U.S. Sassuolo Calcio have signed a deal with Puma which will see the sports brand become the official technical sponsor of the Serie A club.
The agreement has been called a long-term partnership with the exact number of years and financial details surrounding the deal not being announced.
The agreement covers the men’s, women’s and youth teams of the Italian club.
“We are excited and look forward to working with PUMA, one of the world’s leading sports brands,” Giovanni Carnevali said, CEO of U.S. Sassuolo Football.
“It is with great pride that our club partners with PUMA, with the clear objective of making more visible – even at international level – a club that, thanks to a strong ownership of the MAPEI group and a constantly growing project, is a reality that is getting stronger and stronger in the football scene.”
A centennial jersey has been developed in collaboration between Puma and U.S. Sassuolo Calcio to celebre the 100th anniversary of the foundation of the club in 2020.
An official store of U.S. Sassuolo Football will also be established.
“I am extremely happy with this new partnership with a club like Sassuolo,” Javier Ortega said, General Manager Southern Europe of PUMA.
“The club has a young squad with established champions and many promising talents, plays modern football and has a strong identity. It is among the most fun Italian teams to follow in addition to having one of the most interesting and sustainable corporate projects in Serie A. We really look forward to working with them.”
U.S. Sassuolo Calcio finished eighth in the 2019/20 Serie A season with 14 wins – the club was 32 points behind Serie A champions Juventus.
The club has previously won a Serie B championship and has been competing in Serie A since the 2013-2014 season.
On Friday, U.S. Sassuolo Calcio also announced the jersey numbers of its players in preparation for the 2020/21 season.
Serie A is set to begin on September 19, 2020.