Realife Tech: Prioritising fan safety for venues

As we slowly navigate our way out of lockdown, one of the challenges for stadiums is fan safety, ensuring that it’s implemented for sports reopening past COVID-19. 

It’s a key consideration for venues and would see some differences compared to before the pandemic hit. Brent Kocher, Chief Revenue Officer at Realife Tech, believes that increased fan engagement will be pivotal as spectators and venues work together to see new safety solutions used to its full potential. 

Collectively, the majority of sports fans would love for the games to continue despite restrictions on fan attendance – a June 2020 study by ESPN showed that 78 per cent of fans were in favour of play being resumed. It was a double-digit increase on a previous poll back in April. 

Australian sporting codes Australian Football League (AFL) and National Rugby League (NRL) have already welcomed sports fans back for their respective Grand Finals albeit in a limited capacity, so other venues both here and overseas will be sure to follow suit as spectators are eased back soon. 

For it to be successful, discussions need to be had about some COVID safety measures to be included and the joint effort by stadiums and visitors to hold key events for enjoyment with health the main focus. 

While we still don’t know the full answers about if and when we get back to full capacity, the slow return of fans in partial attendance will serve as testing opportunities for policies and procedures in the future. Technology solutions can be used during this process as fans make the transition back to sporting grounds. Fan engagement allows not only them to be informed, but engaged in an active role to keep themselves safe, as well as players, staff and teams.

Technology solutions have been created so it becomes a more seamless and stress-free experience for fans who are the focus of increased engagement, factoring in their safety to lessen the potential health risks both inside and outside the venue. 

Going to a game used to be a carefree experience, but nowadays it is a completely different story. Before, all the spectators had to worry about was finding their ticketed seats and snacks or drinks they would like to buy. Now, it has become a case of spectators considering what time slot they’re scheduled to enter through the gate, where their seats are uniquely allocated and how far they would be, nominating a time to go and grab something to eat or drink, and a chosen time they wish to exit. 

 

Realife Tech aims to create the best possible experience for fans adhering to COVID guidelines. 

“At Realife Tech, we’ve developed a “Covid Safety Hub”, a range of mobile-based features that guide fans through new venue policies and procedures, with messaging delivered before, during, and after events.” Chief Revenue Officer Brent Kocher said. 

“The tech features location-based safety alerts that share real-time information with fans, helping to control high traffic areas, reduce lines at entries and exits, and loosen crowd congestion.  

“Fans who engage with this platform can adjust their actions depending on social distancing needs around them; for example, if the area they’d like to visit within the stadium is reaching capacity, or if the bathroom near them has a long line that would make distancing from others difficult, they can choose to avoid those areas and take another route to their desired destination.”  

Venues will need to adapt to contactless changes for matchday between staff and fans entering the venue. It means usual interactions will be limited, including touch-free ticketing scanning and contactless ordering and click-and-collect type process of getting food, beverage and merchandise items.  

Stadiums and venues can look into the single view of the customer across their journey, making this a significant learning opportunity for data collection – from multiple platforms and systems, including apps, ticketing, Wi-Fi, point-of-sale, digital advertising screens and access control points. 

Delving into the customer journey can assist venues with their future offerings and communications to provide a more extensive experience that will become seamless moving forward. It addresses both the current challenges and customer needs.  

With fan engagement at the forefront, it means there will be consistent communication between spectators about the right processes, through dedicated technology solutions. They can then feel more empowered to make decisions and be a key difference as part of their daily lives. It means that while we’re still a while off fully-packed crowds, it doesn’t mean we have to settle with empty stadiums. 

To see what Realife Tech has to offer, you can find out more here.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

A-Leagues and PFA strengthen commitment to stamping out social media abuse

A-Leagues. PFA and GoBubble

The A-Leagues and Professional Footballers Australia (PFA) are continuing their collaboration with GoBubble Community to stop social media abuse towards Australia and New Zealand’s professional men’s and women’s footballers, through to at least 2027.

First established in April 2022, the use of GoBubble’s artificial intelligence is key to identifying and blocking abusive, derogatory, harmful or offensive content.

GoBubble has implemented an automated solution that picks up sentiment and is tailored to the needs of all organisations in real-time, for example if an ongoing issue presents itself.

The GoBubble partnership is one of the first in its kind when monitoring an entire sporting league. Since the A-League’s adoption, the English Premier League and German Bundesliga and other sports rights holders globally now use technology successfully.

Since April 2022, GoBubble’s technology has protected A-Leagues players and clubs’ social media accounts, with more than 13,000 abusive comments blocked.

The A-Leagues, PFA and GoBubble (through the new GoBubble Foundation launching in 2024) will be running community outreach projects to provide access to the cutting-edge technology for those who play the role in protecting young people in their digital lives.

A-Leagues Commissioner Nick Garcia reiterated that abuse in any form is not accepted:

”Our footballers and clubs provide great entertainment to their many fans across Australia and New Zealand, both on the field as well as through social media content.

“Just like we work to ensure our stadiums are safe for our players and fans, we are also, through GoBubble Community, focused on making social media a safe space for them.

“Online abuse is absolutely not acceptable in football or any walk of life, so we are thrilled to extend our vital partnership with GoBubble Community.”

PFA Co-Chief Executive Beau Busch praised the efforts of GoBubble so far:

“Our collective ambition is to make the A-Leagues the safest competition in world football for players and fans, and that extends to ensuring everyone’s experience online is the best it can possibly be.

“GoBubble has proven to be the most effective way for our players to add a layer of protection online, so that they can continue to engage with fans and grow our football community.”

GoBubble Founder Henry Platten commended the A-Leagues and PFA approach to abuse:

“The A-Leagues’ innovative approach in providing our sentiment artificial intelligence (AI) for all member clubs has positively impacted the digital lives of millions.

“Football is the beautiful game, and by working in partnership with the A-Leagues and PFA, our patent-pending technology is helping everyone enjoy it without the risk of suffering hate or abuse online.

“We care about respectful communication at scale and are proud, together with the A-Leagues and PFA, to deliver another world first in 2024 by providing access to our AI through the GoBubble Foundation to education and charitable organisations working with schools in Australia.”

eSafety Commissioner Julie Inman Grant shared the importance of sustaining this technology:

“It’s great to see this successful partnership being extended to ensure players and fans alike can continue to enjoy the sport they love without being subjected to harmful content.

“Online abuse is an insidious problem that affects all sporting codes from elite to community level, so it’s important that initiatives like this continue to receive support.

“While we might be disappointed with a particular call or play, that doesn’t mean it’s acceptable to unleash a torrent of online abuse. Smart use of safety technologies is an important tool in every football club’s arsenal.

“eSafety has developed specialist resources with sporting organisations and integrity units to help deal with the issue. You can find these resources and report abuse at eSafety.gov.au/sport.

The research so far:

The issue of abusive behaviour on social media was examined closely by the Australian eSafety Commissioner in their Online Hate Speech report which indicated “around 1 In 7 (14%) adults aged 18–65 are estimated to have been the target of online hate speech.”

The Report also reflected on the negative impact of hateful social media content, finding that “58% (of people experiencing hate speech) report a negative impact from their experience, typically mental or emotional stress, relationship problems or reputational damage.”

Separately, the recent FIFA World Cup 2022 held in Qatar was also examined through the FIFA/FIFPRO Social Media Protection Service Report: Qatar 2022 Analysis. It reported that “targeted individual racism was high volume with more than 300 players being targeted.”

The report indicated 286,895 abusive, discriminatory and threatening comments were detected targeting World Cup participant accounts with sexism, homophobia and racism among the most detected abusive messages.

As proud signatories of eSafety’s Commitment to Online Safety in Sport, A-Leagues and PFA see this extended partnership as a further step in helping to keep all Australians safe online, and a key prevention strategy for athletes and staff who are targets of online abuse.

Find out more about GoBubble Community on their website – gobubblehq.com.

HERO Hybrid Grass: Transforming stadiums for elite football events

HERO Hybrid Grass

In the world of sports, where passion and precision collide, the playing field holds a special significance.

When it comes to hosting elite, high-profile football events, one challenge has always stood out; Maintaining the highest-quality natural grass throughout the entirety of the tournament. This challenge led Hamish Sutherland and his team at HG Turf Group on a remarkable journey of innovation, resulting in the creation of the revolutionary HERO Hybrid Grass.

HERO Hybrid Grass is the result of a ground-breaking partnership between HG Turf Group, Sport Group, Polytan (a member of Sport Group), and GST Global. This consortium of expertise seamlessly blends German synthetic fibre technology, South Korean manufacturing proficiency, and Australian natural grass know-how. The outcome? A technological marvel that is transforming the game of football from the ground up.

Sport Group Fibre: The key ingredient

Central to this innovation is the Sport Group fibre, a pinnacle of German engineering. With a legacy of excellence in developing synthetic grass fibre, Sport Group’s contribution to HERO Hybrid Grass is pivotal. This partnership not only enriches the product’s performance but also propels the industry forward by delving into eco-friendly solutions. Sport Group’s venture into petroleum-free and CO₂ neutral fibres showcases a commitment to sustainability, aligning seamlessly with the changing environmental consciousness.

The hybrid advantage

Hybrid grass, the harmonious marriage of natural grass (95%) and synthetic grass (5%), has revolutionised elite football tournaments. The addition of synthetic fibres augments stability, durability, and consistency to the playing surface. As a result, players experience enhanced ball bounce, ball roll, and secure footing, redefining the dynamics of the game. Notably, this technical edge does not compromise the authentic feel of natural grass—a testament to the meticulous engineering behind HERO Hybrid Grass.

Making the beautiful game even more beautiful

Hybrid grass technology has opened new doors for football enthusiasts. Stadiums have become arenas of unparalleled performance, where players and teams can truly shine. The consistent playing surface ensures breath-taking plays, showcasing the sport at its pinnacle. Moreover, this innovation transcends players and teams, captivating spectators with an unmatched football experience. With HERO Hybrid Grass, fans are treated to impeccable playability, translating into unforgettable moments on the field.

Strong environmental performance

In an era where sustainability takes centre stage, HERO Hybrid Grass stands as a testament to responsible innovation. The partnership between HG Turf Group, Sport Group, GST Global, and Polytan underscores their collective commitment to environmental stewardship. At the end of its useful life, HERO Hybrid Grass is 100% recyclable, contributing to a circular economy. This dedication to reducing the environmental footprint aligns with the partners’ shared values, leaving a lasting legacy both on and off the field.

Pitches made better: By science and nature

The synergy between cutting-edge engineering and the beauty of natural grass is embodied in HERO Hybrid Grass. This remarkable collaboration redefines the playing field and sets new standards for football pitch technology. With installations at prestigious stadiums hosting the Women’s World Cup at venues – such as Stadium Australia, Melbourne Rectangular Stadium, Perth Rectangular Stadium, Eden Park, and Wellington Regional Stadium – the impact of this partnership reverberates across the globe.

In an ever-evolving world where innovation is paramount, the HERO Hybrid Grass story is a testament to what can be achieved when expertise from around the world converges with a shared vision. As the football world looks forward to more elite events, it’s clear that the hero of the field isn’t just the player – it’s the ground they stand on.

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