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Rainbow Laces campaign supported by Premier League

The Premier League is currently celebrating Stonewall’s Rainbow Laces campaign, as part of a partnership with the lesbian, gay, bi and trans (LGBT+) charity.

The Premier League is currently celebrating Stonewall’s Rainbow Laces campaign, as part of a partnership with the lesbian, gay, bi and trans (LGBT+) charity.

A new two-year strategic partnership was announced between the Premier League and Stonewall last week. The league has been partners with the charity since 2017 as it looks to improve inclusivity in the sport.

The partnership will focus on education, LGBT+ acceptance will be encouraged in football programmes for children and young people.

Stonewall’s Rainbow Laces campaign will be in focus across two match weeks from the 4-13 December in the Premier League.

“The Premier League is committed to promoting equality in all we do and we are pleased to extend our relationship with Stonewall through this new strategic partnership,” Premier League Chief Executive, Richard Masters said.

“There is no place for discrimination of any kind in football or wider society.

“Our new partnership focuses on developing the positive LGBT+ inclusion projects we have carried out with Stonewall in recent years.

“A great deal of work has taken place to make football as welcoming as possible, promoting diversity on and off the pitch, and within our clubs’ communities.

“However, we know there is more to do and we look forward to making further progress.”

The campaign has seen Rainbow Laces themed ball plinths, handshake boards and substitute boards – players have been able to show their support through rainbow armbands for captains and rainbow laces.

The Premier League’s digital channels have been changed to feature a rainbow Premier League logo in support of the campaign.

Clubs have also launched initiatives to show their support – ahead of the Tottenham vs Arsenal match yesterday, Tottenham Hotspur Stadium was lit up in rainbow colours.

“We’re immensely proud to announce the next phase of our strategic partnership with the Premier League during this year’s Rainbow Laces campaign,” Stonewall’s Chief Executive, Nancy Kelley said.

“The Premier League’s early support was a huge catalyst for driving change across football and sport more widely.”

“We look forward to continue building on our partnership and working ever more closely with the Premier League to create a game where all LGBT+ people are welcome and able to fulfil their potential in football.”

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup
Image provided by Football Victoria

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe
Image provided by FC Bayern

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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