Respondology: Blocking the negative social media noise

From what started out as a simple solution to a tirade of hate messages against sporting icon Serena Williams during the 2019 US Open, Respondology’s software has now become inherent across many business and sporting sectors.

After noticing the issue, the idea sparked behind Respondology’s main drive that is to eradicate online hate. They focused mainly on businesses as it erased unnecessary online bullying that was hindering the company’s success. Respondology provides a technology that is crucial for any social media presence today where cruel and unwanted messages are directed towards many up and coming sporting companies without any repercussions – it allows all these gruelling comments to be filtered out as soon as it pops up.

The technology uses a moderation system in which detection of any harmful content aimed at minority communities within the team or sports business are immediately muted, hence bettering the safety of the business as a whole. 

The company focuses on athletes, influencers, celebrities and brands under varying sectors to clear hate comments in order to promote a kinder social environment for both the influencer and their audience. A main facet of the company are the moderators as before the technology that sparks the filtration system, they evaluate the messages that choose which comments should be hidden. This halts the reliance on artificial intelligence as the differentiation between supportive messages and unhelpful ones are more clear with the presence of a moderator. In addition, the software stems across all social media platforms and matches accordingly with the timing of posts as well as real time analytics of all comments coming in with every new post. 

The main question underlying this software is why there is a demand for it and that is to understand the power of comments on the sporting community such as the players, teams or coaches. Many teams are victims of a slew of online attacks whether it be during a game loss or from rival supporters. This not only harbours a negative space within the online communities but could pose threats to the security to all the actors involved in these spaces. Safety within these communities online are a priority as it reflects that of the safety in real life during actual matches and how they interact socially. Technology such as Respondology acts as a protection against harmful comments that could affect the brand’s character.  

If these comments were to go unnoticed and left unmoderated, it could lead to a negative stance on the brand’s identity. Especially, in regards to comments that are racist, homophobic or sexist; these are simply not situations brands would want to be associated with. Furthermore, they would not want to be connected with ignoring these spiteful messaging as well. From a moral standpoint, Respondology is doing its part to protect the perception of a plethora of sporting clubs but also preventing the normalisation of a negative space within the supporters of these teams that can only occur if derogatory comments are stopped immediately as they appear. It does not even allow for these hateful activities to prosper. 

In terms of business, many brands could lose sponsorship opportunities due to connections with abusive online spaces. As a result, the brand’s revenue will be at stake. Additionally, when comments go unchecked, it perpetuates spam comments which could lead to illegal streaming and ticket scamming sites. These are all issues that are simply flushing money down the drain for most brands. However, by taking precautionary measures, with the likes of Respondology lessens the likelihood of burning money through unlikely means such as online comments. 

Evidently, the use of Respondology covers all the bases that comes with having an online presence; the barrage of hate and toxicity. With this slowly being stopped by this newfound technology, many businesses will continue to thrive without unnecessary harm to their business identity or their company revenue as a whole.

Check out Respondology’s features in full here:

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

FIFA trialling Video Support challenge technology

Football Video Support (VS) has been introduced by FIFA as another means of technology to review decisions.

VS is a video review system by FIFA that is the answer to member associations that cannot implement the video-assistant-referee (VAR) system because their human and financial resources are limited and very few cameras are in use in their competitions.

There are cameras set up around the pitch, either human-operated or automated that are used by referees to make decisions after a coach reviews the play.

FIFA are currently trialling VS with a goal to explore new and existing technologies to positively impact the game, especially in order to help referees to make correct decisions, while ensuring that their potential use is cost-effective, beneficial and practical across the global football community.

How does VS work?

  1. Football Video Support (VS) is a video review system introduced by FIFA as a solution for member associations that are unable to implement the video assistant referee (VAR) system.
    a. Goal/no goal
    b. Penalty/no penalty
    c. Direct red cards (not second cautions)
    d. Mistaken identity (when the referee cautions or sends off the wrong player of the offending team)
  2. VS can be utilized only after the referee has made a decision (including waving play on as a decision) and a team has subsequently requested a review.
  3. Only the team’s head coach (or, in their absence, the senior team official in the technical area) can request a review. This request must be made immediately after the incident by twirling their finger in the air and handing a review request card to the fourth official. However, each player has the right to ask their head coach to initiate a review request.
  4. The fourth official will inform the referee of the review request and, if play has stopped (and not restarted) since the incident, the referee will go to the referee review area (RRA) to review the replay footage. If play has continued since the incident, the referee will stop play when the ball is in a neutral zone and go to the RRA to review the replay footage.
  5. During the review, the referee will be assisted by a review operator, who will show replay footage on the monitor (e.g. different camera angles, split screen, different replay speeds, etc.).
  6. The original decision taken by the referee will not be changed unless the video replay footage shows clear evidence that the decision was a clear and obvious error or that there has been a serious missed incident. As the VS system involves a small number of cameras, the replay footage will often be inconclusive and thus the original decision may not be changed.
  7. The review request must be made immediately to:

– conform to the Laws of the Game requirement that a decision cannot be changed once play has restarted after a stoppage; and

– prevent unnecessary delays to the game while the team’s head coach (or, in their absence, the senior team official present in the technical area) considers whether to make a review request.

  1. After a goal is scored, the fourth official will review the footage on the monitor and inform the referee if a clear and obvious offense was committed by the attacking team. Unless the decision involves factual matters, the referee will then review the incident and make the final decision.

During the trial phase, it is expected that each team will be able to make two requests per match. If the review by the referee results in the original decision being changed, the team retains (does not lose) that review request.

The technology is not going to replace VAR, it is just going to be used as a cheaper alternative in leagues and associations that lack the current VAR technology to ensure fairness and accuracy across all levels of professional football.

FIFA state that there is no specific timeline, and no decision has been made on when the implementation will take place.

They are currently at the trial stage and after assessing the outcome of the trial will talk with the relevant stakeholders in order to decide on the next steps, including potential additional trials by FIFA and other governing bodies.

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