Professional Footballers Australia publishes Socceroos 2022 FIFA World Cup report

PFA Socceroos 2022 Report

Professional Footballers Australia (the PFA) has released a report which analyses the Socceroos’ 2022 FIFA World Cup campaign.

The report here provides the PFA and the broader Australian football community with insights from the experiences of Australia’s elite players at the pinnacle tournament of men’s football and a benchmark against which to measure the Socceroos’ future participation in international competition.

The report comprises player feedback on the Socceroos’ priorities during the next World Cup ‘cycle’, and insights into the production of the next generation of national team stars, from a player perspective. It also includes an overview of the economic impact World Cup qualification delivers for Australian football.

The release of the PFA’s research arrives at a time where the Socceroos continue preparations for the 2023 AFC Asian Cup (to be held in January/February 2024), Australia’s junior national teams compete in international tournaments in Europe and Asia and the Matildas prepare for the 2023 FIFA Women’s World Cup. Key findings of the report include:

A world class environment delivers World Cup success

The report reveals a ‘blueprint’ for the ongoing international success for Australia’s National Teams, including insights into the world-class environment provided to the
Socceroos. The same environment will be afforded to the Matildas at the 2023 FIFA Women’s World Cup kicking off next month through the world-leading Collective
Bargaining Agreement (CBA) signed between the players and Football Australia in 2019.

A new generation emerges

The squad selected at the 2022 FIFA World Cup was the Socceroos’ second youngest by average age. Coupled with emerging talent from the A-Leagues and junior National Teams, the face of the Socceroos is set to evolve further during the next World Cup cycle.

The A-League provides a clear pathway to the National Team

Eight players in the 26-man FIFA World Cup squad were playing in the A-League Men when selected, a record high. A further 12 players had played in the A-League previously, with only six players not having played domestically. These selections and recent developments surrounding youth development provide a promising signal that the A-League is capable of providing a pathway into the national team under current settings.

Players’ feedback on the future

Looking ahead to the Asian Cup, the 2026 FIFA World Cup and beyond, the players said they were focused on building on their progress in 2022 with a preference for more matches against the right opponents to maximise their performance. Nearly half the players (47%) believed that prioritising matches in Australia should be a focus. The players also said that issues impacting young children, such as the cost to play, marketing to attract more children to the sport, and more community facilities for kids, as the highest priorities to help facilitate the production of the next generation of Socceroos and Matildas.

Commenting on the report, PFA Co-Chief Executive Beau Busch said:

“This report is unprecedented in its scope and scale. It is designed to help the Australian football community and all our interconnected stakeholders to deeply understand the conditions that deliver success for our National Teams, to support our collective ambition of sustained international success.

“It is also an important benchmarking tool to help contexualise the achievements of the Socceroos over time and provide an evidence-based, objective analysis of our players and team. There’s a ‘boom and bust’ narrative that often clouds the performance of our National Teams and the performance of our sport, so long-term, data-driven evidence provides a better basis for our game to take calculated strategic decisions towards improvement.

“The report reflects the vital role that collective bargaining has played in delivering a world class environment, which is a clear pre-condition for international success. Equally to the credit of Head Coach Graham Arnold and his staff, the players’ assessments of aspects such as the environment, team culture, and tactical preparation, were also very positive.

“Our hope is that this report provides a foundation for dialogue around the key areas of collective focus and responsibility for our players, Football Australia, the A-Leagues and our National Teams as we pursue a competitive edge on the global stage.”

Click here to download the report.

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Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

Episode 4: “You could have sold it out twice”: Peter Filopoulos on why unification is the way forward

PETER FILOPOULOS sees Saturday’s Australia Cup final between Melbourne Victory and South Melbourne Hellas as a ‘unification event’ that must be harnessed as a window to the future – rather than a means of stirring up old division – if Australian football is to progress.

“This game sold out organically, and having run marketing, corporate affairs and communications at Football Australia previously, I don’t think they would have needed to spend one single dollar on marketing,” Filopoulos told Soccerscene Unfiltered.

“You could have probably sold it out twice! This tells me it’s the sort of product the fans want; it’s authentic and taps into the new and the old, and demonstrates culture as a real asset. You couldn’t have scripted it better.

“If I was in a decision-making position at the A-League, I’d be looking very closely at why fans have responded in such an emphatic way.”

Filopoulos has seen it all across his near-35 year career in sports administration, which by his calculation has been split evenly inside the Australian football tent and outside it – but when outside, always with at least one eye glancing back.

Fifteen years across AFL clubs Hawthorn & North Melbourne as that code moved from a financially traumatic 1990s into a wealthier new millennium; five years at Football Australia: ‘easily the most transformative period for Australian football in its history’; stints with Etihad Stadium and even a period ‘completely out of my comfort zone’ at Swimming Australia.

There’s been crisis management, stepping in as Perth Glory CEO after the 2015 salary cap scandal; he’s seen the A-League’s boom times under the Lowys & Fox Sports’ 2018 broadcast deal; he’s enjoyed the euphoria of the 2023 Women’s World Cup in Australia and New Zealand.

But all stems back to the National Soccer League and South Melbourne Hellas, and his bold decision to take on the Club’s inaugural general manager position in December 1993, aged just 25.

“I wasn’t ready… but what it taught me is when an opportunity is presented to you, just say ‘yes’ and work out how to do it later. I’ve used this throughout my career, and that was one of those instances where I threw myself in the deep end.

“I had my career mapped out, and was working quite happily in accounting. But I was a passionate fan and having grown up at the old Middle Park, it was a natural ‘yes’ – and I was young enough to take a risk.”

With today’s A-League financially ailing and great clubs of yesteryear enjoying what Filopoulos terms a ‘renaissance’ – and agitating as vociferously for a return to the top flight as at any point since the demise of the NSL – he feels it is again time for bold leadership, and a little risk.

“You can have all the ambition in the world, and in being part of a club, you’re a custodian. But as I’ve always seen it, you need a sustainable commercial model: sound ownership, sound facilities, revenue, etc…

‘But you also need to understand how to tap into that asset of culture. What we’re seeing with the Australia Cup final is a result of culture, right? You need to create it amongst your fans, and know who your fans are, and tell them what you’re striving for. Bring them along on the journey!”

Catch the full chat with Peter Filoupolos on Soccerscene Unfiltered: from ‘eyeballing’ Frank Arok and backing Ange Postecoglou, overcoming resource challenges at Football Victoria, to the rise of the Matildas, and plenty more…

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