Serie A club U.S. Sassuolo sign Puma deal

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U.S. Sassuolo Calcio have signed a deal with Puma which will see the sports brand become the official technical sponsor of the Serie A club.

U.S. Sassuolo Calcio have signed a deal with Puma which will see the sports brand become the official technical sponsor of the Serie A club.

The agreement has been called a long-term partnership with the exact number of years and financial details surrounding the deal not being announced.

The agreement covers the men’s, women’s and youth teams of the Italian club.

“We are excited and look forward to working with PUMA, one of the world’s leading sports brands,” Giovanni Carnevali said, CEO of U.S. Sassuolo Football.

“It is with great pride that our club partners with PUMA, with the clear objective of making more visible – even at international level – a club that, thanks to a strong ownership of the MAPEI group and a constantly growing project, is a reality that is getting stronger and stronger in the football scene.”

A centennial jersey has been developed in collaboration between Puma and U.S. Sassuolo Calcio to celebre the 100th anniversary of the foundation of the club in 2020.

An official store of U.S. Sassuolo Football will also be established.

“I am extremely happy with this new partnership with a club like Sassuolo,” Javier Ortega said, General Manager Southern Europe of PUMA.

“The club has a young squad with established champions and many promising talents, plays modern football and has a strong identity. It is among the most fun Italian teams to follow in addition to having one of the most interesting and sustainable corporate projects in Serie A. We really look forward to working with them.”

U.S. Sassuolo Calcio finished eighth in the 2019/20 Serie A season with 14 wins – the club was 32 points behind Serie A champions Juventus.

The club has previously won a Serie B championship and has been competing in Serie A since the 2013-2014 season.

On Friday, U.S. Sassuolo Calcio also announced the jersey numbers of its players in preparation for the 2020/21 season.

Serie A is set to begin on September 19, 2020.

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Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Serie A to stay on DAZN and Sky screens to 2029

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Image via Getty images

DAZN and Sky will retain the rights to broadcast live Serie A matches in Italy for the next five seasons after Italian clubs accepted bids worth at least 4.5 billion euros ($4.8 billion).

After four months of discussions, the Serie A teams convened to examine final bids from streaming services DAZN and Sky, which totalled around 900 million euros each year until the conclusion of the 2028/2029 season, barely below the existing agreement’s yearly worth.

Seventeen of the 20 clubs backed the offer but the decision drew sharp criticism from Napoli owner Aurelio De Laurentiis.

“It’s a total defeat for Italian football, these deals will be the death of Italian football. The problem is being a borrower or an entrepreneur. The entrepreneur must know how to measure the risk area, it is more convenient but this will never implement the value of Italian football”, he stated via press release.

Serie A earns around 930 million euros every season from the sale of its TV rights in Italy under a three-year contract that expires next June, with DAZN once again taking the lion’s share. DAZN will exclusively carry seven Serie A games each week (266 out of 380 matches per season). The remaining three will be carried by DAZN and Sky (114 matches per season).

In recent months, Serie A explored the creation of a media platform to distribute matches to other TV outlets as well as the launch of a home-run live video subscription service.

Torino chairman Urbano Cairo was all for the deal claiming the league was correct to continue the partnership.

“Figures were below our initial expectations and below our current contracts, but I think we were right to continue our relationship with Sky and DAZN. Creating a Serie A TV channel now, would had meant adding further risk to a risky business he stated via press release,” he told reporters.

When some variable components tied to revenue sharing are included, the new contracts may match or even exceed the value of the present contracts and reach 1 billion euros.

Strategic Plan 2023-2026 launched by Football West

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Football West Strategic Plan
Image via Football West

Football West recently announced the launch of their 2023-2026 Strategic Plan, a documentation affiliated with Football Australia’s One Football Strategy that will set the direction for football in Western Australia for the coming years.

The plan will see Football West improve the game under five essential departments:

  • Participants and Clubs
  • Elite Teams and Pathways
  • Fans
  • Unifying Football
  • Asia and the Sam Kerr Football Centre

Participants and Clubs

The first pillar has the aim to make Football the most accessible sport in Western Australia where everyone can play anytime, anywhere.

There are key targets set such as: Increase registrations by 5% per annum, increase participation by 3% per annum and have 95% of clubs and associations with a completed affiliation agreement (presently 82%).

Another key focus is the development of women and girls football which isn’t surprising after the recent Women’s World Cup success. Football West set a goal of 42,500 additional women & girls playing football across the three year plan.

Elite Teams and Pathways

This pillar focuses simply on the development of talent at all ages in a bid to improve the quality of the game in Western Australia.

The focus areas are Delivery of a state-wide Football West Academy program, Frequent and consistent talent identification opportunities and High quality coach development pathway

Fans

Football West is focusing on optimising the fan experience and grassroots to improve attendance numbers and social media engagement.

Unifying Football

They will develop a resourcing model that allows for the servicing of responsibilities between Football Australia and Football West, formalised in a Service Agreement

Asia and the Sam Kerr Football Centre

Football West will look to improve international exchanges with Asian countries and use the Sam Kerr Football Centre to secure sponsorships and play big matches there by 2026.

Football West Chairman Sherif Andrawes mentioned the vision that the federation has for the future of football across all levels.

“We are excited to present the Strategic Plan to the WA football community. This is a vision that will see football move forward in tandem with Football Australia but with a strong WA focus,” Andrawes said in a statement.

“Football is in a great position across the state. We saw during the FIFA Women’s World Cup and, more recently, when the CommBank Matildas played in Perth, that our sport is unique in its widespread appeal. This passion can be felt across all areas of the game.

“We want to be bold and ambitious, and the Strategic Plan gives us a strong base from which to deliver on that.”

Football West CEO Jamie Harnwell was excited to announce how the Strategic Plan would be implemented successfully.

“This Strategic Plan is a real statement of intent and one we are proud to deliver. Harnwell mentioned in a Football West statement.

“Football is more popular than it has ever been in Western Australia, in terms of participation, inclusivity and popularity, and we should all be proud of this. However, we cannot rest on our laurels.

“As a governing body, we want to make our game even more accessible, so we can inspire a new generation to love football. That comes through hard work, consultation and direction, all of which are key to the Strategic Plan.”

The Strategic Plan is well set out and focuses on the current struggles the federation is having at grassroots level. Partnering closely with Football Australia will help them achieve the ambitious goals set out to improve both the state and national foundation.

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