Real Sociedad enhances fan experience for match days

La Liga Santander football club Real Sociedad have changed the game for technology use, finding ways to continually evolve in the area of fan experience.

Having recently renovated their home ground Anoeta Stadium, Real Sociedad have made sure that fans will get an even better experience alongside an increased seating capacity and improved facilities.

Coupled with their strong top-four status in the Spanish top flight, the club is looking to provide the ideal fan experience, driven by Juan Iraola, Director of Real Sociedad’s Digital Department.

“The project of transformation started in January of 2016 and has swept over the entire club by focusing on four areas: fan engagement; sporting excellence; the stadium and physical spaces; and business processes,” he said.

With the reopening of their stadium, Real Sociedad have utilised technology to ensure they’re consistently able to fill the stands.

The club can use analytics data to look at average attendances and monitor fan behaviours over time, with new offers and initiatives coming into place if needed.

“You need to attract people to the stadium and to do that the fan experience has to be unique, so we’re working on that as a club with many activities,” Iraola said.

“In our province, with 700,000 inhabitants, we’re attracting numbers that are very difficult to achieve, this is something everyone is happy with.”

Another key pillar for Real Sociedad’s technology use is the mobile app, with new developments to boost the fan experience further – wearable technology boosts fan interaction through the use of a smart scarf and smart shirt.

Fans can scan a QR code that directs them to speak offers, discounts and experiences, while the ‘One Club Man’ scarf connects with the club app, launched in 2018 and called Realzale.

The Realzale Programme has had almost 17,000 supporters signed up, including 13,210 season ticket holders.

The club app also features a digital members card, allowing fans to access the stadium through their phone and has the ability to share a season ticket if a fan cannot make a particular match.

“Before, if you couldn’t go and wanted to give your season ticket to a friend then you had to meet them to hand it over, but now we’ve eliminated that process and made virtual sharing of the season ticket easy,” Iraola said.

With all the technology advancements mentioned, they all lead back to the club’s official website.

Real Sociedad can identify areas to concentrate on based on the needs of their fans and what they’re interested in. By adapting to constant change, the club can thrive in analysis of their data.

“The first thing we had to do was adapt the website for the new generation of users,” Iraola said.

“Recent data shows that 70% of visits to the website in the past week have been through mobile.

“We have to look after everyone, but we’re in a period of analysing things. Digital needs to be approached as a marathon and we will go little by little.

“There’s a sense of doing things differently in order to move towards a future that nobody can truly anticipate. We question everything.”

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Seven Iranian Footballers granted asylum in Australia after Anthem Protest

Seven members of Iran’s women’s football team have been granted humanitarian visas in Australia, after a dramatic 48-hour operation that saw players slip away from government minders, protesters block team buses, and a late-night diplomatic resolution.

The saga began on March 2, when five players declined to sing the Iranian national anthem before their opening Women’s Asian Cup match against South Korea on the Gold Coast. The moment, seen by millions, prompted furious condemnation on Iranian state television, where conservative commentator Mohammad Reza Shahbazi labelled the players “wartime traitors” and called for them to be “dealt with more harshly.”

“This is no longer some symbolic protest or demonstration,” Shahbazi said on air. “In wartime conditions, going there and refusing to sing the national anthem is the height of shamelessness and betrayal.”

Under Iran’s Islamic Republic penal code, charges of corruption or treason can carry lengthy prison sentences or the death penalty.

A delicate operation

Australian officials had been preparing for what followed for some time. After Iran’s final group match- a 2-0 loss to the Philippines on Sunday night, government representatives were waiting at Robina Stadium on the Gold Coast, signalling to the players that help was available.

A police officer had been stationed inside the team’s hotel, working to create what Home Affairs Minister Tony Burke later described as “the maximum amount of opportunities” for players to make contact. Reports from inside the hotel suggested the women were not permitted to move around unaccompanied and were escorted even to meals.

By Monday morning, it had become clear that five players wanted to stay. The women slipped away from their minders, with Australian Federal Police and Queensland Police there to escort them to a secure location. Shortly after they left, BBC journalists at the hotel witnessed Iranian officials running through the building in an apparent attempt to locate them, but they were unsuccessful.

Burke met the group at approximately 9pm Monday and signed off on their applications for temporary humanitarian visas. By 1:30am Tuesday, the paperwork was complete. In a secure location in Brisbane, the five players, Fatemeh Pasandideh, Zahra Ghanbari, Zahra Sarbali, Atefeh Ramazanzadeh and Mona Hamoudi, broke into a spontaneous chant of “Aussie, Aussie, Aussie.”

Trump calls, the number grows

The story had by then attracted international attention. US President Donald Trump took to his Truth Social platform to demand action, writing that Australia should “give asylum” to the women or “the US will take them.”

Prime Minister Anthony Albanese confirmed he spoke to Trump just before 2am Tuesday. Shortly after, Trump posted again, appearing satisfied: “Five have already been taken care of, and the rest are on their way. Some, however, feel they must go back because they are worried about the safety of their families.”

The number of asylum seekers then continued to rise. As the remaining squad was transferred from the Gold Coast to Sydney Airport ahead of their departure, Burke and Border Force officials pulled each team member aside individually, without Iranian minders present, and offered them a choice. Two more players and a member of the support staff accepted. The total reached seven.

Crowds of Iranian-Australians gathered outside the airport, breaking into cheers as word spread that more players had stayed. A bus carrying the remaining squad had earlier been briefly blocked outside their Gold Coast hotel by protesters lying in the road, some holding signs, others desperately trying to persuade the players visible through the windows to disembark.

“They can’t speak freely because they are threatened,” said Naz Safavi, who had attended all three of Iran’s matches during the tournament. “We are here to show them that we are fully supporting them.”

One changes her mind

The situation shifted again on Wednesday when Burke informed parliament that one of the seven had changed her decision after speaking with departing teammates, who had encouraged her to contact the Iranian embassy.

“As a result of that, it meant the Iranian embassy now knew the location of where everybody was,” Burke said. The remaining asylum seekers were immediately moved to a new secure location.

The six remaining visa holders have been granted temporary humanitarian protection, valid for 12 months and providing a pathway to permanent residency, similar to visas previously issued to Ukrainians, Palestinians and Afghans.

Burke stressed throughout that the process had been entirely voluntary. “We never told anyone it was time to end the meeting,” he said. “If people wanted to stay and keep talking and miss that plane, they had agency to do that as well.”

Iran’s Foreign Ministry urged the players to return home, with spokesperson Esmaeil Baghaei writing on X: “To Iran’s women’s football team: don’t worry- Iran awaits you with open arms.”

The six who stayed have not responded publicly. Burke said they were grateful, and clear about one thing: “They are not political activists. They are athletes who want to be safe.”

FQ Academy State Championships Return to Moreton Bay

Football Queensland (FQ) has confirmed the FQ Academy State Championships will return to Moreton Bay from Tuesday, 7 July to Saturday, 11 July 2026, delivered in partnership with City of Moreton Bay across South Pine Sports Complex and Moreton Bay Sports Complex.

This year’s edition is the most expansive yet. Under 13 to Under 16 Boys and Girls divisions will compete, drawing talent from the FQ Academy Leagues and the statewide FQ Academy Emerging Program, with regional centres from Wide Bay, Central Coast, Whitsunday Coast, Northern, and Far North & Gulf all represented.

The split-venue format is new. Boys’ fixtures will be held at South Pine Sports Complex, with girls’ fixtures at Moreton Bay Sports Complex- a structural change that reflects both the tournament’s growth and FQ’s broader push to elevate the event experience.

“More teams than ever before will participate in an expanded edition of the event this year, showcasing the skills of our most talented emerging players as they compete in a high-performance environment in front of FQ talent identification and technical staff,” said FQ State Technical Director Tom Laxton.

The Championships also carry direct selection implications. With the 2026 CommBank Emerging Matildas and Emerging Socceroos Championships on the horizon, Moreton Bay will function as a key filter in FQ’s ‘One Queensland’ talent identification pipeline.

City of Moreton Bay Mayor Peter Flannery welcomed the event’s return, pointing to the region’s infrastructure investment as central to its appeal as a host. “We’ve invested in quality sporting infrastructure to ensure young athletes have access to the best possible facilities, and it’s great to see that recognised with major events returning to our city,” Flannery said.

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