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Serie A hits five million subscribers on YouTube

Italy’s Serie A has reached more than five million subscribers on YouTube making it one of the most subscribed football channels on the platform.

Italy’s Serie A has reached more than five million subscribers on YouTube, making it one of the most subscribed football channels on the platform.

Serie A’s YouTube channel increased its subscribers by 85 per cent during the 2019/20 season, as the channel also had 800 million views.

“This milestone further enforces Lega Serie A’s presence as a leader on YouTube by being the first football-related and the first football-league channel in the world with the greatest number of monthly video views,” Serie A said in a statement.

“This great achievement has been reached thanks to the support of IMG and Little Dot Studios agencies, partners of Lega Serie A for the development of the official Lega Serie A Brand Channel on YouTube.

“This goal has been accompanied by the numerical and strategical growth of Lega Serie A’s other digital platforms, which in the last year have seen exponential improvement both on the number of followers and the quality of content that is shared on the respective platforms with an aim to offer the best experience to Serie A’s fanbase across the globe.”

62 per cent of the channel’s viewers are from outside Italy. The channel has also achieved over 30 million viewing hours – Serie A’s most viewed video was a highlights package of a match featuring AC Milan and Juventus with over 21 million views.

On average, the channel posted more than 30 videos a week during the 2019/20 season consisting of over 1,200 videos released.

Serie A currently has 5.17 million subscribers, where La Liga with 5.8 million is the only other major league to have more numbers. The English Premier League has 1.15 million subscribers, while Ligue 1 and the Bundesliga have 1.55 million and 2.05 million respectively.

Compared to figures in Australia, the My Football channel has 53,000 subscribers – the official YouTube channel of the Hyundai A-League, Westfield W-League, Socceroos, Matildas, FFA Cup and National Premier Leagues.

Earlier this month, Inter Milan reached 25 million likes on its Facebook page. The page increased in likes by 71 per cent during the 2019/20 season and received 135 million video views and more than 35 million interactions.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Sky Sports extends rights to NIFL

The Northern Ireland Football League has announced that Sky Sports will be the exclusive broadcaster of Football in the region once again.

The Northern Ireland Football League has announced that Sky Sports will once again be the exclusive broadcaster of top-flight football in the region for the next three years.

The Irish League has had a long-lasting partnership with Sky over the years and the agreement will see the relationship in place until the end of the 2024/25 season.

The new agreement will see four Danske Bank Premiership fixtures and the BetMcLean League Cup final broadcast live across the UK & Ireland each season.

Northern Ireland Football Chief Executive, Gerard Lawlor:

“We sincerely thank Sky Sports for their continued backing of our game and we look forward to showcasing some of the best NI Football League matches together over the next three seasons,” he said.

“To continue to have the invaluable support of such a high-profile broadcaster shows how far our league has progressed in recent years as we bring our game to an increasing audience of loyal fans.

“The NI Football League brand is continuing to grow outside of the confines of Northern Ireland, and through Sky Sports, many football fans are now becoming more familiar with the rich history of our clubs and as well as some of the household names that have played in the Irish League.”

Sky Sports Director of Football, Gary Hughes:

“As a long-term partner to the Northern Ireland Football League, we’re delighted to extend Sky Sports’ support of the league and ensure that its entertaining action continues to be available to our customers,” he said.

“Sky Sports customers will be able to enjoy the Northern Ireland Football league alongside our ever-expanding football offering in the UK & Ireland which includes over 500 live games in 2022, from the Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, and this month’s Africa Cup of Nations – placing Sky Sports as the home of live football.”

Valencia CF presents revised stadium upgrade plans

Valencia CF President Anil Murthy has stated the club will not deliver a “low-cost stadium” after holding talks with Mayor Joan Ribó over reviving the long-running Nuevo Mestella project.

Valencia CF President Anil Murthy has stated the club will not deliver a “low-cost stadium” after holding talks with Mayor Joan Ribó over reviving the long-running Nuevo Mestella project.

Valencia’s stadium, the Nuevo Mestalla, was originally under construction in 2009. However, over the last 12 years, due to financial issues and negotiation breakdowns, construction has never been completed and the situation has become known as one of the world’s most notorious stadium projects.

Murthy presented revised plans to a Council delegation led by Ribó, with the club seeking to recommence work on the stadium in order to ensure it retains the advantages granted to it under an ATE construction license given in 2012.

The plans presented to the council include a stadium capacity between 43,000 to 46,000, expandable to 60,000. The stadium would have a second ring dedicated almost exclusively to leisure and restaurant offerings, while the roof will be fitted with solar panels in an effort to drive sustainability.

Valencia Mayor, Joan Ribo:

“Initially it is proposed for a capacity comparable to that which the (Mestalla) stadium currently has (48,500), but expandable to 62,000 spectators. But I think this is not the fundamental element,” he said.

“The fundamental element is the novelty of this second ring that has seemed to me to be a remarkable element that is not in many football stadia. They propose a roof that is made of photovoltaic panels, which is an example at that level that I want to value.

“They have assured us that they have guarantees with the bank where they have the debt, which is now Caixabank.

“They have presented us with a calendar where in June 2022 the works of the sports centre would begin, in October 2022 the start of the works of the stadium and in August 2024 the inauguration of the new Mestalla. The calendar seems realistic and possible, but if it is not met, they will listen to us.”

In December, Valencia revealed plans to use funds from LaLiga’s strategic venture, with global investment fund CVC Capital Partners to help finance the construction of its new stadium. Valencia is reportedly set to receive approximately $189 million AUD from LaLiga as part of the LaLiga Impulso venture. $125 million of which is set to head to the stadium project.

Valencia CF President, Anil Murthy:

“The meeting has been very positive. After the two meetings with the Generalitat, today we have taken an important step by formally presenting the project we have to the important institution, which is the City Council,” he said.

“We have agreed on recommencing work as soon as possible, after presenting the project to the Generalitat and the City Council.

“Nobody talks about a low-cost stadium. It’s going to be a stadium that’s going to give a lot of people a lot of hope and it’s going to mean a lot of investment in the city. It’s going to be something different and something attractive.”

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