Saudi Pro League makes community impact with MEDGULF partnership

Saudi Pro League and MEDGULF

The Saudi Pro League is affiliating with health insurance provider, MEDGULF, as it continues to expand its footballing vision on and off the field.

MEDGULF, which operates its services within the Mediterranean and Gulf state regions, will sponsor the SPL until the conclusion of the 24/25 season.

According to the league association, “approximately 80% of the Saudi population are actively engaged with football”, suggesting that a partnership with a health insurance provider like MEDGULF will raise crucial awareness to the Saudi population.

Having strong relationships with health insurance providers can enable football clubs at all levels to operate efficiently and effectively.

MEDGULF CEO Omar Al Mahmoud elaborated further on this area of the partnership.

“We seek, through our presence in the sports community, to raise the level of insurance services provided in the sports sector, in addition to various insurance programs overall,” he said via media release.

“We also aim to enhance our brand awareness among Saudi football fans by presenting events, activations, and offers in conjunction with our partnership of the Roshn Saudi League.”

The Saudi Pro League continues to send ripples around the sporting and business world, harnessing new and existing relationships to its benefit.

Saad Al Lazeez, the Saudi Pro League’s interim CEO, is excited about the new collaboration.

“The Roshn Saudi League is thrilled to enter this partnership agreement with MEDGULF, a titan in the regional insurance market,” he enthused via press release.

“This agreement goes beyond traditional branding; it is a testament to our shared commitment of enriching the lives of football fans by integrating the protective essence of insurance with the unifying spirit of football.”

Despite the public scrutiny surrounding parts of its operation, the SPL’s decision to bring MEDGULF on board shows a commitment to the health of the general population and its current investment in football and sport.

It also satisfies many pillars of the ‘Saudi Vision 2030’, which aims to improve quality of life for Saudi citizens by transforming its health sector.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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