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Ronaldo’s Manchester United return breaks social media records

With the summer transfer window complete for clubs across Europe, Cristiano Ronaldo re-joins Manchester United following 12 years away in a true homecoming moment for the Premier League side.

A household name, Ronaldo’s exceptional career has seen him return to a club that played a major part in his development towards becoming one of the greatest players we’ve seen.

Arriving from Sporting Lisbon in 2003, Ronaldo was a club-record signing for Manchester United at the time for a teenager in English football, and he certainly disappoint, netting 84 goals from 196 appearances.

His time in the game is most famously for La Liga’s Real Madrid, where in the 2009-2018 period he dominated with 311 goals from 292 games, and most recently spent the previous few seasons with Serie A’s Juventus showing no signs of slowing down in his veteran years by scoring 81 times from 98 appearances. Ronaldo’s lengthy international career dates back to his Manchester United debut year of 2003, with 179 caps and 109 goals to his name.

When you add his long list of trophies and accomplishments notably as a five-time Ballon d’Or winner, five-time Champions League winner, four-time FIFA Club World Cup winner, three-time Premier League champion, two-time Best FIFA Men’s Player and 2018 European Championship WInner it’s easy to see why he’s held in such high esteem and widely regarded as one of the greats of the sport.

It should come as no surprise to see the level of engagement on social media when the transfer was confirmed by Manchester United. There was a staggering number of people liking and sharing the huge summer transfer window move, as discovered by Global Head of Social Media at Manchester United, Nick Speakman.

He confirmed that Manchester United’s ‘Welcome home Cristiano Ronaldo’ posts for Facebook, Twitter and Instagram all reached uncharted territory, setting new records across each of the three prominent platforms. The upcoming figures have already grown from when Speakman updated, with Ronaldo having a significant impact even off the pitch.

Instagram’s 12.3m likes & 537k comments makes it the most liked Instagram post from a sports team, Twitter’s 1.9m likes & 850k retweets makes it the most liked Twitter post from a sports team, while Facebook’s 1.3m likes & 161k comments makes it the club’s most liked Facebook post.

“It’s often said that “nothing can surprise you” when working within sports. However, unexpectedly being presented with the opportunity, and arguably privilege, of announcing Cristiano Ronaldo returning to Manchester United after 12 years away from the club is a rare exception to the rule,” Speakman said.

“24 hours later, the announcement post has surpassed even our own predictions for social numbers cross-platform.”

It marked Manchester United’s biggest ever day for social interactions, which can extend further to other Ronaldo-related posts as the hype continues for a potential return in Manchester United colours at Old Trafford against Newcastle United in Round 4 of the Premier League, following the upcoming international break.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Paramount+ secures Premier League deal overseas

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League broadcast rights in Mexico and Central America.

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League rights in Mexico and Central America from the start of the 2022/23 season.

The new partnership will mark the end of pay-TV provider Sky Mexico’s reign as the only Premier League broadcaster in the region.

All 380 English Premier League matches will be streamed live through Paramount+ and ‘PlutoTV’ who is the aggregated streaming platform for Paramount+.

The contract covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. It also includes Belize and the Dominican Republic but on a non-exclusive basis.

Paramount+, owned by ViacomCBS, has also secured a Premier League feed for its platforms featuring 24/7 coverage of the competition.

ViacomCBS launched Paramount+ in the US in 2019 with several high-profile soccer rights acquisitions. This included International matches, CONCACAF, UEFA Champions League, as well as top flight football from Italy, Argentina and Brazil.

The Premier League rights deal marks an expansion of operations in Central America ahead of moving into a number of additional territories by 2023, including the UK, Ireland, Germany and Italy.

Premier League Chief Executive Officer, Paul Molnar:

“We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering,” he said.

“ViacomCBS platforms, including Paramount+ and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the league to new and existing fans throughout Central America and Mexico.”

Paramount+ has already made their mark in Australia, providing live coverage for A-League men’s and women’s competitions for subscribers to the platform.

ViacomCBS President and Chief Executive, Raffaele Annecchino:

“We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount+ in Mexico and Central America,” he said.

“Live sports are an important differentiator for our streaming service, and as we’ve seen in the US and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”

LaLiga celebrates five years of international growth

LaLiga has celebrated five years of it's very own unique international structure that has driven worldwide expansion of the competition.

LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, turning the Spanish league into a world-leading reference for the sports industry.

The LaLiga Global Network program was launched in early January 2017, and is present in 41 different countries, with 44 on-site delegates and another 11 employees working from LaLiga headquarters in Madrid.

The program also has 11 international offices and two joint ventures in North America and China. The international expansion strategy has covered over 90 different countries, boasting an extreme amount of growth throughout a five-year period.

It is a big reason why more and more people around the world are falling in love with LaLiga football.

LaLiga executive director Oscar Mayo:

“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere,” he said.

“We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.

“That said, this is just the beginning, together with clubs and with the support of our new partner CVC, we will give our international efforts a massive boost.”

The internationalisation strategy has had a positive effect in the growth of the community within LaLiga facts across the globe, as the league now possesses 146 million followers.

LaLiga produces plenty of content, however what is unique is that the content is published in over 20 different languages across 17 different social media platforms, allowing discussions about the league to occur in many different places.

Out of all the top five leagues in Europe, LaLiga has the largest following. Even in recent years, the number of international activations organised by LaLiga has doubled, reaching 1,222 across more than 90 countries.

Mayo continued:

“When it comes to football fans outside of Spain, we always say that we would like to be everyone’s second most popular league, after their local league,” he said.

“National leagues are the true engine of football and that’s why LaLiga is sharing the recipe of its own success with leagues, federations and clubs around the world.

“The growing number of commercial partnerships around the world is a sign of the increasing relevance of LaLiga. Our commercial partner are a very important part of LaLiga fan engagement.”

La Liga has had 247% in the value of the competitions’ international audiovisual rights since 2013/14 and a boost to the value of the LaLiga brand.

The numbers confirm that Spanish football has captivated fans all over the world, whilst attesting to the success of the internationalisation process.

“We are on an exciting journey to entertain people around the globe. We will continue to make bold bets to bring Spanish football fans everywhere great entertainment and to introduce our competition to more people everywhere. We are only just getting started,” Mayo said.

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