PTI Digital: The catalyst behind venue operations

London Stadium

Venues have become much more than just a place for a football match on a Sunday. They are in use now more than ever, for concerts, functions, sporting events and training.

However, it is not every day that there is a concert or a match, leaving an empty venue sitting their awaiting its next big event. This also has meant no revenue for a club or the owners of the stadium.

Many stadiums and venues have increased their attractiveness to the public with the introduction of other activities, restaurants, and entertainment within their premises. This also can have the added effect of diversifying the public attention toward the club, with football fans going to restaurants, mini-golf courses, and other entertainment venues before or after a match, and potential walk-ins at football matches from those who attend the new entertainment venues.

However, this can bring about new challenges to a club, with innovation needing to be seamlessly integrated into a football fans experience at the club, as businesses and football clubs strive for excellence. Particularly with the ability for many games, especially in Australia, to be watched either at home or at a local pub or club, the onus is on venues and football clubs to deliver a succinct and entertaining experience for fans, to keep them coming back week on week.

The increase in reliability on technology services to engage and improve the fans experience at a football match can be costly, difficult to navigate and clustered. Many clubs tend to be on the back foot, chasing efficiency to keep up with their demand, and not proactively setting up for success in the future.

Many clubs are integrating managed service providers, such as PTI Digital, to oversee and assist in maintaining and supporting a venue’s technical operations. PTI Digitals team of IT experts house a range of skills which allow for efficient administration, security, and networking services, all of which are vital in the diversification of a venue attractions. PTI Digital also reduce costs of a venue or club, by removing the need to recruit new IT staff, or training staff with a narrow operating window, only to take care of a handful of tasks. Clubs and venues have constant access to PTI Digitals team of well-versed IT experts, who can assist in tackling challenges across a variety of areas.

PTI Digital has imposed itself within the UK sport market, with a deep understanding of sports event operations, and currently has six active managed services operations at major UK sporting venues – including Norwich Football Club, Crystal Palace, London Stadium, and London Olympic Park. PTI focuses on quality of efficiency and cost saving, with the ability to remove the need for a CTO for many of the venues that PTI oversees.

Flexibility for individual clients of PTI is also a major principle, with different infrastructure, cultures, and economic viability all taken into consideration. PTI also ensures to add a human touch to their services, allowing clients to easily digest information on their end, and do not need everything translated from a PTI expert. This is crucial for board meetings and other executive discussions, in which discussions can be held in house, with access to the bank of knowledge which PTI Digital provides to their clients. This will allow more informed decisions for future expansion plans, refurbishments, and other stadium and venue alterations.

PTI Digital’s approach for clients is simple. There is a necessity to identify a long-term goal, which PTI Digital can help extract from a club, in which to focus resources for the future successes of the club. PTI also conduct a club analysis, to identify weak points, resources, and areas in which the club is performing well at from a brand point. PTI Digital will also analyse the difference between the vision of the club and where they are situated, allowing for a practical roadmap to be set in place, and ensuring flawless execution over a long-term period.

PTI Digital’s transformation pyramid investigates the role in which technology can and is encouraged to play in an organisation’s future strategy and planning. PTI’s clients can delve into the wealth of data, and digital and commercial operations initiatives, in order to kickstart new revenue pathways, which will drive future success for a football club or venue.

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Leichhardt Oval upgrades: a new era for an iconic venue

The final design concepts of upgrades for the iconic inner western Sydney venue, Leichhardt Oval, have been released.

The designs revealed new, updated and wide-ranging facilities for clubs, players and spectators across the stadium, with a particular focus on women’s sport.

As part of the upgrades, a new northern grandstand will be built, and the lower seating bowl will receive fresh modern seating.

Additionally, the Western grandstand will receive a significant renovation which will include:

  • All-new stadium seating
  • All-new corporate, media and media facilities

Financing the upgrades to Leichhardt Oval is a funding agreement between the Federal, State and local government. To deliver the project, the Inner West Council and NSW State government have both committed $10 million to the Oval, while the Federal government has put forth $20 million.

The upgrades have been designed by two project managers, Ernst and Young, and Cox Architecture.

Member for Sydney, Tanya Plibersek highlighted the importance of Leichhardt Oval for the Inner West in a statement.

“Australians love spending time outdoors, getting together with family and friends to watch a game, or cheer on the next generation,” she said.

“Leichhardt Oval is a place for world class games – and it deserves world class facilities. This new development will mean there are top quality facilities for everyone to enjoy, including schools and women and girls’ teams.

“That’s why Labor has committed $20 million to support these vital upgrades. We want to make sure the Oval is a community hub into the future.”

Inner West Mayor, Darcy Byrne, detailed the impact the upgrades would have.

“These designs keep the heritage and character of our famous ground while bringing the facilities for players, spectators and sports clubs up to modern standards,” he said.

“This will make the ‘eighth wonder of the world’ one of the highest quality suburban grounds in Australia while taking the unbeatable atmosphere there to another level.

“We are ready to deliver a renovation that will secure the future of Leichhardt Oval for another 50 years to come.”

Primarily a rugby league stadium and a home to the West Tigers, Leichhardt Oval also has a long history of hosting soccer games. Currently, Leichhardt Oval hosts Australia Cup games and is one of Sydney FC’s homes in the A-League Women. Additionally, the ground formerly hosted both Sydney Olympic FC and A.P.I.A Leichhardt during the NSL.

To learn more about the new upgrades, read the final designs HERE.

AI and military satellites power STATSports GPS to combat injuries

STATSports, a top player tracking company, has launched ‘Apex 2.0’—a new GPS tracker helping coaches at elite sports teams to boost player durability. Among its users are Premier League leaders Liverpool, known for their strong injury record this season.

Top athletes are now less likely to get injured thanks to a cutting-edge tracker using AI and military-grade GPS.

Custom, award-winning AI software offers advanced biomechanical analysis to improve running form and optimise movement—helping coaches spot injury risks early and uncover untapped athletic potential.

Apex 2.0 uses military-grade RTK and GNSS satellite systems to deliver highly accurate data. This precision helps coaches, players, and analysts better manage training loads, reducing error and lowering injury risk.

Furthermore, Apex 2.0 also compares players’ current stats with their past performance data. It provides real-time feedback during training and matches, aiding in injury prevention.

With its new AI-powered tech, STATSports has introduced ‘Sprint Split Analysis’ and ‘Force Velocity’—profiling tools that pinpoint speed weaknesses in players and offer quick improvement tips. These features eliminate the need for traditional timing gates, saving clubs money while helping unlock more athletic potential.

The data is delivered faster than ever—crucial for on-field coaching decisions. Thanks to Cloud technology, player tracker data uploads instantly to a central database, accessible and editable from any web browser—an industry first. This enables coaches and sports scientists to respond quickly to player load, enhancing both individual and team care.

Apex 2.0 has also been adopted by PSG, Arsenal, Manchester City, and the England national team, along with rugby’s All Blacks and Springboks, the NFL’s Washington Commanders, and MLB’s LA Dodgers highlighting its wide-ranging versatility.

STATSports Co-Founder, Sean O’Connor, highlights the importance of accurate training data and explains how its advanced AI and satellite technology revolutionising coaching and injury prevention.

“For too long now we have heard athletes’ stories of being over or undertrained – albeit unknowingly – at high speed and over long distances because the data a sports scientist is seeing live is simply not accurate. The cumulative effects of this incorrect loading over the course of a season, let alone a career, do not bear thinking about,” he said via press release.

“This is why we are proud to roll-out Apex 2.0 to some of the biggest and most recognisable names in world sport – including Liverpool, who have one of the best injury records of any team in the Premier League this season. The accuracy and reliability of the data produced by Apex 2.0 is unmatched anywhere.”

Apex 2.0 is widely recognised as a game-changer for player performance over the next decade. Its FIFA Quality award proves STATSports’ position as one of the few providers with a ‘gold standard’ across all data areas, setting it apart from its closest competitors.

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