Scraping through: What the APL can improve ahead of the next Unite Round

A-Leagues Unite Round 2024

The first iteration of Unite Round has not gone by without criticism, but the product itself may well have saved the Australian Professional Leagues (APL) from a complete disaster.

With high-scoring thrillers, player milestones, and little controversy, A League football delivered when it really needed to, and it should give the APL plenty of marketable content for future editions of the round.

In addition, match-going fans performed admirably to help create atmosphere within the grounds.

This includes valiant efforts from interstate fans, particularly Adelaide United and Brisbane Roar, and not least those from the Wellington Phoenix and Perth Glory.

These fans were treated to some rip-roaring football, but there simply was not enough of them, with data analysis reporting a total attendance rate to be 47,425 across 12 games; an average of 3,952 per match.

Attendances continue to be the major talking point for fans and critics of the A League, but a simple fixturing change to the round could make the difference next time.

Wellington Phoenix and Perth Glory fans had their women’s sides play at Leichhardt Oval on Friday night, before having to wait until Sunday night for their men’s match.

Given the distances fans from both sides have to travel, situating their games as bookends was far from accommodating and recorded a combined attendance of under 5,000 across the club’s three games.

The reverse of this occurred to Western Sydney Wanderers and Melbourne City, with the men’s match taking centre stage on Friday night, whilst the women’s encounter took place at 5:00PM on a Sunday.

While some Wanderers fans did turn out in the grandstand for their women’s team, the RBB was nowhere to be seen and contributed to the low crowd of 1,515.

Finally, there was a same-day clash for Adelaide United fans, who had to make an incredibly tight public transport connection between Leichhardt Oval and Allianz Stadium, or fork out money for a taxi/uber fare between grounds.

It led to many Reds’ fans either leaving their women’s team early, or arriving late to their men’s encounter.

A mirroring of the men’s and women’s league fixtures could have alleviated some of the pressures on attendances, and delivered a more economical and logistically sound solution for fans.

In addition, the APL would be allowing clubs to do its own Unite Round marketing for them, by encouraging their fans to attend both their men’s and women’s fixtures.

We could have seen popular active supports’ such as the RBB, The Cove, The Red Army and The North End, supporting their men’s and women’s teams throughout one night.

Instead, we had disjointed looking crowds at the men’s double-headers, with women’s double-headers left hung out to dry in Leichhardt.

Furthermore, the APL’s decision to pair its newest clubs Western United and Macarthur FC to play at 5PM on a Friday only accentuated doubts over its fan base growth.

The logic may have been to capture match-going fans of Wanderers and City, but it simply did not work, recording an attendance of just under 3,500, with many fans not arriving until the conclusion of what turned out to be a thrilling encounter.

Again, the APL could look at scheduling games between clubs with smaller fan bases, as well as clubs with the greatest amount of travel, Perth and Wellington, to take place at smaller venues that will enable a greater atmosphere.

Twelve games across three venues makes sense, but the scheduling did not. Thankfully, this should be an easier fix for the APL if Unite Round returns next season.

Most disappointing from the perspective of match-going fans, though, was a lack of entertainment at the grounds.

Whilst in-stadium DJ’s and compares did their best to engage the crowd in-between games, there was very little activities on offer with no food vans or sideshows present.

Regardless, with grassroots participation in football so strong the APL cannot let up in finding solutions to entice juniors and their families to A-League matches.

Player and fan interaction could be the place to start, evidenced by the frenzied post-game atmosphere involving Wanderers and Adelaide United fans, who stayed well after the final whistle to meet the players, take selfies and sign shirts.

Could the APL have created exclusive areas, similar to those at the Melbourne F1 Grand Prix, for fans to meet players across the weekend?

There is also the potential to replicate what AFL sides did during Gather Round by conducting open training sessions the day before their matches begin, so that fans can again interact with their clubs.

Even further afar, Major League Soccer continually provides examples of how to engage fans into football whilst battling several high-profile codes.

Offering free merchandise to fans outside the ground such as scarves, hats, banners or even t-shirts are a fixture of the MLS fan experience, whilst brand partners of clubs and the league itself immerse their names and products around stadiums.

To the latter point, sponsor involvement has been so successful that a 2022 survey revealed 73% of MLS fans would try the products of brands associated with their MLS club.

Connecting league and club sponsors, especially during a landmark event like Unite Round, should be pivotal to its success. Of course, the APL will need its representative clubs to pull their weight by getting their sponsors on board.

Finally, in relation to off-field entertainment, the APL cooled some doubts about the round clashing with the Socceroos Asian Cup opener against India, announcing it would provide a fanvzone outside the stadium for spectators to watch the match.

However, fans leaving the Allianz Stadium were led on a merry dance around Moore Park, as the big screens in the designated fan zone failed with very little explanation.

A pub in the entertainment quarter graciously re-opened its doors to show the match on its two big screens, but many fans had already called it a night, leaving them disgruntled despite a terrific night of A-League football.

Indeed, situations like this re-ignite lingering resentment towards the APL, particularly from clubs outside New South Wales, who still hold the organisation accountable for its now-reversed decision to move grand finals exclusively to Sydney.

The reversal gave birth to the Unite Round, and it is likely that many fans chose not to support the initiative because of its connection to the APL’s initial decision.

Meanwhile, reports of financial turmoil within the organisation are being attributed to its redundancy measures, which will see its digital content arm KeepUp effectively removed.

This turmoil could explain the APL’s hasty approach towards its organisation of the round, as well as its conservative approach to its marketing and promotion.

Responding to the redundancies, an APL statement released on Tuesday offers reassurance for stakeholders, clubs, and fans.

“With the original three-year strategy coming to an end, a planned full strategic and commercial review has taken place over the last several months,” it read.

“The review has identified significant opportunities to create efficiencies through consolidation and this necessitates an organisational restructure that is now underway.

“APL’s priorities remain the same – to deliver commercial growth and sustainability by creating the most exciting competitions possible for our fans – with strong teams producing great young players across Australia and New Zealand.”

If the APL stays committed to these priorities, we will hopefully be treated to a more successful edition of Unite Round, and more importantly, a football experience befitting of what is being delivered on the field.

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Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price

Football is growing fast in Australia, but the infrastructure and planning behind it are not. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026, distributed through our 31,000-strong industry database, grassroots and semi-professional leaders raised consistent concerns that council consultation, long-term facility planning, and funding priorities are failing to match rising participation demand.

The risk is bigger than overcrowded pitches and volunteer burnout. If the foundations of the game cannot keep pace, Australia’s ability to develop talent, retain players, and remain competitive, particularly against structured football nations like Japan and South Korea, becomes harder to sustain.

Football participation in Australia continues to grow at a rapid pace. Local councils frequently emphasise their support for the game and its contribution to community life.

However, feedback from those responsible for administering football at club level suggests this support is not consistently reflected in long-term planning, effective consultation, or infrastructure funding that matches rising demand.

A growing game facing structural pressure

The disconnection can be seen in recent survey findings gathered from across Australia’s football ecosystem, including administrators, coaches, club executives and volunteers working predominantly at grassroots and semi-professionals levels. The results point to a consistent pattern of concern around how local councils are engaging with the game.

When asked how well their local council understands football participation demand, almost two-thirds of respondents (64 per cent) said councils had either a limited understanding or no understanding at all. Only one respondent indicated that their council understood participation demand “very well”.

Concerns extend beyond awareness to process. Three-quarters of respondents (75 per cent) described council consultation with football clubs as either inconsistent or ineffective. This suggests that while engagement may occur, it is often fragmented, reactive or lacking meaningful follow-through.

 

Long-term planning failing to match participation growth

The implications of this are most evident in infrastructure planning. Half of respondents said football facilities are not being planned with long-term growth in mind, with a further 19 per cent indicating planning is short-term only. In other words, nearly seven in ten respondents believe current approaches fail to adequately account for future participation pressures.

Funding priorities continue to challenge football’s expansion

Funding priorities also emerged as a critical issue. Almost half or respondents (47 per cent) identified the lack of prioritised funding as the single biggest council-related challenge facing football, ahead of poor facility design, limited engagement and slow planning processes.

 

Importantly, these concerns were raised by people deeply embedded in the game. The majority of respondents represented grassroots or semi-professional clubs, many holding governance, leadership or operational roles. Underscoring that these findings reflect lived, on-the-ground experience rather than isolated dissatisfaction.

Taken together, the data suggests the issue is not one of individual councils falling short, but of a broader mismatch between football’s rapid participation growth and the frameworks councils use to plan, consult and invest.

The reality on the ground for clubs and communities

The consequences of this misalignment are already being felt on the ground. Findings in a 2024 audit undertaken by Football Victoria affirm that across many municipalities, football facilities are operating at or beyond capacity, with pitches heavily overused across multiple days and codes, increasing wear, limiting recovery time and compromising playing surfaces.

For clubs, this pressure is most visible in how access is allocated. Women’s teams are increasingly competing for already limited training and match slots, often scheduled later in the evening or displaced altogether, despite participation growth being strongest in the women’s game. Junior teams, meanwhile, are frequently compressed into unsuitable or undersized facilities, with multiple age groups sharing spaces not designed for that level of demand.

In the absence of sufficient council-led planning, clubs are left to absorb the consequences. Volunteer administrators are tasked with managing participation growth councils did not anticipate, juggling scheduling conflicts, maintaining deteriorating facilities, and responding to rising expectations from players and families.

Over time, these pressures risk undermining the very outcomes councils say they value. Participation pathways become constrained, equity of access is compromised, and clubs are forced into reactive decision-making simply to keep programs running. What emerges is not a failure of clubs to manage growth, but a system in which demand has outpaced the infrastructure frameworks designed to support it.

How councils interpret and respond to these challenges ultimately shapes how football infrastructure evolves at a local level.

How councils view the challenge

Longstanding Councillor of Merri-Bek, Oscar Yildiz, acknowledges that funding football infrastructure remains one of the most complex challenges facing local government, largely due to competing demands across multiple sporting codes.

“We get requests from AFL, cricket, bowling and a whole range of other sports,” Yildiz said. “With limited funding, councils are constantly trying to balance those competing priorities and direct investment where it will have the greatest impact.”

Yildiz also suggested that funding decisions are influenced not only by council budgets, but by broader political dynamics between local, state and federal governments.

“If all three levels of government aren’t working together, you’re going to have fractures,” he said. “And when that happens, clubs lose, players lose, and communities lose.”

Consultation, another major concern identified in the survey, is an area Yildiz believes councils must continually improve. While he noted that council officers often maintain strong working relationships with local clubs, he acknowledged that bureaucratic delays and staff turnover can weaken engagement and slow progress.

“The biggest issue with any level of government is time,” Yildiz said. “Clubs want issues resolved quickly, whether it’s facility access, maintenance or funding, but processes can be slow. During that time, clubs can lose members, resources and opportunities.”

In municipalities such as Moreland, where football plays a significant cultural and community role, Yildiz believes councils have an added responsibility to recognise the sport’s social value.

“Football engages thousands of people across culturally diverse communities,” he said. “It’s not just about sport – it’s about connection, wellbeing and participation.”

What happens if councils fail to keep pace?

Ultimately, Yildiz argues that the cost of failing to invest in football infrastructure extends far beyond financial considerations.

“It’s about the return on investment for families and communities,” he said. “If clubs aren’t supported to continue operating and growing, the long-term social and health impacts are something we all carry.”

While councils face genuine financial and political constraints, the survey findings highlight a growing expectation across the football industry that infrastructure planning, consultation processes and funding frameworks must evolve alongside participation growth.

The question is no longer whether football is growing. The question is whether council planning is prepared to grow with it.

South Melbourne FC Sets New Benchmark for Governance and Football Growth

South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting.

The meeting opened with a minute’s silence honouring respected club figures Filio Valkanis, Kris Kalafatidis and Marko Fode. Following this, members received updates across financial, operational and football departments.

Financial stability and operational growth

Financially, the club confirmed the implementation of several measures to support its expanded senior men’s football program, which now operates across almost a full calendar year. A new catering and café agreement is also set to be finalised to strengthen financial protections. Meanwhile, members acknowledged the write-off of historical debts owed to Mario Vinaccia and direct financial contributions made by the club’s Presidents. The service of former President Nicholas Maikousis was also formally recognised.

Recognition of club legacy and community support

Off-field momentum was highlighted through recent club milestones. This included a parliamentary reception celebrating South Melbourne’s Australian Championship team and visits from high-profile football and political figures, including Ange Postecoglou, the Deputy Prime Minister, Sports Minister and Football Australia leadership. Strong matchday attendances throughout the Australian Championship were noted as reminiscent of the club’s National Soccer League era support.

Women’s and junior pathway success

The club’s female football program continues to flourish, with Female Football Director Theo Chronis announcing that 25 per cent of junior girls players were selected to represent Victoria at National Championships. Growth across development pathways was further reinforced with confirmation that all junior boys’ NPL age groups will compete in Division 1, alongside continued success within the club’s All-Abilities program.

Strengthening Club Structure and Governance

South Melbourne also confirmed an updated internal structure aimed at strengthening governance and operational clarity. Strati Xynas remains General Manager, with George Kouroumalis appointed Head of Operations while continuing as Media Manager. James Webb steps into the role of Head of Marketing, Steve Issa leads partnerships, and Guilherme Funchal joins as Administrator.

Club leadership stated the restructure positions South Melbourne FC to support its expanding football programs while maintaining strong community engagement and professional standards across all levels of the organisation.

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