Primeland Group-led consortium confirmed as new owners of Perth Glory

Primeland Group-led consortium takeover of Perth Glory

The Australian Professional Leagues (APL) has today confirmed that a Primeland Group-led consortium is the new owner of Perth Glory Football Club.

Within an 11-week process that started from July 2023, the APL has identified Primeland Group as the successful bidder to takeover Perth Glory’s licence and club ownership.

The Primeland Group-led consortium is headed by Robert Brij and John Nekic, who will be directly involved in the running of Perth Glory.

A business magnate, Brij is chairman of Primeland, a developer specialising in building and investing in sustainable and visionary projects.

Nekic will be the Executive Chairman-elect of Perth Glory and was involved in the bid alongside Primeland Group. John is an entrepreneur who’s been associated at various levels of Australian football for over four decades, holding a range of roles as Chair, CEO, Committee Member and Adviser.

Primeland Group is an organisation with worldwide links, having a presence in Australia, Singapore, UK, India, UAE and Europe. Their portfolio of work features real estate, hotels, business parks, luxury residential developments, private equity, movies and media production.

In an official media announcement, all key stakeholders spoke about the new era this ownership represents.

Australian Professional Leagues CEO, Danny Townsend:

“Perth Glory is one of Australia’s oldest professional football clubs and we are pleased to welcome Robert Brij and the Primeland Group to the A-Leagues as the club enters a new era.

“The incredible volume of interest during the bidding process for the licence is testament to the opportunity that exists for football in Western Australia. Together with the recent announcement of the preferred bidder for Auckland’s expansion team, the strength of interest in the A-Leagues is stronger than ever both domestically and internationally.

“We are grateful to the Western Australian Government for its strong support during this transition period and into the future. I also want to acknowledge and thank the fans for their passion for the Glory and club management, staff, players and coaches for their dedication and commitment.

“The club has been focused on their preparation for the 2023-24 season and has already kicked off the women’s season with a win in its opening game. We wish the new owners, the club and Perth Glory fans all the best for the seasons ahead.”

Perth Glory Owner, Robert Brij: 

“We are honoured to have been handed this great responsibility, acknowledging we are just the third ownership group to lead the club in 27 years.

“We believe in the potential of football, the potential of the A-League and particularly in the potential of Perth Glory.

“At its best, Glory was a representation of Perth and WA, and we are eager to reconnect, especially with the fans, and bring everyone along for the journey in what we believe will be an exciting future for the club.”

Perth Glory Chairman Elect and Owner, John Nekic:

“We are energised by the support of the WA State Government and Local Councils and their desire to engage and work with us on helping Glory realise its full potential.

“Perth Glory’s role in the history of Australian football is profound, born from the inspiration of the Perth Kangaroos, and played a key role in the formation of the A-League. We want to continue that trailblazing spirit. In the first instance, we are eager to engage, listen and understand the opportunities that exist for Glory.”

Formal completion is scheduled to take place in early November. Full licence approval is subject to successful completion of the necessary regulatory processes by Football Australia (FA).

Perth Glory’s opening match in the Isuzu UTE A-League Men is against Newcastle Jets on Sunday October 22 at 4:45pm (AWST) 7:45pm (AEDT). In the Liberty A-League Women, Perth Glory won their opening match, and will play the Newcastle Jets on Sunday October 22 at 2:00pm (AWST) 5:00pm (AEDT) in a double header at HBF Park in Perth.

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Mariners partner with ASICS to boost performance and community

The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s Official Footwear Partner and Corporate Supporter.

Under this agreement, ASICS will supply high-performance footwear designed to help Mariners players maximize their performance both on and off the pitch.

Known globally for its advanced sports footwear and apparel, ASICS will offer the team cutting-edge technology aimed at improving agility, comfort, and overall athletic performance.

For the Mariners, this partnership marks another step toward elevating their competitive edge and expanding their corporate portfolio with a big named sportswear brand.

Alyssar Narey, CEO of Central Coast Mariners FC spoke on the shared values between the two parties.

“ASICS is a global leader in sports technology and having them as our Official Footwear Partner is an exciting development for the club,” Narey said in a press release.

“Their commitment to innovation and performance will empower our players to perform at their best and we’re proud to have them as a supporter of our journey moving forward.”

Mark Brunton, Managing Director of ASICS Oceania spoke with excitement about the potential opportunity through this partnership.

“Our new partnership with the Central Coast Mariners is an exciting one for the ASICS brand. With our unique heel gradient technology, a key feature of our football boots providing extra player support, we’re excited to help some of the league’s top players perform at their best whether at training or on game day,” Brunton said in a press release.

“ASICS, derived from the Latin phrase anima sana in corpore sano meaning ‘a sound mind in a sound body,’ is committed to promoting active, healthy lifestyles.

“We are therefore proud to support the Mariners in inspiring the benefits of sport and movement and supporting the Central Coast community.”

This partnership highlights the Mariners’ continued focus on excellence in the A-League and underscores their dedication to strengthening ties within the Central Coast community.

By joining forces, ASICS and the Mariners are committed to inspiring the local community through active living, promoting health, and supporting wellness initiatives across the region. It’s a great initiative from the club to benefit their fans.

Senix and Newcastle Jets unveil exciting multi-year deal

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

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