Rising appeal of AFC competitions reaffirmed by AFC Marketing Committee

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The Asian Football Confederation’s incremental rise of brand and competitions – alongside the growing passion for Asian football – was lauded by the AFC Marketing Committee at its fourth meeting held virtually last Thursday.

In his opening address, Chairperson Dasho Ugen Tsechup hailed the growing commercial appeal and consumption of the AFC’s competitions which have continued to set new benchmarks in TV viewership, sponsorship activation returns and social media engagement.

Members of the Committee were unanimous in noting the position of the AFC Asian Qualifiers – Road to Qatar as one of the most valuable competitions in world football. The competition consistently reached an audience of just over 100 million across each match-day, showcasing the powerful platform it holds for brands looking to connect with fans across Asia.

Transmitted across 210 countries and territories by 44 media partners globally, more than 345 million unique linear viewers tuned in as Asia’s top 12 sides battled for their places at the FIFA World Cup Qatar 2022.

In addition, sponsors’ brand exposure for the AFC Asian Qualifiers – Road to Qatar garnered over $568 million AUD in global media value and as much as 213.9 million impressions were generated by sponsors’ specific social media posts.

Meanwhile, the Committee also noted the similar ground-breaking impact that was achieved in the Continent’s flagship women’s tournament – the AFC Women’s Asian Cup India 2022 – with 156 million unique viewers tuning in, marking a 63% increase from the last edition in 2018.

Distributed by 40 media partners and broadcast across 186 countries and territories, the thrilling final between China PR and Korea Republic alone generated an audience of 36.3 million as the Steel Roses marched to their record ninth title.

Similarly, sponsors’ brand exposure for Asia’s premier women’s tournament generated over $156 million AUD in global media value, with sponsors’ specific social media posts reaching over 52.2 million impressions.

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Football Queensland Academy leads Northern player development

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Football Queensland

Football Queensland (FQ) has celebrated a successful year of player development in the Northern region across youth and junior football through the FQ Academy.

The FQ Academy is Queensland’s only recognised way for players to achieve state and national team representation and showed significant progress over 2024. The Northern region covers some of Queensland’s rural major hubs, including Townsville, Charters Towers, Ayr and Ingham.

In the Northen region, over 150 players participated in the FQ Acadamy across the U9 to U16 age groups, illustrating the influence of adopting Football Australia’s latest national technical standards.

The success of the FQ Academy in the Northern region was further embellished through the selection of 10 local players in Queensland state teams, to compete at the Girls and Boys National Youth Championships in Melbourne and Wollongong.

FQ General Manager, Football & State Technical Director, Gabor Ganczer, expressed his joy for the achievements in the Northern region.

“2024 has been a tremendous year for football in the Northern region, with significant strides in player development as the FQ Academy continues to play a pivotal role in providing young athletes with access to world-class coaching and competitive platforms that continue to raise the standard of football in the region,” he said via press release.

“The progress seen throughout the region is the result of a sustained, long-term approach to player development, with a focus on upskilling coaches and equipping clubs with the tools and resources they need to ensure all players are supported at every stage of their journey.”  

FQ Senior Manager, Technical (Northern Conference), Michael Edwards applauded the work of the FQ Academy.

“The inclusion of local players in the Queensland state teams highlights the significant impact of the continued investment in Northern football programs, helping to elevate talented athletes to elite levels of competition,” he said in a press release.

“The foundation we’ve laid this year, with the FQ Academy at the forefront, will not only set the stage for greater success in the years to come but also drive the continued growth of football in the Northern region and beyond, ensuring clear and accessible pathways for all players to achieve their goals and reach their full potential.”  

Football Queensland remains committed to developing the level of coaching skill and to enhancing player development in the Northern region in 2025 and beyond.

Premier League’s 3pm Blackout Could End After 60 Years

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Image credit: Premier League

The long-standing 3pm broadcasting blackout for Premier League and EFL matches may soon be a thing of the past.

According to The Sun, the restriction could be lifted within the next five years, potentially reshaping the football viewing landscape in the UK.

The Current Situation

The blackout, which has been in place for six decades, prevents live broadcasting of games played at 3pm on Saturdays.

This rule aims to safeguard attendance at lower-league matches by encouraging fans to watch games in person rather than on television.

The Premier League’s new four-year broadcasting deal, set to begin next season, will maintain the blackout. However, both the Premier League and EFL agreements are scheduled to expire at the conclusion of the 2028-29 season, opening the door for significant changes.

Changing Perspectives

Traditionally seen as essential to protect matchday attendance, the blackout’s relevance is being questioned.

EFL studies suggest that televising matches has minimal impact on crowd numbers, challenging the necessity of the rule.

With a surge in live games on TV and digital platforms, the football community is increasingly debating whether the blackout is outdated.

Currently, the Premier League broadcasts 270 matches per season, leaving 110 games locked behind the blackout, and this has become increasingly controversial with local fans left frustrated at the fact they can’t watch all of their teams games.

Piracy Concerns

The blackout has inadvertently contributed to the rise in illegal streaming. Fans often resort to using devices like “cracked Fire Sticks” to watch Saturday 3pm matches, undermining the very attendance-focused intent of the restriction.

Recently, the Premier League have cracked down on piracy, threatening jail time and/or a large fine for anyone who illegally streams games that are affected by the blackout.

What’s Next?

Although the blackout remains in place for now, its future is under scrutiny. As midweek fixtures are exempt from the rule, every Premier League game this week is available for streaming on Amazon Prime.

The decision to lift the blackout will likely come as part of broader broadcasting negotiations, potentially marking the end of a long-standing tradition and redefining how fans experience English football.

With the rule being considered ‘outdated’ by many, the 2028-29 proposed change comes at the right time. Both the Premier League and the EFL can capitalise on an even bigger national TV rights deal, strengthening both leagues’ finances.

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