Q&A with Football NSW CEO Stuart Hodge

2020 has been a challenging year for all sporting administrators due to the coronavirus pandemic.

Stuart Hodge is the current CEO of Football NSW and has held the position since June 2017.

In a wide-ranging chat with Soccerscene, Hodge shares his thoughts on the notable events of the year gone by, the opportunities the Women’s World Cup will bring, a national second division and the future plans for Football NSW.

Q: We’ll start by speaking about the recent Australian Coaching Conference. Could you just expand a little on the process and preparation of organising an event like that virtually…and are there any plans or a strategic focus to host other industry events like that in the future?

Stuart Hodge: Yeah look obviously the impact of COVID this year has forced a re-think in many industries on how they deliver on conferences. For example, our state coaching conference in 2019 was held at Valentine Sports Park and was sold out with 400 coaches in attendance. We had some fantastic presentations made in person, but obviously with COVID and the restrictions in place we took the opportunity to explore a virtual coaching conference this year.

Arsene Wenger presented at this year’s Australian Coaching Conference.

It really allowed us to open up our coaching conference to a much wider audience and at the same time, we were able to attract an incredible calibre of speakers from around the world. Having Arsene Wenger present was a fantastic coup for us.

In the end, we had over 1800 people register, so our ability to be able to deliver education in this space was enhanced by the choice to do it online. The great thing is that those registered can go back and re-watch those sessions, so it’s not only a fantastic opportunity to be engaging with it on the day, coaches can go back in a few months’ time and refresh their learnings.

We had terrific support from the FFA, Football Coaches Australia and some of the other state member federations, with people from different parts of the world registering and involving themselves in that conference.

It gives us a real potential to drive this forward and use the platform now to potentially look at doing other types of conferences, such as Football and Law, Sports Medicine and Sports Science, Capability Building projects for clubs…there’s a whole heap of possibilities now that we can explore from our experience.

Q: 2020 has been a tough year for most, how has the organisation been impacted (both positively and negatively) and what did you personally find the most difficult about the COVID situation?   

Stuart Hodge: The most difficult (aspect) was the unknown. As people have said, there was no playbook for this. There was no manual you could pull out and say ‘these are the steps you need to follow’. It was unprecedented.

It was having different impacts in different states and so really the challenge of everyday, working with government and stakeholders on trying to understand where things were going to head…and trying to predict the future, was very difficult.

Some of the positives to take out of it I think, was the great spirit shown by the football community in coming together and working collectively to get football back onto the park.

We were having a tremendous amount of engagement with our associations, our NPL clubs and other stakeholders. There was just such a fantastic spirit of cooperation.

When I have gone out and about and spoken to some club presidents of community clubs, they said it was so important for football to be played, especially for young people, and for the many people who went through difficult times, football was that release. The physical and the mental health value of playing football was absolutely vital.

It wouldn’t have been possible without the tremendous efforts of volunteers, who implemented all of the COVID safety measures. Volunteers, who always do a fantastic job, were asked to do more and they stepped up and were fantastic.

On another positive note, we also launched our NPL.TV platform and is now up to over 25,000 subscribers who are registered to the service.

On the negative side, it was a very challenging time for everyone involved. For Football NSW, all of our stakeholders and employees it was difficult. We did have standdowns, there was a lot of uncertainty.

Q: In regards to the recent Football NSW vs Football QLD State of Origin series, what do you see as the benefits of this initiative?

Stuart Hodge: It’s a tradition that goes back to the 1800’s for NSW and Queensland to play each other in football. It’s a treasured rivalry and from my understanding the last time it was played before this was 2003. I think there’s a tremendous pride in playing for your state. We see it happen in Rugby League, when the Blues play Queensland, it’s such an amazing occasion.

Rale Rasic at the Football NSW jersey ceremony.

We believe, the quality of our NPL is fantastic and also believe in the pride of representing NSW. We think it’s a great concept to bring back for our senior players. There’s been a great reaction from them. We had a fantastic jersey presentation with Rale Rasic in the build-up, and also Robbie Farrah. You can see it means a lot to the players, it’s another level.

It’s a tradition that was unfortunately lost and as a sport, we’ve decided to embark on a history and heroes project. We want to start recognising those who have contributed to the game at all levels and all aspects. Historically, football has not done enough of that. So this match was part of our push to start recognising the traditions of the game. The history project will also start to look at the naming of assets to appropriately reward those heroes’ service to the game.

Q: With the winner of the FFA Cup now getting a half spot into the Asian Champions League, do you think this will incentivise NSW member federation clubs to further lift their standards and professionalism across the board?

Stuart Hodge: It certainly provides a wonderful opportunity. But obviously in order to be eligible for that, the clubs need to meet certain requirements by the AFC. This does offer an incentive for clubs to look at what those requirements are and how they can develop and grow in order to meet those levels.

It’s a great chance to play off for that ACL spot, but not only that, because you would have had to win the FFA Cup to get there, which obviously no NPL club has done yet and is a huge achievement in itself.

I applaud the FFA for this incentive, to really try, in many cases, and lift the profile of the FFA Cup. I think it’s a fantastic competition, we see some great matches especially those involving member federations clubs against A-League clubs.

You really see how much it means to those federation clubs when the results go their way, and the large crowds that come along to see a Sydney club play against one of the Sydney A-League clubs.

The way they (FFA) have broken the competition into zone areas for the Round of 32 I think is also going to create some more of those derby games which are a fantastic aspect of the tournament.

Q: What’s your overall view on a national second division with promotion and relegation, is it currently realistic?

Stuart Hodge: I think everyone in football would ultimately like to see a second division with promotion and relegation. It’s something that is very unique to our sport and we see it happening all over the world. But, it has to be with the right circumstances all put in place. I think having the discussion around the second division is healthy, similar to the FFA Cup, the notion that a second tier may come at some point is also important to inspire those aspirational clubs to continue to grow and develop.

Q: How big of an opportunity is it for girls playing football in New South Wales to witness a Women’s World Cup in their backyard? 

Sam Kerr celebrates her goal against Brazil at Penrith Stadium in 2017.

Stuart Hodge: The Women’s World Cup will provide an incredible legacy opportunity for the game of the football, even beyond just girls. We’ve seen when the Matildas have played in NSW, the superb crowds of boys and girls coming to watch them.

I remember going out to Penrith Stadium, when the Matildas played Brazil, it was sold out with a fantastic atmosphere.

It’s incredible to see how the Matildas are just embraced here in NSW, they are so popular here for boys and girls. The Women’s World Cup is going to take all of that to a whole new level. I think the opportunities that will present for the game, not only for inspiration purposes for new players, but also encouraging those in the game to embrace a World Cup on home soil. It’s a once in a life time chance.

Q: Should this help with factors such as facilities in the future, due to the expected participation boom?

Stuart Hodge: It’s time for football to capitalise on this. We are engaging with the NSW Government and they are a tremendous supporter of major events. It’s about promoting a legacy for the game.

In the past, the government have provided legacy programs off major events which have included facility funding, funding for programs and more…and it will be important to connect with them in that process.

We know that facilities are a challenge for our sport, in NSW and around the country. We have a lot of football projects and facility investment that is required (to deal with the expected participation boom). The Women’s World Cup gives us an amazing platform to really advocate for our cause.

Q: Overall Stuart, what are your goals and vision for the organisation in a post COVID setting?  

Stuart Hodge: We have the XI Principles that the FFA have set out, and gives some guidance and direction for where the game may head. We just have to be positioned well to capitalise on the legacy of the Women’s World Cup and use that to benefit all of the game.

Coming out of COVID we want to make sure our associations are strong. We’re embarking on an NPL improvement project which will look at the next three years and how we can boost the governance and the structures of the competitions, in order to maximise those factors.

Football NSW will continue our player development programs and really look at how we can contribute to plugging the performance gap that the FFA has identified.

Finally, continuing to support and grow community football through investment is a high priority of our organisation.

 

 

 

 

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‘We’re on our own’: Malvern City’s fight for a fair go

At Malvern City Football Club, the problem isn’t finding girls who want to play football.

It is finding appropriate facilities for their growing cohort of young girls to play at.

The club now has close to 100 girls in its female program, built up over the past six years. But at Sir Zelman Cowen Park, which Malvern City has called home for decades, there are no dedicated female change rooms or toilets.

Instead, there are shared facilities, public toilets and, according to club President John Hatzis, situations in which parents, coaches and team managers have had to effectively stand guard so girls can use the toilets without others entering.

“The problem we’ve got is that the public toilets are often locked, or they’re just not accessible,” Hatzis told Soccerscene

The result, he says, is a bizarre and frankly uncomfortable workaround: adults physically blocking the toilets so girls can use them.

That is the human face of what has become a much bigger argument about sporting infrastructure in the City of Stonnington.

It is the sort of arrangement that might have been observed decades ago.

Not something we see in 2026.

Malvern City isn’t a small club asking ratepayers to build it a palace.

It has more than 800 registered players. Its female program is approaching 100 participants. Its junior high-performance program is thriving, while its senior men’s side just earned promotion to VPL1.

And yet its president says the club has spent years being told, essentially, to wait.

“We’re doing everything right as a club,” Hatzis says.

“But every year around this time, we get teams of girls, we get teams of boys coming over to us and we’re saying, ‘We can’t help you. We just don’t have the facilities.’”

That should concern more than just football people.

Where Stonnington chooses to spend

Stonnington is not a municipality that pinches its pennies on sport – far from it.

The council recently completed the Stonnington Sports Centre at Percy Treyvaud Reserve, a $49.9 million project described by council as its largest-ever investment in community sport. The project delivered new facilities for tennis, lawn bowls, cricket, lacrosse, netball and basketball, as well as four indoor courts and more than 200 undercover car spaces. A project where the council contributed $45.9 million.

There are also millions more in the current and forward capital programs.

The 2026-27 budget includes $600,000 for maintenance and renewal works at Malvern Valley Golf Course. Sports-ground asset renewal and oval reconstruction programs amount to about $13.5 million over the forward program to be carried over the next decade. Pavilion renewal is worth roughly $7.3 million over the same period, while outdoor tennis facilities have a forward renewal program of about $3.3 million.

There is a roughly $10.4 million forward program attached to Central Park Pavilion and about $7 million for Waverley Oval Pavilion.

None of this means football is entitled to an equal slice of every dollar.

Many of these facilities are shared between sports. A cricket oval can also be an AFL ground. A sportsground renewal program can benefit soccer as well as football. Money allocated to floodlights or pavilions cannot simply be stamped with one sport’s logo.

A $66 million gap — and a question of priorities

There is no doubt Stonnington, too, has a legitimate argument on the other side.

Council has identified an enormous backlog of sporting infrastructure needs. Its own figures suggest about $124 million in required investment, with only about $58 million currently funded over the coming decade.

That leaves a gap of roughly $66 million.

The council cannot fix everything at once.

But that is precisely why the argument over Malvern City is worth having.

Hatzis does not dispute there are competing demands. In fact, one of the more revealing parts of our conversation was his admission that football itself bears some responsibility.

For years, he says, football clubs have simply found a way to survive.

“The squeaky wheel receives the oil,” he said.

“Obviously, we haven’t been squeaking enough over many decades and we’ve just made do with what we’ve got.”

That is a remarkably candid admission from a club president trying to make a case against his local council.

But Hatzis believes patience has run out.

A decade of planning, but no clear timeline

Malvern City has been at Zelman Cowen for almost half a century. The club says the pavilion dates back to the late 1980s, and despite repeated approaches to council, there is still no funded redevelopment of the facility in the current budget.

The council is now undertaking a 10-year Sport and Recreation Plan for Zelman Cowen, following consultation with more than 400 community members. The park contains five sports fields covering roughly 47,500 square metres and caters for football, Australian rules football, baseball, cricket, athletics and ultimate frisbee.

Council acknowledges that the precinct is under increasing pressure and that its future planning needs to consider accessibility, safety, gender equity and universal design.

But planning is not building.

And a plan without funding is a very long way from a toilet that actually works.

That is Hatzis’ frustration.

“We’re being constantly told that there’s a plan to redevelop Zelman Cowen,” he says.

“But the problem is that there is no funding.”

His estimate is that Malvern City could be seven-to-ten years away from seeing meaningful redevelopment.

Fair Access in policy, barriers in practice

That is where the council’s own rhetoric around women’s sport becomes important.

Stonnington’s sports infrastructure planning recognises that many older sporting facilities were not designed for equitable participation by women and girls.

That is not an abstract policy problem at Zelman Cowen.

There are girls standing outside a toilet.

There are parents being asked to intervene.

And there are young players who, he fears, could eventually decide that the inconvenience isn’t worth it.

“If they’re not willing to fund it, then how long can clubs fund it?” he asks.

That is the question Stonnington needs to answer.

Not because Malvern City should automatically jump to the front of the queue, but because the council needs to be able to explain why it has placed this particular queue in the order it has.

The comparison with other sporting facilities is inevitably going to be uncomfortable.

Hatzis points to the state-of-the-art facilities available to some AFL and cricket clubs. He points to major investment at Toorak Park and the new Stonnington Sports Centre.

His argument is that Malvern City would be prepared to meet council halfway.

Malvern City is willing to meet council halfway

The club would lobby state and federal governments. It would seek private funding. It would even ask its own support base to contribute.

“We’d be happy to go and lobby the state and federal government to help us with the funding,” Hatzis says.

“And even creating some private funding. I’d be happy to get our support base to help with that also.”

That matters, because this isn’t simply a demand that ratepayers write Malvern City’s club a cheque.

It is a demand for a pathway. Give us a plan. Give us a timeframe. Give us something to work towards.

Instead, Hatzis says, the message from council has become increasingly difficult to accept.

“The communication coming down the line that we don’t have any funding is absolutely wearing thin.”

Football’s missing support

One of the more damning parts of our conversation wasn’t even about the council.

Hatzis says he has repeatedly contacted Football Victoria seeking support. He says he has been told someone would contact him to begin an engagement process and that Malvern City is an important part of the fabric of Victorian football.

That call is yet to come, which raises an uncomfortable possibility: perhaps Malvern City’s problem isn’t just that it has failed to convince Stonnington; perhaps it’s that football itself has historically been too willing to accept second-best facilities and making do.

Football has grown enormously in the past 25 years, while girl’s and women’s football in particular has exploded across the past decade. Clubs are increasingly expected to provide pathways from junior participation to elite competition.

Yet the infrastructure beneath that growth has not kept pace.

A story bigger than one club

That is where Stonnington’s own Fair Access Policy becomes particularly difficult to reconcile with what is happening at Zelman Cowen.

The council says the policy is designed to address “known barriers” experienced by women and girls in accessing community sport facilities, before acknowledging in its budget that implementing Fair Access will require “significant new funding”.

It is a remarkable admission: the council recognises the barriers, recognises that its sporting infrastructure needs to change, yet the girls at Malvern City are still being asked to wait for the money to make that change happen.

Malvern City’s story is therefore bigger than one pavilion.

It is about what happens when a sport grows faster than the facilities designed to accommodate it.

And it is about whether councils can continue to promote female participation while asking girls to accept facilities that would be considered unacceptable in other parts of community life.

Stonnington says it has limited resources.

That is undoubtedly true.

But scarcity does not remove the responsibility to explain the choices being made.

If there is $600,000 available for one year’s renewal and maintenance at a golf course, if millions are flowing through tennis, pavilion and sports-ground programs, and if a $49.9 million flagship sporting centre can be delivered, then telling Malvern City simply that there is “no funding” is not really an answer.

It is only the beginning of the question.

Why that facility?

Why now?

Why them?

And why not Zelman Cowen?

Malvern City has spent decades making do.

Its president admits the club has not always been loud enough.

But over the last decade, that has changed.

“We’re doing everything right as a club,” Hatzis says.

“We need to be heard”

Perhaps the real test for Stonnington now is not whether it can find enough money to fix every sporting facility in the municipality.

It clearly cannot.

The test is whether, when the council sits down to decide who waits another decade and who moves forward. Malvern City, a club with more than 800 players, a senior men’s program that is among Victoria’s elite, and a growing cohort of girls can make a convincing enough case to finally move up the list.

Because asking girls to wait years for a proper place to change is not a particularly convincing way to build the future of women’s sport.

Manchester City must pay the ultimate price for financial cheating

Manchester City’s financial scandal has reached boiling point. On the 29th of September, an independent commission found City guilty of all charges relating to serious breaches of the league’s financial rules across nine seasons, from 2009/10 to 2017/18. The commission also upheld three of four charges concerning the club’s failure to cooperate with the Premier League investigation.

The Premier League says City used sham commercial arrangements and disguised owner funding to inflate revenue and reduce costs by more than $1.7 billion (£900 million). Abu Dhabi United Group funded $1.58 billion (£830.69 million) that appeared in City’s accounts as sponsorship money from Abu Dhabi companies. The commission concluded that City’s accounts concealed the true financial position from auditors and regulators.

The 115 charges cover inaccurate financial information, player and manager payments, financial rules and the investigation itself. City has lodged its appeal against the guilty verdict, but for such a serious sporting scandal, attention has already turned to the potential punishments. In a Premier League era where foreign investment is king and revenues have skyrocketed, we should be asking questions. How did Manchester City get away with this for so long, and how can the punishment act as a deterrent to keep the reputation of football’s biggest league intact?

The hack that exposed the story

The most uncomfortable part of this saga is how the authorities discovered it and how most likely City never would have been exposed. In 2018, German publication Der Spiegel published leaked internal City emails and documents obtained through Football Leaks. Rui Pinto, the Portuguese hacker behind Football Leaks, supplied material that alleged City had disguised owner investment as sponsorship revenue and manipulated arrangements to satisfy financial regulations.

The Premier League investigation began in December 2018. City were formally charged in February 2023, after a four-year investigation, and the hearing finally began in September 2024. That timeline is nothing short of extraordinary; eight years between the leaks being exposed and charges being brought to Manchester City does significant sporting damage.

Man City won eight major titles during the alleged period, including three Premier League titles. Recalling titles in any sport leaves a sour taste in any sports fan’s mouth. The fans of opposing sides given titles feel robbed of the special moment, and Manchester City fans could feel rightfully deceived. But it goes beyond even this as we look at who Manchester City signed during those seasons. Players such as Ilkay Gundogan and Kevin De Bruyne played vital roles in City’s later titles beyond the 2017/2018 season. Would they have joined if this had been uncovered earlier? It’s impossible to say, but it shows how City’s early investment from 2009/10 still contributed to their titles in the 2020’s.

The Premier League’s credibility

That delay is not just embarrassing for City; it damages the Premier League. The league is the most competitive and commercially powerful domestic competition in football. Its rules are supposed to create a framework in which clubs compete on sporting merit while remaining financially sustainable. If a club can allegedly distort its accounts by hundreds of millions of dollars and the process takes years to reach a verdict, despite City’s potential obstruction, every other club has a reason to question whether the system works.

The irony is obvious: if Football Leaks hadn’t shared what they found on Manchester City through its hack, the scheme never would have been uncovered. If financial rules were designed to stop clubs gaining an unfair competitive advantage, then the Premier League may need to change how it investigates how its clubs’ finances are being managed. If anything should be gained from this, it may be that financial regulation needs to be improved as the Premier League and its clubs spend billions.

As for Manchester City, punishment cannot simply be a fine that becomes another operating cost.

Relegation is the only serious answer

If the verdict survives the appeal, Manchester City should be removed from the Premier League and those three aforementioned league titles removed. A fine would be inadequate and, depending on what points deduction City got, would punish the club in one season while leaving the historical record largely intact. Nottingham Forest received a four point deduction for a charge of Profitability and Sustainability rules in 2023-2024. City’s 114 charges will see much greater punishment then that.

Even if City are relegated they would almost be guranteed to be promoted the next season so even that feels like a slap on the wrist. Despite their investment during the nine seasons being questioned their five titles subsequent to that period will be expected to remain in their hands. My solution is to relegate City to the Championship without the potential of promotion for three seasons, one for each title won during that time.

City fans will call that harsh but their is strong reason to come down hard and that’s because this is bigger than Manchester City. Foreign ownership has brought huge investment into English football, but investment cannot mean exemption from the rules. Owners, executives and clubs must know that the Premier League’s financial regulations carry consequences that cannot be negotiated away.

The league has a choice. It can impose a manageable punishment and move on, or it can demonstrate that competitive integrity matters more than the commercial power of its biggest clubs. If City’s appeal fails, the answer should be clear: relegation, a reckoning over the titles and a message to every owner that the Premier League’s rules are not optional.

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