Saudi Arabia bans and fines beIN Sports

The Saudi Arabian Government has blocked beIN Sports from broadcasting in the country and has fined the company ten million Saudi riyals ($3.8m Australian dollars).

beIN sports has been accused of limiting and preventing competition and has been handed the maximum fine under competition law in Saudi Arabia.

The Saudi General Authority for Competition said that bundles relating to the 2016 UEFA European Championship that beIN Sports offered broke competition law.

beIN Sport’s license to broadcast in Saudi Arabia has been permanently terminated. Saudi Arabia is also asking for the return of financial gains made by beIN Sports because of the breach.

“The decision is nonsensical on every single level, banning beIN for packaging its rights in the standard way that sports and entertainment broadcasters all around the world do, and indeed as other broadcasters active in the Saudi market also do,” beIN Sports said in a statement.

“Moreover, the very idea that permanently banning a leading competitor from a market could in any way promote competition is plainly absurd.

“We would also question as we have for three years how Saudi citizens can watch Premier League matches legally in Saudi Arabia with this ‘permanent’ ban on the Premier League’s licensed broadcaster. Or indeed how Saudi citizens can legally watch most major international sport, and how this fits into Saudi Arabia’s 2030 Vision.”

The cancelation of the license now means that there is no legal way to watch the English Premier League in Saudi Arabia.

“Due to the responsibilities and goals assigned to the General Authority for Competition (GAC) to protect and encourage fair competition and prevent monopolistic practices.

“This is and with the importance of the principle of transparency, GAC had conducted inquiries and investigations regarding complaints filed against beIN Sports,” said the Saudi General Authority for Competition.

“The result of such investigation have been briefed as beIN Sports abused its dominant position through several monopolistic practices with respect to potential subscribers.

“The General Authority for Competition calls on all stakeholders concerned and the private sector to promote and contribute to build a lawful competition in the sports broadcasting industry.  This is with enhancing the transparency, justice, and quality of this industry.”

Last month, the World Trade Organisation found that Saudi Arabia was helping beoutQ breach intentional piracy laws through its broadcasting of professional sport.

 

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Football NSW 2025 Registrations Surge as Season Approaches

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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