SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement for the digital customer and employee experience through special unique video – specifically designed for each receiver.
Strategically building value is crucial in managing the attention at hand if the business wants to develop the commercial value that can withstand economic declines over the years in the sporting industry, which means a football club can still engage and attract sponsors and partners averaging in the thousands even through difficult times.
The priority is to identify as many fans as possible by building a list of marketing consents, which is a list of supporters who have allowed the club they back to provide communication directly to them, not via a third party, such as Facebook, that doesn’t provide access to contact information of their supporters.
From tens of thousands to hundreds of thousands of supporters, once the clubs have the consent to be in constant communication with their faithful fans, they can use the same personalised method for years to come that has 50 times higher conversion success rate than newsletters or any traditional method for that matter.
An example of the previous work SEEN has completed has involved a campaign for the Swedish political party Moderaterna, which had linked a video personalisation technology of the modern age with physical direct mail to send out to Swedes living around the world. They collaborated with SEEN to create innovative and personalised videos that talk to each and every recipient one-on-one.
SEEN’s clients who are trusted in Sweden and Norway and around Europe include but are not limited to companies such as DNB, whose main agenda was to increase perceived added value among customers for the organisation, which was made possible by the unique technology that SEEN offers that made it possible, as well as other businesses including coop and VING.
The power of personalised video proved SEEN’s videos outshine and outclass to that of generic videos, their videos deliver three times higher conversions, five times the amount spent with brands to meet customer service requirements as well as seven times the higher engagement.
Turning data into video involves three simple steps starting with the client designing a personalised video of around two, three or more data points and then SEEN collects data based on their Customer Relationship Management (CRM) and build personalisation points around them.
The second step involves combining data points and footage to produce each of the client’s personalised videos, and lastly SEEN sends customers their required and unique videos based on their data automatically in real-time distribution at any scale.
SEEN can greatly improve their engagement for the A-League clubs as well as the semi-professional clubs in the NPL around the country by producing more engaging video content to send out internationally to bring more exposure for football in Australia. It can be hugely beneficial as a whole, not only for football but as a country, as well as giving the recognition we deservedly need.
To find out more information about SEEN and their work, click here