Premier League announces No Room For Racism Action Plan

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No Room For Racism

The Premier League’s No Room For Racism Action Plan has been launched with the aim to eradicate racial prejudice and create more opportunities for minority ethnic groups in football.

The action plan makes commitment in six areas – executive pathways, coaching pathways, player pathways, supporting communities, action against racism and embedding equality.

Action will be taken across all Premier League activity as part of the plan.

Targets have been set in an effort to increase diversity within leadership positions within the Premier League organisation.

By 2026, the Premier League aims to have 42 per cent of roles filled by women as well as having 18 per cent of staff from a Black, Asian or minority ethnic background.

A commitment to continue to take action against racism has also been made with the league to drive awareness, educate fans and improve the enforcement and effectiveness of sanctions.

“Football is a diverse sport, which brings together communities and cultures from all backgrounds,” Premier League Chief Executive Richard Masters said.

“This diversity has made the game stronger on the pitch and it is vital we ensure this is reflected across all areas of the game.”

“The No Room For Racism Action Plan underpins the Premier League’s continued commitment to promoting equality and tackling discrimination. It builds on the wide-ranging work undertaken by clubs, aiming to ensure that everyone can achieve their potential, regardless of background.

“There is no place for racism in our sport and the Premier League will continue to take action against all forms of discrimination so that football is inclusive and welcoming for all.”

The Premier League also wants to increase the number of coaches from Black, Asian and minority ethnic backgrounds, and will work with football partners to deliver programmes for underrepresented groups.

Further commitments include to ensure that all players have the opportunity to succeed regardless of ethnicity or background, to assist children and youth by promoting aspiration, education and pathways and to support clubs to achieve and report on equality, diversity and inclusion targets.

All 20 Premier League clubs unanimously supported the action plan at a shareholder meeting last week.

The league’s No Room For Racism campaign was launched in March 2019, to work against racial discrimination.

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Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Brisbane Roar confirm deal with CSQ for 2024/25 season

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Image credit: Brisbane Roar website

Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner,” Patafta said in a club statement.

“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ’s extensive national reach.

Wellington Phoenix unite with Entelar Group as principal partner

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Image credit: Wellington Phoenix Instagram

Wellington Phoenix have confirmed Entelar Group has joined the club as one of its principal partners for the upcoming season.

As ‘New Zealand’s total connection company,’ Entelar Group will be featured alongside OPPO as the Phoenix’s front-of-shirt partners for the 2024-25 A-Leagues.

OPPO, the global smart device brand, has renewed its commitment for a fourth season as a principal partner and will be prominently displayed on the men’s home and women’s away shirts this season. Entelar Group will take the spotlight on the women’s home and men’s away jerseys.

Additionally, Entelar Group has pledged its support to the club’s award-winning Football For All programme, which helps eliminate barriers for thousands of Tamariki and Rangatahi to participate in futsal or football in Aotearoa.

Phoenix general manager David Dome mentioned the great support of OPPO over the last three seasons and his enthusiasm for the new partnership.

“We’re delighted to have Entelar Group join OPPO as our principal partners for the upcoming A-League season,” Phoenix general manager David Dome said in a club statement.

“It’s an exciting time to be involved in football and Entelar Group is an exciting New Zealand company that are ambitious, like us.

“By getting behind our Football For All programme New Zealand’s total connection company is not only giving back to the game but connecting communities.

“OPPO New Zealand has been one of our biggest supporters for the past three years and our national fan base has played a part in making it the respected and loved brand it is in Aotearoa today.

“We’ve enjoyed working with the OPPO New Zealand team and look forward to taking our partnership with them to a new level this season.”

Entelar Group CEO Rajesh Singh shared his excitement about joining the Wellington Phoenix whānau.

“The timing couldn’t be better with the increasing popularity of football in Aotearoa,” Singh said in a statement.

“So many of our people all over the country, as well as our customers, suppliers, and partners are all big fans of the Phoenix, making this relationship even more special to show our commitment to building connections with New Zealand businesses and the wider community.”

OPPO New Zealand managing director Morgan Halim spoke about the fantastic connection they have created with the Wellington Phoenix.

“This partnership has been a game-changer for OPPO in New Zealand, allowing us to connect with fans nationwide,” Halim said in a statement.

“We’re excited to welcome Entelar Group on board and look forward to making this season the most memorable one yet for our supporters.”

The OPPO logo has been iconic on the Phoenix shirt over the past few seasons and the club have done fantastically to grow their business portfolio with another big New Zealand company in Entelar Group.

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