Serie A Gets in on ESports with FIFA

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Deltatre is changing the way fans consume and engage with their favourite sports, with specialist innovations ranging across over-the-top (OTT) streaming, websites and apps, graphics, data, officiating systems, user experience, and product design.

Speaking to Soccerscene, Craig Harvey, Deltatre’s Vice President of Asia-Pacific explains: “We guide sports organisations through change. Using data and insights, combined with over 30 years of experience in sport, we analyse, design and deliver the next level of growth through technology and services.”

With an extensive client list in football – featuring FIFA, AFC, J League and all MLS clubs, to name a few – Deltatre brings an unrivalled experience to any football organisation that is seeking to build its brand by engaging, understanding, growing and monetising its fans.

Deltatre growth in Asia-Pacific

Deltatre has experienced significant growth in recent years, and has expanded its presence around the world, with over 1000 staff across 11 countries. In 2015, Deltatre made a strategic decision to build a presence in Asia-Pacific and localise its service to adapt to the needs of the clients in the region.

Now with nearly 100 staff distributed across Australia, Japan, Hong Kong, Singapore and India, Deltatre is better placed than ever to deliver; and clients such as Asian Football Confederation (AFC), J League and India Super League (ISL) are already benefitting from this strategic initiative.

Indeed, the ISL appointment of Deltatre reflected the mission to redevelop its on-screen storytelling of the fastest growing sports property in India. Deltatre developed, designed, and deployed a best-in-class graphics solution for the full season, and implemented sophisticated remote production that ensured adaptability. Such implementation came to the fore this year, considering the significant restrictions imposed by COVID-19 in India, with operations limited to strict bio-secure bubbles in Goa and Mumbai, as outlined in this case study.

Harvey touches on the success on this project: “Delivering live sport can be challenging at the best of times. In today’s world, it takes a new level of commitment, adaptability and innovation to ensure a safe and successful delivery. Delivering this seasons ISL was arguably one of our hardest deliveries, ever, but the toughest times often lead to our greatest moments.”

Leading Innovation

Beyond the world of broadcast, Deltatre is renowned for its work across data, owned & operated digital platforms and OTT streaming services; be it collecting the official data for the Bundesliga, or powering MLSSoccer.com and NFL Game Pass, as a few examples from a distinguished list of projects around the world. In addition, Deltatre provides the technology backbone to managing competitions and events for several organisations, streamlining both internal and external processes and tasks.

Harvey adds, “At our core, we are a team of technology experts with a passion to bring sport to life. Over the past 30 years we have built and refined our products and services to connect the media value chain to maximise performance and operational effectiveness for all stakeholders.”

An area where Deltatre has seen great traction in the past few years is the centralisation of digital platforms for leagues to better support the future of their clubs and members. The multi-tenant approach – using FORGE Multiply – brings unity to every member, large or small, and offers an ecosystem designed to support them engage, understand and connect with their community and fans, and ultimately grow their sport.

“A powerful example of work is highlighted in our recent announcement on becoming the web technology partner for Major League Soccer (MLS), supporting the league and its clubs transform the fan experience.” Harvey said.

Beyond Football

Deltatre’s capabilities and experience extend far beyond football, and sport. In 2018, Deltatre acquired Massive Interactive – which was founded in Australia in 1996 and now uses its office in Redfern as its Australian HQ – bolstering Deltatre’s OTT capabilities with products capable of delivering entertainment platforms for media organisations around the world.

Harvey added: “We predicted that media organisations would consolidate OTT viewing experiences across sport and entertainment, and so the acquisition of Massive Interactive has uniquely positioned Deltatre as leaders in both live and VOD content management, paired with world-class products that deliver engaging experiences at scale.”

Soccerscene takes a closer look at the variety of products and services Deltatre brings to market – all of which could well be applicable to organisations throughout Australia that are looking to augment their capabilities.

DIVA – Bring fans closer to the action.

An advanced OTT player, DIVA offers fans more than simply watching the game. If you’re watching from home, you want to experience every moment in fine detail. You get all the data you could ever want, with the ability to view from multiple angles – available on mobile, web, and Android TV.

AXIS – Drive user engagement.

User experience (UX) is at the heart of AXIS, giving editorial teams the chance to tailor their content to suit each sports fan. AXIS uses an easy-to-use drag-and-drop interface that can control all aspects of an organisation’s OTT service to deliver increased engagement, such as design, navigation, promotions, page layout, and content.

Mtribes – Give your users a more personalized experience.

This software as a service (SaaS) platform has been created for real-time insights on user experience. To be successful in digital, data is the key indicator. To understand users, there needs to be the right tools in place to see how the audience is interacting with a service. Mtribes plugs into an existing sports technology stack to be assessed by operators. With the power of data, they can make changes to a service’s features, design, and content depending on a user’s behaviour traits.

FORGE – Engage your fans through storytelling.

A sports-oriented audience is hungry for content and wants that content all in one place. FORGE is the world’s first sport-focused publishing platform that meets the needs of all audiences on a global scale. It offers flexibility for sports operators to tell their unforgettable stories through this modern-day solution. FORGE has been built from the ground up to create a content platform that’s simple to use and lets editorial teams produce content as they like. It also lets teams get a better idea on how much time they engage with their fans and to decide on the appropriate channels.

To see all that Deltatre has to offer, you can find it here.