Robert Cavallucci: “We are no longer going to accept playing second fiddle to other sports”

With the COVID-19 restrictions easing in Queensland, CEO of Football Queensland Robert Cavallucci is travelling the state to conduct club summits as part of the Future of Football 2020+ consultation process.

The strategy aims to provide a voice for people involved within the football industry. Administrators, coaches, players, and other stakeholders are being encouraged to constructively participate in high-level discussions and provide recommendations.

After conducting several summits and scheduling many more, Cavallucci spoke exclusively with Soccerscene to share his insights into the current state of investment, infrastructure, and regional football in Queensland and also to discuss some of the challenges ahead.

“We are conducting an extensive state-wide consultation process and the main purpose of it is to listen. It is about asking football stakeholders their vision of the game and ultimately, we will bring it all together in a report where we will outline opportunities across four key areas of focus. Governance, administration, competition reform, and affordability,” Cavallucci says.

One of the major goals for Football Queensland moving forward will be to amplify the level of investment that the State and Federal governments provide. With participation rates steadily increasing, Cavallucci fears the current level of infrastructure will struggle to meet the growing demand caused by more players and more staff.

“The level of infrastructure and financial support is mixed. Some areas have fantastic facilities and others have suffered from years of underinvestment,” he says.

“Underinvestment has been a systemic problem for Australian football. In the past our sport has failed to work with governments in a meaningful way. In Australia and in Queensland, we have failed to demonstrate our value and our contribution to the community. We have failed to stand up for ourselves and we have failed to make the case as to why our sport deserves significantly better investments from the government.”

“We now can demonstrate with data that we are clearly the biggest game, particularly for girls and women. We have the Women’s World Cup on the way and it is absolutely our responsibility to make the case as to why they need to support our game. There is an imbalance of investment and our infrastructure can simply not accommodate the growth, let alone the nature of the game which is changing and becoming far more inclusive and accessible than ever before.”

Although there is a need for more financial backing, recent years have seen a positive trend in the amount of wages Football Queensland have been able to allocate to staff working within the industry.

Data provided by Cavallucci reveals that for men’s football, the annual budget allotted to coaches and other staff in the state was $178,000 in 2017. This rose to $316,000 in 2018 and to more than $551,000 in 2019.

For the women’s side of the game there has also been a substantial increase of funding to meet the demand driven by participation rates. In 2018 $65,000 was being invested into staff wages, a figure which rose to more than $200,000 in 2019 and is set to increase further.

Football has long overtaken the traditional powers of Rugby League and Rugby Union as the most popular organised sport in Queensland and the successful Women’s World Cup bid will certainly add to the world game’s momentum. Football Queensland is optimistic of seizing the opportunities that are presenting themselves by implementing a level of planning and professionalism that has not previously existed.

“For the first time we have created a state-wide infrastructure plan which clearly outlines our motives for the next four years, how we plan to deliver these motives, and how we will work with the government to achieve them. It’s the first time all these types of things are being done and documented,” Cavallucci says.

“Football is the biggest and greatest sport; we are no longer going to accept playing second fiddle to other sports.”

While Football Queensland is working towards high-level reform, the current summits are also focusing heavily on regional and grass-roots football.

One of the major challenges top level administrators currently face in Queensland is the sheer vastness of the state. Townships and regions are often separated by hours of travel so providing equality in terms of competition, infrastructure and development pathways has always been difficult.

“We’re absolutely keen to develop regional football further, but Queensland is a very big state. The tyranny of distance presents immense challenges to ensure we have the opportunity for all participants to have access to the same services, pathways, facilities, opportunities for coaches, and referees. It presents enormous challenges,” Cavallucci says.

“That being said, regional football in Queensland is in a fantastic place. We have great local competitions and there has been some major growth in participation figures for across both genders.”

Cavallucci adds that a theme of the feedback, particularly from those in northern Queensland has been around restructuring the competitive zones. The state is currently split into 10 geographical zones which although designed with the best intentions may be holding clubs back.

“From our perspective, there needs to be a willingness to be open to new ideas. Many of the clubs want broader regions because they feel constrained within their geographical boundaries. The feedback around that has been really strong as the boundaries may limit what some of the more aspirational clubs are wanting to do,” he says.

The Future of Football 2020+ consultation process is expected to include more than 186,000 participants, 317 clubs, and 12 stakeholder groups. For more information or to register for a focus group, visit footballqueensland.com.au/future-of-football.

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Football must set financial rules of engagement following FIFA Forward Enterprise crisis

Never before has football had such deep access to capital, or faced such complex questions about what that means for the future of the sport.

Private equity firms are investing in clubs, institutional investors are moving into stadiums and sports infrastructure, and clubs are looking beyond broadcasting and matchday revenue towards property, hospitality, entertainment and technology.

The question is no longer whether football needs investments. It’s what happens when investment starts influencing the way the game is run.

The issue came sharply into focus this year when FIFA proposed creating FIFA Forward Enterprise, a new FIFA-owned subsidiary that would bring together its commercial and event operations. The concept would effectively place the World Cup, the crown jewel of global football and FIFA’s blue chip stock, inside an investable structure. 

The proposal envisaged raising up to $6 billion by selling minority, non-controlling stakes in the subsidiary to external investors, based on an initial valuation of $29 billion. FIFA said the additional capital would help increase development funding for its 211 member associations.

The proposal triggered a governance crisis, while major questions about Gianni Infantino’s tenure as FIFA President continue.

UEFA, CONCACAF and (to a lesser-extent) the AFC were among the confederations to object, variously stating they had learned about the proposal through media reports rather than through FIFA’s own consultation process.

Amid a firestorm of criticism, the proposal was ultimately abandoned.

Now, Gianni Infantino has proposed an independent review of the organisation’s governance framework for major strategic initiatives, including how responsibility is divided between the president, Bureau, Council and Congress.

That makes this bigger than one investment proposal.

It’s a debate about who should control football’s commercial future.

Capital isn’t the enemy

There is an obvious argument in favour of private investment.

Football is an expensive business.

At club level, the relationship between capital and football is becoming increasingly sophisticated and complex.

RC Lens recently brought infrastructure investor Entrepreneur Equity Partners into its ownership structure, with the club saying the investment will fund development around the Stade Bollaert-Delelis and help create new revenue opportunities beyond matchdays.

Alas, there is a cost that comes with the capital. 

Investors ultimately expect a financial return. This won’t always conflict with supporters’ interests, but it can create different priorities.

Whereas a supporter might value affordability, identity and competitive success, an investor might instead look at property development, hospitality, commercial growth and the long-term value of an asset.

Neither perspective is inherently wrong.

But problems begin when financial objectives and football objectives stop overlapping and start pointing in different directions.

The ownership question

Chelsea provides a useful example of how quickly football ownership can change.

Clearlake Capital has now taken full control of the London club after acquiring the stakes previously held by Todd Boehly and Mark Walter, in a transaction that values the club at around $9.5 billion including debt. Todd Boehly only invested in the club four years ago.

That does not mean Chelsea’s new ownership structure is better or worse than before.

It demonstrates something important about modern football.

Football is becoming an asset class

That is perhaps the biggest change.

Football is no longer simply something wealthy individuals buy because they love the sport.

It is increasingly being viewed by institutional investors as an asset class with multiple potential revenue streams.

That means the investment opportunity can extend beyond owning a club.

There is private capital in stadiums, infrastructure, media rights, technology, sponsorship businesses and surrounding property.

It also explains why the FIFA proposal was so significant.

FIFA was effectively exploring whether the enormous commercial value of its competitions could be packaged into an investable structure.

FIFA argued investors would hold minority positions and would not receive control over sporting decisions or governance. It also argued the additional commercial value could increase funding available to football associations around the world.

That is a legitimate commercial proposition.

But once an asset is valued in the billions and external investors are being invited to participate, questions about control inevitably follow.

Who decides which commercial opportunities are pursued?

What happens when investors want one thing and football stakeholders want another?

And perhaps most importantly, who ultimately gets the benefit from football becoming more valuable?

The danger isn’t investment. It’s misalignment.

Football should not pretend it can grow without capital.

Football today requires enormous amounts of it.

The challenge is ensuring investment strengthens the sport rather than gradually redefining what the sport means to fans.

There are good reasons for clubs to develop their stadiums, diversify revenue and attract institutional capital.

There are also good reasons for supporters, players, federations and communities to ask what they receive in return.

FIFA’s recent episode demonstrates how quickly these questions can become political as well as financial.

The fact FIFA is now considering an independent governance review following such backlash shows the debate is not simply about whether the investment proposal was commercially sensible, but also about how decisions of that scale should be made.

That may be the most important question for football’s next financial era.

Private capital is here to stay. The tap isn’t turning off.

So, it’s critical football determines its rules of engagement before the next billion-dollar proposal lands on the table.

Queensland Football Convention adds high-profile speakers to 2026 lineup

The 2026 Queensland Football Convention has expanded its speaker lineup. Robbie Kruse, Emma McKeon, Jon Moss and Tony Wilson are joining previously confirmed headliner Mark Bosnich. The four new additions will bring experience from football, elite sport, refereeing and high performance to the two-day convention at the Brisbane Convention & Exhibition Centre on the 10th and 11th of October.

Bosnich was announced in August as the event’s featured speaker. The former Socceroo and Premier League goalkeeper will take part in an exclusive Q&A covering his career, life in football and the pathways available to Australia’s next generation of players. Robbie Kruse adds another strong football voice to the program. Queensland’s most-capped Socceroo will share lessons from a career that took him from local football to the FIFA World Cup and UEFA Champions League. Now working in coaching and player development, Kruse will focus on pathways, talent development and the challenge of making the step into elite football.

McKeon – Australia’s most decorated Olympian – will bring a different perspective in exploring the principles behind high performance. Her session will cover teamwork, resilience, goal setting and the value of small improvements when competing at the highest level.

Former Premier League referee and current-Football Australia Head of Referees Jon Moss will also return, examining the relationship between coaches and match officials. He will focus on communication, mutual respect and collaboration, while also looking at the future of refereeing in Australia and the role coaches and clubs can play in supporting officials.

Tony Wilson, founder of Performance Lab, completes the newly announced group. As keynote speaker, Wilson will examine mindset, leadership, culture and resilience, drawing on his work with elite athletes, teams and organisations across Australia and the United States. The expanded program gives coaches, administrators and football professionals access to perspectives from across the sporting landscape.

The Queensland Football Convention will take place at the Brisbane Convention and Exhibition Centre. The convention takes place from the 9th to the 11th of October.

To purchase tickets to the 2026 Queensland Football Convention, click the link here.

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