Italy’s Serie A has reached more than five million subscribers on YouTube, making it one of the most subscribed football channels on the platform.
Serie A’s YouTube channel increased its subscribers by 85 per cent during the 2019/20 season, as the channel also had 800 million views.
“This milestone further enforces Lega Serie A’s presence as a leader on YouTube by being the first football-related and the first football-league channel in the world with the greatest number of monthly video views,” Serie A said in a statement.
“This great achievement has been reached thanks to the support of IMG and Little Dot Studios agencies, partners of Lega Serie A for the development of the official Lega Serie A Brand Channel on YouTube.
“This goal has been accompanied by the numerical and strategical growth of Lega Serie A’s other digital platforms, which in the last year have seen exponential improvement both on the number of followers and the quality of content that is shared on the respective platforms with an aim to offer the best experience to Serie A’s fanbase across the globe.”
62 per cent of the channel’s viewers are from outside Italy. The channel has also achieved over 30 million viewing hours – Serie A’s most viewed video was a highlights package of a match featuring AC Milan and Juventus with over 21 million views.
On average, the channel posted more than 30 videos a week during the 2019/20 season consisting of over 1,200 videos released.
Serie A currently has 5.17 million subscribers, where La Liga with 5.8 million is the only other major league to have more numbers. The English Premier League has 1.15 million subscribers, while Ligue 1 and the Bundesliga have 1.55 million and 2.05 million respectively.
Compared to figures in Australia, the My Football channel has 53,000 subscribers – the official YouTube channel of the Hyundai A-League, Westfield W-League, Socceroos, Matildas, FFA Cup and National Premier Leagues.
Earlier this month, Inter Milan reached 25 million likes on its Facebook page. The page increased in likes by 71 per cent during the 2019/20 season and received 135 million video views and more than 35 million interactions.