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Second Spectrum: The technology behind MLS and Premier League

Second Spectrum are the world leading manufacturer of machines which understand sports and the experts at creating value from tracking data.

Founded in 2013, the industry innovators create tools designed to help teams gain an added advantage over their opponents. Their range of cutting-edge technology in computer vision, machine learning, big data, augmented reality and product design ensure that teams & leagues are assured a substantial return on their investment.

Considered the most advanced player tracking system in the world, Second Spectrum allows for teams and leagues to understand, evaluate, improve and create content about their game by producing fast and accurate location data.

Second Spectrum boast an impressive roster of partnerships, having been the Official Optical Tracking Provider for the English Premier League since 2019, the National Basketball Association (NBA) since 2017 and for Major League Soccer (MLS) since 2020.

Logo Second Spectrum

In addition, Second Spectrum work across several other leagues and with many other clubs across Europe and the US, with over 100 employees stationed across 5 countries in addition to their headquarters in Los Angeles.

In terms of functionality, the platform combines powerful video querying, intuitive visualisations, advanced statistics and customised reports in one simple interface. These come in the form of automated pre-game, post-game, team and player reports, all of which are delivered to users via automated PDF reports sent directly to one’s inbox that can be amended in keeping with the metrics critical to the organisation utilising the platform.

The platform’s video component can ingest an organisation’s existing video sources or can record games using Second Spectrum’s state-of-the-art camera system. Using the system’s unique and unmatched data set of machine-learned video indexing allows the user to search every game and to find any desired action within seconds.

Second Spectrum struck a partnership with Major League Soccer in February, 2020, marking a significant moment for the league going forward.

Prior to the delayed start of the 2020 season, Second Spectrum installed its state-of-the-art optical tracking system in every MLS stadium. By leveraging their cameras and their cloud-based analytics engine, Second Spectrum were able to provide clubs with data on the location of every player, the referees, and the ball twenty-five times per second throughout the season.

In addition, the software can calculate a player’s speed, acceleration, deceleration and shot velocity, as well as advanced statistics like passing probability and expected goals, in almost real time.

“We’re incredibly excited to partner with MLS and its teams. The combination of our new technologies and capabilities with a forward-thinking organization like MLS creates an exciting future of continued growth and innovation together,” Second Spectrum CEO Rajiv Maheswaran said.

The partnership was seen by MLS as a major stride in their progression and evolution as a league, with Senior Vice President of MLS, Chris Schlosser, acknowledging the opportunities afforded by Second Spectrum coming on board.

“MLS’ partnership with Second Spectrum sets a new standard for innovation in player-tracking in soccer,” he said.

“Along with Second Spectrum, MLS will deliver an enhanced new fan experience, bringing innovation to MLS content while providing MLS clubs and technical staff with new tools to enhance player performance.”

All MLS matches, including MLS Cup Playoffs, the MLS Cup, the MLS All-Star Game and the Leagues Cup & Campeones will be covered as a part of the wide-ranging partnership.

In spite of the impact of COVID-19 on industries across the world, Second Spectrum announced an expanded partnership with the English Premier League and sports tech leader in data & AI technology, Stats Perform, in September, 2020.

The renewed association saw Second Spectrum synchronising its tracking data and Stats Perform’s feeds to add new context and tactical information previously not available. Entitled the ‘Insight Feed’, the collaborative effort is considered to be the most comprehensive and robust set of football data available.

The Premier League were delighted to have developed the feed with Second Spectrum & Stats Perform.

“As the world’s most watched sport league we are delighted to partner with two innovative partners in Stats Perform and Second Spectrum, who have combined to produce a new Insights feed that will enhance storytelling and provide a new perspective of the Premier League to all our fans,” they said.

Second Spectrum added to the Premier League’s enthusiasm.

“We are delighted to partner with organizations like Stats Perform and the Premier League to bring state-of-the-art technology to the highest levels of football,” they said.

“We are excited to show how together we can both improve our understanding of the intricacies of the game and simultaneously move the game forward with the best data and insights that the sport deserves.”

You can find more about Second Spectrum via the link here.

England National Teams welcome Xbox as the Official Gaming Partner

Xbox England

The Football Association of England (The FA) have announced a brand-new partnership which will see gaming giants Xbox become the Official Gaming Partner of the England National Teams.

Xbox are now the Official Gaming Partner of the England National Women’s Team, the Men’s Team and the eLions, as well as Wembley Stadium which is connected with EE and St George’s Park.

The partnership between Xbox and The FA is a celebration of the driving principle of inclusivity in play shared by both organisations. This shared vision to welcome all players is expressed in the newly announced partnership’s message: ‘When Everybody Plays, We All Win’.

Xbox has long championed the importance of gaming being inclusive, accessible and safe for all, while The FA have a continued commitment to ensuring that all football participants in England have a great experience regardless of gender, sexuality, ethnicity, ability, faith or age.

Marcos Waltenberg, Director of Global Xbox Partnerships, was excited to see The FA and Xbox joining forces with a mutual ambition driving them both.

“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football,” he said.

“In The FA we see a tremendous organisation which has the same drive and ambition to empower people as we do at Xbox. Through our partnership we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.”

FA Commercial & Marketing Director Kathryn Swarbrick acknowledged the importance of the alignment between the two organisations.

“We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values. Gaming is loved and embraced by fans across the world and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football,” she said.

“’When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox.

“As a not-for-profit organisation, commercial partnerships are vital in allowing us to continue to invest millions into all levels of the game, so we thank Xbox for that support.”

Deltatre: The all-rounder for leading innovations

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Deltatre is changing the way fans consume and engage with their favourite sports, with specialist innovations ranging across over-the-top (OTT) streaming, websites and apps, graphics, data, officiating systems, user experience, and product design.

Speaking to Soccerscene, Craig Harvey, Deltatre’s Vice President of Asia-Pacific explains: “We guide sports organisations through change. Using data and insights, combined with over 30 years of experience in sport, we analyse, design and deliver the next level of growth through technology and services.”

With an extensive client list in football – featuring FIFA, AFC, J League and all MLS clubs, to name a few – Deltatre brings an unrivalled experience to any football organisation that is seeking to build its brand by engaging, understanding, growing and monetising its fans.

Deltatre growth in Asia-Pacific

Deltatre has experienced significant growth in recent years, and has expanded its presence around the world, with over 1000 staff across 11 countries. In 2015, Deltatre made a strategic decision to build a presence in Asia-Pacific and localise its service to adapt to the needs of the clients in the region.

Now with nearly 100 staff distributed across Australia, Japan, Hong Kong, Singapore and India, Deltatre is better placed than ever to deliver; and clients such as Asian Football Confederation (AFC), J League and India Super League (ISL) are already benefitting from this strategic initiative.

Indeed, the ISL appointment of Deltatre reflected the mission to redevelop its on-screen storytelling of the fastest growing sports property in India. Deltatre developed, designed, and deployed a best-in-class graphics solution for the full season, and implemented sophisticated remote production that ensured adaptability. Such implementation came to the fore this year, considering the significant restrictions imposed by COVID-19 in India, with operations limited to strict bio-secure bubbles in Goa and Mumbai, as outlined in this case study.

Harvey touches on the success on this project: “Delivering live sport can be challenging at the best of times. In today’s world, it takes a new level of commitment, adaptability and innovation to ensure a safe and successful delivery. Delivering this seasons ISL was arguably one of our hardest deliveries, ever, but the toughest times often lead to our greatest moments.”

Leading Innovation

Beyond the world of broadcast, Deltatre is renowned for its work across data, owned & operated digital platforms and OTT streaming services; be it collecting the official data for the Bundesliga, or powering MLSSoccer.com and NFL Game Pass, as a few examples from a distinguished list of projects around the world. In addition, Deltatre provides the technology backbone to managing competitions and events for several organisations, streamlining both internal and external processes and tasks.

Harvey adds, “At our core, we are a team of technology experts with a passion to bring sport to life. Over the past 30 years we have built and refined our products and services to connect the media value chain to maximise performance and operational effectiveness for all stakeholders.”

An area where Deltatre has seen great traction in the past few years is the centralisation of digital platforms for leagues to better support the future of their clubs and members. The multi-tenant approach – using FORGE Multiply – brings unity to every member, large or small, and offers an ecosystem designed to support them engage, understand and connect with their community and fans, and ultimately grow their sport.

“A powerful example of work is highlighted in our recent announcement on becoming the web technology partner for Major League Soccer (MLS), supporting the league and its clubs transform the fan experience.” Harvey said.

Beyond Football

Deltatre’s capabilities and experience extend far beyond football, and sport. In 2018, Deltatre acquired Massive Interactive – which was founded in Australia in 1996 and now uses its office in Redfern as its Australian HQ – bolstering Deltatre’s OTT capabilities with products capable of delivering entertainment platforms for media organisations around the world.

Harvey added: “We predicted that media organisations would consolidate OTT viewing experiences across sport and entertainment, and so the acquisition of Massive Interactive has uniquely positioned Deltatre as leaders in both live and VOD content management, paired with world-class products that deliver engaging experiences at scale.”

Soccerscene takes a closer look at the variety of products and services Deltatre brings to market – all of which could well be applicable to organisations throughout Australia that are looking to augment their capabilities.

DIVA – Bring fans closer to the action.

An advanced OTT player, DIVA offers fans more than simply watching the game. If you’re watching from home, you want to experience every moment in fine detail. You get all the data you could ever want, with the ability to view from multiple angles – available on mobile, web, and Android TV.

AXIS – Drive user engagement.

User experience (UX) is at the heart of AXIS, giving editorial teams the chance to tailor their content to suit each sports fan. AXIS uses an easy-to-use drag-and-drop interface that can control all aspects of an organisation’s OTT service to deliver increased engagement, such as design, navigation, promotions, page layout, and content.

Mtribes – Give your users a more personalized experience.

This software as a service (SaaS) platform has been created for real-time insights on user experience. To be successful in digital, data is the key indicator. To understand users, there needs to be the right tools in place to see how the audience is interacting with a service. Mtribes plugs into an existing sports technology stack to be assessed by operators. With the power of data, they can make changes to a service’s features, design, and content depending on a user’s behaviour traits.

FORGE – Engage your fans through storytelling.

A sports-oriented audience is hungry for content and wants that content all in one place. FORGE is the world’s first sport-focused publishing platform that meets the needs of all audiences on a global scale. It offers flexibility for sports operators to tell their unforgettable stories through this modern-day solution. FORGE has been built from the ground up to create a content platform that’s simple to use and lets editorial teams produce content as they like. It also lets teams get a better idea on how much time they engage with their fans and to decide on the appropriate channels.

To see all that Deltatre has to offer, you can find it here.

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