Samantha Farrow becomes the new CEO of Capital Football

Capital Football have confirmed that Samantha Farrow is the new Chief Executive Officer, effective from Monday, February 12.

Samantha arrives in Canberra with nearly 10 years’ experience as CEO at Surf Life Saving NT, previously, Samantha held key talent identification positions at the Australian Sports Commission in the lead up to the 2016 Rio Olympics.

Despite her lesser involvement in football, Farrow has experience in sports administration and community engagement as well as working closely with key stakeholders to build significant growth and improvements to the organisations she has worked for.

Samantha Farrow explained that she has a huge role to play in the potential growth of football in the capital.

“I would describe myself as an open approachable person, with a strong belief in community who loves to pursue a challenge. I know the task ahead is one that holds a great deal of interest to so many participants and supporters of the game here in ACT. I look forward to making a positive contribution to all involved,” she said in a Capital Football statement.

Capital Football chair, Angelo Konstantinou expressed his excitement at the new appointment and fresh start for Capital Football.

“We are delighted to have Samantha leading the office into the next exciting chapter. There’s so much going on, and so much to look forward too.” he added in a statement.

“We can’t wait to work alongside Samantha as the game continues to grow in the region. The Board would like to thank David Palywoda and the Capital Football staff who continued to remain committed to the running the office and all our functions under difficult circumstances over the past few months, we are grateful to them all.”

A huge task for Farrow will be the completion of the Home of Football in Throsby. On the 22nd of July, 2023, the Estate Development Plan for the $33.5 million Throsby Home of Football project was approved. Construction is scheduled to start in 2024 and the delays it has experienced so far since its initial plan in 2019 has been a big issue for Canberra United’s recruitment and the state’s football development.

Canberra United, who currently sit last in the A-League Women’s competition, are the only professional football team in the state and they currently play their home games in McKellar Park before they eventually move into Throsby.

Farrow will also have to weigh up the prospect of putting in another bid for a capital expansion team in the A-League Men’s competition after Auckland edged them out of the latest spot last November.

This appointment could certainly prove to be a substantial one and the federation has opted to go with Farrow’s experience to steer the ship and help football significantly grow in the state on all levels.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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