Recap of the 2020 Australian Coaching Conference

The 2020 Australian Coaching Conference was held over the weekend, with a huge array of content available for developing coaches to access.

The event had multiple key speakers from across the world with some of the key highlights of the conference detailed below.

Arsene Wenger Interview

Adam Peacock went one-on-one with legendary Arsenal coach Arsene Wenger in an insightful wide-ranging chat.

Wenger was recently appointed Head of Global Football Development at FIFA, after an outstanding career as a world-class manager.

In the interview, Wenger touched on his transition from player to coach, the current state of the game, the current challenges and difficulties of youth development and the role coaches have in improving it, his time and legacy at Arsenal and what his impressions were of Japan when he coached Nagoya Grampus.

Other topics included how he dealt with the coach-player relationship, whilst also offering his advice on the use of social media in the latter parts of his managerial career.

Key Quotes 

On the current state of the game – “The technical level has dropped worldwide (even in the big games), whilst the physical level in the last ten years has improved a lot.”

“The space available to play in a match has changed. The game is much more compact, with the time available to control the ball and make decisions much shorter than it was before.”

“In the last ten years, the game has gone more towards NBA Basketball, more individual, more power, more speed, more explosivity and less creative.”

On his time in Japan – “It’s a country that was very well organised to structure the game. Very quick to create academies, improve professionalism levels.”

“They are nationally suited for team sport, they think naturally, what can I do for the team?”

“They like to be technically perfect, they like the beauty of the movement in Japan. So sometimes they were worried about how beautiful it is, rather than how efficient it is.”

On his time at Arsenal – “I tried to create a cultural level where everyone agreed.”

“A football coach is a mixture of adapting to local culture and non-compromising with what you think is important.” (Turned Arsenal from a monocultural (English team) to a multicultural side with players from all around the world).

“I tried against it, I created rules for the players and they were accepted by everybody.” (in reference to social media use at the club in his final years.)

On coach-player relationships – “When I started as a coach at the age of 33, I was basically the only influence on a player. Today, the manager has to combat more factors. They have agents, their own physio, dietitian, entourage, that sometimes works against you.”

“I always had a clear picture of the distances between the players and myself.”

On young players and their development – “In the first stages of your life, the ball has to become your friend.”

“The game is also a very good coach.” (in reference to young players playing games outside of structured training)

“During my childhood you had to fight for information, today you are flooded with information.”

Graham Arnold, Trever Morgan (Moderator), John Crawley, Leah Blayney and Andrew Clark panel discussion

In a round-table discussion with the FFA’s National Teams’ Unit, Socceroos coach Graham Arnold, National Technical Director Trevor Morgan, Socceroos Goalkeeper coach John Crawley, Future Matildas coach Leah Blayney and FFA’s High Performance Coordinator Andrew Clark covered various topics including the issues of the Australian youth development system, the lack of game-time for young players and shared their insights of the coaching world for over 1700 coaches registered in the Australian Coaching Conference.

Key Quotes

Graham Arnold – “We focus too much on developing the same player. Everyone is different.”

“Players make the system; the system doesn’t make the players.” You play a system that suits the personnel you have.”

On the mental stamina of young players and of the wider playing group – “What is failure? A loss is the past, so you only look to the future. Failure is negative talk. Everyone makes mistakes in life.”

On the development of young players in Australia – “How can you develop into a great footballer when you are playing 8 National Youth League games a season?”

On the importance of Australian national teams qualifying for the Olympics – “65 Australian Olympic footballers have taken the field, 59 went on to play for the Socceroos, 56 of them got sold overseas.”

“We’ve become a country of Big Bash Cricket. Every sport we have to do in Australia has to be played and done in 6 months.” (Believes there are not enough games in the Y-League, A-League, W-League and NPL.)

On the disconnect of the game between association clubs, member federations and A-League clubs – “We have to reunite; the divorce can’t go on any longer. The kids are suffering.”

John Crawley – “In a goalkeeping space, we embrace failure. We’re in the business of conceding goals. There are times where you do everything right in making a save, but the ball still goes in. So how do you deal with that? For us, it’s all about the process of making the save, not the result. So, from a young age we try to instil that in our goalkeepers, so they deal with that.”

Leah Blayney – On the small amount of game-time for some of Australia’s best female players – “We know the core group of Matildas play 35+ more top-level games than our fringe Matildas per year. Some might not even play any.”

“We are creating good training environments for future Matildas, but the next stage is international competition every couple of months that challenge us. We can’t wait two years until the next challenge, which is the position we are in right now.”

Andrew Clark – On the culture of the national teams – “With the senior national team players, we always talk about the national teams being a club for life. They’ll change many clubs throughout their life, the only constant throughout their career will be the national teams.”

Mile Jedinak Interview with Dr. Craig Duncan

Former Socceroo captain Mile Jedinak spoke with High Performance Specialist Dr. Craig Duncan about his transition from player to an academy coach for English Premier League side Aston Villa.

The EPL veteran explained the influence various club and national coaches had on his development, the process in which he got his coaching badges, the current work he is doing with the Aston Villa youth teams and much more.

Key Quotes

On the Socceroos culture – “For me, it was one of the best environments I’ve been around in. It was somewhere where you couldn’t fail.”

On playing in Turkey and the communication issues he encountered – “It taught me to grow up. The language barrier, different type of culture, working through a translator and knowing the difficulties of that. I learnt a lot.”

On what he wanted from a coach as a player – “Everyone would say clarity, those who are confident in giving those messages and know exactly what they want. To the point, can have those hard conversations if they need to and give good feedback when they need to.”

On the fact that a number of Ex-Socceroos are becoming coaches – “It helps if you’ve got a passion for the game. You’ve got experience as a player and it does prepare you to a certain point as a coach, but you still need to be prepared to do the hard yards.”

On the most enjoyable aspect of being a coach – “Being able to see them (young players) understand and learn the game.”

Other notable speakers in the conference included a session with US Women’s World Cup winners Julie Foudy and Brandi Chastain, which delved into the winning mindset of these renowned athletes.

Overall, the organisation of the Australian Coaching Conference for this year has provided aspirational coaches with a breadth of content that is extremely useful for their own personal development.

The online coaching conference is a great initiative for the Australian football industry and was well executed by Football NSW, from the quality of guests to the seamless user experience.

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The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you’ve ever sat through a club’s end-of-season review, you’ll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform Majestri says it has a fix for that, and it’s built directly into its Player Assessment module.

Why clubs bother assessing players in the first place

According to Majestri, clubs run player assessments for one of three reasons – usually more than one at once. Some are chasing genuine development, using the data to lift the level across their high-performance squads. Others are after a fairer way to pick teams, putting every player on the same measurable scale so selection is based on evidence rather than a coach’s gut feel about who “looks the part.” And for clubs operating under a Football Australia or state federation licence, assessments at set intervals often aren’t optional – they’re a compliance requirement, with the paperwork to prove it when asked.

Whatever the motivation, Majestri’s pitch is the same: don’t let that assessment data die in a spreadsheet on someone’s laptop.

Build your own assessment, your way

There’s no one-size-fits-all template here. The Assessment Designer lets technical directors set their own criteria, sort them into whatever categories their coaching staff already use – think core skills, possession, defending, attacking – and decide what each point on the rating scale actually means. Crucially, every criterion also gets a comment field, because a bare number rarely tells the full story of a player’s development.

The Assessment Module Builder for an NPL Juniors assessment
The Assessment Module Builder, showing an NPL Juniors assessment with a 1-10 rating scale banded from under performing through to excelling and role-specific criteria grouped into core skills, possession, defending and attacking. Source: Majestri.

Build it once and it’s reusable every time that assessment cycle comes around, so every player and every coach – is working off the same yardstick.

Something for the parents to actually take home

One of the more relatable pain points Majestri is targeting: most families never see much tangible return from a season of fees beyond a team photo. Player Assessment addresses that with report cards – colour-coded against the same scale coaches used, grouped by category with averages calculated automatically, and delivered as a PDF or an interactive web page a parent can read without needing a coaching badge themselves.

A player report card for an under-15 player
A report card for an under-15 player, colour-coded from under performing to excelling, with a score for every criterion and a group average across core skills, possession, defending and attacking. Source: Majestri.

 

Turning the numbers into something useful

The real value, though, sits in what Majestri calls the Player Analysis Lab. This is where clubs can plot a player against their team-mates or an entire age group across two categories at once, spotting clusters and outliers at a glance. Every score gets read against the group average – so a “7” actually means something in context – and clubs can report at the broad category level or drill into individual fields underneath. The results can be filtered down and exported for selection meetings or grading purposes.

The Player Analysis Lab comparing players in an under-15 and under-16 squad
The Player Analysis Lab comparing seven players across under-15 and under-16 squads, with a scatter plot, a sortable table of scores against the player average, and controls for choosing which categories and fields to report on. Source: Majestri.

The admin side nobody enjoys, made easier

Beyond the flashy analytics, there’s a practical layer built for the volunteers actually running the process:

  • Sweep monitoring – a quick view of which assessments are done and which are still outstanding, organised into defined assessment periods so progress can be tracked against peers.
  • Individual development plans – every player gets a personalised plan, and clubs can group common improvement areas to run cross-team training sessions that lift the whole club rather than just one squad.
  • Access control – coaches and technical staff can only see assessments for the teams they’re responsible for, and completed assessments are only visible to people linked to that player’s registration.
“Hard numbers to draw on when you review coaching staff and curriculum – and something tangible for the players and parents who pay the fees.” – Majestri

 

The bigger picture

Majestri frames all of this as sitting on top of the club’s own data – assessment results live on each player’s profile inside the platform rather than in a spreadsheet that walks out the door when a technical director moves on. For committees, it also means hard numbers to lean on when reviewing coaching staff or curriculum, rather than relying on anecdote.

It’s a fairly clear read on where club administration software is heading: less about digitising paperwork for its own sake, and more about making the data clubs already collect actually work for player development, team selection and compliance  without adding to the workload of the volunteers who run the show.

For more information on Majestri’s Player Assessment module, visit majestri.com.au/player-assessment.

From Classroom to Global Football: GIS Opens New Career Path

The Global Institute of Sport (GIS) has opened new opportunities for students who want to build careers in football. GIS has partnered with the World Football Summit (WFS). The partnership offers two exclusive scholarship and internship opportunities.

Students can gain practical experience while studying. They can also build industry contacts and learn how the global football business works.

Two Football Industry Roles

The first opportunity focuses on partnerships and commercial development. Students in the Partnership Executive Intern role will support WFS commercial activity. They will learn how football organisations build and manage partnerships.

The second role focuses on clubs, leagues and federations. The Club, League & Federation Relations Intern will support WFS relationships with football organisations. This includes key stakeholders inside football.

Both roles give students direct exposure to the business side of the sport.

International Experience

The placements also offer flexibility. Full-time students can complete a six-month internship or placement. WFS will tailor the experience to each student’s profile and availability.

Part-time students can complete two six-month placements. This gives them exposure to different areas of the WFS business. Students may work remotely or at the WFS headquarters in Madrid. The final setup will depend on the student and WFS requirements.

A Global Football Network

WFS has built a major international football network since its launch in 2016. The organisation has hosted events across 11 countries. More than 44,600 people have attended its events. Its network now includes more than 153,000 football industry professionals.

WFS events have also featured major football figures. These include FIFA President Gianni Infantino, Ronaldo Nazário, Rio Ferdinand, Didier Drogba and Javier Tebas. The partnership gives GIS students access to this wider football ecosystem. It also connects academic study with real industry work.

Applications Open for 2026

Applications opened on 18 August 2026. New and existing GIS students can apply. The deadline is 14 September 2026.

For students targeting careers in football business, the opportunities offer a direct route into the industry. They can develop commercial skills and can build professional networks. They can also gain experience with the relationships that drive modern football.

To learn more about the GIS scholarship program click the link here.

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