Having been promoted from the EFL Championship last season, Premier League returnees AFC Bournemouth have announced gambling brand Dafabet as their new main shirt sponsor for the upcoming 2022/23 Premier League season.
Dafabet has signed a deal for the next two seasons, replacing MSP Capital as the Cherries’ front of shirt sponsor. The local financial services firm will, however, remain a partner of the club, instead taking on the team’s training kit sponsor slot.
The betting brand is also currently the main sponsor of Scottish giants Celtic and have previously partnered with Premier League clubs Aston Villa and Everton.
Dafabet have a proud history of working prominently across a whole variety of sports, including influential partnerships with a number of county cricket clubs, in boxing and snooker, as well as a significant presence in football having worked with the likes of Celtic, Everton and Aston Villa in recent years.
“Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club,” AFC Bournemouth commercial director Rob Mitchell said in the club’s press release.
“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.
“Dafabet have a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”
John Cruces, head of sponsorships at Dafabet, added via AFC Bournemouth:
“We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.
“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.
“Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”