Scottish Premier League close to securing renewed Sky Sports deal

Celtic

The Scottish Professional Football League (SPFL) is close to extending its domestic broadcast partnership with Sky Sports in a £29.5 million-a-season ($50.7 million AUD) deal that will allow individual clubs to make five games a season available on a pay-per-view (PPV) basis, according to the Guardian.

Sky has been the sole broadcaster of the Scottish top-flight since the start of the 2020/21 season and previously shared the rights with BT Sport. The SPFL’s current deal is worth UK£26 million ($44.6 million AUD) a year for up to 48 games a year that lasts until 2025.

The Guardian says a new deal would see Sky allowed to show up to 60 matches each season and would be obliged to show at least 42 matchups, giving fans more chance of seeing their team on TV. Sky would also have the option of adding another 10 matches a year at a cost of UK£4 million (6.87 million AUD).

Although the SPFL and Sky Sports have been subject to criticism for their current arrangement, with some clubs feeling the rights are undervalued, the hope is that the lure of PPV matches via their own platforms will sweeten the deal.

In theory, any fixture that has not been selected by Sky as one of its featured games would be eligible for broadcast, provided it was not shown at 3pm on a Saturday. Scotland, along with England are one of two countries that impose a blackout on televised soccer when most games are taking place in order to protect attendances.

Meanwhile, the Scottish Women’s Premier League (SWPL) has announced its own improved TV deal with the BBC.

The Gaelic language BBC Alba will increase the number of live games it broadcasts from six to 26, while BBC Scotland will show an extended 45 minute highlights programme each week. It will also have the option to stream one live game each weekend.

“The ongoing partnership with both BBC ALBA and BBC Scotland will be vital in growing the game in this country in the coming years, and their long-term support of the women’s game is truly appreciated,” SWPL managing director Fiona McIntyre said in a statement.

“This significant new agreement represents the growth and ambition we have for the League. It was a really exciting opening weekend of the SWPL season, and we know that viewers will be in for a treat for the rest of the season.

“We’re delighted that we’re increasing coverage of Scottish women’s football over the next three years,” added Louise Thornton, senior head of multi-platform commissioning at BBC Scotland. “Adding more highlights and live streams will significantly enhance our offering to audiences at an exciting time for the game in Scotland. We’re looking forward to working in partnership with BBC ALBA to deliver more free-to-air coverage of the SWPL.”

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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