Samantha Farrow becomes the new CEO of Capital Football

Capital Football have confirmed that Samantha Farrow is the new Chief Executive Officer, effective from Monday, February 12.

Samantha arrives in Canberra with nearly 10 years’ experience as CEO at Surf Life Saving NT, previously, Samantha held key talent identification positions at the Australian Sports Commission in the lead up to the 2016 Rio Olympics.

Despite her lesser involvement in football, Farrow has experience in sports administration and community engagement as well as working closely with key stakeholders to build significant growth and improvements to the organisations she has worked for.

Samantha Farrow explained that she has a huge role to play in the potential growth of football in the capital.

“I would describe myself as an open approachable person, with a strong belief in community who loves to pursue a challenge. I know the task ahead is one that holds a great deal of interest to so many participants and supporters of the game here in ACT. I look forward to making a positive contribution to all involved,” she said in a Capital Football statement.

Capital Football chair, Angelo Konstantinou expressed his excitement at the new appointment and fresh start for Capital Football.

“We are delighted to have Samantha leading the office into the next exciting chapter. There’s so much going on, and so much to look forward too.” he added in a statement.

“We can’t wait to work alongside Samantha as the game continues to grow in the region. The Board would like to thank David Palywoda and the Capital Football staff who continued to remain committed to the running the office and all our functions under difficult circumstances over the past few months, we are grateful to them all.”

A huge task for Farrow will be the completion of the Home of Football in Throsby. On the 22nd of July, 2023, the Estate Development Plan for the $33.5 million Throsby Home of Football project was approved. Construction is scheduled to start in 2024 and the delays it has experienced so far since its initial plan in 2019 has been a big issue for Canberra United’s recruitment and the state’s football development.

Canberra United, who currently sit last in the A-League Women’s competition, are the only professional football team in the state and they currently play their home games in McKellar Park before they eventually move into Throsby.

Farrow will also have to weigh up the prospect of putting in another bid for a capital expansion team in the A-League Men’s competition after Auckland edged them out of the latest spot last November.

This appointment could certainly prove to be a substantial one and the federation has opted to go with Farrow’s experience to steer the ship and help football significantly grow in the state on all levels.

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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