Sekulovski hits the ground running in Preston Sponsorship Management role

Naum Sekulovski might be in the twilight of his playing career, but he won’t be finishing up with football or his beloved Preston Lions anytime soon.

The former Perth Glory star has taken on the role of Sponsorship Manager for the 2021 season.

Preston has always been a club that has enjoyed enormous support from its community and its playing members.

The chants of “Ma-ke-don-ia” on game day bring goosebumps to all in attendance at BT Connor Reserve.

Even whilst playing at the relative depths of State League 1 for this former National Soccer League heavyweight, Preston has been able to rely on the incredible support of its fans who vote with their feet year in, year out.

However, it is the ability of the club to mobilise the support of the business network within its community that is truly impressive.

In recent years, the Preston Lions committee has enjoyed enormous success in mobilising the support of the business community within its ranks, signing on an extraordinary amount of sponsors a trend that has well and truly continued into 2021.

“At the top end of this year, back end of 2020, [Preston Lions President] Zak [Gruevski] approached me about taking on the role of Sponsorship Manager,” Sekulovski said.

“I’m coming to the twilight of my career as a player, so I’ve always wanted to understand how I can get more involved behind the scenes.

“I’m always going to have that football attachment and I’m interested in the business side of running a football club, so I jumped on board.”

Outside of football, Sekulovski works in pharmaceutical sales, meaning he felt he had a skillset that would allow him to hit the ground running in the role.

A cursory glance at the club’s social media feed over the last few months would demonstrate that Preston’s support goes far beyond boots on terraces and that Sekulovski has certainly gotten off to a fast start.

Since taking on the role, the Preston mainstay said he has been blown away by the business support afforded to the Lions.

“It’s been a really big eye-opener for me and one that I’ve really tried to translate over to the players and the people at a junior level,” he said.

“To be honest, the level of support has been a bit overwhelming.

“At last count, we’ve ticked over 100 sponsors for the year. We’re in a really, privileged position, but we’re here because of the hard work of all the people that have been on the committee over the last few years.”

Preston has kicked off its own “Preston in Business” program of business events for sponsors and is providing corporate hospitality on gameday, which started with a historic night of football at BT Connor Reserve when the club took on Melbourne City in it’s season opening match of the NPL3 Vic season, attracting a bumper crowd on the night.

The club saw another massive turnout last Friday night for their NPL3 Vic clash with Melbourne Victory, showing the Round 1 turnout was no flash in the pan.

“To have that many businesses and invited guests attend our first President’s Club function for 2021, it just made sense to have a program like “Preston In Business” that we could use to help those sponsors engage with and leverage off one another.

“We’ve got so many diverse businesses in our group.”

Following 2019’s State League 1-winning season, not even the loss of the 2020 year could slow Preston down.

“I think success breeds success,” Sekulovski said.

“And it’s not just about the men’s program. We are striving to get to the heights of Victorian football at all levels and we are firmly in the frame of mind that when a national second division presents itself, we want to be a part of that discussion.

“We’re a united front across our men’s, women’s and junior programs and everything is coming together.”

Facilities have also been a major agenda item for the club and redevelopment of BT Connor Reserve, which has been aided by the City of Darebin Council, as well as the generous donation of money and services from the Preston business community has been crucial to the club’s drive forward.

“I think we’re really only just scratching the surface of what’s possible in terms of our partnership with Council and Government,” he said.

“The administration of the club has been working so hard over the last six or seven years and it’s thanks to a passionate group of volunteers which makes the progress we’ve made extraordinary.

“To see that pay off with the night we had against Melbourne City and our new partnership with them, it was incredible.

“I grew up watching Preston. That Friday night I left the sponsorship stand to go and see some of the game with the rank and file and sitting there with so many people in the industrial back streets of Reservoir at our first official night game was something special.”

Preston remains on the lookout for businesses looking to support their charge forward.

Anyone interested in supporting the club or joining as a sponsor/partner should contact Sekulovski or Preston via their Facebook page or club website.

Image Credit: Preston Lions Football Club

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US Soccer and Bank of America forge landmark partnership

The United States Soccer Federation (US Soccer) has announced a significant long-term partnership with Bank of America, marking the financial institution as the first official banking partner of all 27 US national teams.

This includes the senior men’s and women’s teams, as well as the federation’s youth and extended squads.

In August, Bank of America partnered with FIFA to become a global sponsor of the 2026 World Cup, which will be co-hosted by the US, Canada and Mexico.  In December, it expanded its collaboration with FIFA by sponsoring the revamped Club World Cup.

While no financial figures have been made public, the deal is reportedly worth AU$161 million.

The agreement also sees Bank of America join as a founding-level partner of US Soccer’s National Training Centre, which is set to open in Atlanta, Georgia, in 2026.

The founding level represents the top tier of partnerships for the facility, and Bank of America is only the second company to achieve this status.

With this deal, Bank of America becomes US Soccer’s 16th strategic partner and its ninth new sponsor since the organisation assumed control of its commercial rights at the start of 2023.

In recent months, US Soccer has secured other high-profile sponsorships, including agreements with global health company Haleon and chemical firm Henkel.

The federation’s sponsorship roster already features notable brands such as Volkswagen (presenting partner), Nike (kit supplier), Allstate, AT&T, Marriott Bonvoy, Anheuser-Busch, Coca-Cola, Visa, and Ticketmaster.

Domestically, Bank of America is already well known for its prominent sports sponsorships, including its naming rights partnership for the Bank of America Stadium in Charlotte, North Carolina.

As part of its agreement with US Soccer, Bank of America will also work on community and fan engagement initiatives, further embedding itself in the sport’s grassroots and supporter culture.

David Wright, US Soccer chief commercial officer spoke with enthusiasm about the big move.

“This landmark partnership marks one of the largest long-term investments in US Soccer history, and Bank of America’s global leadership will help catapult our sport,” Wright said in a press release.

“Bank of America shares our commitment to growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”

David Tyrie, Bank of America’s chief digital officer and chief marketing officer shared the importance of their connection to football with this deal.

“Our investments in the US Soccer Federation and in soccer overall provide unique and ongoing opportunities to build client relationships, engage our teammates, and drive positive economic impact, locally and globally, as the most popular sport in the world takes centre stage over the next two years and beyond.” he said in a press release.

This partnership could prove transformative for the United States as a co-host of the 2026 FIFA World Cup, offering a significant opportunity to elevate the sport’s domestic profile.

Under the guidance of legendary coach Mauricio Pochettino, the national team is focused on rebuilding after disappointing performances, including a group stage exit in 2022 and failing to qualify for the tournament in 2018.

From NSL Passion to Future Stars: Brian Macnicol on Football’s Past, Present, and Future

From the passionate days of the NSL to shaping the next generation of Australian footballers, Brian Macnicol has seen it all.

A former player during the golden era of the National Soccer League (NSL) and now a youth development coach, Macnicol brings decades of experience and insight into football.

Macnicol is mentoring young talent in today’s professional environment and working with academies to help nurture the current young group into becoming top level footballers.

In a wide-ranging chat with Soccerscene, Macnicol reflects on the raw passion of the NSL, compares past and present youth systems, and weighs in on the potential for a new golden generation in Australian football.

Theo Athans

You played early in your career in the peak of the NSL days. Can you describe the passion of the NSL compared to how it is now?

Brian Macnicol

You couldn’t compare with the local derbies especially South Melbourne vs Heidelberg, which was the pinnacle, and its similar to a Victory vs City game these days.

But the supporters were incredibly passionate for every game and especially for their ethnic backgrounds so it meant something to them. Even as players like myself who weren’t Greek born or a particular ethnic background of a club, we still understood what it meant for them.

Melbourne Croatia and Preston Makedonia were crazy. I remember the day we got police escorted out of Preston early in the 90’s so it was crazy back then.

It’s changed for the better now because young kids are involved but yeah, the NSL was extremely passionate. They were great days.

T.A.

How professional was the NSL back then? In terms of quality on the pitch and the facilities.

B.M.

I have had this discussion before with people about then vs now and you can’t really compare. It’s sort of like comparing house prices today to back in those days where it’s changed completely.

Like I said, it’s for the better, these guys in the A-league today have incredible facilities. I worked for George Kotses at Southern Motors cleaning cars who were the major sponsor of the club and you’d be in the sun working hard all day then drive straight to training where these days they don’t have that.

In terms of quality on the pitch, we had the Viduka’s, the Mehmet Durakovic’s, the Stevie Blair’s you know there’s a list of players who were quality.

Stan Lazaridis had a great career, I played with Doug Hodgson and Sean Murphy who both played in England, and Kevin Muscat who was a great player and has a great coaching career.

Compared to these days, technically the players are superior to us but that’s maybe because they’re training day in and day out, so everything improves. Instead of only having two hour training sessions, three nights a week, these guys are training everyday with programs from Strength and Conditioning coaches, physios, analysis, recovery and dieticians.

At the latter end of my career with Jeff Hopkins as coach he tried to bring in a bit more professionalism but it was hard because the money wasn’t the same as it is these days.

My nephew Quinn, who is at Brisbane Roar, he’s only 16 but I think he’s earning more money than I earnt in a whole year at u16’s.

There were quality players back then and everyone would have been better with the programs they have these days. It’s a shame, it’s just the times I suppose.

They’re so lucky, and I don’t mean that in an envious way, but I try to teach the kids I coach that they are lucky.

Image credit: Brian Macnicol

T.A.

You coached at the u20’s and u21’s NPL level early in your coaching career. How did that help you develop into the coach you are today, especially with youth development?

B.M.

I had an association with Chris Taylor, I started with him probably 10 or 12 years ago and he was at Dandy Thunder doing the first team and brought me on as his assistant. We crossed paths at Southern Blue Tongues which was a representative summer program and we got to know each other from there so he took me to Dandy Thunder NPL Seniors.

Then he more or less took me where he went and I followed him because there was a bit of respect there. He took me to South Melbourne and from there we went to Oakleigh so I’ve learnt a lot of my coaching methods and strategies under Chris Taylor so I owe a big thanks to him for giving me these opportunities and set me up in my coaching career.

T.A.

What motivated you to get into coaching after your playing career?

B.M.

The one person that motivated me was probably my dad. He has been coaching all his life and had an association with Craig Moore. At a young age he was coaching the state teams and he coached me, same with my brother who is the technical director for Rochedale in the NPL up in Brisbane.

It’s sort of in the family, it’s something I enjoy doing and now I’ve dropped down from doing the u23’s to the younger age group which I enjoy because you’re developing them into top players. I have already seen some good players go on and have a great career like Matt Millar and Jacynta Galabadaarachchi who is playing up in Portugal.

It’s really nice to see that you invest something into these guys and they go on to live their dream as professional footballers.

T.A.

Speaking on youth player development, how do you compare the youth environment now to back in your day when you first started playing?

B.M.

I’m actually working with Jai Ingham in his academy, and he has a successful academy under Malvern so I’ve been with Jai for a year and a half now and it’s very professionally run. Great coaches have been involved like Joe Guest, myself, big Harry Sawyer so these sorts of players are coaching.

Going back to my days and comparing it to now, they just have way more information these days. No disrespect to the coaches back then but they didn’t have to do coaching badges like every coach now so back then I never did any strength and conditioning work, video analysing or had any dietitians to help me out.

With Jai’s academy, everything is very structured, all sessions are well planned and it’s high intensity so everything is very professional in that sense.

Like I said earlier on about the NSL days, we were working full time and then having to go play football after compared to these days having a full time role.

Image credit: Brian Macnicol

T.A.

And do you believe the youth system is good enough in Australia at the moment?

B.M.

I went overseas last year and took a young academy to the UK with Mitch Nichols and we did tours of Cardiff, Southampton, QPR and finished off at Tottenham with Ange.

We got to play tier one academies with our group of young boys and we competed really well. We gave every academy we played a decent game, the only team that gave us a bit of a footballing lesson was Tottenham who beat us 5-2.

They were superior to the others but our boys did really well so we asked the question ‘what do you think is special about these academies?’ and they were saying around the age of 15 and 16 they start to get kids from all different parts of Europe and that’s where it starts to pick up in quality.

Obviously, the facilities they have are on another level and even the coaches they had, I think the u16 coach they had used to coach at the Premier League level. But it was a fantastic experience to play these teams in their training facilities in a new environment.

I guess the point is we weren’t far away from these clubs but as they start to get older and recruit from Europe, so that widens the gap.

No youngsters from Europe are going to come to Australia, are they? They’ll go to countries where football is their number one sport.

T.A.

The Socceroos golden generation has come and gone but do you think the current NPL and A-League development system can produce world class players again?

B.M.

You’d hope so. I was reading about Tom Waddingham from Brisbane Roar and they were liking him to Viduka which is an unbelievable statement this early in his career. Viduka was top scorer in the NSL at 18 so he was on another level.

I’m not exactly sure why we haven’t replaced that golden generation because we have better facilities, coaches and programs in the current day compared to back then but I just don’t think the mentality of players these days is the same.

I played with a few players who were physically and mentally strong whereas these days the anger has been taken out of the game a little bit.

I’m sure it’s a question that a lot of people want to answer but even a name comes to mind, Jo Biskic, who I had a bit of experience playing with at Heidelberg United and he was a terrific player technically. Even the Melbourne Croatia boys were all fantastic in their own right, it was an incredible team.

All we can do is keep working hard, give the youngsters all the information, facilities and coaching we can and hopefully we do produce these players again.

As a country we seem to lack a proper number nine. Defensively I think we’re really good, you’ve got the two centre backs in Harry Souttar and Cameron Burgess then you’ve got Bos and Geria as full backs. But it’s lacking those attacking players and especially that number nine.

You’d want to beat Bahrain and these other countries but in saying that every country is improving at the same time so we have to keep up.

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