Psychologist Christopher Shen: How the Matildas will achieve greatness

Matildas

The FIFA Women’s World Cup has got off to a great start, where it is fantastic to see the Australian and New Zealand communities get behind their teams.

It’s exciting to follow the journey of the Matildas, who with Tony Gustavsson at the helm are sure to do the nation proud.

A tournament such as the World Cup does of course throw up some challenges, where the mental and physical wellbeing of players and coaches is of upmost importance.

In this article, I will explore the key talking points from the tournament so far and how to create a positive mindset.

Sam Kerr’s injury situation and teammate impact

It is very easy for an individual to be really impacted negatively by an injury, particularly on the eve of a competition or event. You can also be disheartened and very frustrated – affecting an individual’s mental health and causing the individual to ruminate about negative matters and issues – many of which are often outside of our control.

It will be very important for an individual such as Sam to to apply mental skills to overcome the setback of her injury and to maintain her dedication to her rehabilitation, whilst continuing to be a leader amongst the team and not become inwardly focused.

As a squad, Sam’s teammates  can also incorporate helpful mental skills and strategies to overcome worry and avoid disruption. Helpful mental skills include being able to purposefully maintain the positive culture and mood within the team by applying techniques such as mindfulness sessions, and positive psychology activities, including gratitude and savouring.

Teammates may also use cognitive reframing to overcome negative thoughts, feelings, and emotions – to foster positivity and to regain their focus upon the important things they need to do to be successful.

It’s key for them to draw upon the inner support network of coaches, staff, family, partners, their teammates, and others within the Matildas  to really foster positivity and to overcome negative rumination.

Other helpful techniques players could use are using affirming sounds, music, images and comforting statements. I’m also quite confident in surmising that the Australian team most likely has some group messages and themes to draw upon that they have devised in their camps leading up to this event. Having these ways to foster positivity will go a long way to overcoming the setback of injuries.

Pressure to perform as the tournament progresses

There’s pressure not only on the players, yet also the head coach, other coaches and staff, particularly because it’s a home event co-hosted with New Zealand and it can be overwhelming at times, especially as we saw in the lead up to the opening group stage game against Ireland with the focus on the expectations of the home fans that Australia that will do well.

The fact that Sam wasn’t playing at the last moment would have caused enormous pressure on everybody. However, helpful techniques that individuals in the group can use are relaxation techniques, which might include meditation, and mindfulness – which is what I particularly recommend for a group – which helps players focus their attention on what’s important and to let go and diminish distractions and non-essential matters. Other helpful techniques to create calm and relaxation might also include breath control, and imagery.

Mindfulness has been demonstrated by research to be especially good at diminishing and interrupting distractions and help individuals focus. For example, in my previous work with the Western Bulldogs AFLW team as their performance psychologist, we would always undertake mindfulness pre-game as a group.

Goalkeepers bouncing back when they make a crucial error

As technical specialists who have their own coaches, goalkeepers train away from the main group, so it is very helpful for goalkeepers to have a unique set of mental techniques to apply when things inevitably go wrong.

I’ve done a lot of work in AFL and AFLW football with the forwards when taking set shots, and it’s the same concept with goalkeepers to be able to regain and switch their focus rapidly back to those skills that help them be very successful and not to become mired or to be lost in negative thoughts, feelings and emotions when things go wrong in a match.

Thought stoppage techniques are particularly helpful, and an example of that is where at training and before a game, players practise a technique where they’re able to stop unhelpful thoughts and focus on important one, which is called anchoring.

This is a mental exercise which helps individuals cope with stressful events such as a goal being scored against them. At training and pre-game, what a player does is recalls the times where they’ve played successfully when they felt hopeful, optimistic, and positive. At the peak of that experience, they undertake a particular gesture such as clenching their preferred hand into a fist, or it might be touching their right boots.

Whatever that gesture or action is, they develop an operant conditioning association between that action, and the feeling of being positive, optimistic, confident, and hopeful. We build an association / connection between a particular experience, and a triggering stimuli.

There was a very famous Russian psychologist Ivan Pavlov, who conducted experiments with his dogs. Every time he fed his dogs, he’d ring a little bell, and then feed the dogs. Very rapidly, his dogs learned that if you rang the bell, that food was forthcoming and they’d start to salivate. We can deliberately create the same phenomenon by this technique of anchoring, which like a ship’s anchor, connects a triggering stimuli, that can help us recall a helpful psychological and physical state.

For example, if a player in the World Cup uses the gesture of clenching her/their preferred hand into a fist whenever they practise their helpful mental state – in the game when something goes wrong, and they recognise that they’re starting to get upset, what they can do is they clench her/their preferred hand into that fist. And that triggers the previously established helpful psychological state, which helps her/them refocus and diminish negative thoughts.

Being composed and thinking clearly during a match

Another tool that I find works successfully with the Men’s professional football players I assist is time managing worries. That’s where we tell ourselves that when a game starts, we’re going to defer any concerns or worries to before or after the game. During the game, if inevitably a worry comes into his head, what we do is we tell ourselves, “I’m going to worry about this before or after the game.”

This is a thought stopping technique, which allows us to stop negative thoughts, and defer them to a helpful and convenient time.

This is where focus and resilience skills become very important. One of the helpful skills that I use with players and sportspeople is being able to master their self-talk. At times, they may start becoming worried or panic, or even becoming disheartened, and outraged. Whatever the unhelpful emotion is, and unhelpful thoughts are, it’s helpful to master their self-talk and focus. That’s where cognitive reframing questions can be particularly helpful, where players ask themselves helpful questions to diminish negativity and refocus.

Here are some example questions below:

  • How can I face this current difficulty in a way that’s helpful for myself and my teammates?
  • How can I interpret this setback as merely being temporary?
  • How can I become a better player into the future by facing this current worrying concern?
  • What’s within my control and influence?
  • How can I draw upon the expertise of my teammates, my coaches and others?

What this reframing technique does is it helps stop and interrupt unhelpful thoughts, emotions, and behaviours, – replacing them with helpful thoughts, emotions, and behaviours through focusing on:

  • Our control and influence,
  • How we can help ourselves, our teammates and others through our actions,
  • Recognising that we can become better and more knowledgeable by facing this worry, and
  • Most importantly, the difficult worries that we’re facing will often pass and then we’ll get through them.

My general tips for anyone competing in sport

Here are my five main tips to overcome setbacks and boost your resilience.

  1. Mentally prepare for training and competition rather than merely just waking up on the day of the game.
  2. Set goals for yourself. Research consistently demonstrates when we set motivating and challenging goals to help, motivate and inspire us, it really helps us focus and perform.
  3. Build your resilience and mental toughness to face whatever challenge comes your way, for example using positive and affirming self-talk and having belief in yourself.
  4. Practise an activity to create calmness, relaxation, and focus – such as meditation, mindfulness, deep breathing or yoga – whatever your preference is to diminish stress.
  5. Create positivity and savour it. Surround yourself with positive and beloved people, undertake enjoyable hobbies, listen to music, be around animals, enjoy nature – anything and everything that creates positivity, and then really immerse and savour that positive thought, feeling and emotion to bolster your morale and mental health.

 

 

 

 

 

Christopher Shen is a Psychologist based in Melbourne, Australia. He can be contacted at: www.christophershen.com.au

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The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you’ve ever sat through a club’s end-of-season review, you’ll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform Majestri says it has a fix for that, and it’s built directly into its Player Assessment module.

Why clubs bother assessing players in the first place

According to Majestri, clubs run player assessments for one of three reasons – usually more than one at once. Some are chasing genuine development, using the data to lift the level across their high-performance squads. Others are after a fairer way to pick teams, putting every player on the same measurable scale so selection is based on evidence rather than a coach’s gut feel about who “looks the part.” And for clubs operating under a Football Australia or state federation licence, assessments at set intervals often aren’t optional – they’re a compliance requirement, with the paperwork to prove it when asked.

Whatever the motivation, Majestri’s pitch is the same: don’t let that assessment data die in a spreadsheet on someone’s laptop.

Build your own assessment, your way

There’s no one-size-fits-all template here. The Assessment Designer lets technical directors set their own criteria, sort them into whatever categories their coaching staff already use – think core skills, possession, defending, attacking – and decide what each point on the rating scale actually means. Crucially, every criterion also gets a comment field, because a bare number rarely tells the full story of a player’s development.

The Assessment Module Builder for an NPL Juniors assessment
The Assessment Module Builder, showing an NPL Juniors assessment with a 1-10 rating scale banded from under performing through to excelling and role-specific criteria grouped into core skills, possession, defending and attacking. Source: Majestri.

Build it once and it’s reusable every time that assessment cycle comes around, so every player and every coach – is working off the same yardstick.

Something for the parents to actually take home

One of the more relatable pain points Majestri is targeting: most families never see much tangible return from a season of fees beyond a team photo. Player Assessment addresses that with report cards – colour-coded against the same scale coaches used, grouped by category with averages calculated automatically, and delivered as a PDF or an interactive web page a parent can read without needing a coaching badge themselves.

A player report card for an under-15 player
A report card for an under-15 player, colour-coded from under performing to excelling, with a score for every criterion and a group average across core skills, possession, defending and attacking. Source: Majestri.

 

Turning the numbers into something useful

The real value, though, sits in what Majestri calls the Player Analysis Lab. This is where clubs can plot a player against their team-mates or an entire age group across two categories at once, spotting clusters and outliers at a glance. Every score gets read against the group average – so a “7” actually means something in context – and clubs can report at the broad category level or drill into individual fields underneath. The results can be filtered down and exported for selection meetings or grading purposes.

The Player Analysis Lab comparing players in an under-15 and under-16 squad
The Player Analysis Lab comparing seven players across under-15 and under-16 squads, with a scatter plot, a sortable table of scores against the player average, and controls for choosing which categories and fields to report on. Source: Majestri.

The admin side nobody enjoys, made easier

Beyond the flashy analytics, there’s a practical layer built for the volunteers actually running the process:

  • Sweep monitoring – a quick view of which assessments are done and which are still outstanding, organised into defined assessment periods so progress can be tracked against peers.
  • Individual development plans – every player gets a personalised plan, and clubs can group common improvement areas to run cross-team training sessions that lift the whole club rather than just one squad.
  • Access control – coaches and technical staff can only see assessments for the teams they’re responsible for, and completed assessments are only visible to people linked to that player’s registration.
“Hard numbers to draw on when you review coaching staff and curriculum – and something tangible for the players and parents who pay the fees.” – Majestri

 

The bigger picture

Majestri frames all of this as sitting on top of the club’s own data – assessment results live on each player’s profile inside the platform rather than in a spreadsheet that walks out the door when a technical director moves on. For committees, it also means hard numbers to lean on when reviewing coaching staff or curriculum, rather than relying on anecdote.

It’s a fairly clear read on where club administration software is heading: less about digitising paperwork for its own sake, and more about making the data clubs already collect actually work for player development, team selection and compliance  without adding to the workload of the volunteers who run the show.

For more information on Majestri’s Player Assessment module, visit majestri.com.au/player-assessment.

SBS confirms exclusive Australian rights to 2030 FIFA World Cup

SBS has officially secured the exclusive Australian broadcast rights to the 2030 FIFA World Cup, meaning Australians will again be able to watch all 104 matches of the tournament live and free. The network will carry the tournament across television, video and radio and, as with 2026, all games will be streamed via SBS On Demand. 

The agreement was confirmed on 1 September, and will see the long-running partnership between the broadcaster and FIFA extend to 44 years. SBS first broadcast the World Cup 1986, when Argentina won the tournament in Mexico.

SBS Managing Director Jane Palfreyman said the World Cup remained central to the broadcaster’s role in Australian football, bringing Australians together across cultures, languages and communities.

The new deal follows a strong 2026 edition. More than 18 million Australians watched the coverage, while SBS also recorded more than 209 million hours of consumption across its World Cup content. Approximately 55 per cent of this consumption came via digital platforms. SBS offered full matches alongside shorter ‘mini match’ recaps through SBS On Demand.

First reporting that SBS and FIFA had extended their partnership emerged in July, although had remained unconfirmed until this point.

The latest announcement confirms that reporting. The earlier report also highlighted the importance of the deal for Australian football fans. SBS would retain a free-to-air pathway to every World Cup match. The deal also gives certainty around one of the biggest sporting properties in the world. This is particularly relevant as FIFA and its president Gianni Infantino come under increased pressure.

The 2022 edition saw FIFA increase its valuation over broadcast rights, with key markets such as China having a price tag of $349 million ($250 million USD) from the governing body. For Australian football, the significance goes beyond the tournament itself.

The World Cup remains one of the sport’s biggest drivers of mainstream attention. Keeping every match live and free gives Australian fans continued access to the competition without a subscription barrier.

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