QPR in Loftus Road naming rights deal with MATRADE

Daniel Sedlarevic06/12/2023 6:05 am06/12/2023

Image credit: QPR

Loftus Road Stadium, the home of English Championship football team Queens Park Rangers (QPR), has for the first time in its history taken on the name of a commercial sponsor thanks to a partnership with Malaysian national trade promotion agency MATRADE.

The three-year agreement with the agency will see the arena renamed MATRADE Loftus Road Stadium with immediate effect, through the 2025-26 season. MATRADE operates under the Ministry of Investment, Trade and Industry (MITI) to develop and promote Malaysia’s export to the world.

QPR CEO Lee Hoos commented on why he was pleased with the agreement.

“The club is always looking at ways to increase our portfolio of partners. This decision to render the naming rights of the stadium is made with the commercial interests of the club at heart, and we look forward to working with MATRADE,” he stated via press release.

Since the start of the 2019-20 season, QPR’s stadium, which initially opened in 1904, has been officially renamed as The Kiyan Prince Foundation Stadium. The foundation’s three-year contract with the London club expired at the end of the 2021-22 season.

Chairman of MATRADE, Reezal Merican Naina Merican commented on the opportunity to partner with QPR.

“When I initiated the proposal for MATRADE to rebrand itself after 30 years of its establishment, I saw that the new naming rights partnership was an opportunity for MATRADE to elevate our brand visibility on the international scene,” he added via press release.

“By leveraging QPR’s long-standing history in English football, MATRADE will be able to enhance its global recognition as a trusted agency to connect trade between our two countries. We look forward to a successful partnership with QPR.”

QPR also debuted their new cutting-edge training facility in June. The complex, which is located in Heston, part of the London Borough of Hounslow, began housing the club’s first team, Under 23s, and academy teams in the 2023-24 season.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.