Serie A club U.S. Sassuolo sign Puma deal

U.S. Sassuolo Calcio have signed a deal with Puma which will see the sports brand become the official technical sponsor of the Serie A club.

U.S. Sassuolo Calcio have signed a deal with Puma which will see the sports brand become the official technical sponsor of the Serie A club.

The agreement has been called a long-term partnership with the exact number of years and financial details surrounding the deal not being announced.

The agreement covers the men’s, women’s and youth teams of the Italian club.

“We are excited and look forward to working with PUMA, one of the world’s leading sports brands,” Giovanni Carnevali said, CEO of U.S. Sassuolo Football.

“It is with great pride that our club partners with PUMA, with the clear objective of making more visible – even at international level – a club that, thanks to a strong ownership of the MAPEI group and a constantly growing project, is a reality that is getting stronger and stronger in the football scene.”

A centennial jersey has been developed in collaboration between Puma and U.S. Sassuolo Calcio to celebre the 100th anniversary of the foundation of the club in 2020.

An official store of U.S. Sassuolo Football will also be established.

“I am extremely happy with this new partnership with a club like Sassuolo,” Javier Ortega said, General Manager Southern Europe of PUMA.

“The club has a young squad with established champions and many promising talents, plays modern football and has a strong identity. It is among the most fun Italian teams to follow in addition to having one of the most interesting and sustainable corporate projects in Serie A. We really look forward to working with them.”

U.S. Sassuolo Calcio finished eighth in the 2019/20 Serie A season with 14 wins – the club was 32 points behind Serie A champions Juventus.

The club has previously won a Serie B championship and has been competing in Serie A since the 2013-2014 season.

On Friday, U.S. Sassuolo Calcio also announced the jersey numbers of its players in preparation for the 2020/21 season.

Serie A is set to begin on September 19, 2020.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Football Coaches Australia welcomes Sports Integrity Australia independent investigation


Football Coaches Australia (FCA) welcomed the broad independent investigative mandate provided by Football Australia to Sport Integrity Australia, encompassing four different areas – harassment, bullying, intimidation and discrimination.

FCA encourages current and former players, administrators, referees and coaches, as well as parents and others involved in football in Australia to come forward through this process to enhance the positive cultural development in our sport.

FCA President Phil Moss stated: “As an organisation we have sought transparency, due process and procedural fairness from day one, so we fully support an independent and wide-ranging investigation into the culture of football in Australia.

“We must, as a game, hold ourselves to the highest of standards.

“The culture we live every day, how we treat each other and ensuring we are setting up the next generation to enjoy our great game is of paramount importance and entirely non-negotiable.”

Newly elected FCA Vice President Sarah West endorsed Phil’s statement:

“Everyone in our sport, from professional players, coaches, referees, administrators and staff through to those involved at the grass roots, has the right to participate in a positive and safe environment and to be treated with respect and fairness.

“There is no place in our game for abuse or harassment of any kind. This unacceptable behaviour harms people and diminishes the game.

“As coaches we have a duty of care to those we are entrusted to work with and must endeavour to always create environments which provide safety, trust and inclusivity so that everyone can enjoy the beautiful game on and off the pitch.”

Media inquiries can be directed to FCA Chief Executive Officer, Glenn Warry, on +61 417 346 312

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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