Premier League looking to introduce its own OTT service

Premier League Chief Executive Richard Masters has confirmed that English soccer’s top flight is developing plans to launch its own over-the-top (OTT) streaming service in the future.

While he didn’t reveal all the finer details, Masters did confirm to UK media that streaming matches directly to the consumer could be an option as early as 2022, when the next rights cycle kicks in.

The launch of an OTT service would not eliminate the Premier League’s method of selling media rights to traditional broadcasters and third-party streaming services, with Masters suggesting instead that the competition will adopt a more mixed approach in the future.

Masters’ comments come a year after it was reported that the Premier League considered trialling an OTT service in Singapore, before opting to sign a three-year extension of its deal with telecommunications company Singtel.

“During the last [rights bidding] process [for the 2019-2022 seasons], we invested a lot of time and resources in building our expertise and capacity in direct-to-consumer,” Masters told reporters.

“We considered whether strategically it would be the right time to test a few markets then and decided not to.

“We were ready last time and we will be ready next time, should the opportunity arise. I’m not saying it will happen in the next cycle, or when it will happen, but eventually the Premier League will move to a mix of direct-to-consumer and media rights sales.

“There is risk associated with it. Sports competitions like the Premier League have been successful in seeking partnerships with established broadcasters and having to secure funding as its model. Secured licensed revenue and direct-to-consumer revenue are entirely different strategies – the transition from one to the other, if and when it ever happens, would be a big moment.”

The Premier League suffered a slight drop in the value of its domestic rights during the last sales process, but an uptick overseas saw the competition bring in a total UK£9.2 billion (AU$17.7 billion) for the three-year cycle from 2019 to 2022, representing an increase of eight per cent.

They have already started selling rights for the 2022 to 2025 cycle. Swedish media giant Nordic Entertainment Group (NENT Group) was the first to announce a deal last week, signing a landmark six-year contract covering Norway, Denmark, Sweden and Finland which was reported by UK media to be worth a whopping UK£2 billion (AU$3.8 billion).

“We have every reason to be optimistic about the future of sports rights,” Masters said.

“I don’t think the bubble has burst because our business is effectively hedged between domestic performance and international.

“The domestic rights did go down by a small margin last time round, but off the back of two big leaps. International revenue has continued to grow and I have no reason to believe it won’t continue to do so.”

However, according to analysis by the Daily Mail, the Premier League could stand to significantly increase its revenue by switching from traditional media rights sales to a global OTT service.

Based on the estimation that the Premier League has 200 million fans worldwide currently paying to watch the competition, the UK newspaper calculated that a UK£10 monthly subscription would theoretically see the league rake in UK£24 billion (AU$46.3 billion) each year.

The Premier League would not be the first major European soccer rights holder to launch its own OTT service. UEFA, the continental governing body, launched its free Uefa.tv service last year, while Spain’s La Liga runs LaLigaSportsTV, which aims to boost the visibility and exposure of all Spanish sport, while it also streamed a number of major pre-season soccer games last summer.

Next season Germany’s Bundesliga is launching an OTT platform for live matches in key markets where it does not receive an adequate rights bid.

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What Football Queensland’s link with Green Room Futures Means as Pathway Strategy Broadens

Football Queensland has signed a multi-year extension and expansion of its partnership with Green Room Futures, formalising the private provider as the state body’s “Official US College & Tour Partner” and adding an annual United States tour for Football Queensland Academy players to the existing college-placement program.

From advisory model to integrated pathway

The agreement marks a substantive evolution in the governing body’s pathway architecture rather than a standalone sponsorship announcement. The two organisations have worked together since at least 2024, when Football Queensland first appointed Green Room Futures as its preferred US college partner and began rolling out athlete information sessions across metropolitan and regional centres. The new arrangement embeds that relationship more deeply into the academy ecosystem by linking advisory services with an international touring product.

In its announcement, Football Queensland said the expanded partnership would offer academy players exposure to US college environments, international competition and broader education-and-sport decision-making support. Chief executive Robert Cavallucci said the relationship had already assisted Queensland athletes to pursue opportunities overseas and that the introduction of an annual tour would strengthen development outcomes for players across the state’s regional footprint. Green Room Futures director Matt Wade said the expansion reflected strong demand for structured US pathways and would provide athletes with more direct insight into student-athlete systems.

A constrained domestic market

For Football Queensland, the strategic rationale means a collegiate model is now an established part of the global football labour market, particularly for players seeking a dual track in education and high-performance sport. In an Australian landscape where professional opportunities remain selective and uneven, college pathways provide a parallel route with different risk settings for families. That logic has been gaining institutional acceptance across the country, and Football Queensland’s move suggests it sees formal international exposure as a competitive differentiator within domestic talent development.

The policy and governance questions are equally clear. The public announcement outlines ambition, but provides limited operational detail on affordability, cohort selection and support settings for regional participants. In practical terms, these details will determine whether the program functions as a broad-based development mechanism or as a premium pathway accessed primarily by households able to absorb compounding costs.

International youth tours involve direct and indirect expenses that typically include flights, insurance, accommodation, tournament costs, travel preparation and time-off-work burdens for families, with regional players often carrying additional domestic travel requirements before departure. Green Room Futures’ publicly available materials also indicate paid service structures within broader college-placement support. None of that is unusual in this market segment; it is, however, central to any serious assessment of access and equity outcomes.

The expanded partnership therefore sits at the intersection of football development strategy and distributional policy. If the tour becomes an informal gatekeeper to college-facing visibility, then financial design features move from administrative detail to core pathway governance. Without those mechanisms, even merit-led programs can produce systematically narrow outcomes because the input conditions are unequal.

For Football Queensland, the outcomes are likely to turn on implementation transparency over the next one to two intake cycles. A cohort profile that is geographically concentrated or socioeconomically narrow would invite predictable criticism, particularly given repeated statewide positioning in Football Queensland’s academy communications. Conversely, early publication of eligibility frameworks, financial assistance settings and regional participation targets would strengthen claims that the program is designed as a genuine statewide pipeline rather than a metropolitan premium add-on.

There is also a broader sector trend at play. Australian sporting bodies increasingly rely on specialist private partners to deliver pathway components once managed internally or left to informal networks. The model can improve expertise and execution speed, but it also shifts part of the development interface into commercial structures. In that context, governing bodies carry a heightened obligation to disclose how partner-delivered opportunities align with public-facing participation commitments, especially where youth athletes and family finances are involved.

What comes next

Well-structured US pathway programs can materially improve athlete decision quality, reduce information asymmetry, and create legitimate post-school options in a constrained professional market. Exposure to college environments can help families evaluate trade-offs around education, migration and sporting progression with greater clarity. For some players, that can be decisive.

The question for Football Queensland is whether the benefits are distributed in a way consistent with its statewide mandate. The announcement establishes intent and strategic direction; the next phase requires publication-grade detail. For a program framed around opportunity, credibility will depend less on partnership language and more on measurable participation design: who is selected, who is supported, and who is priced out.

New Stewarding Academy receives backing from Premier League

It is a partnership which sees the Premier League, Capital City College and the Mayor of London, Sadiq Khan, all unite to create job opportunities and raise stewarding standards across the industry.

 

Football’s forgotten heroes?

Everyone who watches live football will undoubtedly – and unsurprisingly – focus on the people at the heart of the action.

Players, managers, and even other fans all tend to receive the most attention. They are the show people come to see.

But behind every great show, is a team behind the scenes bringing it together, helping when needed, ensuring everything runs smoothly.

Stewards are an ever-present part of the live football experience; highly visible yet easily ignored.

And, as London’s own football industry knows all too well, a lack of stewards can spell trouble for sustaining high-quality and safe live match experiences for fans.

 

Securing development and safety

The partnership between the Premier League and the Mayor of London will see AUD 2.3 million (£1.2 million) invested into the game.

And as the Premier League Chief Policy and Social Impact Officer, Clare Summer outlined, the Academy is essential not only to provide future employment, but to meet current demands.

“There are more than 15 million visits to Premier League stadiums each season, and we work alongside partners and the police to deliver safe and inclusive matchdays across the country,” Summer said.

“Through this partnership, we are providing new employment and training opportunities for thousands of people, contributing to the safe and welcoming environment provided at 380 matches each season.”

Thus, the partnership functions both as a way to engage people with the football industry, while also providing core employment skills and experience.

 

Jobs beyond the pitch

London, much like the rest of the world, is not lacking in fans of the beautiful game.

So considering there is such demand for stewards in the city’s football industry, the Academy marks a logical step to giving people another way of connecting with football.

And the impact goes far beyond sentimental value.

For example, the Premier League strives to improve training and employment opportunities across the UK, supporting up to 104,500 full-time equivalent jobs in the 2023/24 season.

So while the Premier League may require the efforts and skills of thousands of people, it also continues to invest back into the community.

Education, opportunity and trust. All of these are essential aspects to improving the lives of young people looking for a way into football, as well as looking to improve their own lives with purpose and fulfilment.

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