Psychologist Christopher Shen: How the Matildas will achieve greatness

Matildas

The FIFA Women’s World Cup has got off to a great start, where it is fantastic to see the Australian and New Zealand communities get behind their teams.

It’s exciting to follow the journey of the Matildas, who with Tony Gustavsson at the helm are sure to do the nation proud.

A tournament such as the World Cup does of course throw up some challenges, where the mental and physical wellbeing of players and coaches is of upmost importance.

In this article, I will explore the key talking points from the tournament so far and how to create a positive mindset.

Sam Kerr’s injury situation and teammate impact

It is very easy for an individual to be really impacted negatively by an injury, particularly on the eve of a competition or event. You can also be disheartened and very frustrated – affecting an individual’s mental health and causing the individual to ruminate about negative matters and issues – many of which are often outside of our control.

It will be very important for an individual such as Sam to to apply mental skills to overcome the setback of her injury and to maintain her dedication to her rehabilitation, whilst continuing to be a leader amongst the team and not become inwardly focused.

As a squad, Sam’s teammates  can also incorporate helpful mental skills and strategies to overcome worry and avoid disruption. Helpful mental skills include being able to purposefully maintain the positive culture and mood within the team by applying techniques such as mindfulness sessions, and positive psychology activities, including gratitude and savouring.

Teammates may also use cognitive reframing to overcome negative thoughts, feelings, and emotions – to foster positivity and to regain their focus upon the important things they need to do to be successful.

It’s key for them to draw upon the inner support network of coaches, staff, family, partners, their teammates, and others within the Matildas  to really foster positivity and to overcome negative rumination.

Other helpful techniques players could use are using affirming sounds, music, images and comforting statements. I’m also quite confident in surmising that the Australian team most likely has some group messages and themes to draw upon that they have devised in their camps leading up to this event. Having these ways to foster positivity will go a long way to overcoming the setback of injuries.

Pressure to perform as the tournament progresses

There’s pressure not only on the players, yet also the head coach, other coaches and staff, particularly because it’s a home event co-hosted with New Zealand and it can be overwhelming at times, especially as we saw in the lead up to the opening group stage game against Ireland with the focus on the expectations of the home fans that Australia that will do well.

The fact that Sam wasn’t playing at the last moment would have caused enormous pressure on everybody. However, helpful techniques that individuals in the group can use are relaxation techniques, which might include meditation, and mindfulness – which is what I particularly recommend for a group – which helps players focus their attention on what’s important and to let go and diminish distractions and non-essential matters. Other helpful techniques to create calm and relaxation might also include breath control, and imagery.

Mindfulness has been demonstrated by research to be especially good at diminishing and interrupting distractions and help individuals focus. For example, in my previous work with the Western Bulldogs AFLW team as their performance psychologist, we would always undertake mindfulness pre-game as a group.

Goalkeepers bouncing back when they make a crucial error

As technical specialists who have their own coaches, goalkeepers train away from the main group, so it is very helpful for goalkeepers to have a unique set of mental techniques to apply when things inevitably go wrong.

I’ve done a lot of work in AFL and AFLW football with the forwards when taking set shots, and it’s the same concept with goalkeepers to be able to regain and switch their focus rapidly back to those skills that help them be very successful and not to become mired or to be lost in negative thoughts, feelings and emotions when things go wrong in a match.

Thought stoppage techniques are particularly helpful, and an example of that is where at training and before a game, players practise a technique where they’re able to stop unhelpful thoughts and focus on important one, which is called anchoring.

This is a mental exercise which helps individuals cope with stressful events such as a goal being scored against them. At training and pre-game, what a player does is recalls the times where they’ve played successfully when they felt hopeful, optimistic, and positive. At the peak of that experience, they undertake a particular gesture such as clenching their preferred hand into a fist, or it might be touching their right boots.

Whatever that gesture or action is, they develop an operant conditioning association between that action, and the feeling of being positive, optimistic, confident, and hopeful. We build an association / connection between a particular experience, and a triggering stimuli.

There was a very famous Russian psychologist Ivan Pavlov, who conducted experiments with his dogs. Every time he fed his dogs, he’d ring a little bell, and then feed the dogs. Very rapidly, his dogs learned that if you rang the bell, that food was forthcoming and they’d start to salivate. We can deliberately create the same phenomenon by this technique of anchoring, which like a ship’s anchor, connects a triggering stimuli, that can help us recall a helpful psychological and physical state.

For example, if a player in the World Cup uses the gesture of clenching her/their preferred hand into a fist whenever they practise their helpful mental state – in the game when something goes wrong, and they recognise that they’re starting to get upset, what they can do is they clench her/their preferred hand into that fist. And that triggers the previously established helpful psychological state, which helps her/them refocus and diminish negative thoughts.

Being composed and thinking clearly during a match

Another tool that I find works successfully with the Men’s professional football players I assist is time managing worries. That’s where we tell ourselves that when a game starts, we’re going to defer any concerns or worries to before or after the game. During the game, if inevitably a worry comes into his head, what we do is we tell ourselves, “I’m going to worry about this before or after the game.”

This is a thought stopping technique, which allows us to stop negative thoughts, and defer them to a helpful and convenient time.

This is where focus and resilience skills become very important. One of the helpful skills that I use with players and sportspeople is being able to master their self-talk. At times, they may start becoming worried or panic, or even becoming disheartened, and outraged. Whatever the unhelpful emotion is, and unhelpful thoughts are, it’s helpful to master their self-talk and focus. That’s where cognitive reframing questions can be particularly helpful, where players ask themselves helpful questions to diminish negativity and refocus.

Here are some example questions below:

  • How can I face this current difficulty in a way that’s helpful for myself and my teammates?
  • How can I interpret this setback as merely being temporary?
  • How can I become a better player into the future by facing this current worrying concern?
  • What’s within my control and influence?
  • How can I draw upon the expertise of my teammates, my coaches and others?

What this reframing technique does is it helps stop and interrupt unhelpful thoughts, emotions, and behaviours, – replacing them with helpful thoughts, emotions, and behaviours through focusing on:

  • Our control and influence,
  • How we can help ourselves, our teammates and others through our actions,
  • Recognising that we can become better and more knowledgeable by facing this worry, and
  • Most importantly, the difficult worries that we’re facing will often pass and then we’ll get through them.

My general tips for anyone competing in sport

Here are my five main tips to overcome setbacks and boost your resilience.

  1. Mentally prepare for training and competition rather than merely just waking up on the day of the game.
  2. Set goals for yourself. Research consistently demonstrates when we set motivating and challenging goals to help, motivate and inspire us, it really helps us focus and perform.
  3. Build your resilience and mental toughness to face whatever challenge comes your way, for example using positive and affirming self-talk and having belief in yourself.
  4. Practise an activity to create calmness, relaxation, and focus – such as meditation, mindfulness, deep breathing or yoga – whatever your preference is to diminish stress.
  5. Create positivity and savour it. Surround yourself with positive and beloved people, undertake enjoyable hobbies, listen to music, be around animals, enjoy nature – anything and everything that creates positivity, and then really immerse and savour that positive thought, feeling and emotion to bolster your morale and mental health.

 

 

 

 

 

Christopher Shen is a Psychologist based in Melbourne, Australia. He can be contacted at: www.christophershen.com.au

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard

Football in Australia isn’t being held back by passion, participation, or community support. It’s being held back by local government failure. From a CEO perspective, the warning signs are no longer subtle — they’re screaming. Confidence towards councils is collapsing, clubs are done believing the rhetoric, and the people carrying the game every weekend are telling us the same thing: councils don’t understand football, don’t consult properly, and don’t plan for growth. This isn’t opinion anymore. It’s measurable. And it should embarrass every policymaker in the country.

Football in Australia isn’t struggling because of a lack of passion. It isn’t struggling because communities don’t care. And it certainly isn’t struggling because participation is declining.

Football is struggling because, at the local government level, confidence is collapsing. What is more, the people closest to the game can feel it.

Soccerscene’s latest survey on council readiness and football planning shows something deeply confronting: trust in councils is at its lowest point, and clubs no longer believe the rhetoric. Councils frequently speak about “supporting the world game” and “investing in community sport,” but the data tells a different story.

The people building the game every weekend, people such as presidents, coaches, volunteers and administrators, are telling us councils do not understand football demand, do not consult effectively, and do not plan for long-term growth. And that’s not an emotional opinion. It’s now measurable.

In our survey, over 61% of respondents said their council has limited or no understanding of football participation demand. Consultation outcomes were even worse: 74% said council consultation is inconsistent or ineffective. And when asked if facilities are being planned with long-term growth in mind, the answer should stop every policymaker in their tracks: more than 71% said planning is short-term or non-existent.

Results graphic from Soccerscene’s January industry survey:

This is not a small problem. This is a national warning sign.

Football is not a niche sport. It’s the world’s sport

Councils across Australia are making decisions as if football is still an emerging code, competing for scraps. That thinking is decades out of date.

Football is not only Australia’s largest participation sport in many communities – it is also part of the global economy of sport, the largest sport market on earth, and a cultural engine that connects Australia to Asia, Europe, Africa and the Americas.

When councils underinvest in football infrastructure, they’re not just failing local clubs. They’re failing an entire economic pipeline: participation growth, player development, coaching pathways, community engagement, multicultural integration, women’s sport, health outcomes, events, tourism, and commercial opportunity.

And yet, football is still treated as the code that should “make do”.

The Glenferrie Oval case: a perfect example of the imbalance.

Take the redevelopment of Glenferrie Oval and the historic Michael Tuck Stand in Hawthorn.

This is a major project with a total estimated investment of approximately $30 million, with the City of Boroondara allocating $29.47 million over four years to transform the site into a premier hub for women’s and junior AFL.

Let’s be clear: there is nothing wrong with investing in women’s sport. In fact, it’s essential.

But this investment is also a symbol of something football people have been saying quietly for years: councils understand AFL. Councils prioritise AFL. Councils know how to justify AFL.

They don’t do the same for football, despite its participation scale, multicultural reach, and global relevance.

Across the country, football clubs are being told there is “no funding,” that “planning takes time,” or that facilities “can’t be upgraded yet.” Meanwhile, we see multi-million-dollar grandstands, boutique ovals, and legacy infrastructure funded and delivered for other codes.

Football isn’t asking for special treatment.

Football is asking for fair treatment based on reality.

Councils are stuck in a domestic mindset – while football is global.

Here is the core issue: local councils are making decisions through a domestic sporting lens, while football operates in a global one.

Football isn’t just a Saturday sport. It’s a worldwide industry with elite pathways, commercial frameworks, international investment, and an ecosystem that Australia must compete within.

If councils don’t understand this, they will keep making decisions that shrink our competitiveness.

And this is where the stakes become real.

Australia is not only competing against itself. We are competing against countries like Japan and South Korea, who treat football as a national asset. They don’t leave football infrastructure to fragmented local decision-making without a clear national framework. They invest strategically, align education with delivery, and build systems that create long-term advantage.

We cannot keep pretending we are in the same conversation globally while our local facilities remain stuck in the past.

Clubs are carrying the burden – and it’s breaking the system.

The survey results point to a harsh reality: football clubs feel like they are carrying the weight of growth alone.

When asked what the biggest council-related challenge is, nearly 49% said funding is not prioritised, while others pointed to poor facility design, limited engagement, and slow planning processes.

This isn’t just an inconvenience.

It is creating volunteer burnout, club debt, stagnation in women’s participation, and barriers to junior growth. It is forcing clubs into survival mode – patching up grounds, sharing overcrowded facilities, and trying to grow in spaces that were never designed for modern football demand.

And when planning is short-term, the problem compounds. Councils aren’t just falling behind- they’re building the wrong solutions.

So what do we do? We stop reacting and start leading.

Football cannot keep waiting for councils to “get it” organically. That approach has failed.

What we need now is a national strategic response that is structured, intelligent, and relentless.

This is where football must learn from high-performing football nations  not just on the pitch, but in governance, philosophy, and decision-making.

A powerful example is Korea’s “Made in Korea” project, which was built to identify structural gaps, align stakeholders, and create a unified development philosophy. It wasn’t just a technical framework, it was a national alignment strategy.

Australia needs the off-field equivalent.

A National Football Facilities & Readiness Taskforce.

I believe the time has come to establish a National Football Facilities & Readiness Taskforce, made up of the most capable minds across the game and beyond it.

Not another committee. Not another meeting group.

A taskforce.

It should include leaders from football, infrastructure, urban planning, commercial strategy, government relations, and corporate Australia. We should be selecting the most intelligent and effective people in the country, not based on titles, but based on outcomes.

This taskforce should have one clear mission:

Educate, influence, and reshape how councils plan, consult, and invest in football infrastructure.

Alongside a taskforce, we need long-term strategic working groups embedded across the states, designed to:

educate councils on football participation demand and growth forecasting

standardise best-practice facility design and future-proofing

create consistent consultation frameworks

align football investment with economic, health and multicultural outcomes

build a national narrative that football is an asset rather than a cost

Because right now, the survey shows councils aren’t prioritising football for economic reasons. In fact, only 2.56% of respondents said councils should prioritise football due to economic benefits. This is not because it isn’t true, but because councils haven’t been educated to see football that way.

That is a failure of strategy, not a failure of the game.

This is bigger than facilities – it’s about Australia’s place in the world game.

If we want to be taken seriously as a football nation, we must build a country that treats football seriously.

Not just at elite level.

At local level – where the entire pyramid begins.

The message from the survey is blunt: football’s confidence in councils is collapsing. But within that truth is also an opportunity.

Because when trust hits its lowest point, change becomes possible.

The next step is ours.

We either continue accepting a system that doesn’t understand the world game – or we build one that does.

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