Professional Footballers Australia publishes 2022 Australia Cup Report

Macarthur FC - Australia Cup

Professional Footballers Australia (the PFA) has today published a report on the impact of Australian football’s national knockout cup competition, the Australia Cup.

As the competition enters its ninth season in 2023, and with a women’s Australia Cup mooted for 2024, the PFA has examined the competition’s evolution over the past four seasons and linked that to previous analysis published by the organisation.

The 2022 edition is the PFA’s third report analysing the tournament, covering the 2018 – 2022 seasons, following the previously published 2014-2016 report and 2017 report.

Drawing on data from all eight editions of the Cup and player feedback from surveys with A-League Men (ALM) and National Premier League (NPL) players, the 2022 report’s key findings include:

  • A total of 127 goals were scored during the 2022 Final Round phase, the highest in competition history, at an average of 3.8 per match.
  • Overall attendances have decreased post-pandemic, with matches between two Member Federation (MF) clubs attracting an average crowd of 859 in 2022.
  • The average age of ALM players fielded in the Australia Cup has decreased since 2017, while the average age of MF players has plateaued.
  • For the first time in competition history, the average age of ALM players was younger than the average age of MF players in 2021.
  • In both the 2019 and 2021 seasons, ALM clubs fielded a higher percentage of teenagers than MF clubs, while the shares were equal in 2022.
  • The current competition model places all stakeholders under strain, with the tournament relying on the goodwill of the Australian football community and sacrifice from players and clubs, and is subsidised by Football Australia, given the expansive travel associated with the competition.

Click here to read the PFA 2022 Australia Cup report.

Upon launch of the report, PFA Co-Chief Executive Beau Busch said:

“The Australia Cup has been a wonderful competition for clubs and players and continues to play a crucial role as the great connector for the game’s community and grassroots clubs, former National Soccer League teams and the professional A-Leagues clubs.

“It has elevated teams from every corner of Australia into the national consciousness, provided an additional platform for player development and delivered magic moments for fans to cherish.

“While it remains a highly anticipated event on the football calendar and continues to capture the imagination of the Australian football public, this research suggests the competition has found it difficult to build value to enhance the entire sport.

“For the competition to develop, a new partnership between the clubs, players and Football Australia is essential, particularly with a women’s Australia Cup on the horizon. Simply imposing the current model on the women’s game will only intensify the challenges for female players and clubs.”

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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