PTI Digital: The catalyst behind venue operations

London Stadium

Venues have become much more than just a place for a football match on a Sunday. They are in use now more than ever, for concerts, functions, sporting events and training.

However, it is not every day that there is a concert or a match, leaving an empty venue sitting their awaiting its next big event. This also has meant no revenue for a club or the owners of the stadium.

Many stadiums and venues have increased their attractiveness to the public with the introduction of other activities, restaurants, and entertainment within their premises. This also can have the added effect of diversifying the public attention toward the club, with football fans going to restaurants, mini-golf courses, and other entertainment venues before or after a match, and potential walk-ins at football matches from those who attend the new entertainment venues.

However, this can bring about new challenges to a club, with innovation needing to be seamlessly integrated into a football fans experience at the club, as businesses and football clubs strive for excellence. Particularly with the ability for many games, especially in Australia, to be watched either at home or at a local pub or club, the onus is on venues and football clubs to deliver a succinct and entertaining experience for fans, to keep them coming back week on week.

The increase in reliability on technology services to engage and improve the fans experience at a football match can be costly, difficult to navigate and clustered. Many clubs tend to be on the back foot, chasing efficiency to keep up with their demand, and not proactively setting up for success in the future.

Many clubs are integrating managed service providers, such as PTI Digital, to oversee and assist in maintaining and supporting a venue’s technical operations. PTI Digitals team of IT experts house a range of skills which allow for efficient administration, security, and networking services, all of which are vital in the diversification of a venue attractions. PTI Digital also reduce costs of a venue or club, by removing the need to recruit new IT staff, or training staff with a narrow operating window, only to take care of a handful of tasks. Clubs and venues have constant access to PTI Digitals team of well-versed IT experts, who can assist in tackling challenges across a variety of areas.

PTI Digital has imposed itself within the UK sport market, with a deep understanding of sports event operations, and currently has six active managed services operations at major UK sporting venues – including Norwich Football Club, Crystal Palace, London Stadium, and London Olympic Park. PTI focuses on quality of efficiency and cost saving, with the ability to remove the need for a CTO for many of the venues that PTI oversees.

Flexibility for individual clients of PTI is also a major principle, with different infrastructure, cultures, and economic viability all taken into consideration. PTI also ensures to add a human touch to their services, allowing clients to easily digest information on their end, and do not need everything translated from a PTI expert. This is crucial for board meetings and other executive discussions, in which discussions can be held in house, with access to the bank of knowledge which PTI Digital provides to their clients. This will allow more informed decisions for future expansion plans, refurbishments, and other stadium and venue alterations.

PTI Digital’s approach for clients is simple. There is a necessity to identify a long-term goal, which PTI Digital can help extract from a club, in which to focus resources for the future successes of the club. PTI also conduct a club analysis, to identify weak points, resources, and areas in which the club is performing well at from a brand point. PTI Digital will also analyse the difference between the vision of the club and where they are situated, allowing for a practical roadmap to be set in place, and ensuring flawless execution over a long-term period.

PTI Digital’s transformation pyramid investigates the role in which technology can and is encouraged to play in an organisation’s future strategy and planning. PTI’s clients can delve into the wealth of data, and digital and commercial operations initiatives, in order to kickstart new revenue pathways, which will drive future success for a football club or venue.

$40 million upgrades announced for iconic Leichhardt Oval

Sydney’s historic Leichhardt Oval, home to the Sydney FC Women’s team, will be receiving a $40 million upgrade to its facilities, ensuring the safety and comfort for competitors and fans into the future.

The $40 million investment will draw on the Inner West Council’s Leichardt Oval Masterplan and includes upgrades such as:

  • New female-friendly change rooms.
  • Increased seating capacity of 3,000. (20,000 > 23,000)
  • A new northern grandstand.

The Commonwealth, State and Local Governments have formed a funding partnership to secure the future of Leichhardt Oval. The Commonwealth is committing $20 million to the project, with the NSW Government and the Inner West Council investing $10 million each towards the upgrade.

Leichhardt Oval required a big investment with the outdated, crumbling infrastructure becoming an issue for tenant teams and their local supporters.

The stadium is on track to host 120 sporting fixtures in 2024, including both men’s and women’s matches across various codes which underpins its importance on local sport in NSW.

Sydney FC Chief Executive Mark Aubrey expressed his excitement for the future of the ground and was also invited to be on the design phase committee of the project.

“It’s great to be involved in the design phase of the upgrade as we continue to build Sydney FC and our Women’s game, and work towards a stable home ground for Sydney FC’s Women,” Aubrey said in an interview.

“Our Women’s crowds last season totalled over 50,000 and our semi-final had 7,000 fans inside the ground which shows there’s a huge appetite for Women’s sport, so this injection of funds is very welcome.”

Sydney FC Captain Natalie Tobin also spoke during the announcement of the upgrade about how this will directly improve the women’s game.

“These upgrades are long overdue, and the facilities will help female athletes perform better and increase the growth of our game,” Tobin added in a statement.

“It will help improve the growth of our Women’s game at all levels and increase our ability to impact our local community and girls football.”

Leichhardt Oval has become a hub and home for women’s sport hosting the rugby league, cricket and football, and this upgrade is indicative of the long-term commitment by the NSW Government to increase the participation of women and young girls in sport.

Dribl announced as Global Football Technology Partner of CONIFA


Dribl, an Australian-based leading provider of football technology solutions, has announced its partnership with CONIFA, the Confederation of Independent Football Associations.

This strategic alliance marks a significant step forward for Dribl, helping CONIFA streamline operations for their global football competitions, promoting efficiency and providing a dynamic platform for community and fan engagement.

Supporting a true grassroots and international partnership

CONIFA, renowned for its dedication to the joy of playing international football, supports representatives of football teams from nations, de-facto nations, regions, minority peoples, and sports isolated territories. This global acting non-profit organisation is committed to enhancing global relations and fostering international understanding through football.

Enhancing the Football Experience for All Dribl’s cutting-edge technology will enable CONIFA to streamline the administration of its global competitions, ensuring efficient and effective management. The partnership will introduce a centralised system that simplifies operations, facilitates better fan engagement through the Dribl app, and ultimately enhances the overall football experience for all participants and fans.

A platform for everyone, everywhere

Dribl CEO Rob Georgievski spoke to the grassroots impact:

“By partnering with CONIFA, we are taking a forward step in truly supporting grassroots football,” he said via media release.

“Our technology is designed to be accessible to everyone, everywhere, ensuring that the joy of football can be shared by all. We are excited to help CONIFA grow and reach more people, providing a seamless and engaging experience for football communities worldwide.”

Commitment to high ethical standards and global unity

CONIFA stands out as the world’s leading organisation for people, nations, and sportingly isolated regions with a commitment to high ethical standards and global unity. This partnership with Dribl aligns perfectly with CONIFA’s mission to contribute to the enhancement of global relations and international understanding through the universal language of football.

Introducing the CONIFA Match Centre

In collaboration with Dribl, CONIFA have introduced their very own Match Centre for the upcoming CONIFA Women World Football Cup 2024 Tournament. This innovative feature will provide fans and participants with real-time updates, comprehensive data, and an engaging user experience, further enriching the connection between the sport and its global audience.

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