PSG announce Qatar Airways shirt deal worth around $106 million

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Qatar Airways
Image via Paris Saint-Germain

Ligue 1 title winners and historic French side Paris Saint-Germain have unveiled Qatar Airways as their new front-of-shirt sponsor in a multi-year agreement.

The Qatari state-backed airline has been a premium partner of the Ligue 1 club since 2020, reportedly paying between €5 million ($7.5 million AUD) and €10 million ($15.1 million AUD) per year. The upgraded deal covers PSG’s men’s, women’s and youth teams.

The airline’s visibility will be stepped up in the Parc des Princes stadium with additional LED exposure and upgraded VIP hospitality experiences. PSG and Qatar Airways are also promising more innovative content offerings to engage fans worldwide.

The value of the deal has not been disclosed. PSG’s preceding front-of-shirt sponsorship with Accor was reportedly worth between approximately €60 million ($90.9 million AUD) and €70 million ($106.1 million AUD) per year, with SportBusiness reporting the agreement with the Qatari flag carrier is in the same bracket. The multinational hotel chain had been PSG’s shirt sponsor since the 2019/20 season.

Qatar Airways has previously sponsored the shirts of Spanish giants Barcelona and Italian outfit AS Roma. The airline also has deals covering the 2022 FIFA World Cup and with German champions Bayern Munich, much to the disdain of their fans.

“We are delighted to see Qatar Airways step up their commitment to the Paris Saint-Germain family,” Marc Armstrong said in a statement, chief partnerships officer of Paris Saint-Germain.

“Qatar Airways are extremely involved in sport. It is an ambitious airline, one of the most acclaimed in the world and by featuring on the rouge and bleu jersey, Qatar Airways will increase their global visibility and integration into football just a few months before the World Cup starts in Qatar and way beyond it too.”

Thierry Antinori, Qatar Airways’ chief commercial officer, added in a statement:

“Our connection with the club has gone from strength to strength, and the new season will feature Qatar Airways on the front of the club’s kits; one of football’s most recognised jerseys.

“Similar to Qatar Airways, the club has big ambitions in football, and we look forward to being a part of their success in the coming years.”

Brisbane Roar confirm deal with CSQ for 2024/25 season

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Image credit: Brisbane Roar website

Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner,” Patafta said in a club statement.

“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ’s extensive national reach.

Wellington Phoenix unite with Entelar Group as principal partner

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Image credit: Wellington Phoenix Instagram

Wellington Phoenix have confirmed Entelar Group has joined the club as one of its principal partners for the upcoming season.

As ‘New Zealand’s total connection company,’ Entelar Group will be featured alongside OPPO as the Phoenix’s front-of-shirt partners for the 2024-25 A-Leagues.

OPPO, the global smart device brand, has renewed its commitment for a fourth season as a principal partner and will be prominently displayed on the men’s home and women’s away shirts this season. Entelar Group will take the spotlight on the women’s home and men’s away jerseys.

Additionally, Entelar Group has pledged its support to the club’s award-winning Football For All programme, which helps eliminate barriers for thousands of Tamariki and Rangatahi to participate in futsal or football in Aotearoa.

Phoenix general manager David Dome mentioned the great support of OPPO over the last three seasons and his enthusiasm for the new partnership.

“We’re delighted to have Entelar Group join OPPO as our principal partners for the upcoming A-League season,” Phoenix general manager David Dome said in a club statement.

“It’s an exciting time to be involved in football and Entelar Group is an exciting New Zealand company that are ambitious, like us.

“By getting behind our Football For All programme New Zealand’s total connection company is not only giving back to the game but connecting communities.

“OPPO New Zealand has been one of our biggest supporters for the past three years and our national fan base has played a part in making it the respected and loved brand it is in Aotearoa today.

“We’ve enjoyed working with the OPPO New Zealand team and look forward to taking our partnership with them to a new level this season.”

Entelar Group CEO Rajesh Singh shared his excitement about joining the Wellington Phoenix whānau.

“The timing couldn’t be better with the increasing popularity of football in Aotearoa,” Singh said in a statement.

“So many of our people all over the country, as well as our customers, suppliers, and partners are all big fans of the Phoenix, making this relationship even more special to show our commitment to building connections with New Zealand businesses and the wider community.”

OPPO New Zealand managing director Morgan Halim spoke about the fantastic connection they have created with the Wellington Phoenix.

“This partnership has been a game-changer for OPPO in New Zealand, allowing us to connect with fans nationwide,” Halim said in a statement.

“We’re excited to welcome Entelar Group on board and look forward to making this season the most memorable one yet for our supporters.”

The OPPO logo has been iconic on the Phoenix shirt over the past few seasons and the club have done fantastically to grow their business portfolio with another big New Zealand company in Entelar Group.

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