Portuguese Football Federation launches Amazon store

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The Portuguese Football Federation (FPF) has launched an official flagship store for the Portuguese national team on Amazon.

A wide selection of official team products are set to be available on the store.

Portugal joins some of the biggest clubs in football in having an Amazon store, such as Tottenham Hotspur, AS Monaco and Liverpool.

CMO of the Portuguese Football Federation, Nuno Moura, was excited to celebrate the collaboration with Amazon.

“Team Portugal has an enormous fanbase spread all around the globe, this new official football flagship store will enable us to provide premium access to the best products and fan items to all our supporters and get them shipped speedily and effortlessly to a number of new geographies,” he said.

“This is yet another stepstone to continue delivering great proximity and Inspire & Serve™️ passionate Portugal fans close and afar. They are part of our family, their support invaluable!”

“Disruptive innovation is in both Amazon’s and Portugal F.A’s DNA, fans can expect some incredible surprises and a chance to participate in unique experiences in the coming months.”

The FPF said that the store would meet the high international demand for Portugal national team merchandise.

“We are excited to collaborate with the FPF and helping them reach their fans around the globe,” Head of Amazon’s Fans 360 Initiative, Hernando Moncaleano said.

“We are putting to the FPF service exciting technology to delight fans wherever they might be.”

The launch of official Amazon store follows the FPF’s creation of an Official National Team Store on ecommerce platform Alibaba Tmall, in late January.

Previously there were no official channels for Chinese fans to buy official Portugal national team merchandise.

“With the launch of the Official Flagship Store in the Chinese market, we will be able to be even closer to our fans and provide a premium experience, tailored specifically to them,” Moura said.

“We are extremely grateful to these fans for their continued support to Team Portugal, and with the Euros coming up this summer we hope to see them once again proudly wearing our colours. It means a lot to the team.”

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Football NSW 2025 Registrations Surge as Season Approaches

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Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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