The Portuguese Football Federation (FPF) has launched an official flagship store for the Portuguese national team on Amazon.
A wide selection of official team products are set to be available on the store.
Portugal joins some of the biggest clubs in football in having an Amazon store, such as Tottenham Hotspur, AS Monaco and Liverpool.
CMO of the Portuguese Football Federation, Nuno Moura, was excited to celebrate the collaboration with Amazon.
“Team Portugal has an enormous fanbase spread all around the globe, this new official football flagship store will enable us to provide premium access to the best products and fan items to all our supporters and get them shipped speedily and effortlessly to a number of new geographies,” he said.
“This is yet another stepstone to continue delivering great proximity and Inspire & Serve™️ passionate Portugal fans close and afar. They are part of our family, their support invaluable!”
“Disruptive innovation is in both Amazon’s and Portugal F.A’s DNA, fans can expect some incredible surprises and a chance to participate in unique experiences in the coming months.”
The FPF said that the store would meet the high international demand for Portugal national team merchandise.
“We are excited to collaborate with the FPF and helping them reach their fans around the globe,” Head of Amazon’s Fans 360 Initiative, Hernando Moncaleano said.
“We are putting to the FPF service exciting technology to delight fans wherever they might be.”
The launch of official Amazon store follows the FPF’s creation of an Official National Team Store on ecommerce platform Alibaba Tmall, in late January.
Previously there were no official channels for Chinese fans to buy official Portugal national team merchandise.
“With the launch of the Official Flagship Store in the Chinese market, we will be able to be even closer to our fans and provide a premium experience, tailored specifically to them,” Moura said.
“We are extremely grateful to these fans for their continued support to Team Portugal, and with the Euros coming up this summer we hope to see them once again proudly wearing our colours. It means a lot to the team.”