PSV launch partner programme through Eleven Sports Media

PSV and Eleven Sports Media

UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to a partnership with Dutch Eredivisie football club PSV Eindhoven.

This collaboration  has helped PSV launch an all-inclusive partner programme dedicated to the local business community of Eindhoven. Eleven’s partnership model will grant small to medium business’ in the Eindhoven region a big opportunity to align themselves with their local sports teams, using Eleven’s activation services.

PSV will benefit hugely from Eleven’s StadiumTV and StatTV fan engagement platforms which will be implemented in Philips Stadium, with the objective to enhance the matchday experience for the fans. This will include a variety of match and player statistics shown at the ground in Dutch.

Eleven Sports Media, founded in 2009 in north-west England, are a company that has re-imagined end-to-end brand partnerships in the sporting landscape. Their goal is to connect sporting clubs from across the world to their local communities, a key part of each clubs’ foundation.

Eleven are firmly established in football across the Premier League, EFL, SPFL and MLS, as well as recently arriving in the American National Football League. This has allowed them to prove themselves to be reliable with their technology at some of the world’s most iconic sporting venues.

Frans Janssen, PSV Commercial Director, commented on the exciting partnership for their wider community via media release.

“We’re incredibly excited to be the first mainland European club to partner with Eleven, and to see their passion come alive in the Netherlands, connecting the people of the region to the club that we are so proud of,” he said.

“The entertainment that Eleven will bring to the fan areas will be something new and innovative for our ticket holders. We’re excited to be the first to bring this to mainland Europe.”

Matt Cairns, Founder and CEO of Eleven Sports Media, added to Janssen’s excitement for the partnership via press release.

“We are thrilled to bring Eleven’s localised partnership model to PSV, our first step into mainland Europe. Our solution has proven successful in leagues around the world, and we know that it can deliver true value to local businesses in Eindhoven. PSV is the perfect fit for us, both Eleven and PSV share many of the same values, and like Eindhoven, Eleven is a pioneer in innovation,” he said.

“When entering a new market, it is vital that our technology is accessible to all fans. Recent system upgrades mean that we can now deliver our fan engagement platforms in multiple languages, providing fans around the world with the best possible matchday experience.”

In addition to the Local Business Partner Programme and Eleven’s fan engagement technology, Eleven will play a leading role in supporting Jong PSV, as the official U23 Training Wear Partner.

This is a fantastic partnership by PSV to show that they are integrating the Eindhoven grassroots football community a lot more with world-class technology. It improves the connection between the club and its community whilst also benefiting the fans through an improved matchday experience, all while becoming the inaugural mainland European club to do so.

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Football NSW Builds Female Leadership Pipeline

Football NSW’s Women in Football Leadership Program conducted a 2-day face-to-face workshop at the Pullman Sydney Olympic Park. Twenty-three curated female participants from football organisations across NSW attended the workshop. This is part of a larger 5-week leadership program that has developed over 100 female participants.

The program consisted of mixed training through In-person workshops, self-guided electronic learning and online webinars. Topics consisted of sports governance, conflict management, personality types and team dynamics.

Monarch Management and Monica Beazley facilitated the program; Beazley spoke on the importance and necessity for the workshop,

“When like-minded women come together, they create a network of support, rich in life experience and inspiration that can drive real change.”

The aims and aspirations of the program coincide with developing skills and growth, instilling confidence in women to pursue leadership roles and building networking opportunities for female support within the football industry. The program emphasises immediate skill growth and long-term leadership development.

The Football NSW’s Women in Football Leadership Program started in 2023 and the networking aspect of the program has remained key for the participants in sustaining successful partnerships and connections within the male-dominated industry.

“As the facilitator of the Football NSW Women in Football Leadership Conference, I witnessed first-hand how these connections ignite growth and encourage us all to push forward. The greatest takeaway for me was realising just how many talented women are already shaping this sport,” said Beazley.

Participants for the 2-day workshop were selected from governing bodies, football associations, NPL NSW clubs and referee branches.

Beazley noted the importance of female equality in leadership positions, “much work still lies ahead to ensure they feel equal, valued and truly at home in their clubs as leaders and change-makers.”

The entire 5-week program is funded by the NSW Football Legacy Fund and the NSW Government. Commitment to a 2025 renewal of the program shows institutional support to achieve women in leadership positions around football.

The program highlights an effort to increase women’s leadership and presence in football. The growing momentum of this program will continue and foster a positive culture for football.

Hisense Announced as First Partner for FIFA Club World Cup

FIFA has unveiled Hisense as their first partner of the new FIFA Club World Cup, which will kick off for the first time in 2025.

Hisense, a global leader in consumer electronics, will have its TV’s displayed throughout the tournament, in addition to company branding on stadium screens and in the video operation room.

Announced at a ceremony at the Shanghai Tower in China, Hisense’s partnership with FIFA will promote the company’s image and latest products on a global scale.

Hisense Group Chairman Jia Shaoqian spoke keenly about the deal at the event.

“We are proud to be an Official Partner of the FIFA Club World Cup 2025, which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. This perfectly aligns with Hisense’s pursuit of the champion spirit and our latest corporate goal to build a world-class enterprise and brand,” he said.

“As the pioneer in AI televisions, Hisense’s newly launched AI TV series is a perfect match for the FIFA Club World Cup. The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness. Together with FIFA, Hisense will present the best Club World Cup for global audiences.”

This latest partnership between FIFA and Hisense is not the first between the two, with both parties first collaborating in 2017 to sponsor the FIFA World Cup.

Also speaking at the launch ceremony, FIFA President Gianni Infantino embraced the partnership.

“We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football,” he said.

“This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”

The FIFA Club World Cup will begin in the United States on June 15th 2025, and run until July 13th 2025.

 

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