Play Our Way grant available until end of April in 2024

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Following the respective successes of both the CommBank Matilda’s performance and Australia’s hosting abilities of the 2023 Women’s FIFA World Cup, Prime Minister Anthony Albanese has committed $200 million into the “Play Our Way” Grant Program.

As the current biggest investment into Women’s sport across the nation, applications for the grant still remain open with the closing date on April 29, 2024.

Working in conjunction with non-for-profit businesses, local government officials, and sport organizations nationwide, the overall aspiration of the program is to make sport for woman and girls ‘more welcoming and equitable.’ 

The $200 million grant is available in funding over a three year period in which will be split into two streams:

Participation and equipment:
Funding will be placed into programs that inspire females of all ages to become involved within sporting and physical activity obligations. The employment of recruitment and commitment officers, coaches, officials and volunteers is crucial for the growth and sustainability of women’s sport. Further funding will be implemented into equipment to assist with the encouragement of women’s participation. There is nothing more off putting than using out dated, uninspired equipment hence the importance in which surrounds its necessary upgrade.

Facilities:
Much in the same vein as the previous entry, the establishment and improvement of facilities is another primary focus of the program. To encourage and inspire woman to be involved within sport, it is crucial that they are recipients of facilities in that are of a high-standard. The lack of adequacy within facilities can be a deterrent across all sporting codes for all of its participants, regardless of age, ability or gender.

Clubs with all the relevant information are urged to apply for the grant in which can be completed upon the Football Australia website, as well as each state football website. The grant is assessed and determined by the Department of Health and Aged Care, in whom are transparent and impartial. Guidelines within the application process showcased a clubs eligibility, grant amount and time period, application process, and what the grant can be used upon.

The game within Australia is on a trajectory, especially within the women’s cohort. The government backed program presents a monumental opportunity for current and emerging women’s football contingents across the state.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

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Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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