Sekulovski hits the ground running in Preston Sponsorship Management role

Naum Sekulovski might be in the twilight of his playing career, but he won’t be finishing up with football or his beloved Preston Lions anytime soon.

The former Perth Glory star has taken on the role of Sponsorship Manager for the 2021 season.

Preston has always been a club that has enjoyed enormous support from its community and its playing members.

The chants of “Ma-ke-don-ia” on game day bring goosebumps to all in attendance at BT Connor Reserve.

Even whilst playing at the relative depths of State League 1 for this former National Soccer League heavyweight, Preston has been able to rely on the incredible support of its fans who vote with their feet year in, year out.

However, it is the ability of the club to mobilise the support of the business network within its community that is truly impressive.

In recent years, the Preston Lions committee has enjoyed enormous success in mobilising the support of the business community within its ranks, signing on an extraordinary amount of sponsors a trend that has well and truly continued into 2021.

“At the top end of this year, back end of 2020, [Preston Lions President] Zak [Gruevski] approached me about taking on the role of Sponsorship Manager,” Sekulovski said.

“I’m coming to the twilight of my career as a player, so I’ve always wanted to understand how I can get more involved behind the scenes.

“I’m always going to have that football attachment and I’m interested in the business side of running a football club, so I jumped on board.”

Outside of football, Sekulovski works in pharmaceutical sales, meaning he felt he had a skillset that would allow him to hit the ground running in the role.

A cursory glance at the club’s social media feed over the last few months would demonstrate that Preston’s support goes far beyond boots on terraces and that Sekulovski has certainly gotten off to a fast start.

Since taking on the role, the Preston mainstay said he has been blown away by the business support afforded to the Lions.

“It’s been a really big eye-opener for me and one that I’ve really tried to translate over to the players and the people at a junior level,” he said.

“To be honest, the level of support has been a bit overwhelming.

“At last count, we’ve ticked over 100 sponsors for the year. We’re in a really, privileged position, but we’re here because of the hard work of all the people that have been on the committee over the last few years.”

Preston has kicked off its own “Preston in Business” program of business events for sponsors and is providing corporate hospitality on gameday, which started with a historic night of football at BT Connor Reserve when the club took on Melbourne City in it’s season opening match of the NPL3 Vic season, attracting a bumper crowd on the night.

The club saw another massive turnout last Friday night for their NPL3 Vic clash with Melbourne Victory, showing the Round 1 turnout was no flash in the pan.

“To have that many businesses and invited guests attend our first President’s Club function for 2021, it just made sense to have a program like “Preston In Business” that we could use to help those sponsors engage with and leverage off one another.

“We’ve got so many diverse businesses in our group.”

Following 2019’s State League 1-winning season, not even the loss of the 2020 year could slow Preston down.

“I think success breeds success,” Sekulovski said.

“And it’s not just about the men’s program. We are striving to get to the heights of Victorian football at all levels and we are firmly in the frame of mind that when a national second division presents itself, we want to be a part of that discussion.

“We’re a united front across our men’s, women’s and junior programs and everything is coming together.”

Facilities have also been a major agenda item for the club and redevelopment of BT Connor Reserve, which has been aided by the City of Darebin Council, as well as the generous donation of money and services from the Preston business community has been crucial to the club’s drive forward.

“I think we’re really only just scratching the surface of what’s possible in terms of our partnership with Council and Government,” he said.

“The administration of the club has been working so hard over the last six or seven years and it’s thanks to a passionate group of volunteers which makes the progress we’ve made extraordinary.

“To see that pay off with the night we had against Melbourne City and our new partnership with them, it was incredible.

“I grew up watching Preston. That Friday night I left the sponsorship stand to go and see some of the game with the rank and file and sitting there with so many people in the industrial back streets of Reservoir at our first official night game was something special.”

Preston remains on the lookout for businesses looking to support their charge forward.

Anyone interested in supporting the club or joining as a sponsor/partner should contact Sekulovski or Preston via their Facebook page or club website.

Image Credit: Preston Lions Football Club

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Matthew Galea is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Gary Cole: Still striking the target

There are very few people in Australian football who have left their mark on so many facets of the game like Gary Cole.

From his early days in the Victorian Premier League as a professional footballer which led to a prolific goalscoring record in the National Soccer League (NSL) and significant success with the Socceroos, Cole has experienced it all.

Cole wasn’t the type who could hang up his boots and not play any further part in the game, so he pursued coaching positions in the Victorian State League, Australian Institute of Sport (AIS) and the NSL.

He was also the first Director of Football at Melbourne Victory from 2005 to 2011 and occupied a similar role at Sydney FC in 2012.

Recently, Cole has completed an eight-month stint with Football Australia (F.A.) in trying to establish a National Academy.

Significantly, he has occupied an active role on the Board of Football Coaches Australia (FCA) for the last three years and was recently elected as President.

Although there have been periods he has been absent from the game, Gary Cole identifies strongly with the desire to see football in this country prosper.

In this interview with Roger Sleeman, Gary Cole discusses his recent work at the F.A., shares his opinion on the standard of playing and coaching, and the means by which football can be improved on and off of the park.

ROGER SLEEMAN

You were recently with the F.A. but your position was made redundant.

What did you achieve while you were there?

GARY COLE

My specific role was to initiate the setup of a National Academy, similar to the previous AIS.

I reconnected with people involved in coaching education at the FA and also met up with representatives of the member federations.

However, ultimately the FA decided not to invest in the Academy.

Whether it was a question of affordability or their lack of desire, I wasn’t privy to the reasons behind the decision.

Nevertheless, the FA Board should be asked to read a document compiled in 2021/2022 called; “The One Football Strategy”, which revealed a hunger for the Academy to be established with the FA and the member Federations working in unison.

Furthermore, with the appointment by FIFA of Arsene Wenger as Chief Football Officer who has stated every nation should have a National Academy or Centre of Excellence by 2026, it flies in the face of the decision to close the AIS in 2017 and the reluctance to invest in a National Academy now.

R.S.

What do you observe as other problems in the system?

G.C.

Player development and talent identification are key factors in producing a better quality of player.

Graham Arnold said before the last World Cup in his Gap Report that players from u/17- u/23 don’t get enough game time.

in his role as Chief Football Officer at the FA, Ernie Merrick has a big job to review and change the system because people involved in coaching at the moment are frustrated by the current pathways and lack of investment in the game.

R.S.

When you were at the FA, how did you rate the expertise of your colleagues and other employees  in the organisation?

G.C.

I had already worked with Will Hastie at Football Victoria and rubbed shoulders with seasoned campaigners Ian Crook and Gary Phillips – who I’ve both known for a long time.

However, they’re all busy people who are fully occupied in their coaching development and administrative roles.

Regarding other employees at the FA, it isn’t always the case that obtaining a university degree in sports management guarantees a contribution can be made to the game.

If football isn’t your first love and you don’t have a background in the game, it makes it much harder.

While I was there, I witnessed a high turnover of staff which indicated that maybe the wrong people were being employed.

R.S.

How can we get more former professional players involved in media, coaching, marketing and operations?

G.C.

Professional Footballers Australia are trying to encourage current players to think about remaining in the game and they are paying for their courses.

Some players want to get away from the game and follow a new career but for others, it’s a matter of examining their skill set which doesn’t happen enough.

One of the biggest problems is the current regime feels threatened by the presence of former players which is a big mistake.

Surely, the retention of more former players in life after football can only benefit the sport due to their total understanding of the product.

R.S.

We are producing very few tactically accomplished players in the game.

What is the solution?

G.C.

I was invited to the National Youth Championships in Coffs Harbour last year by the FA and spent some time with former Socceroo striker, Josh Kennedy.

There were players on view with reasonable technical ability but there was a dearth of quality strikers.

Control and passing technique were excellent but they didn’t know where the ball should be going before and after the pass was made.

It shouldn’t be just about maintaining possession which the current coach education emphasises.

What about penetration behind defences to create goal scoring opportunities?

In relation to the quality of players in general, every coach I speak to decries the quality of players coming through the system.

When we replaced the AIS and State institute of Sports because the Dutch said not enough players were getting a chance, we set up academies in the A-League and NPL clubs.

The intention of the model was theoretically sound,  but as Wenger says the reason to establish national academies is so the best play with the best which provides the ultimate learning environment.

R.S.

You spent six years with Melbourne Victory from the start of the A-League and it was the boom club of the competition for many years.

What has happened?

G.C.

The club had lost its way to some extent when Geoff Lord was replaced as chairman and Ernie Merrick and I moved on.

However, when Ange Postecoglou became coach and was succeeded by Kevin Muscat, the performances on the park improved and AAMI Park was always full.

After they vacated their positions, recruiting wasn’t up to scratch and then Covid struck.

When Tony Popovic took over two seasons ago, the mood became positive leading to a Australia Cup win and just missing out on the Championship.

Unfortunately, the club finished last in the league last season and I believe the reluctance to start U/23’S from the Academy was a major reason for the poor performance.

In contrast, the Mariners – with the smallest budget in the league – gave their youngsters a chance and achieved wonders while Adelaide United provided opportunity for their youth players and also performed very well.

Notably, there has been a clearing out of the Football Department at Victory and Poppa has a new squad so hopefully the club will benefit on and off the field.

Unquestionably, the A-League needs a strong Melbourne Victory.

Record Optus Sport statistics backed up by immediate A-League Women support

-League Women - Sydney FC v Western Sydney Wanderers season 2023-24

Following the memorable FIFA Women’s World Cup 2023, supporters have already started to show that crowd and viewing numbers won’t dwindle down.

Optus Sport revealed their data and insights from the tournament, where they were the only place to see all 64 matches. During the four weeks of the World Cup, viewing figures and social media numbers rose at a considerable rate.

In a Women’s World Cup that saw the Matildas finish fourth, Optus Sport captured the substantial ratings generated.

Below are the findings as per Optus Sport:

  • Coverage of the FIFA Women’s World Cup 2023 delivered the highest total minutes streamed for a tournament in Optus Sport history – up 30% from minutes streamed for UEFA Euro 2022.
  • Biggest month ever in Optus Sport history for total minutes streamed – up 17% on previous record.
  • On average, Optus Sport customers watched more than 21 hours of FIFA Women’s World Cup 2023 coverage, with 75% viewing on TVs.
  • Three FIFA Women’s World Cup 2023 matches are now in Optus Sport’s top five games of all time in terms of minutes streamed, with nine FIFA Women’s World Cup 2023 matches now in the top 20 overall.
  • Over 100 million video views across all social platforms throughout the FIFA Women’s World Cup 2023.
  • Over 4000 pieces of content created/published throughout the FIFA Women’s World Cup 2023.
  • Optus Sport social platforms reached approximately 3.6 million Australians.
  • More than 400 articles covering the FIFA Women’s World Cup 2023 published throughout the tournament, achieving the highest ever monthly engagement in Optus Sport history, with 7 million reads.
  • Optus Sport FIFA Women’s World Cup 2023 Google Web Stories for the Matildas matches against France and England are the highest viewed Google Web Stories recorded in Australia.
  • Optus Sport experienced the biggest sign-up day ever in Optus Sport history.

Based on the start to the A-League Women’s season for 2023/24, the above numbers and figures are not a fluke.

After an off-season that saw Brisbane Roar, Canberra United, Melbourne Victory and Sydney FC all achieving their highest membership numbers ever, fans have begun to flock to games in a similar vein.

In opening round, Central Coast Mariners v Newcastle Jets was the record for the highest attendance for a standalone regular season Liberty A-League game, but that number was surpassed in the very next match by a Sydney FC v Western Sydney Wanderers derby that welcomed 11,471 fans to Allianz Stadium.

This will build a fantastic platform for the Liberty A-League – one that features penalty-taking hero Cortnee Vine running around for Sydney FC each week.

Not only that, the relaxed atmosphere of matches will allow young fans to look up to their favourite players and get them aspiring for bigger and greater goals.

Clive Dickens, Optus VP Television, Content and Product Development, stated that Optus Sport will be continuing to drive the positive momentum and shine the light on the women’s game going forward:

“Optus Sport continues to invest in – and be a champion of – football in this country,” he said via media release.

“And the FIFA Women’s World Cup 2023 served up some of the most incredible action we’ve ever seen; to have this played out across Australia and New Zealand and to see the crowd’s reaction to these amazing athletes has been truly incredible.

“We are dedicated to growing women’s football – and football more broadly – in Australia. The results reinforce the audience’s appetite for our best-in-class content strategy that brings world-class commentary and access-all-areas content that you can’t get anywhere else.

“We’ll continue to shine a light on the world’s best footballers, including our very own Matildas Sam Kerr, Caitlin Foord, Steph Catley, Mary Fowler, Alanna Kennedy, Clare Wheeler, Courtney Nevin, Lydia Williams, Teagan Micah, and Mackenzie Arnold.”

Sources:

  • QuickSight analytics, total minutes from all matches in OS history.
  • Emplifi, total video views across Facebook, Instagram, TikTok, Twitter, YouTube from July 20 to August 20, 2023
  • QuickSight analytics, total minutes streamed and paid account reach from July 20 to August 20, 2023
  • Google analytics and Apple News, total article views and unique reach from July 20 to August 20, 2023

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