Portuguese Football Federation launches Amazon store

The Portuguese Football Federation (FPF) has launched an official flagship Amazon store for the Portugal national team.

The Portuguese Football Federation (FPF) has launched an official flagship store for the Portuguese national team on Amazon.

A wide selection of official team products are set to be available on the store.

Portugal joins some of the biggest clubs in football in having an Amazon store, such as Tottenham Hotspur, AS Monaco and Liverpool.

CMO of the Portuguese Football Federation, Nuno Moura, was excited to celebrate the collaboration with Amazon.

“Team Portugal has an enormous fanbase spread all around the globe, this new official football flagship store will enable us to provide premium access to the best products and fan items to all our supporters and get them shipped speedily and effortlessly to a number of new geographies,” he said.

“This is yet another stepstone to continue delivering great proximity and Inspire & Serve™️ passionate Portugal fans close and afar. They are part of our family, their support invaluable!”

“Disruptive innovation is in both Amazon’s and Portugal F.A’s DNA, fans can expect some incredible surprises and a chance to participate in unique experiences in the coming months.”

The FPF said that the store would meet the high international demand for Portugal national team merchandise.

“We are excited to collaborate with the FPF and helping them reach their fans around the globe,” Head of Amazon’s Fans 360 Initiative, Hernando Moncaleano said.

“We are putting to the FPF service exciting technology to delight fans wherever they might be.”

The launch of official Amazon store follows the FPF’s creation of an Official National Team Store on ecommerce platform Alibaba Tmall, in late January.

Previously there were no official channels for Chinese fans to buy official Portugal national team merchandise.

“With the launch of the Official Flagship Store in the Chinese market, we will be able to be even closer to our fans and provide a premium experience, tailored specifically to them,” Moura said.

“We are extremely grateful to these fans for their continued support to Team Portugal, and with the Euros coming up this summer we hope to see them once again proudly wearing our colours. It means a lot to the team.”

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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