the club has seen the return of a senior women’s program — one that’s rapidly climbed the ranks to the Victorian Premier League and the growth of a strong junior base with nearly 200 players. As Banyule prepares for major upgrades at two of its key grounds and sends its U16 girls’ squad to the Borneo Cup in 2025, the club is entering a new chapter.

Speaking with Soccerscene, President of Banyule City SC Nasr Said reflects on his leadership journey, the club’s community-first values, and how Banyule is building pathways that support players from grassroots to elite levels all while staying true to its inclusive, family-oriented roots.

Can you share some insight into your role as President and how Banyule City SC has evolved since the beginning of your presidency?

Nasr Said: I took over running the club six years ago, after playing at Banyule for about four years. I’ll be honest it hasn’t been easy. The first couple of years were tough, especially with COVID hitting just as I stepped into the role. We couldn’t even get a proper season going, but we did what we could off the field — sharing content on social media, keeping the kids engaged with soccer drills from the coaches we had. It was a difficult time for every club.

Once we got through that, I had goals and ambitions for the club one of the biggest was to rebuild the senior women’s program as there hadn’t been a women’s team here for over a decade. Since then, we’ve had incredible success. The women’s team went from State League 4 up through the ranks — State 3, State 2, and then straight into the Victorian Premier League (VPL). They won the league four years in a row, went undefeated during that time, and now they’re playing in the second-highest division in Victoria, just under the NPL.

Image Credit: Banyule City SC Facebook

On the men’s side, we’ve had our ups and downs, one year we nearly got relegated, and other years we were close to promotion but we continue to push forward.

As President, I work closely with our committee, the Treasurer, Secretary, Vice President and support them however I can. My role is about bringing in resources, building a strong structure, and making sure the club runs smoothly. I’ve put in a lot over the past six years. We’re in a good place now, but there’s always room to grow.

The Council’s planned upgrades at Banyule Flats Reserve and Yallambie Park are exciting milestones. What kind of impact will these developments have for your players, members, and the broader community?

Nasr Said: Yallambie Park has been meant to get rebuilt for the last 25 to 30 years. We haven’t had a proper home ground for the past two years and it’s had a big impact on the club. Banyule Flats Reserve isn’t suitable for matches it has two cricket pitches which make the ground too small for football. And Yallambie Park has been deemed unsafe for play both this year and last year. 

The good news is Banyule Flats Reserve is scheduled to be rebuilt in September, and that’s a massive step forward. The council built a new pavilion there five or six years ago, it’s state-of-the-art, on par with NPL-level facilities. Once we have a proper ground there, it’ll be huge for the club.We’ve got an industrial-grade canteen and proper change rooms that will help us attract spectators, generate revenue, and give us a real home base.

As for Yallambie Park, the council has said for years they’ll fix the facilities and just recently, a council rep told us work will begin within weeks. All we can do now is hope. If both grounds are upgraded, it’ll be a game-changer financially and in terms of creating a safer, stronger environment for our members and players.

With nearly 200 junior members and growing senior squads, how do you ensure that every player has access to a clear development pathway from grassroots to competitive football?

Nasr Said: We have around 200 junior players, which is a great number for us it allows us to manage things properly and ensure quality across all levels. As a community club, we’re open to everyone. We don’t hold trials; anyone who wants to play is welcome, regardless of their experience. We’re not at NPL level, so we focus more on inclusion and development than elite selection at the junior stage.

That said, we still place a strong emphasis on growth. Our junior coordinator and technical director work closely with coaches to identify areas for improvement both for players and coaches. We have kids at all levels: some very talented, some still learning the basics.

This year, I’m starting to run the Banyule City Academy that is run through the club to support players who are more advanced and want to pursue football more seriously. It’s not about excluding others, but offering additional development to those aiming to go further. We teach our coaches, aid them in gaining proper accreditation through coaching courses. Through that, we guide them in working with these players in smaller groups, helping them refine their skills and understand our playing style. 

One of our key goals is consistency from juniors through to seniors. We guide our coachesby saying ‘This is what we want your players to do’ and teach a playing style that mirrors what our senior teams use, so when juniors progress, the transition is smoother. Ultimately, we want to give kids who are serious about football every chance to succeed – and maybe even play professionally one day.

Image Provided by Nasr Said

The U16 girls heading to the Borneo Cup in 2025 is a big moment. How did this opportunity come about, and what does it signal about the club’s ambitions in developing female footballers?

Nasr Said: The Borneo Cup opportunity actually came about through a good friend of mine, who was coaching at Watsonia Soccer Club. He’s really well connected in Australian football and knows a lot of players who’ve played internationally. He mentioned his under-16 girls’ team was looking for a better environment and that they weren’t happy at their current club. So we had the conversation, and those girls ended up coming across to Banyule.

Now we’ve got a strong under-16s girls squad around 17 or 18 players and while there’s still plenty of development ahead, they’ve got a great opportunity in front of them. The Borneo Cup is a serious international tournament, with high-level academies and teams from all over. We’ll be one of the only Melbourne clubs — possibly one of the only Australian ones taking part.

It’s a big deal. For many of these girls, it’ll be their first international tournament. There’ll be an opening ceremony – we’ll be walking under the Australian flag it’s going to be unforgettable. And more than that, it’s a huge step forward for the club. Not many local teams get the chance to represent on an international stage, so this says a lot about where we’re heading and what we want to build for female footballers at Banyule.

Looking ahead, what are your key priorities as President for continuing to build a club that’s competitive, inclusive, and deeply connected to its community?

Nasr Said: My number one priority is making sure the club’s doors are open to everyone—no matter who they are. Inclusivity is massive for us. I really want to build a strong foundation for our junior players, because at the end of the day, they’re the future of the club. My goal is to see our men’s team reach NPL or VPL level, and our women’s side competing in the NPL too. But more than that, it’s about creating a club where families and members genuinely feel welcome.

I make it a point to connect with parents whether that’s at training on a Tuesday or Thursday, or just having regular conversations to check in. I’ve seen clubs where that connection is missing, and I never want that to be us. The role of President isn’t about being above anyone—it’s about building a culture and a reputation that people talk about in a positive way.

Of course, growing our sponsor base is another key part of the vision, because to compete at higher levels, you need the right support structures in place. But whether it’s juniors or seniors, men’s or women’s football we treat every team the same here. It’s all part of the bigger picture. We’re not there yet, but I really believe we’re on the right track. These things take time. You can’t build something lasting overnight but we’re getting there.

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