QPR in Loftus Road naming rights deal with MATRADE

QPR and Matrade

Loftus Road Stadium, the home of English Championship football team Queens Park Rangers (QPR), has for the first time in its history taken on the name of a commercial sponsor thanks to a partnership with Malaysian national trade promotion agency MATRADE.

The three-year agreement with the agency will see the arena renamed MATRADE Loftus Road Stadium with immediate effect, through the 2025-26 season. MATRADE operates under the Ministry of Investment, Trade and Industry (MITI) to develop and promote Malaysia’s export to the world.

QPR CEO Lee Hoos commented on why he was pleased with the agreement.

“The club is always looking at ways to increase our portfolio of partners. This decision to render the naming rights of the stadium is made with the commercial interests of the club at heart, and we look forward to working with MATRADE,” he stated via press release.

Since the start of the 2019-20 season, QPR’s stadium, which initially opened in 1904, has been officially renamed as The Kiyan Prince Foundation Stadium. The foundation’s three-year contract with the London club expired at the end of the 2021-22 season.

Chairman of MATRADE, Reezal Merican Naina Merican commented on the opportunity to partner with QPR.

“When I initiated the proposal for MATRADE to rebrand itself after 30 years of its establishment, I saw that the new naming rights partnership was an opportunity for MATRADE to elevate our brand visibility on the international scene,” he added via press release.

“By leveraging QPR’s long-standing history in English football, MATRADE will be able to enhance its global recognition as a trusted agency to connect trade between our two countries. We look forward to a successful partnership with QPR.”

QPR also debuted their new cutting-edge training facility in June. The complex, which is located in Heston, part of the London Borough of Hounslow, began housing the club’s first team, Under 23s, and academy teams in the 2023-24 season.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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