PSV launch partner programme through Eleven Sports Media

PSV and Eleven Sports Media

UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to a partnership with Dutch Eredivisie football club PSV Eindhoven.

This collaboration  has helped PSV launch an all-inclusive partner programme dedicated to the local business community of Eindhoven. Eleven’s partnership model will grant small to medium business’ in the Eindhoven region a big opportunity to align themselves with their local sports teams, using Eleven’s activation services.

PSV will benefit hugely from Eleven’s StadiumTV and StatTV fan engagement platforms which will be implemented in Philips Stadium, with the objective to enhance the matchday experience for the fans. This will include a variety of match and player statistics shown at the ground in Dutch.

Eleven Sports Media, founded in 2009 in north-west England, are a company that has re-imagined end-to-end brand partnerships in the sporting landscape. Their goal is to connect sporting clubs from across the world to their local communities, a key part of each clubs’ foundation.

Eleven are firmly established in football across the Premier League, EFL, SPFL and MLS, as well as recently arriving in the American National Football League. This has allowed them to prove themselves to be reliable with their technology at some of the world’s most iconic sporting venues.

Frans Janssen, PSV Commercial Director, commented on the exciting partnership for their wider community via media release.

“We’re incredibly excited to be the first mainland European club to partner with Eleven, and to see their passion come alive in the Netherlands, connecting the people of the region to the club that we are so proud of,” he said.

“The entertainment that Eleven will bring to the fan areas will be something new and innovative for our ticket holders. We’re excited to be the first to bring this to mainland Europe.”

Matt Cairns, Founder and CEO of Eleven Sports Media, added to Janssen’s excitement for the partnership via press release.

“We are thrilled to bring Eleven’s localised partnership model to PSV, our first step into mainland Europe. Our solution has proven successful in leagues around the world, and we know that it can deliver true value to local businesses in Eindhoven. PSV is the perfect fit for us, both Eleven and PSV share many of the same values, and like Eindhoven, Eleven is a pioneer in innovation,” he said.

“When entering a new market, it is vital that our technology is accessible to all fans. Recent system upgrades mean that we can now deliver our fan engagement platforms in multiple languages, providing fans around the world with the best possible matchday experience.”

In addition to the Local Business Partner Programme and Eleven’s fan engagement technology, Eleven will play a leading role in supporting Jong PSV, as the official U23 Training Wear Partner.

This is a fantastic partnership by PSV to show that they are integrating the Eindhoven grassroots football community a lot more with world-class technology. It improves the connection between the club and its community whilst also benefiting the fans through an improved matchday experience, all while becoming the inaugural mainland European club to do so.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite:

Football Australia bolsters leadership with key new appointments

Football Australia has confirmed the appointments of Briana Harvey as General Manager of the Women’s National Teams and David Mason for the role of General Manager of the Men’s National Teams.

These strategic appointments are part of Football Australia’s ongoing efforts to strengthen and enhance the leadership and management of its national teams, ensuring both the women’s and men’s programs benefit from experienced and dedicated leadership.

Harvey has an extensive background in sports management, having held key roles at prominent organizations such as Hockey Victoria, the Australian Football League, Hawthorn Football Club, and, most recently, at the GWS GIANTS Football Club. Her diverse experience across these major sporting bodies highlights her expertise and leadership capabilities in the field.

Mason’s deep involvement with Australian football stretches back to 1998. Throughout his career, he has held numerous management positions in media and communications, football operations, and club administration at Northern Spirit, Parramatta Power, Sydney FC, and Football Australia.

His extensive experience across these diverse roles has equipped him with a comprehensive understanding of the sport’s landscape, making him a valuable asset in his new role.

For the last seven years, Mason has served as CEO of Manly Warringah Football Association and Manly United FC, one of Australia’s largest football associations. Returning to Football Australia, Mason brings with him a vast reservoir of knowledge in local, regional, and global football.

His experience is complemented by a deep familiarity with Australia’s National Football Teams, positioning him to make significant contributions in his new role.

Beginning on August 12, both Harvey and Mason will take charge of the strategic, operational, and administrative aspects of Football Australia’s Men’s and Women’s National Teams. Their responsibilities will include planning and managing budgets, as well as coordinating overall annual match schedules.

In their roles, they will ensure that all logistical and operational needs are met, driving the success and efficiency of the national teams’ programs.

Their leadership will be pivotal in shaping the future of Australian football on both the national and international stages.

Head of National Teams Gary Moretti expressed his excitement of the designation via press release.

“We are delighted to have secured the services of both Briana and David who as individuals and collectively bring a wealth of industry knowledge to Football Australia,” he said.

“Briana has a strong corporate pedigree with extensive experience within elite level sport. Her background and passion for women’s sport will be an invaluable asset to our National Teams both now and in the future.

“David is a football person and has contributed to the sport at all levels for almost three decades. In addition to his strong football acumen, David brings significant business and operational experience from his highly successful tenure as a CEO within the football industry.

“Along with Andrew McKenzie (General Manager – High Performance), the appointments of Briana and David will strengthen the management and future prospects of our National Teams as we look to create an elite performance and operational environment featuring a world’s best-practice focus.”

CEO of Football Australia James Johnson added how their experience and wealth of knowledge will ensure operation excellence via press release.

“The appointments of Briana and David are strategic moves that align with our vision to enhance the performance and success of our National Teams. Their combined experience and leadership will play a crucial role in ensuring operational excellence, so we remain competitive on the global stage and continue to inspire the next generation of football talent in Australia.”

Football Australia – National Teams Senior Management

Head of National Teams: Gary Moretti
General Manager – Women’s National Teams: Briana Harvey (commencing 12 August)
General Manager – Men’s National Teams: David Mason (commencing 12 August)
General Manager – High Performance: Andrew McKenzie (commenced 10 July)
General Manager – Football Analysis, Data and Insights (to be appointed)

The creation of four new leadership positions within the National Teams underscores Football Australia’s commitment and investment in its Senior and Youth National Teams, as outlined in the XI Principles for the future of Australian Football. Every position plays a critical role in advancing, overseeing, and ensuring the sustained success of all High Performance and National Team programs and initiatives.

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