The Saudi Pro League is affiliating with health insurance provider, MEDGULF, as it continues to expand its footballing vision on and off the field.
MEDGULF, which operates its services within the Mediterranean and Gulf state regions, will sponsor the SPL until the conclusion of the 24/25 season.
According to the league association, “approximately 80% of the Saudi population are actively engaged with football”, suggesting that a partnership with a health insurance provider like MEDGULF will raise crucial awareness to the Saudi population.
Having strong relationships with health insurance providers can enable football clubs at all levels to operate efficiently and effectively.
MEDGULF CEO Omar Al Mahmoud elaborated further on this area of the partnership.
“We seek, through our presence in the sports community, to raise the level of insurance services provided in the sports sector, in addition to various insurance programs overall,” he said via media release.
“We also aim to enhance our brand awareness among Saudi football fans by presenting events, activations, and offers in conjunction with our partnership of the Roshn Saudi League.”
The Saudi Pro League continues to send ripples around the sporting and business world, harnessing new and existing relationships to its benefit.
Saad Al Lazeez, the Saudi Pro League’s interim CEO, is excited about the new collaboration.
“The Roshn Saudi League is thrilled to enter this partnership agreement with MEDGULF, a titan in the regional insurance market,” he enthused via press release.
“This agreement goes beyond traditional branding; it is a testament to our shared commitment of enriching the lives of football fans by integrating the protective essence of insurance with the unifying spirit of football.”
Despite the public scrutiny surrounding parts of its operation, the SPL’s decision to bring MEDGULF on board shows a commitment to the health of the general population and its current investment in football and sport.
It also satisfies many pillars of the ‘Saudi Vision 2030’, which aims to improve quality of life for Saudi citizens by transforming its health sector.