SEEN is spearheading data-driven video content

SEEN

SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement for the digital customer and employee experience through special unique video – specifically designed for each receiver.

Strategically building value is crucial in managing the attention at hand if the business wants to develop the commercial value that can withstand economic declines over the years in the sporting industry, which means a football club can still engage and attract sponsors and partners averaging in the thousands even through difficult times.

The priority is to identify as many fans as possible by building a list of marketing consents, which is a list of supporters who have allowed the club they back to provide communication directly to them, not via a third party, such as Facebook, that doesn’t provide access to contact information of their supporters.

From tens of thousands to hundreds of thousands of supporters, once the clubs have the consent to be in constant communication with their faithful fans, they can use the same personalised method for years to come that has 50 times higher conversion success rate than newsletters or any traditional method for that matter.

An example of the previous work SEEN has completed has involved a campaign for the Swedish political party Moderaterna, which had linked a video personalisation technology of the modern age with physical direct mail to send out to Swedes living around the world. They collaborated with SEEN to create innovative and personalised videos that talk to each and every recipient one-on-one.

SEEN’s clients who are trusted in Sweden and Norway and around Europe include but are not limited to companies such as DNB, whose main agenda was to increase perceived added value among customers for the organisation, which was made possible by the unique technology that SEEN offers that made it possible, as well as other businesses including coop and VING.

The power of personalised video proved SEEN’s videos outshine and outclass to that of generic videos, their videos deliver three times higher conversions, five times the amount spent with brands to meet customer service requirements as well as seven times the higher engagement.

Turning data into video involves three simple steps starting with the client designing a personalised video of around two, three or more data points and then SEEN collects data based on their Customer Relationship Management (CRM) and build personalisation points around them.

The second step involves combining data points and footage to produce each of the client’s personalised videos, and lastly SEEN sends customers their required and unique videos based on their data automatically in real-time distribution at any scale.

SEEN can greatly improve their engagement for the A-League clubs as well as the semi-professional clubs in the NPL around the country by producing more engaging video content to send out internationally to bring more exposure for football in Australia. It can be hugely beneficial as a whole, not only for football but as a country, as well as giving the recognition we deservedly need.

To find out more information about SEEN and their work, click here

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The Club Development Conference highlights community football

Significant Sporting Events Program 2023-24

On Saturday, February 1st, over 200 attendees came together at Valentine Sports Park for the 2025 Football NSW Club Development Conference.

With registrations for the 2025 season still coming in, over 85 Football NSW clubs from both Sydney Metropolitan and regional areas gathered for a dynamic day of workshops, panels, and special guest speakers, celebrating community football.

Presented by Stephanie Brantz, the Conference included keynote addresses from Karen Jones, Acting CEO of Destination NSW and Chief Executive of the NSW Office of Sport, Dr. Catriona Rose of the Australian Sports Commission, and Matildas cap #167, Ellie Brush.

After the successful second edition of the conference, Trevor Huxley, Football NSW’s Program Manager for Club Development, expressed his excitement over the strong support from the community.

“The Club Development Conference is a fantastic opportunity to bring together all levels of the game to learn from one another, network and discuss best practice for grassroots football,” said Huxley via press release.

“It has been inspiring to see grassroots clubs across the state in attendance, illustrating a remarkable commitment to supporting their local communities. It’s vital that Football NSW continues to lead in this space, providing support to the volunteers and local administrators who are central to the ongoing growth of our game.”

Along with the keynote speakers, attendees were able to choose sessions tailored to their Club or role, covering topics such as safeguarding, volunteerism, marketing and data analysis, infrastructure and grant funding, player and spectator behaviour, women & girls’ football, diversity and inclusion, and grassroots coach education.

The Football NSW Club Development Conference serves as a pivotal platform for enhancing community football by Empowering Clubs, Facilitating Networking, Offering Targeted Education and Showcasing Leadership.

By focusing on these areas, the conference plays a crucial role in strengthening community football, promoting inclusivity, and ensuring the sport’s sustainable growth.

To gain further details and access Club resources, click here.

Optus Sport teams up with beIN SPORTS for live venue streaming

Optus Sport has announced an exciting partnership with beIN SPORTS, enabling commercial venues across Australia to stream premium live sports content from February 2025.

This collaboration allows pubs, clubs, and other venues to access beIN SPORTS’ top-tier coverage through Optus Sport Business’s streaming platform.

The deal significantly enhances Optus Sport’s content offerings, adding major leagues and tournaments such as LALIGA, Serie A, the Carabao Cup, the English Football League, and ATP & WTA Tennis.

With three dedicated beIN SPORTS channels integrated into the Optus Sport Business platform, fans can enjoy seamless access to world-class sporting action in public venues.

Building on the success of UEFA EURO 2024™ and its ongoing coverage of the Premier League, Optus Sport expects this collaboration to elevate the viewing experience, attract more visitors to venues, and create an unmatched atmosphere for sports fans across Australia.

Scott Davoren, Associate Director of Optus Sport Business spoke on the importance of delivering the Optus Sport experience across many venues.

“We are dedicated to helping commercial venues deliver world-class sports experiences, and partnering with beIN SPORTS is a huge step forward in achieving that goal,” Davoren mentioned in a press release.

“Football has been the essence of Optus Sport since 2016, and now, with beIN SPORTS as a venue partner in Australia, we’re privileged to bring an even wider array of live sport to our Optus Sport Business customers.”

John Armitage, Director, Distribution & Country Manager, Australia & New Zealand beIN SPORTS shared the same excited sentiment about the interesting deal.

“We’re thrilled to partner with Optus Sport to bring our premium sports content to commercial venues across Australia,” Armitage said in a press release.

“We understand that the fragmentation of sports rights in this market can be challenging for venues. Through this partnership, we are providing a streamlined, centralised solution-that makes it easier for venues to offer more live sport to their patrons.

“By prioritising the fan experience, we’re ensuring that football and tennis enthusiasts can enjoy unforgettable moments together in their favourite venues. With Optus Sport, we look forward to enhancing -in-venue experiences and drive increased foot traffic into our venue partners.”

This partnership addresses a common challenge for commercial venues: navigating fragmented sports rights across multiple providers.

By consolidating premium sports content, Optus Sport and beIN SPORTS aim to simplify access and deliver a unified sports experience for patrons which will benefit all Australian sport fans.

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