Stihl has announced that they will be renewing their agreement with the Polish Ekstraklasa to continue for a fifth straight year, this time becoming an official partner of the league.
Stihl will be utilising this agreement to support the development of grassroots club football in Poland as well as introduce a series of official Ekstraklasa products for sale in a bid to engage with the fans a lot more due to their upgraded partner status.
Since its foundation more than 90 years ago, Stihl has grown from a one-man business into a global chainsaw and outdoor power equipment manufacturer.
Stihl is represented in more than 160 countries now and has a large European base in particular, making it extremely recognisable to the fans of Ekstraklasa.
Tomasz Cichoński, President of the Management Board of Andreas Stihl, discussed how this partnership benefits them.
“Cooperation with Ekstraklasa is an important step in the development of our brand on the Polish market. We have been involved in sport for years, but now we want to join the emotions accompanying this most popular discipline among Poles and act for its development. Cichonski said via press release.
“Football is particularly close to us, because it is our products that facilitate the perfect preparation of green areas for practicing this sport and improving football skill.”
Marcin Animucki, President of the Management Board of Ekstraklasa SA discussed what the goal was with this cooperation with Stihl.
“We are happy to welcome the Stihl brand among the official partners of Ekstraklasa games. We are glad that such a recognized international company has decided to become involved in football competitions and take advantage of the promotion opportunities in our league,” he added via media release.
“We hope that thanks to this cooperation, we will inspire people to become interested in Ekstraklasa and support them at stadiums.”
As a result of the agreement between Ekstraklasa SA and Stihl Polska, official products with the Ekstraklasa logo – including lawnmowers – will appear in over 800 points of sale throughout the country. The Stihl logo will be displayed in stadiums during matches, TV broadcasts and on the official website and social media channels.
The partnership has a clear goal to improve grassroots Polish football and use a recognisable brand to further market the Ekstraklasa across Europe.