ReSpo.Vision: AI and AR/VR that revolutionises data tracking

ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single camera recording of a sporting event.

Using immersive 3D visuals, the system allows the audience to unlock performance data and insights that weren’t before available like tactical or scouting insights with AR/VR.

Respo.Vision – a Polish-based start-up founded in early 2020 started by four founders – Pawel Osterreicher, Mateusz Szala, Wojciech Rosiński, and Łukasz Grad.

These four individuals have had combined experiences in data science, consulting and machine learning engineering, and believe AI can unlock a wealth of possibilities by capturing previously uncapturable player tracking data.

The company’s mission is to bring a new depth of analytics to sports using Computer Vision.

The product merges the immersive AR/VR world with the deep analytical environment that sports is, and the company specifically specialises in football.

They leverage bleeding-edge deep learning algorithms to automatically generate 3D skeletal tracking data from sporting events and analyse it with an unprecedented level of insight.

The technology system detects 3D positions of the ball and 50+ body parts of every player, in every video frame, using a single-camera video input (which can be any recording, present or past, a TV broadcast, or a training session recording). Fully automatically, for any game, with accuracy measured in centimetres, and without any wearable sensors or expensive pre-installed cameras.

The company are scaling up their clientele (among them clubs, leagues, federations, media, or sports data companies) and are doing so by offering an unmatched depth of knowledge in a scalable, and cost-effective way.

ReSpo.Vision Head of Product Mateusz Dłużniewski presenting at the GSIC powered by Microsoft Summit APAC in Singapore.

The technology is split into two different products: Data & Stats as well as Visuals which allow the audience a chance to choose how they want to experience the game.

This is how each work:

Data and Stats

– 2D & 3D Tracking data: Uses coordinates of players’ body parts & the ball generated from any match recording, even TV broadcasts with the option to view the game in either 2D or 3D.

– Physical data: Tracks accurate physical measurements, including speed, acceleration, body orientation, or motion types

– Game reports: 3D tracking-derived analytical summary of any game. Revealing unique metrics, including player zones of control, Team Compactness, Open Passing Lanes, Pressing performance, and more – all to power better tactical decisions

Visuals

3D Digital twin of football: Recreate any real-life game in a realistic, VR-ready 3D environment with unlimited camera perspectives and full immersion.

Matchday in the metaverse: Open the gates to the virtual stadium and use VR technology to teleport fans directly into the heart of the action for an incredible immersive experience.

Data visualisations & AR Add-Ons: Enhance the fan experience or aid the player coaching process with visualized stats & insights (e.g. tactical view, pitch control overlay).

ReSpo.Vision Body Keypoints Detection.

How this technology can be used in Australia

Specifically in Australia, technology like this is severely underutilised at the top level and will be part of football in the near future, where Australia can get ahead of other Asian countries in this field.

An example to look upon is Melbourne Knights and their recent partnership with advanced data tracking system ProTrainUp who aren’t currently connected to any other club in the country.

More clubs in the country should follow in these footsteps and invest in immersive and analytical systems that give them a deeper understanding of the game, where the top European clubs first flagged as a big importance on improving on the pitch.

The founders in a recent interview with SportsPro also suggested that the system can be used by broadcast media companies to give their audience an enhanced viewing experience by allowing them to view advanced metrics, a feature that Australian football also lacks on its A-League broadcasts.

The company is truly revolutionising the AI sports realm with fans, clubs and the media being the target audience for this technology to shape the way we view and analyse football.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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