PSG announce Qatar Airways shirt deal worth around $106 million

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Qatar Airways
Image via Paris Saint-Germain

Ligue 1 title winners and historic French side Paris Saint-Germain have unveiled Qatar Airways as their new front-of-shirt sponsor in a multi-year agreement.

The Qatari state-backed airline has been a premium partner of the Ligue 1 club since 2020, reportedly paying between €5 million ($7.5 million AUD) and €10 million ($15.1 million AUD) per year. The upgraded deal covers PSG’s men’s, women’s and youth teams.

The airline’s visibility will be stepped up in the Parc des Princes stadium with additional LED exposure and upgraded VIP hospitality experiences. PSG and Qatar Airways are also promising more innovative content offerings to engage fans worldwide.

The value of the deal has not been disclosed. PSG’s preceding front-of-shirt sponsorship with Accor was reportedly worth between approximately €60 million ($90.9 million AUD) and €70 million ($106.1 million AUD) per year, with SportBusiness reporting the agreement with the Qatari flag carrier is in the same bracket. The multinational hotel chain had been PSG’s shirt sponsor since the 2019/20 season.

Qatar Airways has previously sponsored the shirts of Spanish giants Barcelona and Italian outfit AS Roma. The airline also has deals covering the 2022 FIFA World Cup and with German champions Bayern Munich, much to the disdain of their fans.

“We are delighted to see Qatar Airways step up their commitment to the Paris Saint-Germain family,” Marc Armstrong said in a statement, chief partnerships officer of Paris Saint-Germain.

“Qatar Airways are extremely involved in sport. It is an ambitious airline, one of the most acclaimed in the world and by featuring on the rouge and bleu jersey, Qatar Airways will increase their global visibility and integration into football just a few months before the World Cup starts in Qatar and way beyond it too.”

Thierry Antinori, Qatar Airways’ chief commercial officer, added in a statement:

“Our connection with the club has gone from strength to strength, and the new season will feature Qatar Airways on the front of the club’s kits; one of football’s most recognised jerseys.

“Similar to Qatar Airways, the club has big ambitions in football, and we look forward to being a part of their success in the coming years.”

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SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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