Premier League on YouTube floated as an idea to complete the season

Liam Watson
The English Premier League could have some matches streamed for free on YouTube as a way to conclude the current campaign, according to reports.

As part of ‘Project Restart’, all 20 clubs will discuss how to get the current season done in any way they can, which has been suspended since March 13 due to Covid-19.

More talks and a vote held by Premier League representatives will involve proposals about how to resume the season, following the UK government’s plans to exit lockdown.

There are 92 games still to be played in England’s top flight and all will most likely be played behind closed doors.

Football bosses want fans to be able to watch every game live. According to The Times, there are proposals for games to be shown free on Sky Sports and BT Sport’s YouTube channels. However, not all matches will be shown at the same time to increase audience figures.

Sky Sports, under their existing agreement with the Premier League, were handed the rights to show half of the remaining 92 games before the season was paused.

47 matches are planned to be shown on Sky, which holds the majority of the broadcasting rights. The other 45 will need to be split between Sky, BT and Amazon Prime, however there had been no plans to give the latter more games to stream this season due to the proportion of the games they were contracted to show.

The BBC is unlikely to show any live games, but they could be allowed to feature highlights packages.

The Times suggests broadcasters are opposed to the idea of scrapping relegation as it would risk making TV contracts invalid and rendering many of the games meaningless. Six clubs have so far tried to block ‘Project Restart’ as they want relegation to be cancelled and the season to be made void.

The broadcasters and government will then be left to sort out a deal about how many matches would be shown on free-to-air channels such as YouTube.

As things stand, the Premier League is under pressure to finish off the season to protect the £762 million in TV money that would have to be repaid to broadcasters.

The Culture Secretary, Oliver Dowden, revealed last month he had spoken to the Premier League over the issue of TV coverage.

“It wouldn’t be the best signal if they were one of the first major sports to resume behind closed doors, and the public at large couldn’t have access to it,” he said.

“I don’t want to be in a position of issuing some blanket mandate or trying to change things round.

“But they do need to be mindful of that, and in fairness they are mindful of it.”

The last time Premier League matches were shown for free was on the opening day of the 2013-14 season when Sky showed Manchester United v Swansea, while Crystal Palace v Arsenal was free on BT.

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Glasgow City FC and ALT Champion Sustainable Women’s Football

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Image credit: Insta_Photos / Shutterstock.com

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

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Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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